Supplement Factory
Supplement Factory is a UK-based B2B contract manufacturer of nutritional food supplements, offering private label, custom formulation, and bespoke packaging across 25+ international markets for wellness brands, e-commerce startups, and retailers.
- Company typePrivate
- Founded2011
- HeadquartersAshford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Supplement Factory does
Supplement Factory Ltd is a UK-based contract manufacturer and R&D partner for nutritional food supplements, headquartered in Ashford, Kent, and operating across 25+ international markets including nine Middle East countries and the USA. Its core offering spans bespoke contract manufacturing, private label manufacturing, custom formulation development, and bespoke packaging across multiple delivery formats — powders, tablets, capsules, softgels, liquid-filled capsules, gummies, collagen, and liquid gels — with production MOQs ranging from 200 units (white label) to 300,000+ units (tablets, capsules, softgels) and 10,000kg for powders. In-house R&D capabilities include access to over 2,000 ingredients and the documented development of thousands of custom formulations.
The business model is B2B direct sales to supplement brands, e-commerce startups, wellness companies, healthcare practitioners, and retailers, with named customers including My Protein, Beauty Pie, JS Health, Primark, Elemis, Estrid, and Shufersal. Revenue is generated primarily through one-time contract manufacturing orders and multi-year private label agreements, priced per unit (white label starts at £1.50/unit) with no setup fees; international shipping with full documentation (CofA, CofC, CofO, FSC, GMP certificates) is included. The company holds NSF GMP, BRC AA grade, ISO 14001, Halal, and Kosher certifications, which collectively enable access to regulated retail and faith-based markets.
Operationally, the firm is led by founder/owner Lee Smith and Group Technical Director Greg Burnard, with Sean Penrose and Nadine Nicholson recently promoted to Business Partners (February 2025). The group is structured around the parent brand plus sub-brands SF Lab (R&D), SF: Media & PR (brand communications), SF: Pet Nutrition Ltd (pet supplements subsidiary), and Supplement Factory White Label (trade-only storefront). Expansion has been organic and bootstrapped — no external funding rounds, private limited company, 51–100 employees — with growth concentrated in 25+ market international expansion, the pet supplements subsidiary, and a formulation service line that exceeded its revenue target by 200%.
Supplement Factory firmographics
Firmographics- Name
- Supplement Factory
- Legal name
- Supplement Factory Ltd
- Website
- https://supplementfactoryuk.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Supplement Factory is a UK-based B2B contract manufacturer of nutritional food supplements, offering private label, custom formulation, and bespoke packaging across 25+ international markets for wellness brands, e-commerce startups, and retailers.
- Ownership category
- akta.pro rank
Supplement Factory industry classification
Industry- Product category
- Nutritional Supplement Contract Manufacturing
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented) (AFAKAJAB), Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)
Keywords
Where Supplement Factory is headquartered
LocationHeadquarters
- HQ city
- Ashford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Supplement Factory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Contract Manufacturing Services: Full-service manufacturing for private label supplements, white-label supplements, and custom bespoke supplements for dietary supplement brands. Includes in-house R&D, formulation development, manufacturing, packaging, and international shipping services.
- Private Label Supplement Manufacturing: Manufacturing of pre-formulated products that clients can brand and sell as their own. White label products are delivered without branding, allowing clients to affix their own labels. MOQ starts at 200 units for white label products.
- Custom Formulation Development: Development of bespoke formulations from scratch using exact ingredients and dosages specified by clients. No setup fees charged for custom formulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | White Label Products - Low MOQ Entry |
| One time/ perpetual license | Multi-year contract | Private Label Contract Manufacturing |
| One time/ perpetual license | Multi-year contract | Custom Bespoke Manufacturing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Supplement Factory product offering
Product offeringCore offering
Supplement Factory is a UK-based B2B contract manufacturer that develops, formulates, and produces nutritional food supplements for brands, e-commerce startups, healthcare practitioners, and retailers. Its core offering spans bespoke contract manufacturing, private label and white label supplement production, custom formulation, and bespoke packaging across multiple delivery formats including capsules, tablets, powders, softgels, gummies, liquid capsules, and functional beverages. The company delivers end-to-end services from R&D and formulation through manufacturing, packaging, quality testing, and international shipping, with no setup fees and minimum order quantities starting at 200 units.
