Instituto Cimas

What Instituto Cimas does

Instituto Cimas (legal name: Instituto Cimas de Ensino) is a privately held Brazilian educational institution headquartered in São Paulo (Paraíso neighborhood) that specializes in healthcare training with a primary focus on diagnostic imaging. Founded in 2007 and led by Professor and Director Lucivaldo Santos, the institution offers a vertically integrated curriculum spanning technical courses (T\u00e9cnico em Radiologia, 18 months with 400 hours of guaranteed clinical internship), post-graduation programs in tomography/MRI and mammography/bone densitometry, specialization courses, nursing and veterinary programs, and digital marketing courses under the Cimas Digital sub-brand. The course catalog exceeds 90 offerings delivered through in-person, live online, and EAD (distance learning) formats.

The institution's technology stack relies on third-party platforms rather than proprietary infrastructure: Hotmart serves as the global distribution and payment marketplace for digital courses and subscription programs, a SchoolWeb-based student portal (cimas.escolaweb.com.br) handles enrolled learner access, and a standard WordPress e-commerce storefront (loja.institutocimas.com.br) supports direct purchases. Revenue is generated through a multi-stream model combining one-time course fees, recurring subscription programs (Sou +Cimas and Cimas Certifica), a freemium layer with 10 free 40-hour courses plus optional paid certification, and ancillary revenue from event center space rental. Distribution blends WhatsApp-led direct sales, marketplace listings, and a physical campus featuring 8 classrooms operating six days per week.

Instituto Cimas targets individual healthcare professionals and students rather than enterprise buyers, with customer segments including radiology technicians, imaging specialists, nursing and veterinary professionals, and continuing-education learners. The institution differentiates through guaranteed hospital and clinic internship placement, partnerships with universities and technical schools, and an ecosystem of support programs including the Sempre Cimas alumni network, Central de Carreiras e Est\u00e1gio career placement center, and Cimas Cidadania social engagement program. Customer acquisition relies on WhatsApp marketing, content marketing via blog, and Hotmart marketplace visibility, with the Caravana do Conhecimento initiative extending brand reach across Brazil beyond the single São Paulo campus.

Name

Instituto Cimas

Legal name

Instituto Cimas de Ensino

Website

https://institutocimas.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Cimas is a privately held Brazilian educational institution in São Paulo that delivers technical, specialization, and post-graduation courses in diagnostic imaging, nursing, and veterinary fields, alongside digital marketing programs, via in-person, online, and subscription formats.

Ownership category

akta.pro rank

Product category

Healthcare Education and Training

NAICS

Technical and Trade Schools (6115), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Healthcare education
• Diagnostic imaging training
• Radiology courses
• Medical specializations
• Professional certification

Headquarters

HQ city

Paraíso

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition/Course Fees: Revenue from technical courses (Radiology - 18 months), specialization courses (Mammography, Tomography), post-graduation programs, and professional development courses. Fees charged per course with various durations from 40 hours to 18 months.
2. Subscription Programs: Sou +Cimas subscription program offering access to 75+ courses with video lessons, PDF materials, and recognized certificates. Cimas Certifica certification program. Monthly or annual subscription access model.
3. Free Courses with Paid Certification: 10 free courses available (40 hours each) with optional paid certification. Certificate with national validity. Additional revenue from certification fees.
4. Event and Venue Rental: Central de Eventos program rents or cedes classroom spaces to private companies, NGOs, municipalities, associations, and unions. Revenue from space rental plus audiovisual equipment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Instituto Cimas is a Brazilian educational institution that delivers technical courses, post-graduation programs, and specialization courses in healthcare, with a primary focus on diagnostic imaging modalities including radiology, mammography, tomography, MRI, and bone densitometry. Courses are delivered in-person, live online, and via EAD formats, complemented by subscription programs (Sou +Cimas, Cimas Certifica) and a portfolio of professional development offerings in nursing, veterinary care, and digital marketing. The institution also provides guaranteed internship placements of 400 hours through hospital and clinic partnerships.

