What idibu does

idibu is a UK-headquartered recruitment technology platform that operates as a trading brand of oneworldmarket Ltd. (Company No. 04456286) and is owned by Compono following the August 2021 acquisition. The platform functions as CRM-anchored middleware that distributes job postings across more than 1,000 job boards, aggregators, and social channels, and routes the resulting inbound applications back into the recruiter's existing CRM — Bullhorn, Vincere, Salesforce, Access, and Mercury are the named native integration partners. The product is organised around three pillars — Attract (job distribution, candidate search, social sharing), Manage (traffic-light candidate qualification, auto-responder workflows, resume parsing via Daxtra, interview scheduling), and Measure (15+ analytics reports, ROI tracking, source attribution) — with modular add-ons including Application Pages, Job Listings Widget, Talent Pooling, Candidate Clipper, Advanced Analytics via webhooks, APSearch, and a mobile application. A separate Media Services line provides managed job-board advertising procurement on behalf of clients, and a Whitelabel option supports reseller distribution.

The business sells primarily to recruitment agencies ranging from boutique to enterprise, serving 450+ customers across 17+ countries including the UK, US, Australia, New Zealand, and Thailand, with throughput of approximately 500,000 jobs and 1.5 million applications processed each month. Revenue is generated through annual subscription contracts with quote-based tiering, supplemented by managed media services revenue. Distribution is sales-led with a 15-minute discovery call and free demo as the standard entry point, supported by regional account management from offices in London (headquarters), Bangkok, and Sydney. Marketing is content-led via the idibu blog, the Attract 50 annual research report, whitepapers, webinars, LinkedIn/Twitter organic presence, and case studies featuring enterprise customers such as Yoh Staffing Services, KDC Resource, Ethos Beath Chapman, Gilbert Meher, and NES Fircroft. Compliance posture includes SOC2 Type 2 commitments, GDPR data-controller registration with the UK ICO (ZA296954), and a 99.9% service-availability SLA.

More recently, idibu has positioned itself within the AI-enabled recruitment stack via a June 2026 integration partnership with SourceWhale (an AI CRM/ATS platform), NLP-based job-advert optimisation and auto-responder automation, and integrations with AI-native partners including X0PA AI, Shortlyster (a Compono sibling), Diversely, and AiRecruiter. The company was founded in 2003 by Martin Bramall and Steve Walker; key leadership today includes Martin Bramall (Chief Growth Officer), Steve Walker (Co-founder), and Hazel Walker (Regional Manager/Operations Director, APAC).

Name

idibu

Legal name

oneworldmarket Ltd.

Website

https://idibu.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

idibu is a UK-based CRM-anchored middleware platform that distributes job postings across 1,000+ job boards and routes applications back into recruitment CRMs, serving 450+ recruitment agencies across 17+ countries with annual subscriptions and managed media services.

Ownership category

akta.pro rank

Product category

Recruitment technology software (job distribution and applicant tracking middleware)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Job distribution software
• Recruitment marketing platform
• CRM middleware integration
• Multi job board posting
• Applicant tracking system

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Annual subscription-based access to the idibu platform with user licences as defined in client order forms. Clients select from available service tiers based on their recruitment volume and feature requirements.
2. Media Services: idibu procures advertising and media on behalf of clients, negotiating pricing with job boards and passing costs through with flexible billing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

idibu is a cloud-based recruitment technology platform that distributes job adverts from a recruiter's existing CRM across 1,000+ job boards, aggregators, and social media channels, and routes inbound applications back into that CRM. The core platform combines the AdPost multi-posting engine and the aptrack applicant tracking module with add-on capabilities for branded application pages, talent pooling, candidate clipping, aggregated candidate search (APSearch), advanced analytics via webhooks, and a mobile app. idibu also offers Media Services where it manages job board advertising procurement on behalf of clients and a Whitelabel option for partners.

Product overview

idibu is a comprehensive recruitment technology platform organized as a unified product with modular add-ons. The core platform consists of AdPost for multi-channel job distribution across thousands of job boards and aggregators, and aptrack for capturing and managing inbound applications back to the CRM. The platform organizes its capabilities into three pillars: Attract (job distribution, candidate search, social media sharing), Manage (traffic light filtering, auto-responders, resume parsing, interview scheduling), and Measure (15+ analytics reports, ROI tracking, source attribution). Additional modules include Application Pages for branded application landing pages with qualifying questions, Job Listings Widget for embedding on external sites, Talent Pooling with ranked search, Candidate Clipper for capturing candidates from external sources, Advanced Analytics via webhooks, and APSearch for aggregated candidate discovery. The offering is supplemented by Media Services for managed job board advertising and Whitelabel options for partners. idibu also offers a mobile application for on-the-go candidate management.

