Name Badges

What Name Badges does

NameBadge.com, legally Name Badges, LLC, is a US-based custom identification products manufacturer founded in 2004 and headquartered in Cooper City, Florida. The company operates two in-house manufacturing facilities — the original site in Cooper City, FL and a second plant in Greenville, SC — producing custom name badges, name plates, ID cards, event passes, office signs, self-inking stamps, banners, and awards. Its customer base spans corporate offices, conferences and events, healthcare facilities, real estate agencies, hospitality operators, retail chains, car dealerships, and government or law enforcement entities. An affiliated sub-brand, Stickerine.com, extends the product line into QR code, die-cut, holographic, and sheet stickers.

The core product lineup is structured into three quality tiers — Standard (full-color printed plastic), Premium (metallic-finish plastic), and Executive Metal (solid metal with laser engraving) — and is augmented by specialty variants including Bling (rhinestone), Chalkboard (reusable), Real Wood (UV-printed, eco-friendly), and Engraved Metal (deep-engraved brass or nickel silver) badges. Manufacturing capabilities span laser engraving, deep engraving, full-color printing, and UV printing, all performed in-house. The storefront is anchored by a browser-based Online Design Tool that supports real-time customization (logos, text, color, size, fasteners) with live pricing, alongside a Corporate Template Library of 2,900+ pre-built designs covering major US brands such as BMW, Ford, Toyota, Keller Williams, Century 21, and Coldwell Banker.

Commercially, NameBadge.com runs a hybrid go-to-market combining product-led self-serve e-commerce with a corporate sales motion for bulk and enterprise accounts. All revenue is generated through one-time hardware sales — there are no subscriptions or recurring fees — with pay-as-you-go unit pricing that decreases at volume thresholds, automated checkout discounts, free shipping on orders over $200 to the USA and Canada, and a "Request a Quote" pathway for large organizations. The business is family-owned, bootstrapped, and reports a 4.9/5 Google rating from 892+ verified reviews, an A+ BBB accreditation, and 50,000+ customers served over more than 20 years of continuous operation.

Name

Name Badges

Legal name

Name Badges, LLC

Website

https://namebadge.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

NameBadge.com (Name Badges, LLC) is a US-based custom name badge and identification products manufacturer founded in 2004, operating two in-house factories in Florida and South Carolina and serving corporate, event, healthcare, real estate, hospitality, retail, and government customers through its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Custom Identification Products

NAICS

Forging and Stamping (3321)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Custom name badges
• Name tag manufacturing
• Employee identification products
• Custom signage
• ID card printing

Headquarters

HQ city

Florida

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Name Badge Sales: One-time purchase model for custom name badges with volume-based discounts. Customers order individual or bulk quantities with various attachment options (magnetic, pin, clip). Revenue generated per transaction with no recurring fees.
2. Related Products: Sales of complementary products including ID cards, desk plates, office signs, banners, stamps, awards, and accessories. These are also one-time purchase transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NameBadge.com manufactures and sells custom name badges, name tags, ID cards, signage, stamps, banners, and related identification products through a self-serve e-commerce platform. The company operates two U.S. manufacturing facilities in Florida and South Carolina and offers an online design tool with 2,900+ pre-built company templates for quick customization. Products span multiple material tiers including plastic, premium metallic, solid metal with laser engraving, chalkboard, real wood, and rhinestone variants, with attachment options such as magnetic, pin, or clip fasteners.

Product overview

NameBadge.com is a custom name badge and signage e-commerce platform offering a comprehensive portfolio of identification and branding products manufactured in the USA. The core product lineup centers on three badge quality tiers—Standard (plastic), Premium (metallic finish), and Executive Metal (solid metal with laser engraving)—complemented by specialty badges including Bling (rhinestone), Chalkboard (reusable), and Real Wood (eco-friendly) variants. Supporting products include Desk and Wall Plates, Office Signs, ID Cards, Event Passes, Self-Inking Stamps, Banners, Awards & Plaques, and a full range of Badge Accessories. The platform features an online design tool for real-time badge customization and a library of 2,900+ corporate templates for quick brand-specific ordering. Sticker products (QR code, die cut, holographic, sheets) are fulfilled through the affiliated Stickerine.com brand.

Differentiator

Problem solved

Functional benefit

Brands

• Stickerine.com: Custom stickers product line including die cut stickers, holographic stickers, QR code stickers

