AAA AUGER Plumbing Services

What AAA AUGER Plumbing Services does

AAA AUGER Plumbing Services is a family-owned, Texas-based residential and commercial plumbing services company founded in 1960 and headquartered in Irving, Texas. The company operates across three Texas metropolitan areas — Dallas-Fort Worth, Austin, and San Antonio — covering more than 120 municipalities, and serves over 50,000 customers annually with a headcount of roughly 100 employees. Its service portfolio spans plumbing repair, drain cleaning, gas repair, leak detection, sewer line work, water heater installation and repair, and commercial plumbing for clients including restaurants, hotels, hospitals, retail, and schools.

The company's revenue model is fee-for-service, quote-based pricing with no hourly rates and no trip charges; customers are quoted upfront before work begins, and financing is offered through Synchrony Financial to support larger-ticket jobs. Service is delivered by licensed plumbing technicians using conventional trade equipment; the company holds third-party certifications including BBB, IAPMO, ICC, TDLR registration, and PHCC membership, and operates a multilingual (8+ language) website alongside social channels on YouTube, Instagram, and LinkedIn. There is no disclosed proprietary technology platform or AI component — the business is fundamentally a traditional, dispatch-driven trade services operator.

The long-tenured leadership team — David Cross (CEO since 1999), Keith Ellebracht (CFO since 2011), Kent Wahl (COO since 2003), and Jim Reed (CIO since 1996) — reflects operational continuity across multiple economic cycles. The company is privately held with no disclosed outside funding, acquisitions, or divestitures. Strategically, AAA AUGER has executed geographic expansion into Austin and San Antonio beyond its founding DFW base, built out a commercial-vertical offering alongside the residential core, and invested in digital customer acquisition, but has not pursued technology-driven differentiation or external capital.

Name

AAA AUGER Plumbing Services

Legal name

Augerman, Inc.

Website

https://aaa-auger.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

AAA AUGER Plumbing Services is a family-owned Texas plumbing company, founded in 1960 and headquartered in Irving, serving 50,000+ residential and commercial customers annually across the Dallas-Fort Worth, Austin, and San Antonio metros via fee-for-service, quote-based pricing.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Emergency Water Main/Service Line Repair (HSAOAMAK), Emergency Commercial Plumbing Response (HSAOAMAL), Emergency Water Heater Repair & No-Hot-Water Service (HSAOAMAE), Emergency Toilet Repair & Overflow Service (HSAOAMAF), Emergency Fixture Repair (Faucet/Shower/Valve) (HSAOAMAJ)

Keywords

• Plumbing repair services
• Drain cleaning services
• Water heater installation
• Leak detection services
• Sewer line services

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Services Revenue: Fee-for-service plumbing repairs, maintenance, and installations. Charges are quoted based on job requirements rather than hourly rates. Revenue is generated from residential and commercial service calls including emergency repairs, drain cleaning, water heater services, gas repairs, leak detection, and sewer line services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AAA AUGER Plumbing Services is a family-owned plumbing services company operating since 1960 across Texas, providing plumbing repair, drain cleaning, water heater installation and repair, gas line repair, leak detection, and sewer line services. The company dispatches licensed and insured field technicians to residential and commercial customer locations 24/7, 365 days a year, with a free service call inspection and upfront pricing model.

Product overview

AAA AUGER Plumbing Services offers a unified service portfolio of seven core plumbing service offerings rather than a modular software platform. The services include Plumbing Repair, Drain Cleaning, Gas Repair, Leak Detection, Sewer Problems, Water Heaters, and Commercial Plumbing. These services are delivered by licensed, insured technicians available 24/7, 365 days a year, with no extra charges for evenings, weekends, or holidays. The company provides free service calls, upfront pricing, and guaranteed work and parts. Services are offered to both residential and commercial customers across the Texas market.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Repair
• Drain Cleaning
• Gas Repair
• Leak Detection
• Sewer Problems
• Water Heaters
• Commercial Plumbing

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• RheemminorOthersWater heater manufacturer partner. Products installed and serviced by AAA AUGER plumbers.
• RinnaiminorOthersTankless water heater manufacturer partner whose products are installed and serviced.
• Bradford WhiteminorOthersWater heater and boiler manufacturer partner.
• State Board of Plumbing Examiners (Texas)coreOthersRegulatory licensing body. David Cross M-37445 is regulated by the Texas State Board of Plumbing Examiners. All plumbers must pass TSBPE examinations.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise system offering residential and commercial plumbing, drain cleaning, and water damage restoration nationally. Comparable to AAA AUGER on core plumbing and drain services, but operates at a much larger national scale and broader service portfolio.
• ARS/Rescue Rooter (American Residential Services): Large multi-brand residential HVAC, plumbing, and electrical services provider operating Rescue Rooter and other brands across multiple states. Comparable on plumbing and drain cleaning services and broad customer base, but with national footprint and HVAC cross-sell.
• HomeServe USA: Home repair service plan provider partnering with municipalities and utilities to offer plumbing, electrical, and HVAC coverage to homeowners. Comparable as a plumbing service referral/coverage provider but operates through a partnership-network model rather than direct-employed technicians.
• Authority Brands (parent of Benjamin Franklin): PE-backed multi-brand home services franchisor consolidating plumbing, HVAC, and restoration franchises. Relevant as a roll-up acquirer and competitor in the same residential service category.

Direct peers

• Mr. Rooter Plumbing: Neighborly company franchise offering residential and commercial plumbing services including drain cleaning, water heaters, leak detection, and sewer line work. Directly comparable to AAA AUGER on service mix, customer base, and franchise/regional operating model.
• Benjamin Franklin Plumbing: National plumbing franchise under Authority Brands offering residential plumbing repair, drain cleaning, water heater, and sewer services with upfront pricing. Closely comparable service offerings, customer profile, and franchise-driven geographic model.
• ABC Plumbing (Texas): Texas-based residential and commercial plumbing, drain cleaning, and water heater provider serving multiple metros in the state. Directly comparable regional competitor operating in overlapping Texas geographies with similar service mix.
• Christian Brothers Plumbing (Lasiter): Texas-rooted plumbing franchise offering residential plumbing, drain cleaning, water heater, and sewer services with upfront pricing and free estimates. Comparable service model and Texas overlap with AAA AUGER's metros.

Regional players

• Horizon Services: Mid-Atlantic (DE, PA, NJ, MD) residential plumbing, HVAC, and drain cleaning provider offering similar free-estimate and upfront-pricing model. Comparable on services and pricing philosophy but focused on the U.S. Northeast rather than Texas.

Emerging players

• Goettl Air Conditioning & Plumbing: Residential HVAC and plumbing services provider in the Southwest and Texas metros, with growing plumbing service line. Comparable plumbing offering in Texas with broader HVAC portfolio; relevant as a regional cross-trade competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aaaauger
• YouTubeyoutube.com/channel/UClU2wnkkjQv54f7xzWuAd3g?feature=emb_ch_name_ex
• Facebookfacebook.com/AAAAuger
• LinkedInlinkedin.com/company/321863
• Instagraminstagram.com/aaaauger

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA AUGER Plumbing Services