Keeping Current Matters
Keeping Current Matters (KCM) is a subscription-based content and marketing platform serving 20,000+ US real estate agents with AI-powered social tools, hyper-local market data, video creation, and branded personalized content across tiered memberships.
- Company typePrivate
- Founded2007
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Keeping Current Matters does
Keeping Current Matters (KCM) is a subscription-based content and marketing platform founded in 2007 and headquartered in Richmond, Virginia, that supplies real estate agents with done-for-you, brand-personalized content, hyper-local market data, and AI-assisted creation tools. Its product stack is tiered across three individual memberships — Social Edge (AI-powered social media automation), KCM Expert (research, playbooks, and local market data at $59.95/month or $599/year), and KCM Elite with RealTalk (video scripts and teleprompter-driven mobile recording at $99.95/month) — plus separate Team Membership for 2–24 agents and Group Membership for 25+ agents or 10+ mortgage/title professionals with custom pricing, affiliate commissions, and dedicated account management. The platform combines a 15-year content library with data feeds from Realtor.com and Altos Research powering KCM Local (zip-code-level market visuals), automates social posting to Facebook, LinkedIn, Twitter, and Instagram, and supports English and Spanish output.
The company operates a hybrid go-to-market model that pairs a self-serve, product-led 14-day free trial with a channel-driven enterprise motion through partnerships with NVAR (13,000 members), LIBOR (27,000 members), Samson Properties (6,300+ agents), LeadingRE, and Tom Ferry International. KCM does not publicly disclose revenue; as of mid-2022 it had 40 employees (up from 21 in 2020), and in June 2026 it was acquired by HousingWire as the fifth acquisition in HousingWire's roll-up strategy, joining Altos and RealTrends under HousingWire Solutions led by EVP Mark Adams. Post-acquisition, KCM's content distribution is positioned to be enhanced by additional local market intelligence from HousingWire's adjacent data assets.
Keeping Current Matters firmographics
Firmographics- Name
- Keeping Current Matters
- Legal name
- Keeping Current Matters, Inc.
- Website
- http://www.keepingcurrentmatters.com/
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Keeping Current Matters (KCM) is a subscription-based content and marketing platform serving 20,000+ US real estate agents with AI-powered social tools, hyper-local market data, video creation, and branded personalized content across tiered memberships.
- Ownership category
- akta.pro rank
Keeping Current Matters industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)
Keywords
Where Keeping Current Matters is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Keeping Current Matters business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscription (Social Edge, Expert, Elite): Monthly or annual subscription-based model for individual real estate agents. Three tiers available: Social Edge, Expert, and Elite with RealTalk. Annual plans offer 2 months free.
- Team Membership: For teams of 2-24 real estate agents or 2-9 mortgage and title professionals. Custom pricing based on team size.
- Group Membership: For organizations with 25+ real estate agents or 10+ mortgage and title professionals. Includes personal account manager, exclusive virtual kick-off event, lunch n' learn toolkit, affiliate program (10% monthly commission for year one), market update webinars, and annual keynote. Custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Edge - Basic social media presence |
| Subscription | Annual | KCM Expert - Research and playbooks for outreach |
| Subscription | Monthly | KCM Elite with RealTalk - Complete authority with video |
| Subscription | Annual | KCM Local (add-on) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Keeping Current Matters product offering
Product offeringCore offering
Keeping Current Matters (KCM) operates a subscription-based content and marketing platform that provides real estate agents with personalized daily blog posts, social media graphics, videos, market reports, and playbooks branded with each agent's identity. The platform combines national and hyper-local (zip-code-level) housing market data with AI-powered tools for social media scheduling, video creation, and email/newsletter building, sold via tiered individual, team, and group subscriptions.
Product overview
Keeping Current Matters (KCM) operates as a subscription-based platform providing real estate marketing and education content for real estate professionals. The platform offers a tiered membership structure with three main levels: Social Edge (entry-level with social media automation), KCM Expert (mid-tier adding market data and playbooks), and KCM Elite (top-tier including RealTalk video creation). The core portfolio includes Social Edge for AI-powered content creation, Playbooks for sales outreach, RealTalk for video creation, KCM Local for hyper-local market data, and Professional Visuals, Personalized Posts, Social Graphics, Email Builder, and Buyer & Seller Guides as content modules. The platform serves over 20,000 agents and was acquired by HousingWire in June 2026 to integrate with their data and analytics capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- RealTalk by KCM: The first all-in-one video creator for real estate agents, providing mobile recording app with market update scripts, built-in teleprompter, and automatic professional editing.
