Ooms

What Ooms does

Ooms Makelaars is a full-service real estate brokerage and advisory firm headquartered in Rotterdam, Netherlands, operating as Ooms Rotterdam B.V. Founded in 1927, the company has built nearly 100 years of operating history in the greater Rotterdam region and describes itself as the regional market leader. It employs approximately 180 professionals distributed across 10 branch offices, providing residential and commercial brokerage, mortgage and financial advisory, property valuations, insurance, and new construction project services to homeowners, investors, and businesses in the Rijnmond area.

The business operates through a horizontal, relationship-driven model. Revenue is primarily transactional, generated via 1-2% commission on residential and commercial property sales, supplemented by professional service fees for valuations (NWWI-validated and accepted by Dutch financial institutions), mortgage and insurance advisory, and a €399 Promotiepakket add-on for marketing materials. The technology stack is non-proprietary: listings are distributed primarily through the Funda property portal (43 million monthly visits nationally), with additional client-facing tools such as Move.nl and Mijn Digimap. Distribution combines 10 physical offices, the ooms.com website, social media, and a 100+ article knowledge bank, with national reach extended through the Dynamis partnership of 13 regional brokers and 44+ offices.

Internally, Ooms operates through two named divisions, Ooms Bedrijfshuisvesting (commercial) and Ooms Financieel Adviseurs (financial advisory), plus the Copaan buyer-representation sub-brand and the Ooms Academy staff development program. The firm holds RICS-regulated status (fewer than 170 companies worldwide), VastgoedCert certification, and NVM U.A. membership, the largest Dutch real estate association. Strategic positioning is built on local brand, regional physical presence, multi-disciplinary cross-sell, and professional credentials rather than proprietary technology, and the company reports a 9.1/10 average customer rating across 3,710 Funda reviews and 1,413 properties sold or rented in the past 12 months.

Name

Ooms

Legal name

Ooms Rotterdam B.V.

Website

https://ooms.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Ooms Makelaars is a ~100-year-old Rotterdam-based full-service real estate brokerage offering residential and commercial sales, valuations, mortgage advisory, and new construction services through 10 branches and 180 professionals in the greater Rotterdam region.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Residential Property Sales Commission: Commission charged as a percentage (typically 1-2%) of the final sale price of residential properties. This is the primary revenue stream for the residential brokerage division.
2. Commercial Real Estate Brokerage: Brokerage services for commercial properties including offices, retail spaces, industrial buildings, and hospitality properties.
3. Promotional Package: Fees for promotional services including professional photography, staging, video production, 360-degree photos, VR tours, floor plans, and marketing materials. Promotional package costs €399.
4. Mortgage Advisory Services: Financial advisory services including mortgage advice, refinancing, adjustments, and insurance products.
5. Property Valuations: Property appraisal services for residential and commercial properties, including NWWI-validated reports for banks and financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ooms is a Dutch real estate brokerage firm based in Rotterdam that provides residential and commercial property brokerage, mortgage and financial advisory, and property valuation services. The company also supports new construction marketing and sales, offering buyers, sellers, tenants, and investors a full-service approach across its branch network.

Product overview

Ooms Makelaars operates as a full-service real estate brokerage offering residential and commercial property services through multiple integrated divisions. The core offering includes Wonen (residential brokerage), Bedrijven (commercial real estate), Financieel Advies (financial advisory including mortgages and insurance), Taxaties (property appraisals), and Nieuwbouw (new construction projects). Supporting services include Ooms Academy for internal staff development, Copaan for buyer representation, and a Promotiepakket marketing add-on for enhanced property promotion. With nearly 100 years of experience and 10 locations in the Rotterdam region, the company positions itself as a comprehensive 'one-stop-shop' for all real estate and financial needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Brokerage services for buying, selling, and renting residential properties in the Rotterdam region, serving individual home owners and tenants.
• Commercial Real Estate Brokerage

