DVAuction

What DVAuction does

DVAuction, Inc. is a privately held Nebraska corporation founded in 1999 that operates a real-time internet broadcasting platform for livestock auctions, headquartered at 112 S Birch St., Norfolk, Nebraska. The company provides a web-based platform that live-streams cattle, equine, goat, sheep, alpaca, deer/exotics, hay, and equipment sales to a national U.S. buyer audience, with free public viewing and registration/approval required for online bidding. Supporting features include timed auctions with auto-extension to deter sniping, a maximum-bid auto-bidding system, outbid notifications, pre-sale video catalogs, and cross-platform support across Windows, macOS, iOS, and Android browsers.

The platform's product surface comprises a core live-broadcasting engine, an event scheduling and calendar system, an online bidding module, user account management with email subscriptions, and a Video Catalogs library for on-demand viewing of past production sales, livestock market sales, and private treaty offerings. DVAuction also operates white-label subdomain deployments for major partners including Wagyu Boost, the Abingdon Feeder Cattle Association, and the Virginia Cattlemen's Association, embedding its infrastructure inside branded partner properties.

DVAuction functions strictly as a broadcast and listing agent and explicitly does not act as a livestock dealer, market, clerk, or selling agent. Revenue is generated via commissions on successful auction transactions conducted through the platform; specific fee schedules are not publicly disclosed. The company serves a horizontal mix of individual livestock producers and ranchers, traditional livestock markets and stockyards, breed and state cattle associations, equine sellers, and specialty livestock sellers, reaching buyers across at least 11 U.S. states with 140+ scheduled events visible on the platform.

Name

DVAuction

Legal name

DVAuction, Inc.

Website

https://dvauction.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

DVAuction is a privately held Nebraska company, founded in 1999, that operates a real-time internet broadcasting platform for livestock auctions. It live-streams cattle, equine, and specialty livestock sales to a U.S. national buyer base, earning commission-based revenue on transactions while offering free public viewing.

Ownership category

akta.pro rank

Product category

Livestock Auction Broadcasting Platform

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

Keywords

• Livestock auction broadcasting
• Online cattle auctions
• Livestock marketing platform
• Real-time video auctions
• Agricultural auction software

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Commission on Sales: DVAuction acts as a broadcast and listing agent for livestock sales. While viewing is free, the company earns revenue through commissions on successful auction sales conducted through its platform. The company explicitly states it does not act as a livestock dealer, market, clerk, or selling agent, and is not responsible for financials or guarantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DVAuction operates a web-based platform that broadcasts livestock auctions in real time over the internet, enabling remote buyers to watch and bid on live sales. It serves as a broadcast and listing agent for livestock sellers including individual producers, livestock markets, and breed associations across the U.S., supporting cattle, equine, goats, sheep, alpacas, exotics, hay, and equipment categories. The company earns revenue through commissions on successful auction sales conducted through its platform.

Product overview

DVAuction is a livestock internet marketing platform founded in 1999, offering real-time auction broadcasting services. The core product is the DVAuction Platform which provides free public viewing of live livestock auctions and paid online bidding capabilities. The platform supports diverse auction types including cattle, horses, goats, sheep, alpacas, deer/exotics, hay, and equipment sales. Supporting products include Video Catalogs for on-demand sale recordings and Event Scheduling for auction management. The company operates specialized subdomain platforms for specific seller partners such as Wagyu Boost for Wagyu cattle auctions and the Abingdon Feeder Cattle Association for Virginia feeder cattle sales. DVAuction functions exclusively as a broadcast and listing agent, facilitating transactions between buyers and sellers without acting as a dealer or market.

Differentiator

Problem solved

Functional benefit

Products and services

• DVAuction Platform Web-based real-time internet broadcasting platform for livestock auctions enabling remote viewing and online bidding across cattle, equine, goats, sheep, alpacas, deer/exotics, hay, and equipment sales.
• Video Catalogs

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wagyu BoostcoreChannel Partner/ Reseller/ DistributorWagyu Boost operates as a subdomain platform (wagyuboost.dvauction.com) using DVAuction's infrastructure to host Wagyu cattle online sales. Contact: William Neal, 4316 E White Hall Ave, Springfield, MO 65809, (417) 664-3524.
• Abingdon Feeder Cattle AssociationcoreChannel Partner/ Reseller/ DistributorAbingdon Feeder Cattle Association operates a subdomain platform (afca.dvauction.com) for Virginia Quality Assured (VQA) cattle sales. Contact: Scott Jessee, 143 Highland Drive, Lebanon, VA 24266, (276) 889-8056.
• Virginia Cattlemen's AssociationcoreChannel Partner/ Reseller/ DistributorVirginia Cattlemen's Association uses DVAuction subdomain platform (vacattlemen.dvauction.com) for Tel-O-Auction and Virginia Cattleopoly sales events.
• National Beef WireminorGTM or Marketing PartnerIntegration with National Beef Wire news service for industry news content and event promotion. DVAuction sponsored content appears alongside livestock industry news.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superior Livestock Auction: Long-established US video/satellite livestock auction company that broadcasts production sales to remote buyers. Directly comparable to DVAuction on offering (live broadcast + remote bidding), target market (US cattle producers and buyers), and commission-based revenue model.
• CattleUSA.com: Online cattle marketplace and auction platform serving US producers with listings and bidding. Overlaps DVAuction on cattle-specific online auctioning and a similar buyer/seller base.
• BigIron Auctions: Online auction platform for agricultural equipment, land, and livestock across rural America. Comparable to DVAuction's auction-broadcasting model and rural seller base, with overlapping seller profiles (ranchers and producers) though broader equipment exposure.

Broad incumbents

• Ritchie Bros. Auctioneers: Global multi-category auction platform (heavy equipment, vehicles, ag assets) with online bidding infrastructure and live event broadcasting. Adjacent to DVAuction in online auction technology and seller-buyer matchmaking, but operates at much larger scale and across non-livestock categories.
• LiveAg (Cargill): Digital livestock marketing and procurement platform from Cargill, a major US beef packer. Overlaps DVAuction on connecting cattle sellers with buyers via digital channels, but operates with a procurement-side focus tied to a single large buyer.
• AgriMedia / Farms.com: Agricultural media and information platform covering livestock, equipment, and crop markets with event promotion and listings. Compares to DVAuction on serving US ag producers with news, events, and listings; differs in not running a live bidding platform.

Emerging players

• HiBid.com: Online auction platform that powers auctioneer-branded events across categories including farm and estate items. Compares to DVAuction on the white-label / branded subdomain auction model and could expand into livestock categories over time.
• AuctionTime / Machinery Pete: Online equipment and farm-asset auction site operated by Sandhills Global. Comparable to DVAuction on rural-agricultural online auctions and live event broadcasting, though with a stronger tilt to machinery and trucks than livestock.

Regional players

• TractorHouse: Online listing and auction aggregator for farm equipment, primarily North American. Compares to DVAuction's rural ag seller audience and event-listing infrastructure, though focused on equipment rather than livestock.

Others

• AgDirect / AgSolutions livestock fintech platforms: Agricultural financing and settlement providers that increasingly integrate with online livestock auctions. Adjacent to DVAuction in serving livestock sellers and buyers through the transaction stack, with potential to disintermediate or partner around settlement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dvauction
• YouTubeyoutube.com/channel/UClgJ2nRFKKUsQ04dyesOxbw
• Facebookfacebook.com/DVAuction
• Instagraminstagram.com/DVAuction
• TikToktiktok.com/@dvauction.com
• LinkedInlinkedin.com/company/dvauction-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DVAuction