What Carterwood Analytics does

Carterwood Analytics is a UK-headquartered specialist property adviser and SaaS data provider focused exclusively on the elderly care home and retirement living sectors. Founded in 2008 in Bristol by Ben Hartley and Amanda Nurse, the company operates two main business lines: an award-winning advisory practice delivering commercial due diligence, planning need assessments, and bespoke market analysis, and subscription-based online analytics platforms covering supply, demand, wealth, fee, and trading data across more than 2,800 elderly care home markets and 800+ retirement living markets in Great Britain.

The company's technology stack centres on two cloud-based SaaS platforms, Carterwood Analytics | Elderly Care Homes (launched 2019) and Carterwood Analytics | Retirement Living (launched 2021), supplemented by the Collab module that aggregates real anonymized trading data from contributing operators representing 10-20% of the UK market. Proprietary data assets include self-funded fee rates for over 9,000 care homes collected across six years. A quarterly Carterwood Index dashboard provides free market snapshots, and a separate Spain platform (carterwood.es) extends the offering into continental Europe. Visual dashboards are delivered via Power BI with exports in PDF and Excel; no public API is offered.

Carterwood generates revenue through three streams: recurring SaaS subscriptions to the analytics platforms, professional services fees for bespoke advisory engagements, and data monetization through published research and reports. The company sells primarily into enterprise buyers including care home operators, developers, institutional real estate investors, and landowners, reporting engagement with 95% of the top 20 UK elderly care operators and 80% of the top 10 retirement living operators. Distribution combines direct enterprise sales, industry partnerships with sector bodies (Care England, NCF, ARCO, Housing LIN), and thought-leadership content via events such as MIPIM and HealthInvestor.

Name

Carterwood Analytics

Legal name

Carterwood Limited

Website

https://carterwood.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Carterwood Analytics is a UK specialist property adviser and SaaS data provider serving the elderly care home and retirement living sectors with subscription analytics platforms and bespoke advisory services for operators, developers, and investors.

Ownership category

akta.pro rank

Product category

Healthcare Real Estate Market Intelligence

NAICS

Management Consulting Services (54161), Software Publishers (513210), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Elderly care analytics
• Retirement living market data
• Healthcare property advisory
• Planning need assessments
• Care home market intelligence

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Advisory Services: Bespoke consulting engagements providing market analysis reports for elderly care homes and retirement living. Services include commercial due diligence (Fast-Track and comprehensive formats), planning need assessments, alternative site assessments, trading optimisation reports, and bespoke strategic analytics projects.
2. Carterwood Analytics Subscriptions: Subscription-based access to Carterwood Analytics digital platforms for elderly care homes and retirement living markets. Flexible subscription plans available with dedicated client success manager support and onboarding included.
3. Research Reports: Published research including annual Self-funded Fee and Trading Performance Review, market trend analyses, and sector-specific insights shared with clients and prospects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Carterwood Analytics provides subscription-based SaaS platforms and bespoke advisory services delivering market intelligence for the elderly care home and retirement living sectors across Great Britain. Its core offerings combine proprietary data on supply, demand, fees, trading performance, and demographics with sector-specialist consulting for planning, due diligence, and trading optimisation. The firm serves operators, developers, investors, and landowners through analytics subscriptions and tailored reports.

Product overview

Carterwood Analytics operates as a multi-product platform portfolio serving the elderly care home and retirement living sectors. The core offerings consist of two subscription-based SaaS analytics platforms: Carterwood Analytics | Elderly Care Homes (launched 2019) and Carterwood Analytics | Retirement Living (launched 2021), plus a Spain-specific platform. These are supplemented by the Collab module for real trading data, two Carterwood Index dashboards (Elderly Care Homes and Collab) providing free quarterly market snapshots, and three Advisory Services divisions covering Elderly Care Home advisory, Retirement Living advisory, and Bespoke advisory services. The products share proprietary data assets and sector-specialist analyst expertise, with exports available in PDF and Excel formats. The platforms are accessible via web portals with a dedicated client success manager and flexible subscription plans.

