Ben Hogan Golf
Ben Hogan Golf is a privately held, direct-to-consumer premium golf equipment company that designs, custom-builds, and sells forged clubs, woods, hybrids, wedges, balls, bags, and junior sets to individual golfers in the U.S., U.K., and Canada at roughly half the price of traditional premium OEMs.
- Company typePrivate
- Founded1953
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ben Hogan Golf does
Ben Hogan Golf is a privately held, direct-to-consumer golf equipment company that designs, assembles, and sells premium forged clubs, accessories, and golf balls to individual consumers in the United States, United Kingdom, and Canada. The company operates from Henderson, Nevada with a lean 11-50 employee headcount and maintains no retail or wholesale distribution channels, instead selling exclusively through its benhogangolf.com e-commerce platform supported by Instagram, Facebook, email newsletter, and earned-media placements in outlets such as MyGolfSpy, Golf Monthly, GolfLink, and GolfMagic.
Its product portfolio spans a complete bag make-up: forged irons (PTx Pro, Icon, Edge EX, UiHi utility), drivers (PTx MAX, PTx LST), fairway woods, hybrids (VKTR+, PTx Max), the Equalizer II wedge, GS53 golf balls, premium cart and stand bags, junior sets, and Lamkin Z5 branded grips. Product differentiation rests on proprietary manufacturing processes including V-SOLE sole geometry, a three-piece multi-material forging process that produces linear center-of-gravity progression through the set, co-forged tungsten weighting, Diamond Black Metal (DBM) finish, and Speed Slot aerodynamic technology on woods. All clubs are custom-built to order in the United States within a 10-15 business day window.
The business model is one-time hardware sales with optional 12-month lease-to-own financing through Progressive Leasing. Pricing is positioned at roughly half the cost of equivalent premium OEM offerings, with irons ranging $749.99-$849.99, drivers $379.99, fairway woods $219.99, hybrids $189.99, wedges $139.99, and balls $49.99-$249.99. Customer segmentation spans low-handicap serious golfers as the primary audience, mid-handicap game-improvement buyers, junior players ages 3-12, and budget-conscious shoppers using the lease-to-own option. The company has been recognized as a DTC Company of the Year and operates with no disclosed institutional funding, suggesting a bootstrapped or founder-owned capital structure.
Ben Hogan Golf firmographics
Firmographics- Name
- Ben Hogan Golf
- Legal name
- Ben Hogan Golf
- Website
- https://benhogangolf.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ben Hogan Golf is a privately held, direct-to-consumer premium golf equipment company that designs, custom-builds, and sells forged clubs, woods, hybrids, wedges, balls, bags, and junior sets to individual golfers in the U.S., U.K., and Canada at roughly half the price of traditional premium OEMs.
- Ownership category
- akta.pro rank
Ben Hogan Golf industry classification
Industry- Product category
- Premium Golf Equipment
- NAICS
- Sporting Goods Retailers (459110), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Balls Retail (CRAMAGAB), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Junior & Beginner Golf Starter Sets Retail (CRAMAGAM), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Ben Hogan Golf is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ben Hogan Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Golf Equipment Sales: Direct sales of premium golf equipment including irons, drivers, fairway woods, hybrids, wedges, putters, bags, balls, and accessories. Products are custom-built to order with 10-15 business day assembly time. One-time purchase model with optional lease-to-own financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PTx Pro Irons - Premium Players Irons |
| One time/ perpetual license | Pay-as-you-go | PTx MAX Driver |
| One time/ perpetual license | Pay-as-you-go | PTx MAX Fairway Woods |
| One time/ perpetual license | Pay-as-you-go | PTx Max Hybrid |
| One time/ perpetual license | Pay-as-you-go | Equalizer II Wedges |
| One time/ perpetual license | Pay-as-you-go | GS53 Golf Balls |
| One time/ perpetual license | Pay-as-you-go | Golf Bags |
| One time/ perpetual license | Pay-as-you-go | Junior Golf Club Sets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ben Hogan Golf product offering
Product offeringCore offering
Ben Hogan Golf manufactures and sells premium golf equipment directly to consumers through its e-commerce platform benhogangolf.com. The product line includes forged irons (PTx Pro, Icon, Edge EX), drivers (PTx MAX, PTx LST), fairway woods, hybrids, wedges, putters, golf balls, and bags. All clubs are custom-built to order in America within 10-15 business days, with full customization of loft, lie, shaft, and grip.
