Croscill

What Croscill does

Croscill is a US-based luxury home textiles company founded in 1946 in Brooklyn, New York, by Abe and George Kahn. The company designs, manufactures, and sells bedding, bath, and window products — including comforter sets, sheets, decorative pillows, quilts, duvets, towels, curtains, and valances — under a portfolio of three sub-brands: Croscill Classics (jewel tones and embellished heritage designs), Croscill Home (timeless patterns with quality craftsmanship), and Croscill Casual (eco-friendly earth-toned sustainable styles). Core materials include Egyptian cotton (300TC and 500TC), Turkish cotton, premium cotton dobby, jacquard, chenille, and down alternative fibers, with OEKO-TEX certification across multiple product lines.

The business operates exclusively as a direct-to-consumer e-commerce retailer through its own Shopify-based storefront at croscill.com, shipping within the United States only (including Alaska and Hawaii but not territories or internationally). Pricing is unit-based across premium SKU tiers — comforters $131-$378, sheet sets $89-$199, decorative pillows $68-$156, curtain panels $32-$85 — supplemented by heavy promotional mechanics including BOGO deals, volume discounts (20% off $280+, 25% off 2+ items), and a 15% first-order discount. Customer acquisition relies on a multi-channel digital marketing footprint spanning Instagram, TikTok, Facebook, Pinterest, YouTube, and Twitter, complemented by email marketing, influencer collaborations with discount codes, and an affiliate program.

Croscill is currently owned by E&E Co. Ltd, which acquired the brand in 2021 from Patriarch Partners LLC, which had held it since 2008. The Kahn family originally built the company to a peak revenue of $325-500M in 2000, before declining to $150M by 2005 amid major wholesale dealers shifting to in-house brands and the loss of CEO David Kahn. Current scale is reported at 501-1000 employees, and Aaron Eisenberg has served as CEO of Croscill/Excell/Glenoit since 2020.

Name

Croscill

Legal name

Croscill

Website

https://croscill.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Croscill is a US-based luxury home textiles company founded in 1946, selling premium OEKO-TEX certified bedding, bath, and window products exclusively direct-to-consumer through croscill.com to individual homeowners, gift buyers, and college students across the United States.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles and Bedding

NAICS

Curtain and Linen Mills (31412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

Keywords

• Luxury bedding sets
• Home textile products
• Bath towel collections
• Window curtain panels
• Decorative throw pillows

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Croscill generates revenue through direct-to-consumer online sales of luxury bedding, bath, and window products. Customers purchase individual items including comforters, sheet sets, pillows, towels, and curtains through the company's e-commerce website. The business model is primarily one-time purchase focused with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Croscill designs, manufactures, and sells premium home textile products directly to consumers through its online storefront at croscill.com. Its core offerings include comforter sets, duvet sets, quilt sets, sheet sets, pillowcases, decorative pillows, mattress pads, towels, curtain panels, and valances. Products are organized under three sub-brands — Croscill Classics, Croscill Home, and Croscill Casual — and feature OEKO-TEX certified materials such as Egyptian cotton, Turkish cotton, cotton dobby, and down alternative fibers.

Product overview

Croscill is a luxury home fashion brand offering a diverse portfolio of bedding, bath, and window décor products. The product lineup centers on comforter sets (Julius, Galleria, Loretta), decorative pillows (Winchester, Biron, Montague, Aumont), quilt sets (Versailles), duvet sets (Ellis), sheets (Luxury Egyptian 500TC, Signature Hem 300TC), and window treatments (Avignon curtains and valances). The company organizes its offerings across three distinct sub-brands: Croscill Classics (premium heritage designs with jewel tones and luxurious embellishments), Croscill Home (timeless patterns with quality craftsmanship), and Croscill Casual (eco-friendly, sustainable products with earth tones). Bath offerings include the Adana Ultra Soft Turkish Towels and Signature Dobby Cotton Waterproof Mattress Pad. The Signature Dobby Cotton Down Alternative Comforter represents the core basic bedding line with Oeko-Tex certified materials.

Differentiator

Problem solved

Functional benefit

Brands

• Croscill Classics: Reinventing the classic by combining timeless elegance with a modern approach to comfort and style. Key features include jewel tones, luxurious embellishments, and classical elements.
• Croscill Home
• Croscill Casual

