LGBTQ+ Real Estate Alliance

What LGBTQ+ Real Estate Alliance does

The LGBTQ+ Real Estate Alliance is a 501(c)(6) non-profit trade association founded in June 2020 to eliminate housing discrimination based on sexual orientation and gender identity and to advocate for LGBTQ+ homeownership. The organization serves 3,500-plus LGBTQ+ and ally real estate professionals across 30+ U.S. chapters (with one source citing 50+), and is supported by major industry sponsors including Anywhere, Coldwell Banker, Sotheby's, Rocket Mortgage, loanDepot, U.S. Bank, Truist, NAR, and CREA. Its primary constituents are licensed agents and brokers seeking affirming practice credentials, allied professionals (23% of membership), corporate DEI buyers, and LGBTQ+ homebuyers and renters looking for vetted professionals.

The product portfolio centers on a searchable member directory (members.realestatealliance.org) and a consumer-facing sub-brand (LGBTQplusHomes.com) that connects LGBTQ+ home-buyers with affirming agents, lenders, and legal representation. Education and credentialing are delivered through the Alliance Certified Ally course (a quarterly, two-hour Zoom certification priced at $75, described as the only course of its kind in real estate) and a discount partnership with The CE Shop for state continuing education. Two flagship annual events drive engagement: the Future Forward Business & Networking Conference (Chicago, October 2026) and the LGBTQ+ Housing Policy Symposium (Washington D.C., June 2026, including Capitol Hill advocacy). Supporting resources include the sixth annual LGBTQ+ Real Estate Report, a First-Time Homebuyer Guide, a TGX Community Guide, and an Ethics Resource Group advising on Code of Ethics violations. The underlying technology is a conventional membership-association stack (directory platform, event management, online learning portal) rather than a proprietary technology moat.

Revenue is generated through five tiered membership products (Associate $75, Professional $200, Realty Center $575, Mega Center $1,200, Company $5,000), annual corporate sponsorships, conference and symposium registrations ($85-$499 per ticket), certification course fees, and referral economics through The CE Shop. The go-to-market combines community-led growth (chapter expansion, member referrals, directory listings), event-driven acquisition (two annual national events plus quarterly ACA courses), and direct sales for enterprise Company Memberships ($5,000/year). Operating geography is primarily the United States with formal extension into Canada via CREA. The organization has 11-50 employees, no parent company, no venture funding, and no disclosed revenue.

Name

LGBTQ+ Real Estate Alliance

Legal name

LGBTQ+ Real Estate Alliance

Website

https://realestatealliance.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The LGBTQ+ Real Estate Alliance is a 501(c)(6) non-profit trade association founded in 2020 that connects 3,500-plus LGBTQ+ and ally real estate professionals across 30+ U.S. chapters with LGBTQ+ homebuyers and renters via a member directory, certification course, and annual advocacy events.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Real Estate (6500)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• LGBTQ+ real estate network
• Real estate trade association
• Professional membership services
• Cultural competency certification
• Housing discrimination advocacy

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees across multiple tiers providing access to directory listings, chapter events, member forums, marketing assets, and Alliance credentials. Tiers range from Individual Professional ($200/year) to Corporate Company membership ($5,000/year).
2. Certification Courses: Alliance Certified Ally certification course offered quarterly at $75 per registration. Two-hour interactive Zoom sessions covering LGBTQ+ community understanding and unconscious bias for real estate professionals.
3. Conference and Event Revenue: Future Forward Conference tickets ($399-$499 for 2-day, $225-$325 for single day, $85 for reception only). Housing Policy Symposium registration. Chapter events may have separate fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The LGBTQ+ Real Estate Alliance is a 501(c)(6) non-profit trade association that provides tiered professional memberships, a searchable member directory, LGBTQ+ cultural competency certification courses, annual conferences, advocacy resources, and a national chapter network for LGBTQ+ and ally real estate professionals. The organization serves as the leading advocate for eliminating housing discrimination based on sexual orientation and gender identity while connecting LGBTQ+ homebuyers and renters with affirming real estate professionals.

Product overview

The LGBTQ+ Real Estate Alliance operates as a platform organization with a core non-profit structure offering multiple interconnected products and services. The primary offerings include a searchable Member Directory connecting LGBTQ+ homebuyers with affirming real estate professionals, the LGBTQplusHomes.com website, and tiered membership programs (Professional, Associate, Realty Center, Mega Center, and Company) ranging from $75 to $5,000 annually. The Alliance Certified Ally Course provides LGBTQ+ competency certification for real estate professionals. The organization hosts two major annual events: the Future Forward Business & Networking Conference and the LGBTQ+ Housing Policy Symposium. Supporting resources include the First-Time Homebuyer Guide, TGX Community Guide, and Ethics Resource Group. A CE Shop partnership provides continuing education discounts. The portfolio is held together by a national chapter network of 30+ chapters and advocacy programs including RPAC tracking.

Differentiator

Problem solved

Functional benefit

Brands

• LGBTQplusHomes.com: A consumer-facing website that connects LGBTQ+ home buyers and sellers with LGBTQ+-affirming real estate professionals from the Alliance's member directory.
• Alliance Certified Ally™
• LGBTQ+ Housing Policy Symposium
• Future Forward Business & Networking Conference

Products and services

• Member Directory A searchable directory of LGBTQ+ and allied real estate professionals including agents, lenders, legal representation, and other real estate-related professionals. Members receive searchable profile listings and referral opportunities.

Quantifiable outcome

• 78.9% of LGBTQ+ Gen Z adults believe heterosexual individuals are more likely to receive family financial support for homeownership
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major, flagship, minor and core.

• AnywheremajorOthersMajor real estate brand sponsor of the Alliance with logo featured prominently on the website. Represents one of the largest residential real estate service providers supporting LGBTQ+ inclusion in the industry.
• Better Homes and GardensmajorOthersCorporate sponsor with logo displayed on Alliance website. Major real estate brand demonstrating commitment to LGBTQ+ inclusion.
• CorcoranmajorOthersLuxury real estate brand sponsor of the Alliance with logo featured on the website.
• Century 21majorOthersMajor real estate franchise brand sponsoring the Alliance with prominent logo placement.
• ERAmajorOthersReal estate franchise brand sponsor of the Alliance.
• Coldwell BankermajorOthersMajor real estate brokerage brand sponsoring the Alliance with logo featured on the website.
• Sotheby's International RealtymajorOthersLuxury real estate brand sponsor of the Alliance demonstrating commitment to LGBTQ+ inclusion in high-end markets.
• City National BankmajorOthersFinancial institution sponsor of the Alliance, representing the banking/lending sector in supporting LGBTQ+ real estate professionals.
• eXp RealtymajorOthersCloud-based real estate brokerage sponsor of the Alliance.
• First American TitlemajorOthersTitle insurance company sponsor of the Alliance, supporting LGBTQ+ homeownership initiatives.
• loanDepotmajorOthersMortgage lender sponsor of the Alliance providing financing sector support for LGBTQ+ homeownership.
• National Association of REALTORS (NAR)flagshipStrategic or Co-development PartnerFull industry support from NAR, the largest trade association for real estate professionals in the U.S. Alliance enjoys the support of 50+ state and local real estate associations as well.
• REMAXmajorOthersMajor real estate franchise brand sponsor of the Alliance with logo displayed on the website.
• PacasominorOthersReal estate brand sponsor of the Alliance focusing on luxury second home ownership.
• realtor.commajorOthersMajor real estate listing portal sponsor of the Alliance providing technology platform visibility.
• RESAASminorOthersReal estate technology platform sponsor of the Alliance.
• Rocket MortgagemajorOthersMajor mortgage lender sponsor of the Alliance supporting LGBTQ+ homeownership through financing sector partnership.
• TruistmajorOthersFinancial services company sponsor of the Alliance representing banking and lending sector support.
• U.S. BankmajorOthersMajor financial institution sponsor of the Alliance supporting LGBTQ+ real estate professionals.
• Canadian Real Estate Association (CREA)flagshipStrategic or Co-development PartnerFull industry support from CREA, Canada's equivalent of NAR, demonstrating international reach and support for the LGBTQ+ real estate community in Canada.
• The CE ShopcoreImplementation/ SI/ Consulting PartnerPartnership providing 35% off CE courses for Alliance members and non-members alike. The CE Shop offers state-specific continuing education courses for real estate license renewal. Alliance members receive exclusive discount code 'ALLIANCE' at checkout.
• Keeping Current MatterscoreGTM or Marketing PartnerContent partnership providing RSS-fed real estate news and market information to the Alliance website, keeping members informed on industry trends and market conditions.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Human Rights Campaign (HRC): HRC is the largest U.S. LGBTQ+ civil rights advocacy organization focused on policy, public education, and corporate equality initiatives. While not real estate-specific, HRC's corporate-equality index and DEI advocacy run adjacent to the Alliance's housing-discrimination and policy work.
• National Fair Housing Alliance (NFHA): NFHA is a national fair housing advocacy and enforcement organization leading policy and education on housing discrimination. The Alliance's housing-discrimination research and Code of Ethics work overlap with NFHA's mission, and the two organizations address overlapping constituencies.
• SAGE (Advocacy & Services for LGBTQ+ Elders): SAGE is a national LGBTQ+ advocacy and services organization addressing aging, housing, and care - including direct housing-related programming. It overlaps the Alliance's housing-discrimination and community-support mission on the elder-services side.

