Oxygen Yoga & Fitness

What Oxygen Yoga & Fitness does

Oxygen Yoga & Fitness Inc. is a Vancouver, Canada-based franchisor of hot yoga and fitness studios, founded in 2009 and led by CEO Jen Hamilton. The company operates 150+ franchise locations across Canada, the United States, Mexico, New Zealand, and the United Kingdom, with individual studios independently owned and operated under license agreements. Its core technology is proprietary FAR Infrared heat panels, which warm the body from the inside out through radiant wavelengths penetrating 2-4cm into tissue, differentiating the brand from conventional forced-air hot yoga studios. The portfolio of 19+ class styles spans seven categories — yoga, fitness, Pilates, barre, strength, sculpt, and recovery — built around the proprietary Fuse® yoga-fitness fusion method and the Safe Transfers® heated-environment safety methodology. Select studios also offer Reformer Pilates with self-serve kiosk access.

The business model is multi-stream. Consumer revenue is generated through autopay recurring memberships (e.g., $79 bi-weekly unlimited at Sandy Springs), class packs (e.g., 10-punch pass at $239), drop-in single classes ($27), and an introductory first-week offer under $20 at participating studios. Corporate wellness partnerships offer employers a 10% membership discount for groups of five or more employees. A Yoga Alliance-recognized 200-hour teacher training program with proprietary Fuse® and Safe Transfers® components, plus specialized Box Fusion and Barre Fusion certifications for already-certified instructors, generates professional services revenue and reinforces the instructor pipeline. International wellness retreats to destinations including Sedona, Arizona and Costa Rica are sold through a separate warehouse e-commerce domain. Operational technology is outsourced to Mindbody for studio management, booking, and payments, with Google Maps for location discovery and Google AdSense for site monetization. The corporate franchisor is lean (1-10 employees), and growth is executed through franchisee capital rather than corporate-owned retail.

Name

Oxygen Yoga & Fitness

Legal name

Oxygen Yoga & Fitness Inc.

Website

https://oxygenyogaandfitness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxygen Yoga & Fitness is a Canadian franchisor operating 150+ yoga and fitness studios across North America, Mexico, New Zealand, and the UK. It delivers 19+ heated class formats built on proprietary FAR Infrared heat technology and the Fuse® yoga-fitness fusion methodology.

Ownership category

akta.pro rank

Product category

Yoga & Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Hot yoga classes
• Infrared fitness studios
• Yoga franchise network
• Yoga teacher training
• Wellness retreats

Headquarters

HQ city

Maple Ridge

HQ country

Canada

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Studio Memberships: Recurring bi-weekly or monthly membership fees granting unlimited or tiered access to classes. Autopay membership model with 30-day cancellation policy for some plans. Memberships valid at purchase location only and non-transferable between studios.
2. Class Packs (Punch Passes): Prepaid multi-class passes such as 10 Punch Pass providing access to a set number of classes at a discounted rate compared to single drop-in pricing.
3. Drop-In Classes: Single class sales at standard pricing for occasional visitors or trial customers.
4. Corporate Wellness Programs: Corporate partnerships where employers provide employees discounted access (10% savings on monthly membership rates) to studio classes as part of employee wellness benefits.
5. Yoga Teacher Training Programs: Revenue from 200-hour Yoga Alliance recognized teacher training programs, including virtual and in-person options, as well as specialized Fusion Training (Barre and Box Fusion) for already certified instructors.
6. Retreat Packages: Wellness retreats to destinations such as Sedona, Arizona and Costa Rica, with pricing including accommodation and programming. Retreats require deposits to secure spots.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Oxygen Yoga & Fitness operates a franchise network of 150+ heated yoga and fitness studios that deliver 19+ class styles spanning yoga, fitness fusion, Pilates, Barre, Strength, Sculpt, and Recovery, all conducted in proprietary FAR Infrared-heated rooms that warm the body from the inside out. The company also offers a Yoga Alliance-recognized 200-hour teacher training program, corporate wellness memberships, international wellness retreats, and a mobile app for booking and membership management.

