Liberty Bank
Liberty Bank is Georgia's third-largest commercial bank by total assets (5.6% market share, 2025), serving retail, SME, and corporate customers through 355 branches, 664 ATMs, mobile units in 1,100 villages, and 88 Justice House centers, with core products in loans, deposits, cards, and money transfers.
- Company typePrivate
- Founded2002
- HeadquartersTbilisi, Georgia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Liberty Bank does
Liberty Bank (S.S. Liberty Bank / «S.S. „Либерти банки"») is a Georgian universal commercial bank headquartered at 74 Chavchavadze Avenue, Tbilisi, founded in 2002. It is the third-largest bank in Georgia by total assets, holding a 5.6% market share as of 2025 (up from 5.3% in 2017). In April 2026, Basisbank (СазиСбанки) completed the acquisition of 95.99% of Liberty Bank shares, making it a majority-owned subsidiary. The bank serves retail customers as its primary segment, alongside micro/small enterprises and corporate clients, and reports total assets of GEL 6,046,732 thousand, a loan portfolio of GEL 4,333,950 thousand, and deposits of GEL 4,093,940 thousand as of 2025, with net profit of GEL 128,066 thousand, ROE of 19.0%, and Tier 1 capital adequacy ratio of 14.6%. Credit ratings are Fitch B+ and Moody's Ba3.
The bank operates Georgia's most extensive physical distribution network: 355 branches and service centers, 664 ATMs, 10,088 POS terminals, 21 Liberty Express rural centers, mobile branches serving 1,100 villages and 200 rural schools, and Liberty Bank service spaces in 88 Justice House community centers (a partnership with the Ministry of Justice since 2012). Its core products span consumer loans (mortgage, auto, personal, pension/social), deposits in GEL/USD/EUR/GBP, Visa/Mastercard debit/credit/social cards with Apple Pay and Google Pay integration, mobile and internet banking, international money transfers (Western Union, MoneyGram, RIA, Intelexpress, UPT, Rico Gram, Zolotaya Korona), and trade finance (letters of credit, guarantees, factoring, documentary collection). Underlying technology includes an Open Banking API infrastructure with endpoints across accounts, transactions, deposits, loans, corporate services, remittances, cashback, credit, and referrals, alongside a biometric remote PIN renewal system. Sub-brands include CashBack (loyalty with 500+ merchants offering up to 70% promotional cashback), Studio Liberty (premium banking), Liberty Wealth (wealth management), and Liberty Brokerage.
The bank generates revenue primarily through net interest income on its GEL 4.3 billion loan portfolio (consumer, mortgage, micro, agricultural, business) funded by GEL 4.1 billion in deposits, supplemented by non-interest income from card transaction fees, money transfer commissions, trade finance fees, and account services. 2025 interest income was GEL 722,666 thousand and non-interest income was GEL 67,850 thousand. Headcount grew from 4,374 in 2021 to 5,180 in 2025, reflecting sustained operational scaling alongside network and product expansion.
Liberty Bank firmographics
Firmographics- Name
- Liberty Bank
- Legal name
- S.S. Liberty Bank («S.S. „Либерти банки»)
- Website
- https://libertybank.ge
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Liberty Bank is Georgia's third-largest commercial bank by total assets (5.6% market share, 2025), serving retail, SME, and corporate customers through 355 branches, 664 ATMs, mobile units in 1,100 villages, and 88 Justice House centers, with core products in loans, deposits, cards, and money transfers.
- Ownership category
- akta.pro rank
Liberty Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (52211), Commercial Banking (522110)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
Keywords
Where Liberty Bank is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
Liberty Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Interest Income: Core banking revenue from loan portfolio including consumer loans, mortgages, micro loans, agricultural loans, and business loans. Interest income reached GEL 722,666 thousand in 2025.
- Net Interest Margin: Net interest income of GEL 377,978 thousand in 2025 from spread between interest earned on loans and interest paid on deposits
- Non-Interest Income: Fee income from card transactions, money transfers, account services, and trade finance operations. Non-interest income of GEL 67,850 thousand in 2025.
- Money Transfer Services: International remittance services including Western Union, MoneyGram, RIA, and other systems with commission fees
Go-to-market motion2 records
Distribution channels6 records
Marketing channels3 records
Liberty Bank product offering
Product offeringCore offering
Liberty Bank operates as a universal commercial bank offering consumer loans (mortgage, auto, personal), deposit accounts and certificates, debit/credit cards, business loans, trade finance, payroll services, international money transfers, and a CashBack loyalty program. It serves retail, micro/SME, and corporate customers through 355 branches, 664 ATMs, mobile branches covering 1,100 villages, Justice House partnerships, and digital banking channels.