Differentiator

Problem solved

Functional benefit

Brands

• idibu: Job distribution and response management platform that integrates with CRM systems for candidate attraction, management, and analytics.
• idibu Media

Products and services

• AdPost Primary job posting module that enables distribution of job adverts across thousands of job boards, aggregators, and social channels from a single interface, designed for recruitment agencies using a CRM.
• aptrack Application and response tracking module that captures and manages inbound applications from all job boards, forwarding candidate data back to the recruitment CRM.
• Application Pages Customisable, fully brandable landing pages with qualifying questions to filter candidates before they enter the CRM, including Java tracking and Google Analytics integration.
• Job Listings Widget Embeddable widget that displays job listings on external websites so companies can attract candidates directly from their own career pages.
• Talent Pooling Talent pool management feature with ranked search functionality for discovering and re-engaging previous candidates for new roles.
• Candidate Clipper Browser-based tool for capturing candidates discovered on job boards and social media and adding them directly into the recruitment workflow.
• Advanced Analytics Reporting suite with over 15 distinct reports covering ROI, channel performance, and team productivity, with data accessible via webhooks for integration with business intelligence tools.
• APSearch Remote aggregated search functionality that lets recruiters query candidate data across multiple third-party sources through a single interface for candidate rediscovery.
• Media Services Managed media buying service where idibu handles all job board advertising, negotiations, and campaign management, including holistic analysis, flexible billing, and monthly KPI reporting.
• Whitelabel Reseller and white-label option enabling partners to offer idibu's job distribution capabilities under their own brand.
• idibu Mobile App Mobile application that lets recruiters process applications on the move, manage candidates, and stay connected to the recruitment workflow from any location.

Quantifiable outcome

• 500,000+ jobs posted monthly
• +3 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core.

• SourceWhalecoreTechnology or Integration · 29 June 2026Integration partnership connecting idibu's candidate attraction and job distribution with SourceWhale's AI CRM & ATS platform. Applications from idibu's 1,000+ job board network flow directly into SourceWhale, enabling recruiters to manage inbound applications and outbound sourcing from a single system. Enables AI agents to work with richer candidate context from combined data.
• X0PA AIcoreTechnology or Integration · 3 March 2021Integration providing X0PA AI clients access to idibu's extensive job board network of over 1,300 global sites. Enables X0PA users to post to multiple job boards without leaving the X0PA platform, with applications flowing back into their ATS.
• Shortlyster (Compono)coreTechnology or Integration · 4 February 2021Partnership integration providing Shortlyster clients with access to idibu's job board network. Enables posting to multiple boards at the click of a button directly from the Shortlyster platform.
• Talent NexuscoreTechnology or Integration · 9 December 2020Official programmatic advertising integration enabling automated job ad purchasing and optimisation. Connects idibu's job posting technology with Talent Nexus's programmatic advertising capabilities for smarter media buying.
• BullhorncoreTechnology or IntegrationPrimary CRM integration partner. idibu integrates natively with Bullhorn CRM, allowing job posting and applicant management directly from within the Bullhorn interface.
• VincerecoreTechnology or IntegrationCRM integration partner enabling job posting and applicant tracking from within Vincere recruitment CRM.
• SalesforcecoreTechnology or IntegrationCRM integration providing seamless interface within Salesforce platform for job posting and candidate management.
• SEEKcoreTechnology or IntegrationRecognised Key Middleware Partner with SEEK, providing the best integration in the APAC market for Australian and New Zealand job distribution.
• IndeedcoreTechnology or IntegrationJob board partner for Indeed integration, enabling job posting and candidate discovery through Indeed platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recruitics: Recruitics provides programmatic media buying and recruitment marketing analytics for staffing firms, directly overlapping idibu's Media Services and analytics capabilities.
• Jobg8: Jobg8 operates a job distribution network feeding thousands of job boards, mirroring idibu's core multi-posting infrastructure for recruitment agencies.
• Broadbean: Broadbean is the largest direct competitor in recruitment multi-posting, offering job distribution and applicant tracking to recruiters globally; idibu is frequently positioned head-to-head against Broadbean in the same middleware category.
• Appcast: Appcast is a leading programmatic job advertising platform serving recruitment advertisers and agencies; it is a direct rival in the recruitment-media-distribution layer where idibu Media also competes.
• VONQ: VONQ is a job advertising distribution and programmatic recruitment marketing platform serving agencies and employers; overlaps directly with idibu's distribution and Media Services offerings.
• LogicMelon: LogicMelon provides multi-channel job posting, applicant tracking and analytics for recruitment agencies with a similar SaaS + CRM-integration model to idibu.

Broad incumbents

• JobAdder: JobAdder is a broader recruitment CRM/ATS platform with built-in multi-channel job posting; it overlaps with idibu but bundles additional recruiting workflow functionality.
• Bullhorn: Bullhorn is the dominant recruitment CRM and a core idibu integration partner; its broader ecosystem of automation and AI features makes it both ally and potential disintermediator of middleware like idibu.
• LinkedIn Talent Solutions: LinkedIn Talent Solutions is a dominant player in job distribution and recruiter tools globally; it represents the largest incumbent threat to middleware players like idibu for both posting and candidate reach.
• ZipRecruiter: ZipRecruiter is a major US-centric job marketplace with distribution and AI-matching capabilities that overlap idibu's distribution and candidate-attraction value proposition at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idibu
• LinkedInlinkedin.com/company/264779
• Facebookfacebook.com/idibu.software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idibu