Pure Essence Labs
Pure Essence Labs is a privately held, family-owned DTC supplement company founded in 1998 that formulates and sells approximately 40+ holistic dietary supplements—including multivitamins, mushroom extracts, and ionic mineral drinks—combining Traditional Chinese Medicine, Ayurveda, and Superior Herbalism to individual health and wellness consumers through its own e-commerce site and a subscription program.
- Company typePrivate
- Founded1998
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Essence Labs does
Pure Essence Labs is a privately held, family-owned online supplement company founded in 1998 by Jerry Cochern in Las Vegas, Nevada. The company formulates, manufactures, and distributes a portfolio of approximately 40+ dietary supplements spanning multivitamins, mushroom extracts (Lion's Mane, Cordyceps, Reishi, MYcoMune), ionic mineral drink mixes, digestive enzymes, and targeted health formulas organized by health goals including immune support, women's health, men's health, gut health, and healthy aging. Product formulations combine Traditional Chinese Medicine, Ayurveda, and Superior Herbalism with modern nutritional science, and the company emphasizes a triple-testing protocol with verification performed in an in-house laboratory established in 2008.
The company's business model is direct-to-consumer e-commerce through its owned Shopify storefront at pureessencelabs.com, supplemented by a Subscribe & Save program offering 20% discounts on recurring orders (2, 4, 8, or 12 week intervals) and distribution through authorized retailers iHerb and Vitacost. Product pricing ranges from $12.59 (Vitamin-D 2000 IU) to $87.38 (Longevity Women), with a 90-day money-back guarantee. The company holds GMP certification under FDA regulations and California Proposition 65 compliance. Customer acquisition is driven by content marketing including The Pure Blog, Way of Health Magazine, Wellness Tips Newsletter, phytochemical education resources, and interactive health quizzes.
Following founder Jerry Cochern's death on August 30, 2025, operations are being continued by his wife Margareth, nephew Gabriel, and niece Mariana. The company operates 11-50 employees and has received industry recognition including WholeFoods Magazine Natural Choice Award and Vitamin Retailer Vity Award. Geographic scope is primarily United States, with subscription service limited to US residences and no disclosed institutional funding or parent company structure.
Pure Essence Labs firmographics
Firmographics- Name
- Pure Essence Labs
- Legal name
- Pure Essence Labs
- Website
- https://pureessencelabs.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Essence Labs is a privately held, family-owned DTC supplement company founded in 1998 that formulates and sells approximately 40+ holistic dietary supplements—including multivitamins, mushroom extracts, and ionic mineral drinks—combining Traditional Chinese Medicine, Ayurveda, and Superior Herbalism to individual health and wellness consumers through its own e-commerce site and a subscription program.
- Ownership category
- akta.pro rank
Pure Essence Labs industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Pure Essence Labs is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Essence Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchase of supplements through company's owned e-commerce website
- Subscription Orders: Recurring subscription model offering 20% discount on regular auto-ship orders with free standard shipping. Available in 2, 4, 8, or 12 week delivery frequencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 20% off subscription orders |
| Other | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Sample product pricing - Ionic-Fizz Magnesium Plus |
| Unit Pricing | Pay-as-you-go | Sample product pricing - Candex |
| Unit Pricing | Pay-as-you-go | Sample product pricing - MyPure Lion's Mane 4X |
| Unit Pricing | Pay-as-you-go | Sample product pricing - AdrenalStability |
| Unit Pricing | Pay-as-you-go | Sample product pricing - Longevity Women |
| Unit Pricing | Pay-as-you-go | Sample product pricing - ProFema |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pure Essence Labs product offering
Product offeringCore offering
Pure Essence Labs manufactures and sells a holistic line of dietary supplements — including herbal blends, mushroom extracts, multivitamins, and ionic mineral complexes — formulated by combining Traditional Chinese Medicine, Ayurveda, and modern nutritional science. Products are sold primarily direct-to-consumer through the company's own e-commerce website, with manufacturing supported by in-house R&D, GMP-compliant production, and a proprietary Triple Testing Protocol. The company also offers health quizzes, reference guides, and a Subscribe & Save auto-ship program as part of its customer offering.
Product overview
Pure Essence Labs is a holistic and natural online supplement company offering a comprehensive portfolio of premium dietary supplements. The company provides multiple product lines including the MyPure mushroom line (Lion's Mane 2X, 4X, and 8X; Cordyceps; Reishi; MYcoMune), Ionic-Fizz mineral drink mixes (Magnesium Plus, Calcium Plus, Super D-K Calcium Plus), multivitamin lines (LifeEssence, Longevity, One 'n' Only, ProFema), targeted supplements (Candex, AdrenalStability, Transitions, BrainEssence, EnergyPlus, JointEssence, AllerFree, Whole-C, Vitamin-D variants, DIM-D, Breast-D), digestive enzymes (Real-Zymes in Omnivore, Keto, Vegan, and Vegetarian formulas), and system formulas (Immune Support System, Stress Support System). Products are organized by health goals including Immune Support, Women's Health, Men's Health, Gut Health, Heart Health, Healthy Aging, Vision, Mood & Stress, Energy, Sleep, Bone & Joints, and Cognition & Focus. The company also offers a Subscribe & Save subscription service and interactive health quizzes for personalized recommendations. Founded in 1998, the company emphasizes Superior Herbs, SuperFoods, phytochemicals, and food-based formulations grounded in Traditional Chinese Medicine and Ayurvedic principles.