Products and services

• Standard Name Badges High-quality plastic name tags with vibrant full-color printing, available in multiple shapes and sizes with pin or magnetic backing options for businesses and event organizers.
• Premium Name Badges Metal-finish name badges combining brushed aluminum top layer with durable plastic backing, offering sophisticated appearance with full-color printing capabilities for corporate use.
• Executive Metal Name Tags Premium solid metal name tags with laser engraving for executives and professionals, featuring deep engraving that resists fading for daily corporate use.
• Bling Name Badges Stylish rhinestone and crystal name badges featuring hand-set stones, available in multiple sizes with magnetic fasteners for retail, hospitality, and customer-facing staff.
• Chalkboard Name Tags Reusable chalkboard-style badges made from durable plastic chalkboard material, allowing staff to write names with chalk markers and wipe clean for frequent reuse.
• Real Wood Badges Eco-friendly name badges crafted from authentic wood with UV-printed logos, featuring magnetic fasteners for secure attachment without clothing damage.
• Engraved Metal Name Tags Deep-engraved metal name tags crafted from brass and nickel silver with gold and silver finishes, designed for hospitality, corporate, and educational sectors.
• Metal Service Name Bars Compact deep-engraved metal name bars in gold and silver finishes designed for police, military, and professional uniforms with clutch fasteners.
• Custom Color Badges Name badges in fully customizable colors allowing organizations to match their exact brand colors for cohesive professional identification.
• Desk and Wall Plates Professional name plates available in plastic and metal for desks, walls, and doors with full-color printing for names, credentials, and logos.
• Glossy Name Plates High-shine translucent acrylic nameplates designed for high-visibility areas, available in multiple colors with standoffs for wall mounting.
• Office Signs Customized wall and office signs in metal and durable plastic for conference rooms, doors, and desks, personalized with company logos and specific text.
• ID Cards Custom PVC identification cards with photo-quality full-bleed printing, customizable with logos, employee photos, barcodes, and available with protective overlay.
• Event Passes Professional event passes for conferences and special events featuring full-color printing on durable materials, customizable with event logos and attendee information.
• Self Inking Stamps Custom self-inking stamps for document signing, invoice marking, and address stamping with clean impressions, available in various sizes and shapes.
• Banners and Signs Custom vinyl banners and retractable pull-up banner stands for conferences, trade shows, and outdoor events, made from durable 13 oz and 18 oz vinyl.
• Awards and Plaques Recognition awards and plaques in acrylic, crystal, and wood materials for corporate events and employee recognition with engraving customization.
• Badge Accessories Supporting products including magnetic fasteners, pin fasteners, lanyards, pocket clips, bulldog clips, and retractable badge reels for securing name badges.
• Blank Name Badge Sets Reusable blank badges in plastic and acrylic materials that can be customized with label makers, markers, or printable inserts for frequent updates.
• QR Code Stickers Custom QR code stickers for business marketing that can link to websites, menus, or contact information, available through partner site Stickerine.com.
• Die Cut Stickers Custom die cut stickers in any shape for business marketing needs, available through partner site Stickerine.com.
• Holographic Stickers Eye-catching holographic stickers with shine effects for promotional and branding purposes, available through partner site Stickerine.com.
• Sticker Sheets Multiple custom stickers printed on one convenient sheet for organized distribution and branding, available through partner site Stickerine.com.
• Sample Pack Physical sample pack allowing customers to evaluate badge quality and materials before placing full orders.

Quantifiable outcome

• 4.9/5 star rating on Google with 892+ verified reviews
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avery Products: Major label and identification products brand offering printable name badges, label sheets, and ID solutions through retail and online channels. Comparable in identification product category but at much larger scale across multiple labeling categories.
• Brady Corporation: Industrial identification specialist offering name badges, ID cards, and labeling systems with focus on workplace safety and compliance. Comparable in identification product manufacturing, though more enterprise/industrial-skewing than NameBadge.com's SMB focus.
• 4imprint: Promotional products distributor offering custom name badges and badges among thousands of branded merchandise items. Comparable in serving corporate and event buyers for branded identification, but operates at significantly larger scale as a broad-line promotional products provider.
• Vistaprint (Cimpress): Large custom-printing platform offering name badges alongside a broad portfolio of marketing materials, signage, and apparel. Comparable as a competing online destination for SMB custom identification products, though its scale and breadth far exceed NameBadge.com's specialization.

Emerging players

• Sticker Mule: Custom stickers and labels e-commerce platform with similar self-serve design tool, no-minimum model, and Made-in-USA positioning. Comparable through the Stickerine.com subsidiary overlap, with similar e-commerce operating model.
• Plastic Card ID: Specialty online retailer of custom PVC ID cards, event badges, and membership cards. Comparable in product overlap (ID cards, event passes) and direct-to-customer e-commerce approach for corporate identification buyers.

Direct peers

• Badge Maker: Specialty online retailer focused exclusively on custom name badges and reusable badge solutions. Comparable in product focus, e-commerce self-serve model, and target customer base of corporate offices, schools, and events.
• Name Badges International: Direct competitor specializing in custom name badges and name tags for businesses, healthcare, and events. Closely comparable in product offering (plastic, metal, engraved badges), online design tools, and SMB/enterprise customer base.
• IDenticard: Identification and security solutions provider offering custom badges, ID cards, and access control products. Comparable in custom badge manufacturing and corporate identification market, with overlapping B2B customer segments.
• Name Tag Wizard: Online custom name badge specialist serving schools, healthcare, and businesses with plastic and metal badge options. Comparable in core product, online self-serve ordering, and small-to-mid business customer targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/namebadgesinc
• YouTubeyoutube.com/@NameBadge
• Instagraminstagram.com/namebadgesinc
• Facebookfacebook.com/NameBadgesInc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Name Badges