Product overview

Instituto Cimas is a specialized educational institution focused on healthcare training, particularly in diagnostic imaging. The institution operates a multi-product portfolio consisting of: technical courses (Técnico em Radiologia), post-graduation programs (Pós Graduação em Tomografia/Ressonância and Mamografia/Densitometria), specialization courses in Tomography and Mammography, professional qualification courses, veterinary courses, and digital marketing education via Cimas Digital. Supporting these core educational products are subscription programs (Sou +Cimas, Cimas Certifica), a student portal, and various student support initiatives including the Sempre Cimas alumni program, Cimas Cidadania social program, Central de Carreiras e Estágio career center, Caravana do Conhecimento knowledge caravan, event center facilities, and an ombudsman service. Courses are delivered through multiple modalities including in-person, live online, and EAD formats, with distribution through platforms like Hotmart. The institution is headquartered in São Paulo with a primary location at Unidade I - Metrô Paraíso.

Differentiator

Problem solved

Functional benefit

Brands

• Cimas Digital: Digital marketing courses including Destrave no Online, Do Zero ao Lucro Digital, and Acelerador Digital
• Sou +Cimas
• Cimas Certifica
• Cimas Cidadania
• Sempre Cimas
• Caravana do Conhecimento

Products and services

• Técnico em Radiologia 18-month technical course in Radiology with 400 hours of guaranteed internship, preparing students for diagnostic imaging careers.
• Pós Graduação em Tomografia e Ressonância 12-month post-graduation program covering advanced diagnostic imaging techniques in Tomography, Magnetic Resonance, and Nuclear Medicine.
• Pós Graduação em Mamografia e Densitometria Óssea 12-14 month post-graduation program in Mammography and Bone Densitometry focused on women's health diagnostics.
• Especialização em Tomografia Computadorizada Specialization courses in Computed Tomography (6-14 months) available in in-person, live online, and EAD formats, including combined programs with MRI improvement.
• Especialização em Mamografia Specialization courses in Mammography (6-14 months) available in in-person, online, and EAD formats, including combined Bone Densitometry programs.
• Cursos de Capacitação Training courses covering Mammography, Tomography, MRI, Bone Densitometry, Radiological Positioning, Nursing, Radiotherapy preparation, and Imagenology with 1-year access.
• Cursos de Enfermagem Nursing courses available through subscription on Hotmart, EAD with immediate start, covering various nursing specializations.
• Auxiliar Veterinário e Pet Shop Veterinary Assistant and Pet Shop course available in both in-person and EAD formats, training professionals for animal care and pet services.
• Cursos Profissionalizantes Professional qualification courses including Ultrasound Room Assistant, Healthcare Receptionist, Elderly Caregiver, Child Caregiver, and Radiological Techniques Supervisor.
• Sou +Cimas Subscription program offering access to 75+ courses with video lessons, PDF materials, and recognized certificates for career development in healthcare.
• Cimas Certifica Certification subscription program for ongoing professional development and credentials in healthcare.
• Cursos de Férias Vacation courses offered during July 2026 in-person or live online, covering various healthcare topics.
• Cursos Livres Open courses with over 70 options available, EAD with immediate start, 40-hour courses for professional development.
• Cursos Gratuitos Ten free 40-hour courses covering Mammography, Computed Tomography, MRI, Radiological Positioning, Human Anatomy, Veterinary Assistant, Elderly Caregiver, Facial Aesthetics, Bone Densitometry, Radiological Anatomy, Patient Safety, and Emotional Intelligence, with optional paid certification.
• Livros Digitais (E-books) Digital books and e-books for professional development in healthcare fields.
• Imersão Profissional Professional immersion courses of 50 hours for intensive skill development in healthcare.
• Aprimoramento Profissional Professional improvement courses of 60 hours for career advancement in healthcare.
• Fórum dos Especialistas Specialist Forum courses of 80 hours featuring expert discussions and knowledge exchange.
• Cimas Digital Digital marketing courses and mentorship programs including Destrave no Online, Do Zero ao Lucro Digital, and Acelerador Digital, focused on transforming knowledge into online authority and sales.

