The Ivan Sher Group

Name

The Ivan Sher Group

Legal name

IS LUXURY LLC

Website

https://isluxury.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

SIC

Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate brokerage
• Residential property sales
• High-end home marketing
• Buyer and seller representation
• Off-market luxury listings

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: IS Luxury earns revenue through commissions on luxury real estate transactions. The firm represents both buyers and sellers. Commission structure typically involves total commission rates (6% mentioned on listing forms) split between listing agent and buyer's agent.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

IS Luxury is a luxury residential real estate brokerage that represents high-net-worth buyers, sellers, and investors of high-end homes in Las Vegas, Henderson, and Newport Beach. Core services include buyer representation, seller representation, marketing of luxury listings, off-market (pocket) listing access, and specialty offerings spanning high-rise condos, investment properties, land, rentals, and commercial properties. The firm supports transactions with dedicated concierge, in-house marketing and design, virtual tours, and professional staging coordination.

Product overview

IS Luxury (Ivan Sher Group) operates as a luxury real estate brokerage offering a comprehensive suite of services centered on high-end residential properties in Las Vegas and Henderson, Nevada, with a secondary office in Newport Beach, California. The core offering is luxury residential real estate services spanning buying, selling, and investment, supported by specialized sub-brands including High Rise/Condo Properties (featuring buildings such as One Queensridge Place, Park Towers, Waldorf Astoria, Turnberry Place, Palms Place, and The Martin), Commercial Properties, Investment Properties, Land Sales, and Residential Rentals. The company enhances its core services with add-on modules including Luxury Estate Management, Virtual Tours (using Matterport 3D technology), Screening Room experiences, the quarterly IS Luxury Magazine, an MLS Search tool, Neighborhood Guides, and Relocation Concierge services. With nearly $1.2B in transactions over two years and record sales including a $35M residential transaction in 2024, the firm positions itself as the top-ranked luxury brokerage in Southern Nevada, backed by Berkshire Hathaway HomeServices and Forbes Global Properties affiliations.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Residential Real Estate Brokerage Services Full-service luxury real estate brokerage representing buyers, sellers, and investors of high-end residential properties in premier Las Vegas and Henderson communities including The Summit, The Ridges, MacDonald Highlands, Ascaya, Southern Highlands, and Lake Las Vegas.
• High Rise and Luxury Condo Properties

Quantifiable outcome

• Set record for highest Las Vegas residential real estate sale at $35 million in 2024
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Berkshire Hathaway HomeServicescoreGTM or Marketing PartnerIS Luxury is backed by Berkshire Hathaway HomeServices, the globally recognized luxury real estate brand. Berkshire Hathaway HomeServices is valued at over $200 billion and employs over 300,000 people globally across 8 countries (United States, Canada, Brazil, United Kingdom, France, Singapore, China, and India). This partnership provides IS Luxury with legendary brand stature, global network access, and operational resources.
• Forbes Global PropertiescoreGTM or Marketing PartnerIS Luxury is an exclusive member of Forbes Global Properties in Southern Nevada. Forbes Global Properties showcases over USD $8 billion of luxury homes in more than 100 global locations and reaches over 100 million monthly website visitors. This membership provides IS Luxury clients with access to a curated global audience of luxury buyers and sellers.
• Luxury PresencemajorGTM or Marketing PartnerLuxury Presence is an invite-only global marketing collaboration of the most successful luxury real estate agents. Members rank in the Top 100 of the Wall Street Journal and have collectively produced over $20 billion in sales. The network offers cross-market listings and trailblazing technology enabling high-resolution photography, videography, and virtual tours to targeted buyers across Los Angeles, New York, Beverly Hills, Miami, The Hamptons, San Diego, Hawaii, Aspen, Chicago, San Francisco, and internationally in Europe and Asia.
• Stately LLCminorImplementation/ SI/ Consulting PartnerPreferred staging company partner of IS Luxury, providing professional home staging services to prepare luxury properties for sale.
• Stage the SpaceminorImplementation/ SI/ Consulting PartnerPreferred staging company partner of IS Luxury, providing professional home staging services for luxury property listings.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: A European-rooted international luxury real estate franchise. Comparable because both compete in the luxury segment with a strong brand identity, white-glove service model, and reliance on premium marketing collateral for listings.
• Hilton & Hyland: A Beverly Hills-based luxury real estate firm specializing in ultra-high-end properties. Comparable because both operate as boutique, brand-driven teams focused on trophy estates and high-net-worth clientele rather than mass-market volume.
• Sotheby's International Realty: The leading global luxury residential brokerage brand. Comparable because both compete for the same high-net-worth buyer and seller pool, offer private-label marketing, and rely on cross-market agent referrals for trophy properties.
• Douglas Elliman: A long-established luxury-leaning residential brokerage with strong presence in New York, Florida, and California. Comparable because both serve high-net-worth buyers and sellers in trophy-property markets with full-service agent teams and dedicated marketing for listings.
• The Agency: A boutique luxury real estate brokerage with a similar founder-led, brand-driven model and presence in major U.S. luxury markets including Beverly Hills, Miami, and New York. Comparable because both compete for ultra-luxury listings and emphasize marketing-driven differentiation.

Broad incumbents

• Forbes Global Properties: The invite-only luxury real estate consortium IS Luxury belongs to. Comparable because member firms share ultra-high-net-worth inventory and cross-market referrals, but Forbes Global Properties is a marketing collective spanning 100+ markets rather than a single competing brokerage.
• Compass: A large, technology-forward national real estate brokerage that has aggressively expanded into luxury. Comparable because both operate in the same luxury segments with high-end agent teams, though Compass competes primarily on technology platform scale rather than niche luxury brand prestige.
• Coldwell Banker Realty: A major national real estate brand with a significant luxury division. Comparable because both serve high-end residential buyers and sellers, though Coldwell Banker operates at much broader scale across all price points.
• eXp Realty: A cloud-based national brokerage that has recruited luxury teams. Comparable because both compete for agent talent in luxury markets, though eXp competes primarily on a low-overhead, agent-friendly economic model rather than brand prestige.
• Berkshire Hathaway HomeServices: The national brokerage network that IS Luxury is affiliated with. Comparable because both serve luxury residential buyers and sellers through a brand-powered agent model with global referral reach, though BHHS operates at vastly greater scale and is a network rather than a single team.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ivanshergroup
• YouTubeyoutube.com/channel/UC9wTCl_czUIilFpmBkDMQxg
• Facebookfacebook.com/is.luxury
• LinkedInlinkedin.com/company/the-ivan-sher-group
• Instagraminstagram.com/is.luxury

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ivan Sher Group