AgriMedia Wageningen

What AgriMedia Wageningen does

AgriMedia Wageningen is a privately held Dutch B2B trade media publisher, founded in 1992 and headquartered in Wageningen, Netherlands, with approximately 20 employees. The company operates a portfolio of nine specialist trade brands covering agricultural mechanisation (LandbouwMechanisatie, Veehouderij Techniek, Tuin en Park Techniek, Mechaman), dairy and goat farming (Elite, Geitenhouderij, V-focus, Veehouder en Veearts in collaboration with KNMvD), and viticulture (Wijn en Wijngaard, acquired October 2024). Each brand functions as a crossmedia platform spanning print magazines, websites, digital newsletters (consistently achieving 35%+ open rates), video (LandbouwTV), podcasts (Databoeren, Grasmannen), and live events. The portfolio is complemented by seven-plus annual event brands including Melken voor Morgen (Geitenhouderij and Rundveehouderij editions), Mechanisatie voor Morgen, Nationaal Geiten Event, Wijnbouwcongres der Lage Landen, Wijnbouwbeurs der Lage Landen, Grasmannen Live, and the AgriMedia Kenniscafé.

The business model combines individual subscriptions (annual, auto-renewing), collective/group subscriptions for organisations with 5+ employees (with IP-based per-pageview billing), online and offline advertising (display, contextual, advertorials, sponsored knowledge partnerships), event sponsorship and ticketing, content licensing (photography and articles via The Content Exchange internationally and directly to manufacturers for commercial reuse), the BatavierenBende content marketing bureau, and relationship subscriptions in which veterinarians gift Veehouder & Veearts access to farmer clients at €25/year per relationship. GTM motion is sales-led with named account managers, supplemented by event-driven demand generation and content syndication partnerships. Underlying technology is a publishing and advertising workflow stack — including Ad2Print/Banner2Base for advertising operations, Zeno N for ERP/administration, and the TCE platform for international licensing — overlaid on a content library built over decades of agricultural machinery testing and journalism.

The firm's competitive position rests on multi-decade brand heritage (LandbouwMechanisatie 70+ years; Wijn en Wijngaard 30+ years), editorial independence, deep sector relationships with associations (KNMvD, NOG, LTO, Platform Melkgeitenhouderij, BSNC, Stichting Promotie Limburgse Wijnen), first-party reader data for contextual targeting, and one of the few in-house agricultural machinery testing capabilities globally. Operating geographies are the Netherlands and Belgium, with revenue streams diversified across thousands of subscribers, repeat B2B advertisers in the manufacturer/importer/dealer channel, and event-based sponsorship.

Name

AgriMedia Wageningen

Legal name

AgriMedia bv

Website

https://agrimedia.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

AgriMedia Wageningen is a Dutch B2B trade media publisher operating nine specialist brands across agricultural mechanisation, dairy and goat farming, viticulture, and the green sector for the Netherlands and Belgium. It monetises through subscriptions, advertising, events, content licensing, and the in-house BatavierenBende content marketing bureau.

Ownership category

akta.pro rank

Headquarters

HQ city

Bennekom

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription revenue (individual): Individual subscriptions to trade publications (vakbladen) provide ongoing recurring revenue. Subscriptions run for one year and auto-renew. Premium content is exclusively accessible to subscribers through the website, digital newsletters, trade magazines and events. Subscription forms include access to the digital archive, digital edition of the trade magazine, tailored newsletters, event discounts and/or print delivery.
2. Collective/group subscriptions: Companies, organisations, schools and governments (with 5 or more employees) in mechanisation, livestock farming and greenery can take out a collective digital subscription at a reduced rate. Digital access includes premium content, digital trade magazines and the rich archive. IP-based access with per-pageview billing is also available.
3. Advertising: Online and offline advertising across trade magazines, websites, digital newsletters and social media. Advertising options include display ads, contextual advertising (banners on relevant content), advertorials in newsletters, sponsored articles (knowledge partnerships), and banner advertising on websites. Newsletter open rates consistently exceed 35%.
4. Content licensing: Fees for commercial reuse of photography (editorial from €75/first photo, commercial from €155/first photo; full series buyout at €995–€995) and articles. International media can purchase content per article via The Content Exchange. Manufacturers can commercially reuse articles about their own machines for a fee.
5. Event sponsorship and tickets: Live events such as Melken voor Morgen, Mechanisatie voor Morgen, Nationaal Geiten Event, Wijnbouwcongres, Wijnbouwbeurs, Grasmannen Live and AgriMedia Kenniscafé generate revenue through sponsorship packages, exhibitor fees and reduced-rate tickets for subscribers. Sponsors gain visibility, thought leadership opportunities and direct audience access.
6. Relationship subscription (Veehouder & Veearts): Veterinarians gift subscriptions of Veehouder & Veearts to their farmer clients. A relationship subscription starts from as few as 10 relationships at €25 per year per relationship, providing a B2B2C revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