Differentiator

Problem solved

Functional benefit

Brands

• Carterwood Analytics | Elderly Care Homes: Market-leading online platform for assessing elderly care home markets with real-time data on supply, demand, wealth, fees, and trading performance across Great Britain.
• Carterwood Analytics | Retirement Living
• Carterwood Index | Collab
• Carterwood Index | Elderly Care Homes

Products and services

• Carterwood Analytics | Elderly Care Homes A subscription-based online platform providing real-time market analysis for elderly care home markets across Great Britain. Offers supply, demand, wealth, fee and trading data, competitor analysis, market benchmarking, and tracking with alerts for care home operators, developers, investors, and advisers.
• Carterwood Analytics | Retirement Living An online platform for retirement living developers, operators, investors, and advisers providing market data on key market indicators, existing and planned supply, sales history and velocity, pricing predictions, comparable scheme analysis, house prices, qualifying households, and staff market size across Great Britain.
• Carterwood Analytics | Spain Carterwood Analytics platform for the Spanish market, providing elderly care home market analysis for Spain.
• Elderly Care Home Advisory Services Expert market analysis services for the elderly care home sector including Fast-track reports, comprehensive market analysis, planning need assessments, alternative site assessments, and trading optimisation reports. Covers over 2,800 markets with 80% planning consent rate.
• Retirement Living Advisory Services Market analysis services for the retirement living sector including pricing and sales due diligence reports, headline planning need statements, planning need assessments, and alternative site assessments. Covers over 800 markets with 89% planning consent rate.
• Bespoke Advisory Services Fully customisable reporting solutions combining Carterwood's expert knowledge and proprietary data to provide bespoke solutions for strategic obstacles. Includes visual dashboards in Power BI, Excel, PDF, and Word formats with market-leading data on demand, supply, demographics, staffing, fees, funding-mix, and operational costs.

Quantifiable outcome

• 80% of care home applications supported by a Carterwood planning need assessment get consent
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Care EnglandcoreStrategic or Co-development PartnerCare England is the largest professional association for care providers in England. Carterwood works with and supports Care England as an industry partner, sharing knowledge and forging relationships with member organisations.
• National Care Forum (NCF)coreStrategic or Co-development PartnerNational Care Forum represents not-for-profit care providers across the UK. Carterwood partners with NCF to provide market insight to members and collaborates on initiatives like Carterwood Index | Collab.
• ARCO (Associated Retirement Community Operators)coreStrategic or Co-development PartnerARCO represents retirement community operators in the UK. Carterwood provides members with access to market insight and partners on industry initiatives to advance the retirement living sector.
• Housing LINminorStrategic or Co-development PartnerHousing LIN is a network for housing and care professionals. Carterwood works with and supports Housing LIN to share knowledge and connect with sector professionals.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bidwells: UK property consultancy with a dedicated healthcare and life sciences team advising care home operators, developers, and investors. Closely comparable to Carterwood's advisory remit across elderly care and retirement living schemes in the UK.
• LaingBuisson: UK-based healthcare and social care data, research and advisory firm — the closest direct peer to Carterwood, covering similar elderly care and retirement living market intelligence and publishing sector-leading reports that Carterwood itself is recognised alongside at the LaingBuisson Awards.
• PropertyData: UK subscription-based property data and analytics platform covering residential and commercial markets. Comparable as a UK data analytics SaaS product serving investors and developers, with overlap on market sizing and competitor analysis use cases.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with a UK healthcare and senior living advisory practice. Overlaps with Carterwood on care home and retirement living investment advisory and market intelligence work for enterprise clients.
• JLL (Jones Lang LaSalle): Global real estate services firm with a dedicated UK Healthcare Capital Markets team advising investors and operators on care homes and senior living. A broad incumbent whose healthcare advisory practice competes with Carterwood for institutional clients.
• Savills: International real estate advisor with a UK healthcare and senior living team serving operators, developers, and investors. Comparable as a larger incumbent providing market intelligence and advisory that competes for the same enterprise clients as Carterwood.
• Knight Frank: Global real estate consultancy with a UK Healthcare team advising on care homes, retirement living, and healthcare real estate investment. A broader incumbent whose healthcare arm overlaps directly with Carterwood's planning and due diligence work.

Regional players

• Greystone (US Healthcare Real Estate): US healthcare real estate advisory and finance firm with sector specialist expertise in senior living and care homes. Regional peer with a comparable property advisory and capital markets role to Carterwood's UK healthcare real estate work, but serving the US market.
• NIC MAP Vision (National Investment Center for Seniors Housing & Care): US-based senior housing data, analytics, and advisory firm providing market intelligence to operators and investors. Regional peer with a directly comparable senior-living analytics offering but operating in the US rather than the UK.

Emerging players

• Datscha: Commercial property data and analytics provider operating across the UK and Europe. Emerging peer with partial overlap on commercial real estate market intelligence and comparable analytics SaaS distribution model to Carterwood Analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarterwoodLtd
• LinkedInlinkedin.com/company/carterwood-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carterwood Analytics