- Social Edge
- KCM Local
- KCM Playbooks
- KCM Elite
Products and services
- Social Edge AI-powered social media content creation and scheduling tool that helps real estate agents produce and post branded social content efficiently, with daily blog posts, videos, graphics, national market data, and smart posting campaigns.
- KCM Playbooks Done-for-you follow-up system with ready-made scripts, conversation starters, and social posts that help real estate agents confidently follow up with leads around timely topics, backed by market insights and marketing strategy.
- RealTalk by KCM All-in-one video creator for real estate agents that provides a mobile recording app with built-in teleprompter, weekly market update scripts in English and Spanish, automatic branding, and no editing required to produce professional videos.
- KCM Local Hyper-local market data service that provides 10 zip-code-level data points (listing counts, median prices, days on market, etc.) combined with national trendlines and automatically generated professional visuals, sourced from Realtor.com and Altos Research.
- Monthly Market Reports (MMR) Monthly video walkthrough of the most up-to-date housing market information providing a 90-day playbook for the real estate market, along with presentation slides, scripts, and source links.
- KCM Deep Dive Weekly explanation of key real estate market issues providing in-depth analysis and insights to help agents stay informed about critical topics affecting the housing market.
- Group Membership Custom enterprise solution for organizations of 25+ real estate agents or 10+ mortgage and title professionals, with personal account management, virtual kick-off events, lunch n' learn toolkits, an affiliate program offering 10% monthly commission for year one, market update webinars, and an annual keynote.
- Buyer & Seller Guides Done-for-you real estate eGuides that can be given directly to buyers and sellers, personalized with the agent's photo, bio, and contact information, with 8 new guides released per year (2 per season) in English and Spanish.
- Professional Visuals Toolkit of real estate charts, graphs, and visuals to boost presentations and marketing materials, with hundreds of professional visuals released monthly, categorized by audience and topic.
- Personalized Posts (Daily Blog Posts) Daily real estate blog posts personalized with the agent's photo, bio, company logo, brand colors, and contact information, published to the agent's own hosted blog site with 4 new articles and 1 infographic each week.
- Social Graphics Personalized, ready-to-share social media graphics with new releases weekly, square and story layouts optimized for social platforms, and pre-written captions and hashtags.
- Email Builder Drag-and-drop email and newsletter builder with articles and videos powered by the latest market insights, branded with the agent's contact info and colors, and one-click copy/paste into CRM or email platforms.
- Personalized Videos Professionally created 45-60 second videos branded to the agent with name, photo, and contact info, with new releases weekly covering relevant real estate topics, plus pre-written captions and embed codes for websites.
Quantifiable outcome
- Agents can earn $193,900 annual GCI while working part-time hours using KCM education-based marketing approach
- +3 more outcomes
Companies that use Keeping Current Matters
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Keeping Current Matters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Keeping Current Matters partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- HousingWirecoreHousingWire acquired Keeping Current Matters on June 9, 2026, integrating it into HousingWire Solutions alongside Altos and RealTrends under Executive Vice President Mark Adams. This is HousingWire's fifth acquisition since 2020. Transaction advisers: Monhegan Partners LLC and Newport LLC. Legal counsel: The Miller Law Firm PLLC. Goal is to enhance KCM's content with additional local market intelligence and put property-level market data directly through KCM's platform.
- Northern Virginia Association of Realtors (NVAR)coreNVAR partnership providing its 13,000 Realtor members with complimentary access to KCM's video creation platform (Social Edge) and expert-written monthly market scripts. NVAR members also receive exclusive discount pricing on KCM Elite memberships for full access to housing data and market analysis tools. Designed to help agents educate clients and build brand authority.
- Long Island Board of REALTORS (LIBOR)coreFlagship partnership providing over 27,000 LIBOR members with access to KCM's marketing tools and market insights. Collaboration aims to enhance REALTORS' confidence in communication and client relationships through co-branded resources and advanced platform options.
- Samson PropertiesmajorPartnership to equip 6,300+ Samson Properties agents with KCM's market insights and growth tools. Agents gain access to KCM's content and market education platform.
- Leading Real Estate Companies of the World (LeadingRE)majorExclusive partnership to deliver an insights and marketing system for LeadingRE members. Provides members with access to KCM's content platform and market analysis tools.
