Turf Masters Brands
Turf Masters Brands is a private-equity-backed residential lawn care platform serving nearly 400,000 homeowners across 16 U.S. states and 2 Canadian provinces through 40+ branches and 35+ retained regional sub-brands, delivering recurring fertilization, weed control, aeration, tree care, and exterior pest services via a 1,800-person field technician workforce.
- Company typePrivate
- Founded2022
- HeadquartersRoswell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Turf Masters Brands does
Turf Masters Brands is a private-equity-backed residential lawn care platform headquartered in Roswell, Georgia, formed in August 2022 when CenterOak Partners combined Turf Masters Lawncare, All Turf Holdings, and Green Group Holdings into a single roll-up entity. The company delivers recurring lawn and landscape services — including fertilization and weed control, aeration and seeding, tree and shrub care, fungicide treatment, and exterior pest programs — directly to residential homeowners through a network of 40+ branch locations staffed by 1,800+ field service technicians. Following the December 2025 acquisition and merger with ExperiGreen Lawn Care under Wind Point Partners ownership, the platform serves nearly 400,000 residential customers across 16 U.S. states and 2 Canadian provinces, operating through 35+ retained regional sub-brands that preserve their local market identities.
The operating model is a classic route-based, technician-services platform: there is no disclosed proprietary technology stack, software platform, or AI system, and differentiation is described in terms of workforce culture, application equipment, and the brand equity of acquired operators. Revenue is generated through subscription-style recurring annual service programs priced per property and geography, with customers acquired primarily through the established local presence of legacy regional brands rather than centralized paid marketing. The customer base is exclusively B2C residential, segmenting homeowners who lack the time, equipment, or expertise to self-manage turf and soil health.
Growth has been driven almost entirely by acquisitions: the platform executed at least eight disclosed add-on deals between February 2023 and May 2025 (Fairway Green, One Two Tree, Mr. Turf, three Georgia/Texas companies, Cardinal Lawns, and Brothers Pest Control), expanding geographically into Ohio, Florida, Texas, and Canada, and broadening into pest and tree care. Ownership transitioned from CenterOak Partners to Wind Point Partners in December 2025, accompanied by a leadership change that placed former ExperiGreen CEO Luis Orbegoso at the helm of the combined entity. The core commercial mechanics are recurring residential service contracts, locally branded field delivery, and PE-orchestrated roll-up consolidation of a fragmented U.S. lawn care industry.
Turf Masters Brands firmographics
Firmographics- Name
- Turf Masters Brands
- Legal name
- Turf Masters Lawn Care LLC.
- Website
- https://turfmastersbrands.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turf Masters Brands is a private-equity-backed residential lawn care platform serving nearly 400,000 homeowners across 16 U.S. states and 2 Canadian provinces through 40+ branches and 35+ retained regional sub-brands, delivering recurring fertilization, weed control, aeration, tree care, and exterior pest services via a 1,800-person field technician workforce.
- Ownership category
- akta.pro rank
Turf Masters Brands industry classification
Industry- Product category
- Residential Lawn Care Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)
Keywords
Where Turf Masters Brands is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turf Masters Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Recurring Residential Lawn Care Services: The company generates revenue through recurring residential lawn care service programs including fertilization, weed control, aeration, seeding, tree and shrub care, and exterior pest control. Services are delivered by technicians at customer properties on a scheduled program basis, creating recurring revenue from an annual customer base.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Turf Masters Brands product offering
Product offeringCore offering
Turf Masters Brands provides recurring residential lawn care services including fertilization and weed control, aeration and seeding, tree and shrub care, fungicide treatment, and exterior pest programs. Services are delivered directly by trained technicians at customer properties on scheduled service plans, operating through a portfolio of 35+ regional sub-brands across the U.S. and Canada.
Product overview
Turf Masters Brands is a platform of residential lawn care brands offering recurring services including fertilization & weed control, aeration & seeding, tree & shrub care, fungicide treatment, and exterior pest programs. The company operates through a portfolio of 35+ sub-brands (including Turf Masters, ExperiGreen, All Turf, Cardinal Lawns, Brothers Pest Control, and others) that maintain local brand identities while sharing corporate resources. Following the December 2025 merger with ExperiGreen, the combined platform serves nearly 400,000 customers across 40+ locations in 16 U.S. states and 2 Canadian provinces, employing 1,800+ team members.