Product overview
Supplement Factory is a UK-based contract manufacturer and R&D leader in nutritional food supplements, offering a comprehensive portfolio of manufacturing services and product formats. The core offering consists of contract manufacturing, private label manufacturing, custom formulation, and bespoke packaging services, supported by in-house R&D and quality testing capabilities. Manufacturing formats include powder, tablets, capsules, liquid filled capsules, gummies, collagen, softgels, and liquid gel products. The company also operates a White Label division offering pre-manufactured products with MOQ of 200 units for faster market entry, and SF: Pet Nutrition Ltd for pet supplement manufacturing. Full-turnkey services cover everything from formulation and manufacturing to packaging, quality control, and international shipping.
Differentiator
Problem solved
Functional benefit
Brands
- SF: Pet Nutrition Ltd: Pet supplement manufacturing division specializing in pet wellness and nutrition products, bringing together cutting-edge science, sustainable sourcing, and tailored formulations for pets.
- SF Lab
- SF: Media & PR
- Supplement Factory White Label
Products and services
- Bespoke Contract Manufacturing Full-service bespoke contract manufacturing for dietary supplements, providing end-to-end production from formulation to finished product for brands seeking private label or custom supplement manufacturing.
- Private Label Supplement Manufacturing Private labeling services allowing brands to sell pre-formulated or custom supplements under their own brand identity, with white label products delivered without branding for clients to affix their own labels.
- New Product Development R&D and development services for creating new supplement products from concept to market-ready formulation, leveraging in-house technical staff and over 2,000 ingredients.
- Custom Supplement Formulation Bespoke formulation service where clients specify exact ingredients, dosages, and specifications for custom supplement products, with no setup fees charged.
- Bespoke Packaging Custom packaging and labeling services including bottles, sachets, pouches, packets, blister packs, and bulk packaging options with label artwork compliance checking for UK, EU, and international markets.
- Quality, Testing & Compliance Comprehensive quality control, stability testing, micro testing, biological testing, heavy metal testing, actives testing, pesticides, and chemical impurities testing with metal detection sensors.
- Powder Manufacturing Powder supplement manufacturing with minimum order of 10,000 kg equivalent, available in tubs, containers, pouches, sachets, stick packs, and loose bulk.
- Tablet Manufacturing Tablet supplement manufacturing with minimum order of 300,000 tablets equivalent, customizable colors and packaging options.
- Capsule Manufacturing Capsule manufacturing with minimum order of 300,000 capsules equivalent, available in sizes 5 to 000, with vegetable or gelatin options.
- Softgel Manufacturing Softgel capsule manufacturing with minimum order of 300,000 softgels equivalent, available in vegetarian and animal-based options.
- Liquid Filled Manufacturing Liquid capsule manufacturing including Licap, DuoCaps, and Beadlets with minimum order of 500,000 capsules equivalent.
- Gummy Supplements Gummy supplement manufacturing in gelatine or pectin-based formulations with minimum orders ranging from 500,000 to 1 million pieces.
- Collagen Manufacturing Collagen supplement manufacturing for beauty, health, and sports nutrition applications.
- Liquid Gel Manufacturing Liquid gel stick pack manufacturing for sports nutrition applications with minimum order of 50,000 stick packs, fill volume of 2ml to 70ml.
- White Label Products Pre-manufactured supplement products available for branding and resale, with minimum order quantity of 200 units. Products include Triple Strength T5 Fat Burner, KSM-66 Ashwagandha Capsules, Melatonin Sleep Capsules, Collagen Capsules, and various protein powders.
- Pet Supplement Manufacturing Specialized manufacturing for pet nutrition supplements under SF: Pet Nutrition Ltd subsidiary, bringing together cutting-edge science, sustainable sourcing, and tailored formulations for pet health.
- SF Lab In-house laboratory services for product development, testing, and quality assurance supporting supplement formulation and product development.