- Tom Ferry InternationalmajorKCM joined Tom Ferry's 2023 Roadmap Tour for agents. Jason Pantana, coach and trainer for Tom Ferry International, publicly endorsed RealTalk as a game-changer for agent video marketing. Strategic alignment in agent training and marketing education.
- Navi Title AgencyminorTestimonial partner using Group Membership solution. Anthony Penna from Navi Title Agency provides testimonial about value of KCM's data-driven market insights and educational resources for their agent partner teams.
- RecurlycoreKCM uses Recurly for payment processing and subscription management. Credit card data is transmitted via API to Recurly which is PCI-DSS Level 1 compliant. KCM does not store credit card information on its servers.
- Realtor.comcoreKCM Local data sourced from Realtor.com for hyper-local market data including listing counts, prices, and days on market.
- Altos ResearchcoreKCM Local data sourced from Altos Research for hyper-local market data and national trendline comparisons.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Keeping Current Matters competitors and assessment
Company assessmentDirect peers
- BombBomb: Video email and personal video messaging platform used heavily by real estate agents for client outreach. Directly comparable to KCM in serving agent marketing workflows with subscription video tools (overlaps with RealTalk).
- CINC (Commissions Inc): All-in-one marketing and lead generation platform for real estate teams and brokerages. Direct competitor offering websites, CRM, and marketing automation to the same agent customer base as KCM.
- Inside Real Estate (kvCORE): Real estate technology platform providing CRM, marketing, and lead generation tools to agents, teams, and brokerages. Closely comparable business model and target customer as KCM's Group Membership offering.
- Real Geeks: Real estate agent website and lead generation platform with IDX, CRM, and marketing tools. Comparable as a subscription marketing platform targeting individual real estate professionals.
- Ylopo: AI-driven real estate marketing platform with lead generation, IDX websites, and AI text/voice products. Comparable as a marketing technology subscription targeting the same agent base.
- Lofty (formerly Chime): AI-powered CRM and marketing platform built for real estate teams and brokerages. Direct competitor with comparable subscription tiers and agent productivity focus.
- Market Leader (Homes.com): Lead generation and marketing automation platform for real estate agents and brokerages, now part of Homes.com. Overlaps with KCM's market data and content offerings for agents.
- ActivePipe: Real estate CRM and email marketing automation platform serving agents and brokerages. Comparable subscription product targeting the same persona with marketing automation.
- Spacio: Open house lead capture and follow-up platform for real estate agents. Comparable as a tool helping agents convert client interactions into relationships, similar to KCM Playbooks.
Broad incumbents
- Tom Ferry International: Real estate coaching, training, and agent education company with strategic partnership with KCM. Comparable as an established player in real estate agent marketing/education but focused on coaching rather than content automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Keeping Current Matters social profiles
Digital presenceKeeping Current Matters compliance and trust
Trust signalCompliance3 records
Keeping Current Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keeping Current Matters leadership team
Management profileNumber of profiles
Profiles9 records
Keeping Current Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keeping Current Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keeping Current Matters
What does Keeping Current Matters do?
Keeping Current Matters (KCM) operates a subscription-based content and marketing platform that provides real estate agents with personalized daily blog posts, social media graphics, videos, market reports, and playbooks branded with each agent's identity. The platform combines national and hyper-local (zip-code-level) housing market data with AI-powered tools for social media scheduling, video creation, and email/newsletter building, sold via tiered individual, team, and group subscriptions.
Is Keeping Current Matters a public or private company?
Keeping Current Matters is a private company. It is classified as corporate owned and is currently acquired.
When was Keeping Current Matters founded?
Keeping Current Matters was founded in 2007. It employs 1 to 10 people.
Where is Keeping Current Matters based?
Keeping Current Matters is headquartered in Richmond, United States, in the North America region.
How does Keeping Current Matters make money?
Three revenue lines are on record. Individual Subscription (Social Edge, Expert, Elite) is the primary driver. The others are team Membership and group Membership.
Who are Keeping Current Matters's main competitors?
Direct peers on record are BombBomb, CINC (Commissions Inc), Inside Real Estate (kvCORE), Real Geeks, Ylopo, Lofty (formerly Chime), Market Leader (Homes.com), ActivePipe and Spacio. Tom Ferry International is listed as a broad incumbent.
Does Keeping Current Matters have an API?
No public API is recorded for Keeping Current Matters.
What industry is Keeping Current Matters in?
Keeping Current Matters's product category is Real Estate Marketing Software. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJAKAB, Subscription & Fulfillment Services (Print & Digital). Its NAICS code is 5131 and its SIC code is 7370.