Influence at Work
Influence at Work is a private training and consulting firm founded by Dr. Robert Cialdini that delivers keynotes, corporate workshops, and books on the ethical psychology of influence and persuasion to multinational corporations, government agencies, and educational institutions worldwide.
- Company typePrivate
- Founded1999
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Influence at Work does
Influence at Work (IAW) is a privately held, Arizona-based professional training and consulting firm founded by Dr. Robert Cialdini to commercialize his decades of research on the psychology of ethical influence and persuasion. The company's core product is the Seven Principles of Persuasion framework, packaged into fee-based keynote presentations, the Principles of Persuasion (POP) corporate workshop, and public POP workshops delivered both in-person and virtually by Dr. Cialdini personally or by a network of authorized Cialdini Method Certified Trainers (CMCTs). Supporting products include Dr. Cialdini's books (notably 'Influence: The Psychology of Persuasion' and 'Pre-Suasion,' published in 44 languages with 7M+ copies sold), the Influence Quotient Quiz, and the 'Cialdini Asks' video interview series.
The underlying technology stack is light: a WordPress-based marketing/content website, e-commerce storefront, and video distribution, with the substantive 'technology' being Dr. Cialdini's proprietary scientific framework rather than any software platform. Revenue is generated through professional services fees for keynotes and workshops, licensing royalties from authorized trainers and book sales, and direct e-commerce revenue. IAW maintains a global client base of multinational corporations (Microsoft, Cisco, SAP, Wells Fargo, KPMG, Ogilvy), governmental agencies (NATO, Federal Executive Institute), professional associations, and educational institutions (Harvard, Stockholm School of Economics). The company has 1-10 employees, indicating a high-leverage professional services model in which Dr. Cialdini's personal brand and the CMCT network drive essentially all revenue-generating capacity.
Influence at Work firmographics
Firmographics- Name
- Influence at Work
- Legal name
- Influence At Work, LLC
- Website
- https://influenceatwork.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Influence at Work is a private training and consulting firm founded by Dr. Robert Cialdini that delivers keynotes, corporate workshops, and books on the ethical psychology of influence and persuasion to multinational corporations, government agencies, and educational institutions worldwide.
- Ownership category
- akta.pro rank
Influence at Work industry classification
Industry- Product category
- Professional Training and Development
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industries
- Consultative Selling & Discovery (EDABABAC), Project-Based Learning & Presentation Coaching (EDANADAH)
Keywords
Where Influence at Work is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Influence at Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Keynote Presentations: Fee-based keynote presentations delivered by Dr. Cialdini or authorized Cialdini Method Certified Trainers. Keynotes are customized presentations available in-person and virtually, featuring topics such as Influence During Times of Uncertainty, Influence: The Ultimate Power Tool, and Pre-Suasion: Opening the Door to Persuasion.
- Corporate Training Workshops: Fee-based influence training workshops including the Principles of Persuasion (POP) Workshop, available in-person and virtual. Based on Dr. Cialdini's pioneering book, workshops help teams ethically apply the Six Principles of Persuasion.
- Public POP Workshops: Public workshop sessions where participants explore how to ethically and effectively apply the Principles of Persuasion to move people to change, act, and say Yes to requests in business settings.
- Book Sales and Licensing: Sales of Dr. Cialdini's bestselling books including Influence: The Psychology of Persuasion, Pre-Suasion: A Revolutionary Way to Influence and Persuasion, and The Psychology of Persuasion (New and Expanded). Books are published in 44 languages and have sold over 7 million copies. Additionally, licensing royalties from authorized trainers and merchandise.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Influence at Work product offering
Product offeringCore offering
Influence at Work delivers fee-based keynote presentations, corporate training workshops (POP Workshops), and public workshops that teach ethical application of Dr. Robert Cialdini's Seven Principles of Persuasion. It also sells Dr. Cialdini's bestselling books and licenses delivery rights through a global network of Cialdini Method Certified Trainers (CMCTs), serving enterprise clients across healthcare, financial services, technology, government, and education.
Product overview
Influence at Work (IAW) is a professional training and speaking company founded by Dr. Robert Cialdini. The company offers a portfolio of products centered on ethical influence and persuasion: keynote presentations (in-person and virtual) delivered by Dr. Cialdini or authorized Cialdini Method Certified Trainers; corporate and public Principles of Persuasion (POP) Workshops; and bestselling books including 'Influence: The Psychology of Persuasion' and 'Pre-Suasion: A Revolutionary Way to Influence and Persuade.' Additional offerings include the Influence Quotient Quiz and the Cialdini Asks video interview series. The company serves multinational corporations, governmental agencies, professional associations, and educational institutions internationally.
Differentiator
Problem solved
Functional benefit
Brands
- POP Workshop (Principles of Persuasion): A live and virtual workshop teaching Dr. Cialdini's Six Principles of Persuasion for ethical influence.