AgriMedia Wageningen is a B2B trade media publisher that operates nine branded publications (LandbouwMechanisatie, Veehouderij Techniek, Tuin en Park Techniek, Mechaman, Elite, Geitenhouderij, V-focus, Veehouder en Veearts, Wijn en Wijngaard) across print trade magazines, websites, digital newsletters, podcasts, video (LandbouwTV) and live events. It sells individual and collective subscriptions, advertising and sponsorship packages, content/photography licensing, and ticketed knowledge events to agricultural and green-sector professionals in the Netherlands and Belgium.

Product overview

AgriMedia is a B2B professional information publisher with a multi-brand, crossmedia portfolio serving the Dutch and Belgian agricultural and green sectors. The core offering consists of nine branded trade publications spanning agricultural mechanization (LandbouwMechanisatie, Veehouderij Techniek, Tuin en Park Techniek, Mechaman), livestock farming (Elite, Geitenhouderij, Veehouder en Veearts, V-focus), and viticulture (Wijn en Wijngaard). These publications operate as crossmedia platforms combining websites, digital newsletters, trade magazines, podcasts, and video content. The portfolio is complemented by event brands including Melken voor Morgen (rundveehouderij and geitenhouderij), Nationaal Geiten Event, Mechanisatie voor Morgen, Wijnbouwcongres der Lage Landen, Wijnbouwbeurs der Lage Landen, Grasmannen, and AgriMedia Kenniscafé. AgriMedia also offers supporting services: collective subscriptions (group digital access for organizations), BatavierenBende content marketing services, content licensing via The Content Exchange, and LandbouwTV video aggregation platform.

Differentiator

Problem solved

Functional benefit

Brands

• LandbouwMechanisatie: Leading trade publication for arable farmers and agricultural mechanization companies for over 70 years.
• Veehouderij Techniek
• Tuin en Park Techniek
• Mechaman
• Geitenhouderij
• Elite
• V-focus
• Veehouder en Veearts
• Wijn en Wijngaard

