Hiconsumption

What Hiconsumption does

Hiconsumption is a privately held, bootstrapped digital media company that operates an online men's lifestyle magazine founded in 2012 and headquartered in Los Angeles, California (legally domiciled in California as HICONSUMPTION LLC). The publication targets men interested in well-designed gear, watches, technology, automotive, style, and spirits, producing daily product reviews, buyer's guides, brand features, and editorial coverage organized across six content verticals (Gear, Tech, Watches, Motors, Style, Vices). It reaches 1.5 million monthly unique visitors and 3.5 million monthly pageviews, supported by a 70,000+ subscriber newsletter and a presence on YouTube, Instagram, Facebook, and Twitter/X.

The platform is built on a standard WordPress CMS and is operated by a small team of 1-10 employees. All content is free to readers; the company generates revenue through two streams: affiliate referral commissions (primarily via Amazon Associates, where outbound product links earn a percentage of resulting purchases) and direct advertising including clearly labeled sponsored content placements ("Presented by" units) sold to consumer brands such as Nike, Anker (Soundcore), Iron & Resin, and Huckberry. The business is independently owned with no outside investors, no funding rounds, no subsidiaries, and no M&A activity disclosed in the source data, and the company emphasizes editorial independence from advertisers and shareholders as a core positioning point.

Name

Hiconsumption

Legal name

HICONSUMPTION LLC

Website

https://hiconsumption.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hiconsumption is a bootstrapped, privately held men's lifestyle digital magazine founded in 2012 that publishes daily product reviews and buyer's guides across gear, tech, watches, motors, style, and spirits, monetized through Amazon affiliate commissions and brand-sponsored content to an audience of 1.5 million monthly unique visitors.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Men's lifestyle media
• Digital publishing
• Product reviews
• Buying guides
• Affiliate content

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: The site earns commissions by linking to products via Amazon and other online retailers. Clicking purchase links may earn a small percentage of the purchase price as a referral fee.
2. Advertising: The publication sells advertising space and sponsored content to brands. All advertiser-produced content is clearly labeled with a sponsored or 'Presented by' logo to maintain editorial independence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HiConsumption operates a digital lifestyle magazine for men that publishes daily editorial content including product reviews, buyer's guides, brand features, and news across six verticals: Gear, Tech, Watches, Motors, Style, and Vices (spirits). The publication is freely accessible online and generates revenue through affiliate referral commissions (primarily Amazon) and brand-sponsored/advertising partnerships.

Product overview

HiConsumption is a digital lifestyle magazine for men, independently owned since 2012. The publication operates as a unified content platform spanning seven distinct editorial verticals: Gear, Tech, Watches, Motors, Style, and Vices (covering spirits and cocktails), plus a Buyers Guides feature section. Content includes product reviews, daily coverage, brand stories, and in-depth buying guides. The company also operates a newsletter subscription service. Built on WordPress and based in Los Angeles, California, the publication reaches 1.5 million monthly unique visitors and 3.5 million monthly pageviews.

Differentiator

Problem solved

Functional benefit

Products and services

• HiConsumption Digital Lifestyle Magazine A free digital lifestyle publication for men covering product reviews, buyer's guides, brand features, and editorial content across six verticals: Gear, Tech, Watches, Motors, Style, and Vices (spirits). Accessible globally at hiconsumption.com.
• HiConsumption Newsletter

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerAmazon affiliate partnership where HiConsumption earns referral commissions when readers purchase products through their site links. This is a primary revenue stream for the publication.
• NikeminorGTM or Marketing PartnerSponsored content partnership featuring Nike products. Content is clearly labeled as 'Presented by Nike' or similar sponsored/partner designation.
• Anker (Soundcore)minorGTM or Marketing PartnerSponsored content partnership featuring Anker's Soundcore products. Content is labeled as 'Presented by Anker'.
• Iron & ResinminorGTM or Marketing PartnerSponsored content partnership featuring Iron & Resin products. Content is labeled as 'Presented by Iron & Resin'.
• HuckberryminorGTM or Marketing PartnerBrand partnership featuring products available through Huckberry with affiliate links. Multiple articles include Huckberry as a retailer option.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gear Patrol: Direct men's lifestyle publication covering gear, tech, watches, automotive, and style with the same affiliate-and-advertising revenue model and overlapping vertical structure. Closest comparable peer by editorial positioning, traffic scale, and GTM motion.
• InsideHook: Men's lifestyle digital publication covering gear, travel, food, drink, and style for an upscale male audience. Operates a comparable content-plus-affiliate model with similar reader persona.
• Cool Material: Men's gear and lifestyle publication focused on product recommendations across similar verticals (gear, tech, style, home). Uses the same buyer's guide/affiliate-driven approach targeting a comparable male enthusiast audience.
• Uncrate: Long-running men's lifestyle and gear publication curating products across watches, gear, tech, and home with affiliate-driven monetization. Similar editorial DNA and audience overlap with HiConsumption.
• The Manual: Digital men's lifestyle magazine covering gear, travel, food/drink, and style with affiliate and advertising revenue. Closely mirrors HiConsumption's content verticals and audience targeting.

Emerging players

• Field & Stream: Outdoor and gear-focused digital publication with overlapping gear, hunting, and lifestyle content. Partial overlap on the Gear and Tech verticals where HiConsumption covers outdoor equipment.
• BroBible: Men's lifestyle digital publisher with viral-leaning content covering gear, sports, style, and culture. Targets a younger male audience with overlapping but more entertainment-oriented coverage.

Others

• Huckberry: Men's lifestyle brand and retailer that publishes editorial content (Journal) covering gear, style, and adventure, and is also a HiConsumption affiliate retail partner. Both share target demographic but Huckberry is primarily commerce-led.
• Bob Vila: Home improvement and gear-focused digital publication using affiliate and advertising monetization. Thematically adjacent to HiConsumption's Gear vertical and shares the buyer's-guide, SEO-driven content commerce model.

Broad incumbents

• Complex: Large men's lifestyle and culture media brand covering style, sneakers, watches, gear, and entertainment. A broader incumbent with overlapping verticals but more pop-culture and entertainment coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HiConsumption
• YouTubeyoutube.com/user/HiConsumption
• Facebookfacebook.com/HICONSUMPTION
• Instagraminstagram.com/hiconsumption

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiconsumption