MHP Group

What MHP Group does

MHP Group is a London-headquartered integrated communications agency founded in 1984 that delivers strategic communications, public affairs, financial communications, creative campaigns, and digital services to enterprise and mid-market clients. The firm operates through eight specialist teams — Brand & Reputation, Corporate Advisory & Capital Markets, Financial Services, Health, Mischief, Public Affairs, Studio La Plage, and MHP Technology — supported by 190+ communications specialists serving 220 major clients that include FTSE 100 companies, consumer brands, healthcare and pharma groups, financial institutions, technology firms, and government bodies.

The agency's core technology stack centres on earned-first creative delivery augmented by proprietary AI and research assets, most notably Maiven GEO, a generative engine optimisation platform that analyses LLM responses to audience questions and optimises omnichannel messaging; AI-Powered Synthetic Personas for stakeholder-response simulation; the MHP Polarisation Tracker produced in partnership with Cambridge University; and Trust Analytics developed with behavioural science firm Influence at Work. In-house creative production is handled through Studio La Plage (digital, design, film, animation) and the Mischief creative agency, both wholly-owned sub-brands.

MHP Group generates revenue through professional services fees on a quote-based engagement model, with no publicly disclosed pricing. Distribution is sales-led, driven by senior leadership relationships, new business development, and referrals, targeting enterprise clients across capital markets communications, IPO and M&A advisory, crisis management, healthcare advocacy, technology positioning, and consumer brand campaigns. The firm is privately held with no disclosed parent company or external funding, led by CEO Alex Bigg and Deputy CEO Nick Barron, and is consistently ranked in the top tier of European financial communications advisors (top-4 in Bloomberg's Global Activism League Table, 6th in the UK in MergerMarket's Global M&A Rankings 2024).

Name

MHP Group

Website

https://mhpgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

MHP Group is a London-based integrated communications agency with 190+ specialists serving 220 major clients across FTSE 100, financial services, healthcare, technology, and public affairs, delivering strategic communications, creative campaigns, and proprietary AI-powered research tools.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Technology & B2B PR (BPAFADAI)

Keywords

• Integrated communications
• Public relations
• Corporate advisory
• Crisis communications
• Media relations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Communications Consulting: MHP Group generates revenue through professional services fees for integrated communications, brand strategy, corporate advisory, financial communications, crisis management, public affairs, health communications, technology communications, and creative services including Studio La Plage's film, design, and digital production.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MHP Group is a London-based integrated communications agency offering strategic communications, brand and reputation management, corporate advisory and capital markets communications, financial services PR, health communications, public affairs, crisis and risk management, digital and social marketing, research and analytics, and strategic media services. The firm delivers earned-first creative campaigns through its sub-brands Mischief and Studio La Plage, supported by proprietary research tools (Polarisation Tracker, Trust Analytics, Maiven GEO) and a team of former national journalists.

Product overview

MHP Group is an integrated communications agency that operates as a multi-brand communications consultancy with several distinct sub-brands and service lines. The core offering includes Mischief (creative agency), Studio La Plage (creative studio with film/animation/design), and MHP Technology (tech-focused communications). Central to the portfolio is Maiven GEO, an AI-powered Generative Engine Optimization platform for brand performance on AI platforms. The agency provides sector-specialized services across Brand & Reputation, Corporate Advisory & Capital Markets, Financial Services, Health, Public Affairs, Crisis & Risk, Digital, Research & Analytics, and Strategic Media, supported by behavioral science and creative capabilities. The portfolio is structured around earned-first creative campaigns and strategic communications rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mischief: Multi award-winning creative agency helping brands earn attention, infiltrate popular culture, and become more meaningful.
• Studio La Plage
• MHP Technology

Products and services

• Mischief Multi-award winning creative agency that helps brands earn attention, infiltrate popular culture, and become more meaningful through creative campaigns, earned media narratives, events, experiential activations, and social/digital marketing.
• Studio La Plage In-house creative studio combining Digital, Design, Creative, Film & Production, and Strategy capabilities for earned and brand campaigns, offering campaign development, brand strategy, design/illustration/motion, digital/social strategy, and video production.
• MHP Technology Specialized technology communications practice working with ambitious technology brands including climate tech innovators, AI and data pioneers, serving sectors like data/AI, clean technology, telecommunications, cybersecurity, digital services, and infrastructure.
• Maiven GEO AI-powered Generative Engine Optimization platform that analyzes answers to audience questions on AI platforms, optimizes omnichannel messaging and content strategies, monitors misinformation across social channels and LLMs, and provides share of voice, sentiment, and message penetration analytics.
• Brand & Reputation Services Communications services including thought leadership, reputation management, executive engagement, change and employee engagement, brand strategy, crisis management, masterbrand differentiation, media relations, and media training.
• Corporate Advisory & Capital Markets Financial communications services encompassing corporate advisory, private capital, financial reporting, IPOs, M&A, restructurings, shareholder activism, litigation support, and ESG/sustainability communications.
• Financial Services Communications Specialized PR and communications for fintech, payments, cryptocurrency, asset/wealth management, (re)insurance, private equity, venture capital, lending, and sustainable finance sectors.
• Health Communications Policy, advocacy, and communications services for pharmaceutical companies, biotechs, patient advocacy groups, NGOs, consumer health brands, healthcare providers, and research institutions.
• Public Affairs Political campaigns, government relations, stakeholder engagement, policy analysis, legislative change, political reputation management, community engagement, and select committee preparation services.
• Crisis & Risk Communications Crisis communications, risk management, and reputation protection services including resilience planning, crisis simulations, media training, real-time monitoring, and stakeholder communications.
• Digital & Social Marketing Social strategies, digital marketing, influencer marketing, organic/paid social media, socially-native content creation, social media training, digital marketing, search and SEO services.
• Research, Data & Insights Quantitative/qualitative research, audience segmentation, message testing, brand tracking, narrative analysis, trust analytics, MHP Polarisation Tracker, and AI-powered synthetic personas for stakeholder prediction.
• Influencer & Partnerships Influencer marketing services including audience mapping, insight-led strategy, channel-specific planning, legal compliance, creative excellence, integrated campaigns, paid media, and Return on Influence measurement.
• Strategic Media Relations Media relations services leveraging former national print, broadcast, and digital journalists to provide insights, executive coaching, thought leadership content, and media engagement programs.