Product overview
Liberty Bank operates as a universal commercial bank offering a comprehensive digital-first banking platform with physical presence across Georgia. The core product portfolio includes consumer loans (mortgage, auto, personal), deposit accounts and certificates, and card products (Visa/Mastercard debit and credit). Digital channels encompass mobile banking, internet banking, and open banking API infrastructure. The bank operates an extensive physical network of 664 ATMs, 355 branches/service centers, 21 Liberty Express rural centers, and mobile branches serving 1,100 villages. Supporting products include CashBack loyalty program (500+ merchants), money transfer services (Western Union, MoneyGram, RIA), trade finance, payroll management, and installment programs. Premium offerings include Studio Liberty (premium banking) and specialized products like the Social Card for pension recipients.
Differentiator
Problem solved
Functional benefit
Brands
- CashBack: Liberty Bank's loyalty program offering instant cashback on card payments at partner merchants. The program includes over 500 partner merchants and provides cashback up to 70%.
- Studio Liberty
- Liberty Wealth
- Liberty Brokerage
Products and services
- Consumer Loans Personal loans with flexible individual terms, including consumer loans, mortgages, auto loans, and loans for pension/social benefit recipients, offered to Georgian retail customers.
- Deposits and Savings Term deposits, savings accounts, and deposit certificates in GEL, USD, EUR, and GBP with competitive interest rates, available to individual and business customers.
- Cards and Accounts Debit cards, credit cards, social cards, and digital cards on Visa and Mastercard networks with Apple Pay and Google Pay tokenization, for individual and business customers in Georgia.
- Mobile Banking Mobile banking application enabling customers to manage accounts, perform transactions, activate CashBack rewards, and conduct remote services from iOS and Android devices.
- Internet Banking Online banking platform providing comprehensive remote account management, transfers, bill payments, and CashBack activation via web interface.
- Business Banking Services Operational banking services for businesses including deposits, business loans, trade finance, payment tools, and payroll management.
- CashBack Loyalty Program Loyalty program offering instant cashback (up to 70%) on card purchases at over 500 partner merchants, with real-time notifications, balance tracking, and seasonal promotional campaigns with Visa and Mastercard.
- Money Transfers International money transfer services through Western Union, MoneyGram, RIA, Intelexpress, UPT, Rico Gram, and Zolotaya Korona in GEL, USD, and EUR currencies, available at branches, Liberty Express centers, and via mobile/internet banking.
- Trade Finance Trade financing products including bank guarantees, documentary letters of credit, documentary collections, and factoring services for business customers engaged in import/export and domestic trade.
- Payroll Project Payroll management service enabling businesses to disburse employee salaries through internet banking without visiting bank branches, with dedicated account management support.
- Social Card Special banking card for pension and social benefit recipients offering discounts up to 60% at partner healthcare providers (Evex and CMC Clinics) and integrated with the government's social benefit disbursement system.
- Installment (Liberti Ganvadeba) Installment payment program allowing individual customers to make purchases with gradual payment terms at partner merchants, integrated with Liberty Bank card payments.
- Liberty Partner Referral partner program enabling individuals to earn commission by referring potential customers for Liberty Bank products and services.
- Studio Liberty (Premium Banking) Premium banking service offering personalized service, dedicated relationship management, and tailored financial solutions for high-net-worth and affluent retail customers.
- Liberty Wealth Wealth management services for individual and business clients, including investment advisory and portfolio management.
- Liberty Brokerage Brokerage services offering securities trading and investment execution for individual and institutional customers.
Quantifiable outcome
- Serving all regions of Georgia including rural villages through 355 branches and 664 ATMs
- +2 more outcomes
Companies that use Liberty Bank
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Liberty Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Liberty Bank partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Global Benefits GeorgiacoreTravel insurance partner offering promotional campaigns including F1 Baku trip prizes and 20% discounts on auto insurance
- Western UnioncoreInternational remittance services allowing money transfers in USD, EUR, GEL
- Ministry of Justice of GeorgiacorePartnership since 2012 placing Liberty Bank service spaces in Justice Houses across all Georgian regions for financial inclusion
- The Bank of New York MelloncoreCorrespondent banking relationship for USD, GBP, and CNY clearing and settlement services
- Commerzbank AGcoreCorrespondent banking for EUR transactions
- Landesbank Baden-Württemberg (LBBW)coreCorrespondent banking for EUR transactions
- AKBANK TAScoreCorrespondent banking for TRY transactions
- PASHA BANK OJSCcoreCorrespondent banking for AZN and USD transactions in Azerbaijan
- AMERIABANK CJSCcoreCorrespondent banking for AMD and USD transactions in Armenia
- CONVERSEBANK CJSCcoreCorrespondent banking for AMD and USD transactions in Armenia
- Bank of GeorgiacoreDomestic correspondent banking for GEL, USD, EUR, GBP, CHF, CAD, AUD, HKD transactions
- TBC Bank JSCcoreDomestic correspondent banking for GEL, USD, EUR, GBP transactions
- MoneyGramcoreInternational remittance services in GEL, USD, EUR
- RIA Money TransfercoreInternational remittance services in USD, EUR, GEL
- UPTcoreMoney transfer services in USD and EUR
- INTELLEXPRESScoreMoney transfer services in GEL, USD, EUR
- Zolotaya KoronacoreMoney transfer services in USD, EUR, GEL
- Rico GramcoreMoney transfer receipt services in GEL, USD, EUR
- VisacorePayment network partner for CashBack promotions including summer campaigns with up to 70% cashback offers
- MastercardcorePayment network partner for CashBack loyalty program with Easter and seasonal promotions
- Evex and CMC ClinicscoreHealthcare partner offering discounts of up to 60% on medical services for social card holders
- Partner Developers (60+ real estate developers)coreOver 60 partner real estate developers offering preferential mortgage terms for property purchases
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Liberty Bank competitors and assessment
Company assessmentDirect peers
- Bank of Georgia: The largest universal commercial bank in Georgia, offering retail, SME, corporate, and wealth management services through a similar physical and digital distribution model. Bank of Georgia is Liberty's primary direct competitor for retail and corporate market share.