Direct peers

• Women's Council of REALTORS: Women's Council of REALTORS is a national REALTOR-affiliated trade association with chapters, member directories, networking events, and leadership programming for a specific demographic segment of the real estate industry. It mirrors the Alliance's affinity-membership and chapter-driven engagement model.
• National LGBT Chamber of Commerce (NGLCC): NGLCC is the national LGBTQ+ business chamber, certifying LGBT-owned businesses and connecting them with corporate partners. It is the closest analog from the LGBTQ+ business community side, sharing mission, member-certification logic, and corporate-sponsorship revenue model with the Alliance.
• Asian Real Estate Association of America (AREAA): AREAA is a national real estate trade association serving Asian American real estate professionals with chapters, member benefits, certification, and corporate sponsors. It is directly comparable as an affinity-driven trade association model targeting an underserved community.
• National Association of Hispanic Real Estate Professionals (NAHREP): NAHREP is a national, affinity-based trade association serving Hispanic real estate professionals with a comparable member-directory, chapter, education, and certification model. Its structure closely mirrors the Alliance's community-of-practice approach, making it one of the most operationally similar peers.

Emerging players

• Center for Black Equity: Center for Black Equity supports Black LGBTQ+ community institutions with national coordination, advocacy, and programming. It is an emerging, parallel community-equity infrastructure player with comparable non-profit and partnership-driven model.

Broad incumbents

• Canadian Real Estate Association (CREA): CREA is Canada's national real estate industry body, comparable to NAR and listed as a flagship partner of the Alliance. It supports LGBTQ+ inclusion in the Canadian market, putting it in the same industry-segment governance role but at a country level rather than a community level.
• National Association of REALTORS (NAR): NAR is the largest U.S. trade association for real estate professionals and a flagship partner of the Alliance. It addresses the same professional population but operates broadly across all agent types and verticals, while the Alliance specializes in the LGBTQ+ segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lgbtqrealliance
• LinkedInlinkedin.com/company/lgbtq-real-estate-alliance
• Xx.com/LGBTQre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LGBTQ+ Real Estate Alliance