Quantifiable outcome

• 18 months / 400 hours internship guarantee for technical radiology course
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Universities and CollegescoreStrategic or Co-development PartnerPartnerships with universities and colleges for academic collaboration, student exchange, and recognition of qualifications. Aims to ensure excellence in teaching and quality in courses.
• Technical SchoolscoreStrategic or Co-development PartnerPartnerships with technical schools for educational program development and student pathway programs in diagnostic imaging.
• Hospitals and ClinicscoreImplementation/ SI/ Consulting PartnerPartnerships with hospitals and clinics to provide practical training internships and clinical experience for students. Includes fields of practice for academic activities and job placement for graduates.
• Veterinary Clinics and HospitalsminorImplementation/ SI/ Consulting PartnerPartnerships with veterinary clinics and hospitals for veterinary course internships and practical training placements.
• ONGs and Non-Profit OrganizationsminorGTM or Marketing PartnerSocial partnerships through Cimas Cidadania program for citizenship promotion and community development projects. Space cession program for non-profit activities.
• Internship Integration AgentscoreChannel Partner/ Reseller/ DistributorPartnerships with internship integration agents to facilitate student placement in practical training programs and job market insertion.
• Private Companies and OrganizationsminorGTM or Marketing PartnerPartnerships with private companies for job placement and market repositioning of trained professionals. Convention discounts offered through corporate agreements.
• HotmartcoreChannel Partner/ Reseller/ DistributorOnline course sales platform used for distribution of digital courses, subscription programs, and EAD products. Platform handles payment processing and course delivery.
• Rede Vida de TelevisãominorGTM or Marketing PartnerTelevision network that featured Professor and Director Lucivaldo Santos on the 'Mais Vida' program to discuss public speaking. Earned media coverage for brand visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDEM (Instituto de Desenvolvimento Educacional Médico): Brazilian healthcare education institute offering courses and specializations in radiology and diagnostic imaging. Direct comparable in the same niche of healthcare imaging professional training with similar in-person and EAD delivery.
• EBRAFIM (Escola Brasileira de Radiologia por Imagem): Brazilian school specialized in radiology imaging education, including tomography, MRI, and mammography specializations. Closely overlaps with Instituto Cimas' core diagnostic imaging curriculum and target student base.
• Cetrus (Centro de Treinamento em Radiologia): Specialized radiology training center offering technical and specialization courses in diagnostic imaging. Comparable in modality focus (radiology, CT, MRI) and in serving healthcare professionals seeking certification.

Broad incumbents

• SENAC (Serviço Nacional de Aprendizagem Comercial): Large national network of vocational and technical schools across Brazil offering health-related technical courses including radiology. Comparable business model (technical courses + specializations) but at vastly greater scale and geographic reach.
• Anhanguera Educacional: Major Brazilian postsecondary education group offering technical courses, undergraduate, and post-graduation programs including health sciences. Comparable in offering healthcare technical courses but competes across a much broader academic portfolio.
• Universidade Paulista (UNIP): Large Brazilian university offering technical and post-graduation programs in radiology and health sciences. Comparable in modality (technical + post-graduation) but at significantly larger scale and with broader academic recognition.

Others

• Hotmart (as an ecosystem comparable): While primarily a marketplace/infrastructure partner for Instituto Cimas, Hotmart also enables competing course creators in healthcare education. Relevant as the distribution backbone and as an indirect competitive channel.

Emerging players

• Alura: Leading Brazilian online education subscription platform. Comparable in subscription-based EAD model and multi-course catalog, though primarily focused on technology and business rather than healthcare imaging.
• Portal Educação: Brazilian online education platform offering professional courses and specializations in health areas. Comparable in EAD subscription-based delivery and healthcare course catalog targeting working professionals.

Regional players

• Univer Brasil / UNINASSAU: Brazilian university network with health sciences programs including radiology technical courses. Comparable in modality and student demographics, though with stronger presence in northeastern Brazil rather than São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CimasInstituto
• Facebookfacebook.com/instituto.cimas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Cimas