Name Tag Wizard
Name Tag Wizard is a Jacksonville, Florida-based e-commerce company, founded 1954, that sells custom name tags, photo ID badges, desk plates, and accessories directly to businesses and consumers via a self-serve Design Wizard on nametagwizard.com.
- Company typePrivate
- Founded1954
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Name Tag Wizard does
Name Tag Wizard is a Jacksonville, Florida-based e-commerce company that has manufactured custom name tags, photo ID badges, desk plates, and related identification accessories since 1954. The company sells exclusively through its direct-to-consumer website (nametagwizard.com), where customers use a browser-based "Design Wizard" to upload logos, select materials (plastic, metal, wood, vegan leather), choose shapes and backing options (magnetic, pin, swivel clip, military bar, pocket adapter), and place orders with no minimum quantity. Production is handled in-house using UV printing for full-color badges and laser engraving for plastic, metal, and wood substrates, with the company claiming 98% of orders ship within two business days.
The product portfolio spans Custom Name Tags, Magnetic Name Tags, Photo ID Badges (horizontal and vertical), Engraved Name Tags, Reusable Name Tags (chalkboard and dry erase), Desk Plates, Luggage Tags, Fancy/Bl ing Name Tags, and QR Code Badges, alongside accessories such as lanyards, badge reels, clips, and holders. The company maintains industry-specific template libraries targeting verticals including healthcare, dental, veterinary, law, real estate, retail, restaurant, school, church, and car dealership, and offers a growing line of pronoun-inclusive badges.
Revenue is generated on a one-time purchase basis with tiered volume discounts (10-45% off at higher quantities) and free shipping above $75. The customer base is primarily SMB and individual buyers, with occasional enterprise accounts (e.g., Starbucks, Lowes, Red Cross, Fuji Film, YMCA) ordering through the self-serve platform. The business is privately held, US-only, and operates without disclosed external funding, M&A activity, or third-party resale channels.
Name Tag Wizard firmographics
Firmographics- Name
- Name Tag Wizard
- Legal name
- NameTagWizard.com
- Website
- https://nametagwizard.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Name Tag Wizard is a Jacksonville, Florida-based e-commerce company, founded 1954, that sells custom name tags, photo ID badges, desk plates, and accessories directly to businesses and consumers via a self-serve Design Wizard on nametagwizard.com.
- Ownership category
- akta.pro rank
Name Tag Wizard industry classification
Industry- Product category
- Custom Identification Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Office, Stationery & Craft Supplies DTC (CRAFACAL)
Keywords
Where Name Tag Wizard is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Name Tag Wizard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Name Tags and Badges: One-time purchase model for custom name tags, photo ID badges, desk plates, and accessories. Customers pay per unit with tiered volume discounts (10-45% savings at higher quantities). Backing options and accessories available as add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo ID Badges - Standard |
| Unit Pricing | Pay-as-you-go | Custom Vertical ID Cards |
| Unit Pricing | Pay-as-you-go | Full Color Name Tags |
| Unit Pricing | Pay-as-you-go | Engraved Name Tags |
| Unit Pricing | Pay-as-you-go | Badge Accessories |
| Unit Pricing | Pay-as-you-go | Pronoun Photo ID Badges |
| Unit Pricing | Pay-as-you-go | Engraved Plastic Name Tags with Text |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Name Tag Wizard product offering
Product offeringCore offering
Name Tag Wizard manufactures and sells custom name tags, photo ID badges, desk and office name plates, luggage tags, and related identification accessories directly through its e-commerce website. Customers personalize their orders using the proprietary Design Wizard online tool, choosing materials (plastic, metal, wood), shapes, backing types, and logos, with production done in the USA using UV printing and laser engraving. Orders ship within two business days and volume discounts are available for bulk purchases.
Product overview
Name Tag Wizard is a B2C and B2B e-commerce platform offering custom name tags, photo ID badges, desk plates, and related accessories. The core product is the custom name tag, which customers personalize using the company's Design Wizard tool—a browser-based customization interface that allows users to upload logos, select materials (plastic, metal, wood), choose shapes (rectangle, oval, custom), and configure backing options (magnetic, pin, swivel clip, military bar, pocket adapter). The product portfolio centers on five main categories: (1) Custom Name Tags and Magnetic Name Tags featuring full-color UV printing with color-matched logos; (2) Photo ID Badges including horizontal and vertical orientations with photo, barcode, and QR code options; (3) Engraved Name Tags in plastic, wood, and metal using laser engraving technology with over 40 color combinations; (4) Desk Plates and Office Name Plates for professional workspace identification; and (5) Reusable Name Tags (chalkboard and dry erase) for temporary workforce identification. Supporting accessories include lanyards, badge holders, badge reels, clips, and adapters. The company also offers industry-specific templates for healthcare, automotive, retail, education, and other sectors. Products are manufactured and customized in the USA with 98% of orders shipping within 2 business days.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Name Tags
Companies that use Name Tag Wizard
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Name Tag Wizard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Name Tag Wizard partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Name Tag Wizard competitors and assessment
Company assessmentEmerging players
- StickerYou: Custom sticker and label printing platform with a Design Wizard-like online configurator that supports small-batch customization. Comparable as an emerging custom-printed products player with a similar self-serve PLG motion and personalization tech, expanding from labels into adjacent name/ID formats.