Quantifiable outcome

• 9.1/10 average customer rating based on 3,710 reviews
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CopaancoreStrategic or Co-development PartnerCopaan is described as the purchase service for home seekers, offering specialized buyer representation services for people looking to purchase property.
• DynamiscoreStrategic or Co-development PartnerDynamis is a collaboration of 13 regional real estate brokers with 44+ offices across the Netherlands. All partners handle both commercial and residential real estate, financial services, consultancy, valuations, and research. The central office in Utrecht handles nationwide marketing, research, central purchasing, and valuations. Strength lies in regional expertise sharing.
• NVM U.A.coreStrategic or Co-development PartnerNVM U.A. is the largest Dutch association for brokers and real estate experts. The NVM U.A. Business group specializes in commercial real estate (offices, commercial buildings, shops, and hospitality) with 700 brokers. Membership provides quality and integrity label, access to NVM database, professional development, and advocacy.
• RICS (Royal Institution of Chartered Surveyors)coreStrategic or Co-development PartnerRICS is one of the world's leading regulatory bodies for real estate, setting standards, providing advice, and conducting arbitration. RICS regulated status ensures Ooms adheres to strict professional and ethical codes. Fewer than 170 companies worldwide are RICS regulated.
• VastgoedCertcoreStrategic or Co-development PartnerVastgoedCert is the quality register for brokers and appraisers. With over 6,500 certified brokers and appraisers registered, VastgoedCert certification demonstrates professional competence through KEMA certification based on established competency requirements.
• Dynamis Partners (12 additional regional brokers)minorChannel Partner/ Reseller/ DistributorPartners include BMV Makelaars, Boek en Offermans Makelaars, Frisia Makelaars, HRS, KRK Makelaars, Lamberik Makelaars & Adviseurs, Molenbeek Makelaars, Rodenburg Makelaars, Snelder Zijlstra Makelaars, Strijbosch Thunnissen Makelaars, Van der Sande Makelaars, and Verschuuren & Schreppers Bedrijfsmakelaars.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Van der Sande Makelaars: Dutch regional full-service real estate brokerage and Dynamis partner offering residential, commercial, financial advisory, and valuation services. Highly comparable to Ooms in service mix, multi-office model, and target customer segments.
• Boek & Offermans Makelaars: Dynamis partner operating across multiple Dutch regions with residential and commercial brokerage, financial advisory, and valuations. Directly comparable to Ooms in scope, network affiliation, and integrated service offering.
• Snelder Zijlstra Makelaars: Multi-office Dutch brokerage and Dynamis partner providing residential and commercial real estate services. Comparable to Ooms in network affiliation, regional office footprint, and full-service positioning.
• KRK Makelaars: Dynamis network partner offering residential, commercial, and valuation services across Dutch regions. Similar integrated model and customer base as Ooms.
• Strijbosch Thunnissen Makelaars: Dynamis-affiliated Dutch brokerage with full-service residential and commercial offering. Operates similar multi-office, advisor-led model targeting comparable SMB and consumer customers.
• Rodenburg Makelaars: Dynamis partner brokerage providing residential and commercial real estate services in Dutch regional markets. Comparable multi-office, full-service model with similar customer segments to Ooms.
• Lamberik Makelaars & Adviseurs: Dynamis-affiliated Dutch broker with residential and commercial services. Comparable integrated offering, regional office footprint, and target customer base as Ooms.

Broad incumbents

• ERA Makelaars Nederland: National franchise network of real estate brokerages in the Netherlands with broad geographic coverage. Comparable to Ooms in core brokerage services but with broader national scale and franchise-driven distribution rather than regional concentration.
• RE/MAX Nederland: International real estate franchise operating across the Netherlands with residential and commercial brokerage. Directly comparable service offering, with broader brand recognition and geographic spread than Ooms.

Others

• De Hypotheker: Dutch national mortgage advisory chain with branch network. Adjacent to Ooms' financial advisory arm (Ooms Financieel Adviseurs); relevant as a benchmark for the mortgage advisory component of Ooms' offering, though not a direct brokerage competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ooms_makelaars
• Xx.com/Ooms_Makelaars
• Facebookfacebook.com/oomsmakelaarsrotterdam
• LinkedInlinkedin.com/company/ooms-makelaars

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ooms