Products and services

• LandbouwMechanisatie

Quantifiable outcome

• Daily reach of thousands of agricultural entrepreneurs
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Aeres Training CentrecoreStrategic or Co-development Partner · 17 June 2026Aeres Training Centre and AgriMedia entered a strategic partnership to promote Aeres Training Centre's new viticulture training programme. AgriMedia's various trade media brands will promote the programme to agricultural entrepreneurs, with Wijn en Wijngaard playing a key role in reaching the existing viticulture sector. Participants in the new training receive discounted access to Wijn en Wijngaard. The partnership was announced on 17 June 2026 and includes joint activities at the Wijnbouwbeurs der Lage Landen on 24 October 2026 in Tilburg.
• Platform MelkgeitenhouderijcoreStrategic or Co-development PartnerAgriMedia and Platform Melkgeitenhouderij entered a strategic partnership to strengthen knowledge sharing within the dairy goat sector. Both parties share the ambition to make research insights accessible and translate them into practical applicability on the farm. The collaboration takes concrete form around the Melken voor Morgen Geitenhouderij XXL event and AgriMedia produced a special magazine ('Be Goat & Tell It') for the Platform.
• KNMvD (Royal Dutch Veterinary Association)coreStrategic or Co-development PartnerVeehouder & Veearts is published in collaboration with KNMvD, the professional association for veterinarians in the Netherlands. The editorial board consists of veterinarians from practice and science, which ensures an independent and critical veterinary perspective on the topics presented. This collaboration gives the publication credibility within the veterinary and farming community.
• BSNC (Bond van Sportcomplex Management Nederland)minorGTM or Marketing PartnerBSNC members receive 33% discount on Grasmannen Live 2024 tickets (€99 instead of €149 per person), including lunch and tour of the KNVB Campus. This is a first step in a potentially more intensive collaboration to create more valuable meeting moments for BSNC members and Tuin en Park Techniek subscribers.
• The Content ExchangecoreChannel Partner/ Reseller/ DistributorAgriMedia and The Content Exchange (TCE) entered a content licensing partnership enabling publishers worldwide to access AgriMedia's valuable content in licence. International media can purchase AgriMedia articles per piece for publication outside the Dutch language area through TCE's platform.
• Stichting Promotie Limburgse WijnencoreStrategic or Co-development PartnerStichting Promotie Limburgse Wijnen signed a cooperation agreement with AgriMedia for the organisation of the first Limburg Wine Congress on Dutch soil (16 May 2025 at Hotel Van der Valk Maastricht). This prestigious event, an initiative of Stichting Promotie Limburgse Wijnen and Voka – KvK Limburg, brings together professionals from the Dutch and Flemish wine sector.
• LTO Nederland (Land- en Tuinbouworganisatie Nederland)minorStrategic or Co-development PartnerLTO Nederland is a co-organiser of the Nationaal Geiten Event alongside AgriMedia, NOG (Nederlandse Organisatie voor de Geitenfokkerij) and Stichting Landelijke Geitenkeuring.
• NOG (Nederlandse Organisatie voor de Geitenfokkerij)minorStrategic or Co-development PartnerNOG (Dutch Organisation for Goat Breeding) represents the five recognised goat breeds in the Netherlands and collaborates closely with the Geitenhouderij brand. NOG is co-organiser of the Nationaal Geiten Event.
• BatavierenBendeminorGTM or Marketing PartnerBatavierenBende is a content marketing bureau for the agricultural sector, helping companies with content strategy and ensuring stories reach the right people at the right time, in the right form and via the right channel. It is referenced on AgriMedia's main website and provides media that strengthens brands and delivers returns — from strategy to exploitation, with impact on content, form and results.
• Senefelder MissetminorOthersSenefelder Misset, Doetinchem, is the printer of AgriMedia's trade magazines. Listed as a data processor in AgriMedia's privacy documentation.
• SanddminorOthersSandd, Nieuwegein, is the postal delivery partner responsible for delivering printed trade magazines to subscribers. Listed as a data processor in AgriMedia's privacy documentation.
• AgriDirectminorOthersAgriDirect, Roggel, is a supplier of agricultural data used by AgriMedia for identifying and approaching potential subscribers of trade information. Listed as a data processor in AgriMedia's privacy documentation.
• BouMaticminorGTM or Marketing PartnerBouMatic, a global full-line provider of milking technique and milking systems, was headline sponsor of Melken voor Morgen Rundveehouderij 2024. The event is organised by AgriMedia's titles Veehouderij Techniek and Elite.
• SAC MilkingminorGTM or Marketing PartnerSAC Milking, a milking machine manufacturer, was headline sponsor of the Nationaal Geiten Event for multiple consecutive years (2022, 2023).
• AgrifirmminorGTM or Marketing PartnerAgrifirm was a headline sponsor of the Nationaal Geiten Event 2023.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nieuwe Oogst (LTO Noord): Dutch agricultural trade publication and news platform for arable farmers, livestock farmers and horticulturists in the Netherlands; competes directly with AgriMedia's LandbouwMechanisatie, Elite and Geitenhouderij for the same farmer readership and ag-machinery advertising budgets.
• Agrio / Misset Uitgeverij: Dutch B2B agricultural media group publishing titles such as Boerderij and Groenten & Fruit; directly comparable business model to AgriMedia with crossmedia trade publications, events and digital subscriptions targeting Dutch farming professionals.
• Boerenbusiness: Dutch digital-first agribusiness news and market-data platform covering arable farming, dairy and livestock; competes for the same Dutch farmer audience and ag-supplier advertising spend with a stronger data/price-information angle.

Regional players

• Wageningen Academic Publishers: Wageningen-based publisher of peer-reviewed scientific journals and books in agriculture, food and veterinary sciences; geographically adjacent peer operating in the same Dutch agricultural knowledge hub, but serving academic rather than trade audiences.
• VILT vzw: Belgian Flemish agricultural news platform covering livestock, arable farming and horticulture in Belgium; comparable in audience and content focus to AgriMedia but operating in the Belgian market where AgriMedia has only limited reach via Wijn en Wijngaard.
• top agrar (Landwirtschaftsverlag): Leading German agricultural trade magazine with crossmedia platform, events and digital subscriptions across livestock, arable and machinery; closely comparable to AgriMedia's business model but serving German-speaking farmers at much larger scale.
• dlz agrarmagazin: German agricultural machinery and farm management trade magazine; comparable to AgriMedia's LandbouwMechanisatie and Mechaman brands in mechanisation focus and B2B machinery audience, but operating in Germany.

Broad incumbents

• Springer Nature: Global academic and trade publisher with substantial agricultural, food science and veterinary journals and books; broader incumbent whose agriculture titles overlap thematically with AgriMedia's deep specialty coverage of Dutch farming practice.

Others

• Libre Uitgeverij: Dutch specialized B2B publisher that acquired the Veearts brand from AgriMedia in 2024; comparable in being a niche Dutch trade publisher, and a direct counterparty in AgriMedia's recent portfolio rationalization.
• AgriDirect: Dutch agricultural data provider that supplies AgriMedia with subscriber prospect data; adjacent enabling player in the same Dutch agricultural ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/agrimedia
• Facebookfacebook.com/AGRImedia-105732277869519
• Instagraminstagram.com/agrimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriMedia Wageningen