Products and services

• Julius Comforter Set A 4-piece comforter set featuring chenille jacquard fabric with hidden zippers, rope trim, and antique satin-look bed skirt; available in Black, Blue/Grey, and Burgundy.
• Galleria Comforter Set A 4-piece comforter set crafted in sumptuous chenille jacquard patchwork with rope cording trim, hidden-zipper shams, and OEKO-TEX certified materials; available in Navy, Brown, and Red.
• Winchester Square Decor Pillow Decorative square pillow available in Silver, Navy, Gold, Burgundy, and Brown color options.
• Versailles 3-Piece Quilt Set A 3-piece quilt set available in Champagne and Grey color options featuring elegant bedding design.
• Signature Dobby Cotton Down Alternative Comforter 100% premium cotton dobby face comforter padded with ultra-airy, breathable down alternative fiber; OEKO-TEX certified and machine washable; available in Full/Queen and King/Cal King.
• Loretta 4-Piece Comforter Set Luxurious comforter set featuring soft chenille jacquard fabric with hidden zippers, elegant rope trim, and antique satin-look bed skirt; OEKO-TEX certified.
• Adana Ultra Soft Turkish Towel Premium ultra-soft Turkish towel available in White, Ivory, Wheat, and Grey; soft, thick, highly absorbent, and maintains quality after multiple washes.
• Biron Square Decor Pillow Decorative square pillow available in Brown, Silver, Gold, and Burgundy color options.
• Clermont European Pillow Sham European pillow sham available in Gold, Brown, Burgundy, and Navy color options.
• Ellis 3-Piece Duvet Set Mini duvet set from the Croscill Casual collection; 3-piece set designed for a cozy bedroom aesthetic.
• Luxury Egyptian 500TC Cotton Sheet Set High thread count cotton sheet set made from Egyptian cotton with 500 thread count; available in White, Ivory, and Grey.
• Signature Dobby Cotton Waterproof Mattress Pad Waterproof mattress pad with dobby cotton construction for premium bedding protection.
• Montague European Pillow Sham European pillow sham available in Silver and Champagne color options.
• Aumont Oblong Decor Pillow Oblong-shaped decorative pillow available in Silver, Gold, Burgundy, Brown, and Navy color options.
• Signature Hem 300TC Cotton Sheet Set Cotton sheet set with 300 thread count featuring signature hem detailing; available in Taupe and Grey.
• Avignon Pleat Curtain Panel with Tieback Elegant pleat curtain panel with tieback; available in Champagne, Burgundy, Silver, and White color options.
• Avignon Waterfall Valance Waterfall style valance curtain; available in Champagne, Burgundy, White, and Silver color options.
• Luxury Egyptian 500TC Cotton Pillowcases Premium cotton pillowcases matching the Luxury Egyptian 500TC sheet set collection; available in Grey, White, and Ivory.

Quantifiable outcome

• 98 reviews on Julius Comforter Set with high customer satisfaction
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• HomeGoods (TJX Companies): Off-price home furnishings retailer carrying bedding, curtains, towels, and decorative pillows. Competes for the same discretionary home-textile dollar at lower price points, pressuring Croscill's mid-premium positioning through value alternatives.
• Crate & Barrel: National home furnishings retailer offering bedding, bath, and window products. Overlapping assortment in home textiles and decorative pillows but operates as a broader lifestyle home brand with physical stores and a wider category portfolio.
• Anthropologie Home: Urban Outfitters-owned lifestyle retailer with a strong home category including bedding, curtains, and decorative pillows. Comparable bohemian-luxury aesthetic and product overlap but operates across broader lifestyle categories beyond textiles.
• RH (Restoration Hardware): Luxury home furnishings brand with a substantial bedding and window treatment assortment. Comparable in luxury home positioning but operates as a broader, design-forward lifestyle brand with galleries and significantly larger scale.
• Pottery Barn: Williams-Sonoma-owned home furnishings brand offering bedding, curtains, and decorative pillows. Comparable product categories and mid-premium positioning but operates at much broader scale with multi-channel retail and a wider category mix.
• West Elm: Williams-Sonoma-owned home furnishings retailer selling bedding, curtains, and decorative pillows. Comparable product overlap in home textiles but operates at much broader scale with physical retail and a wider category portfolio beyond textiles.

Direct peers

• Parachute Home: DTC premium bedding, bath, and home essentials brand. Comparable in positioning (luxury home textiles), product mix (Egyptian cotton sheets, towels, duvets), and DTC go-to-market strategy targeting design-conscious consumers.
• Brooklinen: DTC premium bedding brand offering sheets, comforters, towels, and loungewear. Most direct comparable as a digitally-native luxury home textile brand selling direct to consumer with mid-premium pricing and a similar product portfolio (sheets, duvets, towels).
• Boll & Branch: DTC premium sheet and home textile brand focused on ethically sourced cotton. Comparable product mix (high-thread-count sheets, comforters, duvets) and target buyer (premium home consumer) with similar DTC digital-first strategy.
• Snowe Home: DTC home textiles brand offering bedding, bath, and table linens. Comparable premium positioning and direct-to-consumer model targeting modern luxury home consumers with a similar curated product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/croscill
• YouTubeyoutube.com/c/croscill/playlists
• Facebookfacebook.com/croscill
• Instagraminstagram.com/croscill/?hl=en
• Pinterestpinterest.com/croscill
• TikToktiktok.com/@croscill
• LinkedInlinkedin.com/company/112920

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croscill