What Zero Halliburton does

Zero Halliburton designs, manufactures, and sells premium aluminum and polycarbonate luggage, attaché cases, and travel cases under a heritage brand founded in 1938. The company operates as a privately held subsidiary of ACE Co., Ltd., Japan's largest luggage manufacturer (parent since 2006), with headquarters in New York and 101-250 employees. Core technology centers on proprietary press-molding techniques applied to 6000-series aluminum, complemented by specialized Toray materials, producing cases recognized for durability and used by NASA and featured in over 300 films.

The product portfolio spans multiple lines including the Heritage Line, Classic Aluminum 3.0, Pursuit Aluminum, Geo Aluminum, Classic Lightweight F/4.0, ZRP-ZX, and Slim Aluminum Attaché, plus the PROTECA sub-brand, with unit prices ranging from approximately $282 to $1,795. Zero Halliburton monetizes primarily through direct-to-consumer e-commerce and a growing footprint of brand-owned flagship stores, complemented by wholesale distribution. Recent strategic activity includes flagship openings in Tokyo Shinjuku (2024-11-08) and an announced Osaka flagship (2026-04-25), limited-edition collaborations with NEIGHBORHOOD (2025-05-17) and MASTERMIND WORLD (2025-12-20), and a brand ambassadorship with Kaoru Mitoma (2024-06-13), all aimed at extending reach into fashion-forward and Asian markets while reinforcing premium positioning.

Name

Zero Halliburton

Legal name

Zero Halliburton, Inc.

Website

https://zerohalliburton.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Zero Halliburton is a privately held U.S. subsidiary of Japan's ACE Co., Ltd. that designs, manufactures, and retails premium aluminum and polycarbonate luggage, attaché cases, and travel cases under an 1938 heritage brand, selling through DTC e-commerce and brand-owned flagship stores to premium individual and business-traveler consumers.

Ownership category

akta.pro rank

Product category

Luggage and Travel Goods

NAICS

Luggage and Leather Goods Retailers (458320)

akta.pro primary industry

Luxury Travel Goods (Luggage & Trunks) (CRAKAFAJ)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Travel Goods & Luggage Manufacturing (IMAOAHAC)

Keywords

• Aluminum luggage
• Attaché cases
• Polycarbonate luggage
• Premium travel goods
• Carry-on suitcases

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of aluminum luggage, attaché cases, backpacks, and accessories through e-commerce and retail stores. Revenue generated from one-time product purchases across multiple price tiers from entry-level polycarbonate to premium aluminum collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zero Halliburton designs, manufactures, and sells premium aluminum and polycarbonate luggage, attaché cases, backpacks, and travel accessories directly to consumers through its own e-commerce site and flagship retail stores. Its core product is iconic hard-sided luggage built with proprietary press-molding technology and 6000-series aluminum alloy, marketed as high-end travel and business cases for discerning travelers and professionals.

Product overview

Zero Halliburton is a travel goods company offering a comprehensive portfolio of premium luggage, attaché cases, bags, and accessories. The core product lineup centers on aluminum luggage collections (Heritage Line, Classic Aluminum 3.0, Pursuit Aluminum, Geo Aluminum) known for the iconic double-rib design and 6000-series aluminum alloy construction. Additional luggage lines include polycarbonate options (Classic Lightweight 4.0, ZRP-ZX) and the aluminum-framed Classic Lightweight F. The company also offers attaché cases in various sizes and styles, DAYTON/ZEST2/ZLM bags, and accessories. A Japanese sub-brand called PROTECA features Aeroflex DX 2, Checker Frame, and 360G4 collections made in Japan at the Akabira Factory in Hokkaido with specialized wheel technology (Magic Stop, BEARON WHEEL, Silent Caster). Founded in 1938, the brand is historically known for carrying Apollo 11 moon rocks and features in over 200 films.

Differentiator

Problem solved

Functional benefit

Brands

• PROTECA: Japanese luggage innovation brand, now available at Zero Halliburton. Features collections including Aeroflex DX 2, Checker Frame, and 360G4. Made in Japan at the ACE Luggage Akabira Factory in Hokkaido.