Product overview

Oxygen Yoga & Fitness is a franchised hot yoga and fitness studio chain offering over 19 different class styles powered by proprietary FAR Infrared heat technology. The core offering consists of heated yoga, fitness, Pilates, barre, strength, sculpt, and recovery classes conducted in studios equipped with FAR Infrared panels. The portfolio includes specialized formats like Hot Yang Yin (exclusive blend of yang and yin), Fuse fitness fusion, and Reformer Pilates at select locations. Supporting products include a 200-hour Yoga Alliance-recognized teacher training program with proprietary Fuse and Safe Transfers methods, corporate wellness partnerships, international wellness retreats, and a mobile app for class booking and membership management. Studios operate across North America, Mexico, and New Zealand under franchise agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• FAR Infrared Hot Yoga Classes Signature hot yoga classes conducted in FAR Infrared-heated studios, featuring heat technology that warms the body from the inside out. Includes styles such as Hot Freedom Flow, Hot Yang Yin, Hot Rise & Shine, Hot Slow Flow, Hot Hatha, Hot Power Yoga, Hot Power Flow, Hot Candlelight Deep Stretch & Relaxation, and Hot O2 20.
• Fitness Fusion Classes High-intensity fitness fusion classes including Hot ABSolutely Burning Butts, Hot Fast & Furious Fusion, Hot Power Fusion, Hot 20/20/20, Hot 15/15/15, Hot Fit Flow, Hot Box Fusion, and Hot Power Core.
• Dynamic Flow & Fusion Yoga Teacher Training Yoga Alliance recognized 200-hour certification program featuring proprietary Fuse yoga-fitness method and Safe Transfers training for heated environments. Available in-person or virtual. Also offers Box Fusion and Barre Fusion certification for already-certified instructors.
• Reformer Pilates Machine-based Pilates workout using springs and pulleys to challenge strength, flexibility, and coordination. Available at select studios with instructor-led and self-serve options with kiosks.
• Wellness Retreats International wellness retreats including Sedona, Arizona and Costa Rica, led by certified facilitators. Features FAR Infrared yoga sessions and holistic wellness activities.
• Oxygen Yoga & Fitness Mobile App Mobile application available on iOS and Android for booking classes, managing memberships, tracking attendance, and accessing studio information.

Quantifiable outcome

• Saves over $600 annually compared to regular memberships with presale founder rates (Sandy Springs)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MindbodycoreTechnology or IntegrationMindbody is the software platform used by Oxygen Yoga & Fitness for studio management, customer data, and booking systems. Mindbody secures customer data with cybersecurity aligned with CIS CSC and NIST Cybersecurity Framework. Mindbody is HITRUST CSF and PCI DSS Level 1 service provider certified. The mobile app is powered by Mindbody.
• Google AdSenseminorGTM or Marketing PartnerThird party advertisements on oxygenyogaandfitness.com supported through Google AdSense program.

Scale indicators4 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• StretchLab: Assisted-stretching franchise under Xponential Fitness with 300+ US studios. Comparable as a small-format, franchised recovery/wellness concept, and a complement-or-competitor to Oxygen's Recovery category.
• Club Pilates: Reformer Pilates franchise under Xponential Fitness with 700+ studios across the US. Directly comparable to Oxygen on franchise scale, reformer Pilates rollout, and wellness positioning.
• Y7 Studio: Heated, music-driven yoga studio brand with a strong lifestyle identity and growing US footprint. Competes for the same heated-yoga, millennial, brand-led consumer that Oxygen targets.
• Hotpod Yoga: UK-based hot yoga franchise expanding across the UK, Ireland, and Europe. Closest international direct competitor to Oxygen's UK Hoxton launch, sharing franchise-driven studio economics.
• CorePower Yoga: Largest North American heated-yoga chain with 200+ studios. Most direct competitor to Oxygen's hot/infrared yoga format, also pursuing multi-format class menus and digital apps.
• Modo Yoga (formerly YYoga): Canadian-origin hot yoga and wellness studio chain operating studios across North America, the UK, and Europe. Overlaps Oxygen on hot yoga positioning, multi-class menus, and teacher training.

Emerging players

• 9Round Fitness: Specialty fitness franchise (30-minute kickboxing workouts) with hundreds of locations worldwide. Useful franchise-economics analog for Oxygen despite a different modality.

Broad incumbents

• Lifetime Fitness (Life Time): Large-scale US premium fitness chain with heated group class programming. Represents the omnichannel incumbent that Oxygen's boutique franchise model contrasts against for the same premium wellness consumer.
• Xponential Fitness: Public franchisor of boutique fitness brands including Club Pilates, CycleBar, StretchLab, Rumble, and Row House. Sets the template for Oxygen's franchise-led growth, digital stack, and unit economics in adjacent boutique segments.
• Orangetheory Fitness: Globally franchised group fitness brand with 1,500+ studios. Comparable franchise infrastructure, corporate marketing muscle, and digital app rollout to Oxygen's model, though tilted to HIIT rather than yoga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oxygenyogaandfitnessinc
• Instagraminstagram.com/oxygenyogaandfitness
• Xx.com/OYF_Official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Yoga & Fitness