The Ivan Sher Group
- Company typePrivate
- Founded2011
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Ivan Sher Group firmographics
Firmographics- Name
- The Ivan Sher Group
- Legal name
- IS LUXURY LLC
- Website
- https://isluxury.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Ivan Sher Group industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where The Ivan Sher Group is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Ivan Sher Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: IS Luxury earns revenue through commissions on luxury real estate transactions. The firm represents both buyers and sellers. Commission structure typically involves total commission rates (6% mentioned on listing forms) split between listing agent and buyer's agent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller Representation Commission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Ivan Sher Group product offering
Product offeringCore offering
IS Luxury is a luxury residential real estate brokerage that represents high-net-worth buyers, sellers, and investors of high-end homes in Las Vegas, Henderson, and Newport Beach. Core services include buyer representation, seller representation, marketing of luxury listings, off-market (pocket) listing access, and specialty offerings spanning high-rise condos, investment properties, land, rentals, and commercial properties. The firm supports transactions with dedicated concierge, in-house marketing and design, virtual tours, and professional staging coordination.
Product overview
IS Luxury (Ivan Sher Group) operates as a luxury real estate brokerage offering a comprehensive suite of services centered on high-end residential properties in Las Vegas and Henderson, Nevada, with a secondary office in Newport Beach, California. The core offering is luxury residential real estate services spanning buying, selling, and investment, supported by specialized sub-brands including High Rise/Condo Properties (featuring buildings such as One Queensridge Place, Park Towers, Waldorf Astoria, Turnberry Place, Palms Place, and The Martin), Commercial Properties, Investment Properties, Land Sales, and Residential Rentals. The company enhances its core services with add-on modules including Luxury Estate Management, Virtual Tours (using Matterport 3D technology), Screening Room experiences, the quarterly IS Luxury Magazine, an MLS Search tool, Neighborhood Guides, and Relocation Concierge services. With nearly $1.2B in transactions over two years and record sales including a $35M residential transaction in 2024, the firm positions itself as the top-ranked luxury brokerage in Southern Nevada, backed by Berkshire Hathaway HomeServices and Forbes Global Properties affiliations.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Residential Real Estate Brokerage Services Full-service luxury real estate brokerage representing buyers, sellers, and investors of high-end residential properties in premier Las Vegas and Henderson communities including The Summit, The Ridges, MacDonald Highlands, Ascaya, Southern Highlands, and Lake Las Vegas.
- High Rise and Luxury Condo Properties
Quantifiable outcome
- Set record for highest Las Vegas residential real estate sale at $35 million in 2024
- +2 more outcomes
Companies that use The Ivan Sher Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
The Ivan Sher Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Ivan Sher Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Berkshire Hathaway HomeServicescoreIS Luxury is backed by Berkshire Hathaway HomeServices, the globally recognized luxury real estate brand. Berkshire Hathaway HomeServices is valued at over $200 billion and employs over 300,000 people globally across 8 countries (United States, Canada, Brazil, United Kingdom, France, Singapore, China, and India). This partnership provides IS Luxury with legendary brand stature, global network access, and operational resources.
- Forbes Global PropertiescoreIS Luxury is an exclusive member of Forbes Global Properties in Southern Nevada. Forbes Global Properties showcases over USD $8 billion of luxury homes in more than 100 global locations and reaches over 100 million monthly website visitors. This membership provides IS Luxury clients with access to a curated global audience of luxury buyers and sellers.
- Luxury PresencemajorLuxury Presence is an invite-only global marketing collaboration of the most successful luxury real estate agents. Members rank in the Top 100 of the Wall Street Journal and have collectively produced over $20 billion in sales. The network offers cross-market listings and trailblazing technology enabling high-resolution photography, videography, and virtual tours to targeted buyers across Los Angeles, New York, Beverly Hills, Miami, The Hamptons, San Diego, Hawaii, Aspen, Chicago, San Francisco, and internationally in Europe and Asia.
- Stately LLCminorPreferred staging company partner of IS Luxury, providing professional home staging services to prepare luxury properties for sale.