Products and services

• Heritage Line Luggage Luggage collection reviving Zero Halliburton's 1938 craftsmanship with modern engineering, using 6000-series aluminum alloy and proprietary press-molding technique for thinner, stronger shells.
• Classic Aluminum 3.0 Luggage Aluminum luggage collection featuring the iconic double-rib design first introduced in 1946, with integrated single-lock system and auto-return handle with oil damper, available in Silver, Black, and Sunset Gold.
• Pursuit Aluminum Collection Modern aluminum attaché collection featuring ZH Concave Edging, brushed aluminum exterior that minimizes scratch visibility, and bespoke polycarbonate carry handle with two-shot molding process.
• Geo Aluminum Luggage Next evolution of Zero Halliburton's iconic aluminum design featuring ribbed exterior construction.
• Classic Lightweight F Luggage Luggage featuring aluminum alloy frame for strong yet lightweight travel, constructed with polycarbonate material.
• Classic Lightweight 4.0 Luggage Ultra-light polycarbonate luggage in vibrant colors with enhanced sizes, built for durability.
• ZRP-ZX Luggage Luggage series marked by unique X-shaped double-rib design offering strong yet lightweight construction.
• Slim Aluminum Attaché Cases Ultra-thin aluminum attaché collection crafted from 6000-series aluminum alloy with 1mm precision-formed shell through press-molding technology, featuring double-rib design and three-digit combination lock.
• Attaché Cases World-renowned hard-sided business cases including sleek Pursuit Aluminum, Edge Lightweight polycarbonate, and traditional Slimline Aluminum styles available in Small, Medium, and various aluminum materials.
• PROTECA Aeroflex DX 2 Japanese-engineered lightweight luggage collection with advanced performance, exceptional strength, and effortless mobility, featuring Magic Stop wheel locks and BEARON WHEEL technology.
• PROTECA Checker Frame Frame-style travel luggage combining Japanese craftsmanship with refined design for smoother, quieter travel.
• PROTECA 360G4 Japanese luggage featuring 360-degree opening for vertical or horizontal access, smooth movement, quiet wheels, and Silent Caster technology reducing rolling noise by approximately 30%.
• DAYTON Backpack Clean design backpack combining versatility for business and casual settings with padded laptop compartment (up to 14 inches), breathable mesh back panel, trolley sleeve, and full-open design for easy packing.
• ZEST2 Bags Collection Bags collection for everyday movement and versatility.
• ZLM Bags Collection Rugged durability and refined functionality bags designed for life on the move.
• Apollo 11 50th Anniversary Limited-Edition Technical Case Limited-edition aluminum technical case commemorating Apollo 11, inspired by the containers that brought lunar samples back from the moon, featuring official NASA Apollo 11 50th anniversary engraving.
• AirPods Pro Cases Protective cases for AirPods Pro 2nd generation.
• Luggage Covers Protective covers for luggage protection.
• ZH Packing System Organizational packing system for efficient luggage packing.
• Zero Halliburton x MASTERMIND WORLD Collaboration Limited-edition collaboration items co-developed with MASTERMIND WORLD, a luxury streetwear brand launched in 2017 with global vision.
• NEIGHBORHOOD x Zero Halliburton Collaboration Limited-edition Classic Aluminum 3.0 collaboration with NEIGHBORHOOD, a Japanese motorcycle-inspired streetwear brand.
• Zero Halliburton x F.C. Real Bristol Collaboration Suitcase Second collaboration suitcase with F.C. Real Bristol, SOPH.'s football-inspired fashion brand.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• MASTERMIND WORLDflagshipStrategic or Co-development Partner · 20 December 2025Luxury streetwear brand collaboration releasing limited-edition products on December 20, 2025. MASTERMIND WORLD is a luxury streetwear brand launched in 2017 with a global vision, evolving from its parent brand.
• NEIGHBORHOODflagshipStrategic or Co-development Partner · 17 May 2025Exclusive collaboration releasing limited edition items including NH x ZERO HALLIBURTON Classic Aluminum 3.0 on May 17, 2025. NEIGHBORHOOD is a Japanese motorcycle-inspired streetwear brand.
• F.C. Real BristolcoreStrategic or Co-development Partner · 23 August 2024Second collaboration suitcase with F.C. Real Bristol, SOPH.'s football-inspired fashion brand. First collaboration released earlier, with second release in August 2024.
• Kaoru MitomaflagshipGTM or Marketing Partner · 13 June 2024Professional soccer player appointed as brand ambassador in June 2024. Mitoma meticulously analyzes himself and represents the brand to sports and lifestyle audiences.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Monos: Monos is a direct-to-consumer premium luggage brand offering aluminum and polycarbonate suitcases. Comparable to Zero Halliburton in targeting design-conscious travelers with premium luggage, but competing as a digitally native challenger.
• Béis: Béis is a celebrity-founded direct-to-consumer travel and luggage brand offering stylish suitcases and bags at accessible premium price points. Comparable to Zero Halliburton in the lifestyle travel goods category with social-media-driven brand storytelling.

Direct peers

• Briggs & Riley: Briggs & Riley is a US-based premium luggage brand known for durable carry-ons and a lifetime guarantee. Comparable to Zero Halliburton as a premium-luggage specialist competing for the same business-traveler and frequent-flyer segment.
• Goyard: Goyard is a French luxury house founded in 1853 specializing in trunks, luggage, and leather goods. Comparable to Zero Halliburton in luxury positioning, heritage craftsmanship, and focus on hard-sided trunks and travel cases for affluent consumers.
• Globe-Trotter: Globe-Trotter is a British heritage luggage brand founded in 1897, producing handcrafted hard-shell suitcases and attaché cases. Comparable to Zero Halliburton in heritage positioning, premium pricing, craftsmanship emphasis, and attaché case offerings to discerning travelers and executives.
• Rimowa: Rimowa is the leading German premium aluminum-luggage brand, offering hard-shell suitcases in similar $1,000-$2,500 price tiers. Rimowa is Zero Halliburton's closest direct competitor, sharing aluminum-shell construction, premium positioning, and aspirational traveler target market.

Broad incumbents

• Louis Vuitton: Louis Vuitton is the leading global luxury brand with a storied travel goods heritage including the iconic trunk. Comparable to Zero Halliburton in luxury travel goods category and aspirational positioning, but as part of a much wider multi-category luxury portfolio.
• Tumi: Tumi is a leading premium travel and lifestyle brand owned by Samsonite, offering business cases, backpacks, and roller bags. Comparable to Zero Halliburton in premium attaché and travel case category, but with much broader distribution and product portfolio.
• Delsey: Delsey is a French mass-to-mid-market luggage brand with broad global distribution. Comparable to Zero Halliburton in the suitcase category but competing in a lower price tier with mainstream retail distribution.
• Samsonite: Samsonite is the world's largest luggage manufacturer with mass-to-premium positioning across multiple brands including Tumi and Hartmann. Comparable to Zero Halliburton in the broader luggage category but operates at vastly larger scale across all price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ZeroHalliburton
• YouTubeyoutube.com/@zerohalliburton1938
• Facebookfacebook.com/zerohalliburton
• Instagraminstagram.com/zerohalliburton
• Pinterestpinterest.com/ZeroHalliburtonOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Halliburton