Differentiator
Problem solved
Functional benefit
Products and services
- MyPure Lion's Mane 2X
Quantifiable outcome
- 853+ customer reviews collected on platform
- +2 more outcomes
Companies that use Pure Essence Labs
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Pure Essence Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pure Essence Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- iHerbminorAuthorized retailer partnership for distribution of Pure Essence Labs products through iHerb's e-commerce platform
- VitacostminorAuthorized retailer partnership for distribution of Pure Essence Labs products through Vitacost's e-commerce platform
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pure Essence Labs competitors and assessment
Company assessmentDirect peers
- Gaia Herbs: Premium herbal and botanical supplement brand with strong focus on purity, traceability, and traditional herbalism (similar to Pure Essence's Superior Herbs philosophy). Directly comparable product positioning, D2C plus retail distribution, and similar price point.
- Life Extension: Premium supplements brand with strong D2C presence, membership-based model, and broad condition-specific SKUs. Comparable in premium positioning, condition-targeted SKUs, and educational content marketing.
- Gaia Herbs: Premium herbal and botanical supplement brand with strong focus on purity, traceability, and traditional herbalism. Directly comparable product positioning, D2C plus retail distribution, and similar price point to Pure Essence.
- MegaFood: Premium whole-food-based supplement brand with strong D2C presence, food-based multivitamins, and certified B Corporation status. Direct peer in premium natural supplement positioning and food-based formulation philosophy.
- New Chapter: Whole-food fermented supplement brand (owned by P&G) with focus on women's health, multivitamins, and TCM-adjacent ingredients. Direct peer in women's health and whole-food supplementation.
Emerging players
- Four Sigmatic: Functional mushroom-focused supplement brand (Lion's Mane, Cordyceps, Reishi, Chaga) with strong D2C and retail presence. Highly comparable in the mushroom category where Pure Essence's MyPure line competes.
Broad incumbents
- Garden of Life: Major premium supplements brand owned by Nestlé Health Science, with similar food-based, whole-food, and certified-organic positioning. Most direct large-scale peer in the premium natural supplement category.
- NOW Foods: One of the largest natural products manufacturers with broad SKU portfolio across vitamins, minerals, herbal supplements, and specialty categories. Comparable in product breadth but priced significantly below Pure Essence's premium tier.
- Nature's Way: Established herbal and botanical supplement brand with broad retail distribution. Comparable in the herbal/botanical category, though more distributed and lower-priced than Pure Essence.
- Thorne: Premium practitioner-grade supplement brand with extensive testing protocols and NSF certification. Comparable on quality/rigor and premium DTC positioning, though broader in scope including sports and clinical nutrition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Essence Labs social profiles
Digital presencePure Essence Labs compliance and trust
Trust signalCompliance2 records
Pure Essence Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Essence Labs leadership team
Management profileNumber of profiles
Profiles1 record
Pure Essence Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Essence Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Essence Labs
What does Pure Essence Labs do?
Pure Essence Labs manufactures and sells a holistic line of dietary supplements — including herbal blends, mushroom extracts, multivitamins, and ionic mineral complexes — formulated by combining Traditional Chinese Medicine, Ayurveda, and modern nutritional science. Products are sold primarily direct-to-consumer through the company's own e-commerce website, with manufacturing supported by in-house R&D, GMP-compliant production, and a proprietary Triple Testing Protocol. The company also offers health quizzes, reference guides, and a Subscribe & Save auto-ship program as part of its customer offering.
Is Pure Essence Labs a public or private company?
Pure Essence Labs is a private company. It is classified as family owned and is currently operating.
When was Pure Essence Labs founded?
Pure Essence Labs was founded in 1998. It employs 11 to 50 people.
Where is Pure Essence Labs based?
Pure Essence Labs is headquartered in Las Vegas, United States, in the North America region.
How does Pure Essence Labs make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Orders.
Who are Pure Essence Labs's main competitors?
Direct peers on record are Gaia Herbs, Life Extension, Gaia Herbs, MegaFood and New Chapter. Four Sigmatic is listed as an emerging player. Broad incumbents are Garden of Life, NOW Foods, Nature's Way and Thorne.
Does Pure Essence Labs have an API?
No public API is recorded for Pure Essence Labs.
What industry is Pure Essence Labs in?
Pure Essence Labs's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 325411 and its SIC code is 2833.