- Stage the SpaceminorPreferred staging company partner of IS Luxury, providing professional home staging services for luxury property listings.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
The Ivan Sher Group competitors and assessment
Company assessmentDirect peers
- Engel & Völkers: A European-rooted international luxury real estate franchise. Comparable because both compete in the luxury segment with a strong brand identity, white-glove service model, and reliance on premium marketing collateral for listings.
- Hilton & Hyland: A Beverly Hills-based luxury real estate firm specializing in ultra-high-end properties. Comparable because both operate as boutique, brand-driven teams focused on trophy estates and high-net-worth clientele rather than mass-market volume.
- Sotheby's International Realty: The leading global luxury residential brokerage brand. Comparable because both compete for the same high-net-worth buyer and seller pool, offer private-label marketing, and rely on cross-market agent referrals for trophy properties.
- Douglas Elliman: A long-established luxury-leaning residential brokerage with strong presence in New York, Florida, and California. Comparable because both serve high-net-worth buyers and sellers in trophy-property markets with full-service agent teams and dedicated marketing for listings.
- The Agency: A boutique luxury real estate brokerage with a similar founder-led, brand-driven model and presence in major U.S. luxury markets including Beverly Hills, Miami, and New York. Comparable because both compete for ultra-luxury listings and emphasize marketing-driven differentiation.
Broad incumbents
- Forbes Global Properties: The invite-only luxury real estate consortium IS Luxury belongs to. Comparable because member firms share ultra-high-net-worth inventory and cross-market referrals, but Forbes Global Properties is a marketing collective spanning 100+ markets rather than a single competing brokerage.
- Compass: A large, technology-forward national real estate brokerage that has aggressively expanded into luxury. Comparable because both operate in the same luxury segments with high-end agent teams, though Compass competes primarily on technology platform scale rather than niche luxury brand prestige.
- Coldwell Banker Realty: A major national real estate brand with a significant luxury division. Comparable because both serve high-end residential buyers and sellers, though Coldwell Banker operates at much broader scale across all price points.
- eXp Realty: A cloud-based national brokerage that has recruited luxury teams. Comparable because both compete for agent talent in luxury markets, though eXp competes primarily on a low-overhead, agent-friendly economic model rather than brand prestige.
- Berkshire Hathaway HomeServices: The national brokerage network that IS Luxury is affiliated with. Comparable because both serve luxury residential buyers and sellers through a brand-powered agent model with global referral reach, though BHHS operates at vastly greater scale and is a network rather than a single team.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
The Ivan Sher Group social profiles
Digital presenceThe Ivan Sher Group compliance and trust
Trust signalCompliance1 record
The Ivan Sher Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ivan Sher Group leadership team
Management profileNumber of profiles
Profiles6 records
The Ivan Sher Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Ivan Sher Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ivan Sher Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ivan Sher Group
What does The Ivan Sher Group do?
IS Luxury is a luxury residential real estate brokerage that represents high-net-worth buyers, sellers, and investors of high-end homes in Las Vegas, Henderson, and Newport Beach. Core services include buyer representation, seller representation, marketing of luxury listings, off-market (pocket) listing access, and specialty offerings spanning high-rise condos, investment properties, land, rentals, and commercial properties. The firm supports transactions with dedicated concierge, in-house marketing and design, virtual tours, and professional staging coordination.
Is The Ivan Sher Group a public or private company?
The Ivan Sher Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ivan Sher Group founded?
The Ivan Sher Group was founded in 2011. It employs 11 to 50 people.
Where is The Ivan Sher Group based?
The Ivan Sher Group is headquartered in Las Vegas, United States, in the North America region.
How does The Ivan Sher Group make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are The Ivan Sher Group's main competitors?
Direct peers on record are Engel & Völkers, Hilton & Hyland, Sotheby's International Realty, Douglas Elliman and The Agency. Broad incumbents are Forbes Global Properties, Compass, Coldwell Banker Realty, eXp Realty and Berkshire Hathaway HomeServices.
Does The Ivan Sher Group have an API?
No public API is recorded for The Ivan Sher Group.
What industry is The Ivan Sher Group in?
The Ivan Sher Group's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its SIC code is 6500.