Product overview
Ben Hogan Golf Equipment is a direct-to-consumer premium golf equipment company offering a comprehensive portfolio of clubs, accessories, and services. The product lineup includes PTx Pro Irons, Icon Irons, and Edge EX Irons for various skill levels; PTx MAX and LST Drivers and PTx MAX Fairway Woods in the woods category; UiHi Utility Irons, VKTR+ Hybrids, and PTx Max Hybrids for hybrid options; Equalizer II Wedges; GS53 Golf Balls; and a range of premium golf bags, accessories, and junior club sets. The company differentiates through proprietary technologies including V-Sole design, three-piece multi-material forging, and Diamond Black Metal finishes. Ben Hogan Golf sells direct to consumers at approximately half the cost of traditional retail, offering custom fitting options, demo programs, and lease-to-own financing through Progressive Leasing.
Differentiator
Problem solved
Functional benefit
Products and services
- PTx Pro Irons Premium forged irons for accomplished golfers featuring three-piece multi-material construction with tungsten weighting, V-Sole technology, and proprietary Diamond Black Metal finish options.
- PTx Pro and Icon Combo Set Hybrid iron set combining PTx Pro 4-7 long irons with ICON 8-PW short irons, offering advanced technology in long irons and maximum control in short irons.
- Icon Irons Premium forged muscle back irons featuring progressive center of mass weighting, V-Sole technology, and Diamond Black Metal finish options for better players.
- Edge EX Irons Game-improvement irons with open cavity design for perimeter weighting, enlarged effective hitting area, and V-Sole technology for mid-handicap golfers.
- PTx LST Driver Low spin technology driver engineered for high swing speed players, featuring forward center of gravity, 4-piece construction with variable thickness face for reduced spin and lower launch.
- PTx MAX Driver Maximum forgiveness driver with MOI exceeding 10k, featuring 4-piece construction, hot variable thickness face, carbon fiber crown, and high density sole for directional stability.
- PTx MAX Fairway Woods Premium fairway woods built from high-grade stainless steel with strategically positioned carbon fiber, Speed Slot technology, and maximum forgiveness for distance.
- UiHi Utility Irons Forged multi-material utility irons with two-piece hollow-body construction, low-deep CG, and V-Sole technology for higher launch and forgiveness from longer distances.
- VKTR+ Hybrid Game-improvement hybrid with two-piece steel construction, 455 Maraging Steel face, variable face thickness, and high-gloss black crown for easier long-range shots.
- PTx Max Hybrid Larger-head hybrid with repositioned weight further back, higher moment of inertia, lower deep center of gravity, and variable face thickness for optimal forgiveness.
- Equalizer II Wedge Forged wedge with CNC milled face, U-shaped grooves, V-Sole technology, available in Standard and Texas Grind options, and Diamond Black Metal finish.
- GS53 Golf Balls Premium golf balls built to the highest standard for performance and quality.
- Signature Synthetic Leather Cart Bag Premium cart bag with quilted synthetic leather, forward-facing pockets, 14-way divider, magnetic quick-access pocket, waterproof pockets, and insulated drinks storage.
- Signature Synthetic Leather Stand Bag Premium stand bag with 5-way divider, magnetic quick-access pocket, waterproof pockets, and padded dual-shoulder strap for comfortable carrying.
- Hogan Golf FTS Junior Girls Golf Clubs Set with Bag Junior golf club sets designed for girls ages 3-12 with age-appropriate club specifications, lightweight graphite shafts, and included bags.
- Hogan Golf FTS Junior Boys Golf Clubs Set with Bag Junior golf club sets designed for boys ages 3-12 with age-appropriate club specifications including driver, hybrid, irons, and putter with matching carry or stand bag.
- Ben Hogan by Lamkin Z5 Grip Premium golf club grips in standard and midsize options, developed in partnership with Lamkin.
- Progressive Leasing Lease-to-own purchase program allowing customers to pay for golf equipment over 12 months with no credit needed and flexible payment options.
- Demo Programs Demo program allowing customers to try clubs before purchasing.
- Custom/Logo Wedges Custom logo and personalization options for golf wedges.