Quantifiable outcome
- Formulation service exceeded revenue target by 200%
- +1 more outcomes
Companies that use Supplement Factory
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Supplement Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Supplement Factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SF: Pet Nutrition LtdcoreSubsidiary company focused on pet supplement formulations, bringing cutting-edge science, sustainable sourcing, and tailored formulations to elevate pet health. This strategic entity allows Supplement Factory to serve the growing pet wellness market with specialized expertise.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Supplement Factory competitors and assessment
Company assessmentBroad incumbents
- Catalent (Novo Holdings): Global CDMO with consumer health softgel and supplement manufacturing capabilities serving major brands worldwide. Comparable in offering breadth and certifications but operates at vastly larger scale across pharma and consumer health.
- Aenova Group: European-headquartered CDMO specializing in solid, semi-solid, and liquid dosage forms including supplements. Operates multiple GMP-certified sites and serves similar brand/private-label customers across formats comparable to Supplement Factory.
- Recipharm: European CDMO with consumer health and supplement contract manufacturing alongside pharma services. Comparable business model of contract manufacturing for brand customers with multi-format capabilities and international regulatory expertise.
Direct peers
- Vitaquest International: US-based custom supplement contract manufacturer offering powder, tablet, capsule, and liquid formats with in-house R&D and regulatory support. Closely comparable to Supplement Factory's full-turnkey private-label and custom formulation model.
- Robinson Pharma: Large US supplement contract manufacturer offering private label, custom formulation, and bulk ingredient supply with multiple delivery formats. Comparable end-to-end B2B supplement manufacturing service to Supplement Factory.
- Vitakem: US-based supplement CDMO offering custom formulation, private label, and contract manufacturing across multiple dosage forms. Comparable business model and customer mix to Supplement Factory's B2B supplement manufacturing services.
- Makers Nutrition: US supplement manufacturer providing contract manufacturing, private label, and custom formulation with in-house testing and packaging. Closely analogous offering to Supplement Factory with comparable customer segments (brands, startups, practitioners).
- BioSyn Health: US-based contract supplement manufacturer offering private label and custom formulation services for vitamins, minerals, and specialty supplements. Comparable full-service CDMO model targeting similar brand customers.
Regional players
- SternMaid: Germany-based contract manufacturer specializing in powder-based food supplements, sports nutrition, and functional beverages with blending and packaging services. Comparable in contract manufacturing and powder format specialization, but serves primarily DACH-region customers.
Emerging players
- Foodarom: Canadian supplement and functional food contract manufacturer offering custom formulation, private label, and turnkey manufacturing services. Comparable emerging CDMO player with multi-format capabilities and similar target customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Supplement Factory social profiles
Digital presenceSupplement Factory compliance and trust
Trust signalCompliance7 records
Supplement Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supplement Factory leadership team
Management profileNumber of profiles
Profiles4 records
Supplement Factory subsidiaries and ownership
Company hierarchySubsidiaries1 record
Supplement Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supplement Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supplement Factory
What does Supplement Factory do?
Supplement Factory is a UK-based B2B contract manufacturer that develops, formulates, and produces nutritional food supplements for brands, e-commerce startups, healthcare practitioners, and retailers. Its core offering spans bespoke contract manufacturing, private label and white label supplement production, custom formulation, and bespoke packaging across multiple delivery formats including capsules, tablets, powders, softgels, gummies, liquid capsules, and functional beverages. The company delivers end-to-end services from R&D and formulation through manufacturing, packaging, quality testing, and international shipping, with no setup fees and minimum order quantities starting at 200 units.
Is Supplement Factory a public or private company?
Supplement Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supplement Factory founded?
Supplement Factory was founded in 2011. It employs 51 to 100 people.
Where is Supplement Factory based?
Supplement Factory is headquartered in Ashford, United Kingdom, in the Europe region.
How does Supplement Factory make money?
Three revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are private Label Supplement Manufacturing and custom Formulation Development.
Who are Supplement Factory's main competitors?
Broad incumbents on record are Catalent (Novo Holdings), Aenova Group and Recipharm. Direct peers are Vitaquest International, Robinson Pharma, Vitakem, Makers Nutrition and BioSyn Health. SternMaid is listed as a regional player. Foodarom is listed as an emerging player.
Does Supplement Factory have an API?
No public API is recorded for Supplement Factory.
What industry is Supplement Factory in?
Supplement Factory's product category is Nutritional Supplement Contract Manufacturing. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of AFAKAJAB, Fortified & Enriched Foods Manufacturing (Vitamins/Minerals, Iodized/Supplemented). Its NAICS code is 311 and its SIC code is 2000.