Products and services
- Keynote Presentations Fee-based, customized keynote presentations delivered in-person or virtually for corporate events, conferences, and professional association meetings. Topics include Influence During Times of Uncertainty, Influence: The Ultimate Power Tool, and Pre-Suasion: Opening the Door to Persuasion. For enterprise clients and event organizers seeking science-based persuasion content.
- Principles of Persuasion (POP) Workshop Fee-based corporate training workshop built on Dr. Cialdini's book 'Influence: The Psychology of Persuasion,' teaching teams to ethically apply the Six Principles of Persuasion. Available in-person and virtual for organizational teams.
- Public POP Workshops Public in-person workshop sessions for individuals and smaller groups to explore how to ethically and effectively apply the Principles of Persuasion to move people to change, act, and say Yes to requests in business settings.
- Influence: The Psychology of Persuasion (Book) Bestselling book by Dr. Robert Cialdini, published in 44 languages with over 7 million copies sold. A New York Times, Wall Street Journal, and USA Today bestseller available for retail purchase.
- Pre-Suasion: A Revolutionary Way to Influence and Persuade (Book) Book by Dr. Robert Cialdini exploring what communicators do before delivering a message to increase its acceptance, describing the psychology of pre-suasive techniques. Available for retail purchase.
- The New INFLUENCE (Book) Updated revision of the classic Influence book featuring new research, new insights, new examples, and online applications. Available for retail purchase.
Companies that use Influence at Work
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
Influence at Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Influence at Work partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Influence at Work competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a sales and leadership training practice serving large enterprises. Overlaps with IAW in leadership development and sales-effectiveness training, though as part of a much broader HR/consulting portfolio.
- Dale Carnegie Training: Long-established corporate training company focused on interpersonal skills, influence, leadership, and sales effectiveness. Offers overlapping influence and persuasion content at much larger global scale as part of a broader training portfolio.
- BTS Group: Global consulting and capability-building firm offering sales, leadership, and influence training to large enterprises. Comparable in delivering research-backed, customized training engagements to Fortune 500 clients.
- FranklinCovey: Large enterprise training company offering leadership, sales performance, and influence-related programs. Competes for similar corporate L&D budgets but with a much broader portfolio of content beyond persuasion.
Direct peers
- RAIN Group: Sales training and consulting firm specializing in consultative selling, negotiation, and persuasion skills. Comparable in its focus on sales-effectiveness content delivered to enterprise buyers.
- Brian Ahearn: Top-ranked Cialdini Method Certified Trainer (CMCT) who delivers IAW-licensed influence training and keynotes to enterprise clients. A direct authorized extension of IAW's delivery channel and the most direct peer in the Cialdini trainer ecosystem.
- Wilson Learning: Global sales and leadership development company with research-grounded training methodologies. Directly comparable as a long-standing, science-based enterprise sales and influence training provider.
- Sandler Training: Global corporate sales and influence training franchise with structured methodology for consultative selling and persuasion. Directly competes with IAW for sales-training budgets at mid-market and enterprise customers.
- Richardson Sales Performance: Enterprise sales training and consulting firm offering customized sales effectiveness and influence programs. Comparable customer base (Fortune 500 sales organizations) and delivery model (workshops + consulting).
- Steve Martin (CMCT): CMCT-authorized trainer and behavioral science author who delivers IAW-licensed keynotes and workshops globally. Directly comparable as a licensed Cialdini trainer competing for similar enterprise training engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Influence at Work social profiles
Digital presenceInfluence at Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influence at Work leadership team
Management profileNumber of profiles
Profiles1 record
Influence at Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influence at Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influence at Work
What does Influence at Work do?
Influence at Work delivers fee-based keynote presentations, corporate training workshops (POP Workshops), and public workshops that teach ethical application of Dr. Robert Cialdini's Seven Principles of Persuasion. It also sells Dr. Cialdini's bestselling books and licenses delivery rights through a global network of Cialdini Method Certified Trainers (CMCTs), serving enterprise clients across healthcare, financial services, technology, government, and education.
Is Influence at Work a public or private company?
Influence at Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influence at Work founded?
Influence at Work was founded in 1999. It employs 1 to 10 people.
Where is Influence at Work based?
Influence at Work is headquartered in Tempe, United States, in the North America region.
How does Influence at Work make money?
Four revenue lines are on record. Keynote Presentations are the primary driver. The others are corporate Training Workshops, public POP Workshops and book Sales and Licensing.
Who are Influence at Work's main competitors?
Broad incumbents on record are Korn Ferry, Dale Carnegie Training, BTS Group and FranklinCovey. Direct peers are RAIN Group, Brian Ahearn, Wilson Learning, Sandler Training, Richardson Sales Performance and Steve Martin (CMCT).
Does Influence at Work have an API?
No public API is recorded for Influence at Work.
What industry is Influence at Work in?
Influence at Work's product category is Professional Training and Development. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 61143 and its SIC code is 8200.