- TBC Bank: The second-largest universal bank in Georgia and Liberty's closest competitor in retail banking, SME lending, and digital banking. TBC Bank competes head-to-head with Liberty in cards, deposits, and consumer credit.
- Basisbank: Georgian commercial bank that acquired 95.99% of Liberty Bank in April 2026, becoming the parent. Prior to the acquisition, Basisbank was a direct peer offering universal banking services to retail and corporate customers in Georgia.
- JSC Isbank Georgia: Turkish-backed universal bank operating in Georgia with retail and corporate offerings. Comparable in providing full-service banking including deposits, loans, and trade finance within the Georgian market.
Emerging players
- Credo Bank: Georgian microfinance-oriented bank with a similar rural and small-business lending focus. Smaller than Liberty but competes directly in the agricultural and micro-loan segments.
- ProCredit Bank Georgia: SME-focused universal bank in Georgia, part of the international ProCredit group. Comparable in serving small businesses and offering transactional banking, with overlap in agricultural and rural lending.
Regional players
- PASHA Bank: Azerbaijani universal commercial bank that is a regional comparable in the Caucasus. Liberty Bank has a correspondent relationship with PASHA for AZN/USD clearing, highlighting cross-regional integration.
- Ameriabank: Armenian universal bank with retail, SME, and corporate banking. Liberty Bank holds correspondent relationships with Ameriabank for AMD/USD clearing, and Ameriabank serves as a useful regional peer for emerging-market banking economics.
Broad incumbents
- Halyk Bank: The largest bank in Kazakhstan and a regional incumbent offering universal retail, SME, and corporate banking across Central Asia. Comparable as a benchmark for emerging-market universal bank economics and digital transformation at scale.
Others
- AKBANK: Major Turkish universal bank serving as a correspondent banking partner for Liberty Bank's TRY transactions. Relevant as a regional incumbent comparable for emerging-market retail and SME banking economics, though not a direct Georgian competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Liberty Bank social profiles
Digital presenceLiberty Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberty Bank leadership team
Management profileNumber of profiles
Liberty Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberty Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberty Bank
What does Liberty Bank do?
Liberty Bank operates as a universal commercial bank offering consumer loans (mortgage, auto, personal), deposit accounts and certificates, debit/credit cards, business loans, trade finance, payroll services, international money transfers, and a CashBack loyalty program. It serves retail, micro/SME, and corporate customers through 355 branches, 664 ATMs, mobile branches covering 1,100 villages, Justice House partnerships, and digital banking channels.
Is Liberty Bank a public or private company?
Liberty Bank is a private company. It is classified as corporate owned and is currently operating.
When was Liberty Bank founded?
Liberty Bank was founded in 2002. It employs 5,001 to 10,000 people.
Where is Liberty Bank based?
Liberty Bank is headquartered in Tbilisi, Georgia, in the Asia region.
How does Liberty Bank make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are net Interest Margin, non-Interest Income and money Transfer Services.
Who are Liberty Bank's main competitors?
Direct peers on record are Bank of Georgia, TBC Bank, Basisbank and JSC Isbank Georgia. Emerging players are Credo Bank and ProCredit Bank Georgia. Regional players are PASHA Bank and Ameriabank. Halyk Bank is listed as a broad incumbent. AKBANK is listed as an others.
Does Liberty Bank have an API?
Yes. Liberty Bank offers an Open Banking API infrastructure supporting multiple API endpoints for integration with third-party services. The authorization flow includes endpoints for account_api_global, transaction_api_global, deposit_api_global, loan_api_global, corporate_api_global, remittance_api_global, notifications_api_global, cashback_api_global, libertycredit_api_global, referrals_api_global, and other banking operations including exchange rates, current tasks, billing, and storage. Developer documentation is at my.libertybank.ge.
What industry is Liberty Bank in?
Liberty Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 5221 and its SIC code is 6021.