- Overnight Prints: U.S. custom printing company offering short-run printing products with fast turnaround and online design tools. Comparable because the same speed-to-customer and online-design value proposition overlap with NTW's 2-day ship and Design Wizard positioning.
Broad incumbents
- 4imprint: Largest U.S. promotional products distributor with a comprehensive custom name badge and ID category. Comparable as a broad incumbent that sells custom name tags within a much larger promo-products catalog, competing on price, scale, and B2B procurement integrations.
- BuildASign: Large online custom sign and decal printing company with design tools, bulk pricing, and Made-in-USA production. Comparable as a broad DTC custom-print incumbent whose adjacent office-identification and signage categories overlap with NTW's name plate and engraved product lines.
- Vistaprint: Mass-market custom printing platform offering business cards, signage, and identity products including name tags and badges. Comparable as a broad DTC incumbent that competes with NTW in custom-print identification while offering far wider SKU breadth, deep SEO, and global fulfillment.
Direct peers
- Crown Awards: Long-running U.S. retailer offering custom name badges, name plates, and engraved identification alongside trophies and awards. Comparable because it sells in the same custom-engraved badge category with bulk pricing and ships nationwide, overlapping NTW's core SKUs.
- Name Badge Planet: Specialized U.S. e-commerce retailer of custom printed and engraved name badges, name tags, and photo ID cards. Directly comparable as a pure-play custom identification specialist with similar self-serve product configurator, magnetic/pin/clutch backings, and Made-in-USA positioning.
- AMRAMM: Custom identification and credential products retailer including name badges, photo ID cards, lanyards, and badge holders. Comparable because it overlaps on custom photo IDs, engraved name tags, and full accessory ecosystems sold online to B2B/B2C customers.
- Name Badges Company: Online retailer focused exclusively on custom name badges and magnetic name tags with logo personalization and quick turnaround. Directly comparable as a same-category, self-serve, custom-identification competitor to NTW.
- AllStar Name Badges: Custom name badge manufacturer/retailer selling personalized name tags, magnetic badges, and engraved tags online. Directly comparable because it competes on the same custom-printed/engraved identification niche with online ordering, logo upload, and similar backing options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Name Tag Wizard social profiles
Digital presenceName Tag Wizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Name Tag Wizard leadership team
Management profileNumber of profiles
Name Tag Wizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Name Tag Wizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Name Tag Wizard
What does Name Tag Wizard do?
Name Tag Wizard manufactures and sells custom name tags, photo ID badges, desk and office name plates, luggage tags, and related identification accessories directly through its e-commerce website. Customers personalize their orders using the proprietary Design Wizard online tool, choosing materials (plastic, metal, wood), shapes, backing types, and logos, with production done in the USA using UV printing and laser engraving. Orders ship within two business days and volume discounts are available for bulk purchases.
Is Name Tag Wizard a public or private company?
Name Tag Wizard is a private company. It is classified as unknown and is currently operating.
When was Name Tag Wizard founded?
Name Tag Wizard was founded in 1954. It employs 51 to 100 people.
Where is Name Tag Wizard based?
Name Tag Wizard is headquartered in Jacksonville, United States, in the North America region.
How does Name Tag Wizard make money?
One revenue line is on record: custom Name Tags and Badges.
Who are Name Tag Wizard's main competitors?
Emerging players on record are StickerYou and Overnight Prints. Broad incumbents are 4imprint, BuildASign and Vistaprint. Direct peers are Crown Awards, Name Badge Planet, AMRAMM, Name Badges Company and AllStar Name Badges.
Does Name Tag Wizard have an API?
No public API is recorded for Name Tag Wizard.
What industry is Name Tag Wizard in?
Name Tag Wizard's product category is Custom Identification Products. Its primary akta.pro industry code is CRAFACAL, Office, Stationery & Craft Supplies DTC. Its NAICS code is 45942 and its SIC code is 5600.