DS Produkte

What DS Produkte does

DS Produkte GmbH (legally DS Holding GmbH) is a Germany-based multichannel consumer goods company that develops, produces, and distributes both proprietary branded products and white label goods across the DACH region. Founded approximately 1975 and headquartered in Stapelfeld with a modern logistics center in Gallin, the company operates one of the broadest consumer product assortments in Europe, exceeding 4,000 SKUs across categories including grilling (via heritage brand LANDMANN, the oldest German grill manufacturer), coffee equipment (via BEEM), household goods, and lifestyle products. Its core competitive position rests on an in-house end-to-end service stack covering product discovery, development, legal review, production, quality assurance, marketing, and logistics.

The company generates revenue through product sales of proprietary brands and white label/private label manufacturing for retail partners. Distribution is omnichannel and operates through more than 150 trading partners spanning food retail, drugstores, discounters, home improvement stores, department stores, cash & carry, furniture stores, specialty retail, merchandise and promotional items retailers, online marketplaces, teleshopping, and mail order — placing products in over 40,000 stationary retail locations. It also maintains an ongoing partnership with startups featured on the German television show "Die Höhle der Löwen" (Shark Tank), commercializing their products through the company's distribution infrastructure. DS Produkte operates as a subsidiary of The Social Chain AG.

The firm employs 101-250 people, adds approximately 500 new products to its assortment each year, and does not publicly disclose revenue or pricing. Recent strategic activity includes the January 2025 acquisition of WETHEBRANDS (WTB) and historical investment from Palamon Capital Partners (2008). No proprietary technology, AI/ML capability, patents, or regulatory actions are disclosed in the available source material.

Name

DS Produkte

Legal name

DS Holding GmbH

Website

https://dspro.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

DS Produkte GmbH is a Germany-based multichannel consumer goods distributor and brand house operating across the DACH region, developing proprietary brands (LANDMANN, BEEM) and white label products placed through 150+ trading partners in 40,000+ retail locations, online marketplaces, teleshopping, and mail order.

Ownership category

akta.pro rank

Headquarters

HQ city

Stapelfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Own Brands and White Label): Revenue generated through sale of proprietary brands (LANDMANN, BEEM) and white label products across multichannel retail distribution. The company develops and places approximately 500 new products annually through their network of 150+ trading partners.

Go-to-market motion1 record

Distribution channels13 records

Core offering

DS Group develops, produces, and distributes a portfolio of more than 4,000 consumer products under its own brands (Eigenmarken such as LANDMANN grills and BEEM coffee equipment) as well as white-label/private-label goods for retail partners. It also commercializes innovative startup products sourced from the German TV show "Die Höhle der Löwen". The offering spans the full value chain - from product discovery, development, legal review, and production through quality assurance, marketing, logistics, and omnichannel placement via 150+ trading partners and 40,000+ retail locations across the DACH region.

Product overview

DS Group operates as a multi-brand product company with a platform-plus-modules architecture. The core offering consists of their proprietary brands (Eigenmarken) including LANDMANN (Germany's oldest grill manufacturer) and BEEM (coffee device specialist), supplemented by white label manufacturing services for retail partners, and a portfolio of startup products from 'Die Höhle der Löwen'. Their product range exceeds 4,000 items across categories including grilling, coffee devices, household goods, and lifestyle products. The company provides an end-to-end service model encompassing product development, legal review, production, quality control, marketing, logistics, and omnichannel distribution to over 40,000 retail locations and 150+ trading partners worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• LANDMANN: Oldest German grill manufacturer
• BEEM
• Products from Die Höhle der Löwen

Products and services

• LANDMANN

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LANDMANNcoreOthersOwn brand - LANDMANN is described as the oldest German grill manufacturer, part of DS Group's brand portfolio.
• BEEMcoreOthersOwn brand - BEEM is the coffee equipment specialist in DS Group's brand portfolio.
• 150+ Trading PartnerscoreChannel Partner/ Reseller/ DistributorDistribution partners including food retail, drugstores, discounters, online marketplaces, home improvement stores, department stores, cash & carry, furniture stores, specialty retail, merchandise retailers, and promotional items retailers. Products distributed through >40,000 stationary retail locations.
• Die Höhle der Löwen (DHDL) StartupsminorStrategic or Co-development PartnerDS Group supports startup founders and their product ideas from the German TV show 'Die Höhle der Löwen' (Shark Tank), helping develop and scale innovative products through their distribution network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De'Longhi: Italian manufacturer of coffee machines and small domestic appliances, directly competing with DS Produkte's BEEM brand. Comparable on European coffee-equipment category leadership, multi-channel retail distribution, and own-brand ownership model.
• Fissler: German premium cookware manufacturer with deep DACH retail distribution and growing own-brand presence across Europe. Comparable to DS Produkte on German family heritage, premium kitchen category focus, and multi-channel retail model.
• Melitta Group: German family-owned consumer goods group with deep coffee and household product lines distributed across European retail. Closely comparable to DS Produkte on German-mid-market family ownership, multi-brand portfolio, and wholesale-to-retail distribution model.
• WMF Group: German premium kitchen and tableware brand distributed across European retail and foodservice. Comparable to DS Produkte on German heritage, kitchen/coffee category overlap, and broad DACH retail penetration.
• Zwilling J.A. Henckels: German kitchen and household goods brand with broad European retail presence. Comparable to DS Produkte on German heritage, premium kitchen category overlap, and multi-brand retail distribution strategy.
• Weber: World's leading grill manufacturer and direct competitor to DS Produkte's LANDMANN brand. Highly comparable on grill product focus, premium positioning, and broad European retail distribution through chains and specialty stores.
• Beem GmbH: German coffee equipment brand (wholly owned by DS Produkte itself). While a subsidiary, BEEM's product positioning in entry-to-mid-tier coffee machines makes it a useful internal benchmark for category economics and competitive set versus brands like Melitta and De'Longhi.

Broad incumbents

• BSH Hausgeräte: Bosch-Siemens home appliances joint venture, one of Europe's largest manufacturers of large and small domestic appliances. Comparable as a DACH-headquartered appliance distributor to retailers, but at substantially larger scale with global brand portfolios.
• Newell Brands: US-listed multi-brand consumer goods conglomerate (Yankee Candle, Crock-Pot, Calphalon). Comparable to DS Produkte as a multi-brand portfolio operator distributing branded household goods through retail, though at vastly larger scale and with global rather than DACH concentration.
• Groupe SEB: Global leader in small domestic equipment (cookware, grills, coffee) under brands like Tefal, Rowenta, Krups. Comparable as a multi-brand cookware/grill/coffee player distributing through European retail, but operating at significantly larger scale and with stronger global brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ds-produkte-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DS Produkte