Differentiator
Problem solved
Functional benefit
Brands
- ExperiGreen Lawn Care: Lawn care services provider serving Chicago and surrounding areas
- All Turf Lawn Care
- Mighty Green
- Loyalty Lawn Care
- MRW Lawns
- Top Lawn
- Aggieland Green
- Integrated Lawn Care (Healthy Lawn)
- Hometurf Lawn Care
- Executive Turf Care
- Natures Turf
- Fairway Green
- Cardinal Lawns
- Brothers Pest Control
- One Two Tree
- Emerald Lawn Care
- Lawn Medic
- Tender Lawn Care
- Pure Green
- Eastern Turf Maintenance
Products and services
- Fertilization & Weed Control
Quantifiable outcome
- Serves over 380,000 customers annually across 20+ states and provinces
- +2 more outcomes
Companies that use Turf Masters Brands
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Turf Masters Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turf Masters Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExperiGreen Lawn CarecoreExperiGreen Lawn Care was merged with Turf Masters Brands under Wind Point Partners ownership, creating a combined platform with nearly 400,000 customers and 1,800+ employees across 16 states and 2 Canadian provinces. Both companies share similar business models focused on recurring residential lawn care services including fertilization, weed control, aeration, tree and shrub care, and exterior pest services.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Turf Masters Brands competitors and assessment
Company assessmentBroad incumbents
- TruGreen: TruGreen is the largest US residential lawn care company, offering fertilization, weed control, aeration, and pest services on a recurring program basis. It is the dominant incumbent against which all smaller roll-ups like Turf Masters Brands compete for regional density and customer share.
- Davey Tree Expert Company: Davey Tree is one of North America's largest residential and commercial tree care and lawn service companies, providing pruning, fertilization, pest management, and tree/shrub care. It is comparable to Turf Masters Brands in its residential tree and shrub care expansion and broader plant health care offerings.
- Bartlett Tree Experts: Bartlett Tree Experts is a major US residential and commercial tree care services company with scientific plant health care programs. Comparable to Turf Masters Brands in the tree and shrub care component of its service portfolio and in serving high-end residential customers.
Direct peers
- Lawn Doctor: Lawn Doctor is a franchise-based residential lawn care company offering fertilization, weed control, and pest services directly to homeowners through local owner-operators. It is directly comparable to Turf Masters Brands in service offering, target customer (residential homeowners), and recurring subscription revenue model.
- Weed Man USA: Weed Man is a franchise residential lawn care provider focused on fertilization, weed control, and aeration programs for homeowners across the US and Canada. It is closely comparable to Turf Masters Brands in service mix, subscription model, and multi-region franchise/branch network footprint.
- Massey Services: Massey Services is a privately held residential and commercial pest, termite, and lawn care provider headquartered in the Southeast US. It is comparable to Turf Masters Brands in bundling pest control with lawn care services on recurring contracts, particularly in overlapping Southeast geographies (FL, GA).
- Arrow Exterminators: Arrow Exterminators is a large privately held residential pest control and lawn service provider in the Southeast US. It is comparable to Turf Masters Brands in bundling pest control with lawn services for residential customers and operating a branch-based service delivery model.
Emerging players
- Lawn Love: Lawn Love is a tech-enabled marketplace connecting homeowners with local lawn care providers for mowing and maintenance services. It overlaps with Turf Masters Brands on residential lawn care but uses a gig/marketplace model rather than employed technicians and recurring programs.
- GreenPal: GreenPal is an online marketplace that connects homeowners with local lawn care professionals for mowing and maintenance services. It targets the same residential homeowner customer as Turf Masters Brands but operates a software/marketplace model rather than direct service delivery.
- Yard Mastery: Yard Mastery is a direct-to-consumer lawn care brand offering fertilization programs, soil testing kits, and DIY treatments for homeowners. It overlaps with Turf Masters Brands in the residential fertilization and weed control category but operates a product/DIY model rather than technician-delivered services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Turf Masters Brands social profiles
Digital presenceTurf Masters Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turf Masters Brands leadership team
Management profileNumber of profiles
Profiles11 records
Turf Masters Brands subsidiaries and ownership
Company hierarchySubsidiaries7 records
Turf Masters Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turf Masters Brands M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turf Masters Brands
What does Turf Masters Brands do?
Turf Masters Brands provides recurring residential lawn care services including fertilization and weed control, aeration and seeding, tree and shrub care, fungicide treatment, and exterior pest programs. Services are delivered directly by trained technicians at customer properties on scheduled service plans, operating through a portfolio of 35+ regional sub-brands across the U.S. and Canada.
Is Turf Masters Brands a public or private company?
Turf Masters Brands is a private company. It is classified as private equity controlled and is currently operating.
When was Turf Masters Brands founded?
Turf Masters Brands was founded in 2022. It employs 1 to 10 people.
Where is Turf Masters Brands based?
Turf Masters Brands is headquartered in Roswell, United States, in the North America region.
How does Turf Masters Brands make money?
One revenue line is on record: recurring Residential Lawn Care Services.
Who are Turf Masters Brands's main competitors?
Broad incumbents on record are TruGreen, Davey Tree Expert Company and Bartlett Tree Experts. Direct peers are Lawn Doctor, Weed Man USA, Massey Services and Arrow Exterminators. Emerging players are Lawn Love, GreenPal and Yard Mastery.
Does Turf Masters Brands have an API?
No public API is recorded for Turf Masters Brands.
What industry is Turf Masters Brands in?
Turf Masters Brands's product category is Residential Lawn Care Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAAAE, Lawn Aeration & Overseeding (Core Aeration, Seeding). Its NAICS code is 561730 and its SIC code is 700.