Companies that use Ben Hogan Golf
Customer profileSegments4 records
Ideal customer profiles4 records
Ben Hogan Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Ben Hogan Golf partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ben Hogan Golf competitors and assessment
Company assessmentDirect peers
- PXG (Parsons Xtreme Golf): Founded by Bob Parsons, PXG is the closest direct comp — premium forged golf clubs sold direct-to-consumer with custom fitting and a celebrity/brand-led marketing approach. Both target serious golfers willing to pay for premium forged performance outside the traditional OEM retail channel.
- Sub 70: DTC golf equipment company selling premium-grade irons, woods, and wedges direct to consumers at sub-premium OEM prices. Closely comparable business model, customer segment (serious golfers), and value proposition (high quality at lower price through DTC channel).
- Vice Golf: DTC golf brand best known for golf balls, now expanding into clubs and accessories. Shares the same direct-to-consumer disruption playbook — premium quality at lower price, sold online only, with strong social media and influencer marketing. Comparable go-to-market and customer base.
Broad incumbents
- TaylorMade Golf: One of the 'Big Three' golf OEMs (TaylorMade, Callaway, Titleist). Sells premium irons, woods, wedges, and balls through traditional retail and tour sponsorship. Provides the benchmark pricing and product positioning Ben Hogan is undercutting.
- Callaway Golf: Premium golf OEM with full club, ball, and apparel portfolio. Has launched its own DTC initiatives, making it both a competitor and a pricing benchmark for Ben Hogan across irons, drivers, fairways, and wedges.
- Acushnet Holdings (Titleist / FootJoy / Scotty Cameron): Parent of Titleist, Scotty Cameron, and FootJoy — the dominant premium OEM in golf balls and forged irons. Sets the price ceiling and tour-validated performance standard that Ben Hogan positions itself against.
- Mizuno: Japanese golf OEM renowned for forged irons comparable in quality to Ben Hogan's PTx Pro and Icon lines. Targets similar low-handicap and serious-golfer segments and competes head-to-head in the players-iron category.
- Cobra Golf (Puma): Premium golf OEM owned by Puma, with strong positioning in drivers and game-improvement clubs. Competes with Ben Hogan in woods and game-improvement irons via traditional retail channels and tour sponsorship.
- Wilson Golf: Historic American golf equipment brand with broad product portfolio spanning clubs, balls, bags, and accessories. Comparable full-bag coverage and 'American heritage' positioning, though distributed primarily through traditional retail rather than DTC.
Emerging players
- Tommy Armour Golf: Revived American heritage golf brand offering mid-tier priced clubs and accessories direct to consumers. Comparable heritage-brand DTC positioning and value-priced premium-equipment narrative targeting similar serious-golfer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ben Hogan Golf social profiles
Digital presenceBen Hogan Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Hogan Golf leadership team
Management profileNumber of profiles
Ben Hogan Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Hogan Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Hogan Golf
What does Ben Hogan Golf do?
Ben Hogan Golf manufactures and sells premium golf equipment directly to consumers through its e-commerce platform benhogangolf.com. The product line includes forged irons (PTx Pro, Icon, Edge EX), drivers (PTx MAX, PTx LST), fairway woods, hybrids, wedges, putters, golf balls, and bags. All clubs are custom-built to order in America within 10-15 business days, with full customization of loft, lie, shaft, and grip.
Is Ben Hogan Golf a public or private company?
Ben Hogan Golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ben Hogan Golf founded?
Ben Hogan Golf was founded in 1953. It employs 11 to 50 people.
Where is Ben Hogan Golf based?
Ben Hogan Golf is headquartered in Fort Worth, United States, in the North America region.
How does Ben Hogan Golf make money?
One revenue line is on record: golf Equipment Sales.
Who are Ben Hogan Golf's main competitors?
Direct peers on record are PXG (Parsons Xtreme Golf), Sub 70 and Vice Golf. Broad incumbents are TaylorMade Golf, Callaway Golf, Acushnet Holdings (Titleist / FootJoy / Scotty Cameron), Mizuno, Cobra Golf (Puma) and Wilson Golf. Tommy Armour Golf is listed as an emerging player.
Does Ben Hogan Golf have an API?
No public API is recorded for Ben Hogan Golf.
What industry is Ben Hogan Golf in?
Ben Hogan Golf's product category is Premium Golf Equipment. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAB, Golf Balls Retail. Its NAICS code is 459110 and its SIC code is 3949.