Quantifiable outcome

• 84% of marketing leaders are turning to earned-first campaigns to achieve masterbrand differentiation (per MHP's own research on its Masterbrand Differentiation approach)
• +4 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AdobecoreStrategic or Co-development Partner · 17 July 2025MHP and Adobe announced a new strategic partnership on July 17, 2025, at Adobe's German Headquarters in Munich. The partnership, formed under the Adobe Solutions Partner Program, aims to combine MHP's consulting and process expertise with Adobe's technology solutions to help customers implement data-driven, personalised customer experiences and leverage AI in content supply chains.
• Influence at WorkcoreStrategic or Co-development PartnerMHP has a long-standing partnership with leading behavioural science agency Influence at Work (IAW). This partnership ensures MHP's approaches are continuously updated in line with the most recent academic thinking and global best practice. The IAW team works closely with MHP's strategy team and client leads to embed behavioural science thinking in a way that is deliverable, creatively interesting, and culturally relevant.
• ADMARESminorStrategic or Co-development PartnerMHP partnered with ADMARES, Porsche Consulting, EDAG Group, and Siemens Digital Industries Software to relocate residential building production to a highly automated, digital smart factory. MHP contributed its management and IT consulting expertise to the digital manufacturing system.
• LMU Munich (Ludwig Maximilian University)minorStrategic or Co-development PartnerMHP partnered with LMU Munich to publish the annual Industry 4.0 Barometer study, examining supply chain transparency, digital twins, automation, and AI adoption across regions.
• DATEVminorImplementation/ SI/ Consulting PartnerGerman software company DATEV partnered with MHP to strategically implement artificial intelligence across its organisation. MHP acted as an AI enabler, developing a 'Tax AI' proof of concept completed in six weeks and achieving global rollout within twelve months. The collaboration established a dedicated AI department at DATEV.
• Siemens Digital Industries SoftwareminorImplementation/ SI/ Consulting PartnerSiemens Digital Industries Software partnered with ADMARES and MHP (alongside Porsche Consulting and EDAG Group) to develop a digital manufacturing system for the smart factory project capable of producing up to 16,320 smart homes per year.
• Porsche ConsultingminorStrategic or Co-development PartnerPorsche Consulting partnered with ADMARES and MHP (alongside EDAG Group and Siemens Digital Industries Software) on the smart factory relocation project for residential building production.
• EDAG GroupminorStrategic or Co-development PartnerEDAG Group partnered with ADMARES, MHP, Porsche Consulting, and Siemens Digital Industries Software on the smart factory project for highly automated residential building production.
• German Armed Forces (Bundeswehr)minorImplementation/ SI/ Consulting PartnerJohn Eisenhauer joined MHP from the German Armed Forces to strengthen the company's markets division with a focus on digital transformation for the defence industry and public institutions.
• zentrum Nachhaltige Transformation (zNT)minorStrategic or Co-development PartnerMHP partnered with zentrum Nachhaltige Transformation (zNT) and BwConsulting GmbH to develop the 'German Logistics Hub' study on Germany's role as NATO's logistics hub.
• BwConsulting GmbHminorStrategic or Co-development PartnerMHP partnered with zentrum Nachhaltige Transformation (zNT) and BwConsulting GmbH on the 'German Logistics Hub' study examining military logistics and private-sector resource integration.

Scale indicators4 records

Recent moves1 record

Broad incumbents

• FleishmanHillard: Global PR and integrated marketing agency with healthcare, technology, and corporate practices. Comparable to MHP across consumer, health, and technology communications but at a larger global scale.
• Edelman: Largest global PR firm with broad services spanning corporate, consumer, health, and technology. Overlaps with MHP across all of MHP's practice areas, but at a much larger scale and with global office coverage.
• Havas: Global communications group with creative, media, and PR operations including Havas PR. Overlaps with MHP on consumer and brand campaigns, but with broader paid-media and advertising capabilities beyond PR.
• Weber Shandwick: Global public relations agency with deep corporate, consumer, healthcare, and technology practice areas. Comparable to MHP in brand reputation, healthcare, and consumer work, with broader international reach.

Direct peers

• Brunswick Group: Global advisory firm focused on critical issues, corporate communications, and M&A advisory. Closely comparable to MHP in its financial communications, capital markets advisory, and crisis specialisms, and is a direct competitor for FTSE-level mandates in the UK.
• Portland Communications: Strategic communications and public affairs consultancy with offices in London, Brussels, and other European hubs. Comparable to MHP's Public Affairs and Corporate Advisory offerings for European enterprise and government clients.
• Kekst CNC: International strategic communications firm specialising in M&A advisory, crisis, investor relations, and public affairs. Directly comparable to MHP in financial communications and cross-border corporate advisory mandates.
• Tulchan Communications: UK-based corporate communications advisory specialising in M&A, IPOs, and shareholder activism. Direct peer to MHP's Capital Markets practice and competitor for the same pool of FTSE 100 and mid-cap UK clients.
• Teneo: Global advisory firm combining management consulting and strategic communications, with strong M&A advisory and CEO advisory offerings. Comparable to MHP's integrated approach to capital markets and reputation advisory for senior executives.
• FTI Consulting (Strategic Communications): Global advisory firm with a major Strategic Communications segment covering M&A, crisis, public affairs, and financial communications. Directly comparable to MHP in crisis, capital markets, and corporate reputation work for large enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MHPC
• LinkedInlinkedin.com/company/1281517
• Instagraminstagram.com/themhpgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles47 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHP Group