Crasman

What Crasman does

Crasman Oy is a Helsinki-headquartered, privately held Finnish digital business services firm founded in 1996, operating from offices in Helsinki, Tampere, and Joensuu with a team of 85 specialists. The company delivers end-to-end digital commerce and digital transformation services to Finnish enterprises, spanning B2C and B2B e-commerce implementations, web service design and development, brand identity work, headless CMS rollouts, product information management (Akeneo PIM), and integrations with enterprise systems such as Microsoft Dynamics 365 and HubSpot. Underlying technology choices center on composable commerce architectures using Shopify (Crasman is a Shopify partner), Sanity, Contentful, Strapi, and Akeneo, paired with analytics and marketing automation tooling (Microsoft Clarity, HubSpot, Google Analytics, PostHog). AI features are applied across content production, customer-service automation via the Revdot AI agent, and internal productivity via Microsoft Copilot, and the firm has a dedicated 'Data and AI' service line.

Crasman operates a project-based professional services model with multi-year contracts and consultative sales engagement: a Sales Director, Head of Ecommerce, and regional Business Unit Directors drive deal origination, supplemented by website lead capture and industry referrals through memberships in Digital Commerce Finland and Software Finland. Revenue is generated entirely from client services, with reported FY2024 revenue of 8.6 MEUR and 271 customers served cumulatively across 29 years. Logo concentration spans regulated and industrial sectors: banking (Bank of Finland), healthcare and pharmacy (Suomen Apteekkariliitto, eApteekki), industrial (Kemppi, Peikko, Vexve), automotive (Hedin Automotive, Vianor, Beely), retail (Intersport, Halti, Familon), energy (Pohjois-Karjalan Sähkö), defense (Frestems), events (Messukeskus), and nonprofit (UNICEF).

Recent strategic activity is capability-expanding rather than transformational: a February 2026 partnership with Norce Commerce strengthens enterprise B2B commerce capability, and a June 2026 acquisition of the eApteekki online pharmacy platform from the Finnish Pharmacists' Association brings Crasman a recurring-revenue digital commerce asset in regulated healthcare. Ownership appears to remain with internal management; no external investors, parent entities, or funding rounds are disclosed.

Name

Crasman

Legal name

Crasman Oy

Website

https://crasman.fi

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Crasman Oy is a Finnish, privately held digital business services firm founded in 1996 that designs, builds, and operates e-commerce platforms, web services, PIM solutions, and digital experiences for enterprise customers across regulated and industrial sectors in Finland.

Ownership category

akta.pro rank

Product category

Digital Commerce and Web Development Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Digital commerce services
• Ecommerce platform development
• Web development services
• Digital transformation consulting
• Headless CMS implementation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Crasman generates revenue through project-based professional services including digital strategy consulting, design (branding, UX/UI), technical development (web services, e-commerce platforms, integrations), and data/AI implementation. Services are delivered through consultant teams with pricing based on project scope and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crasman is a Finnish digital business services firm that designs, builds, and operates e-commerce platforms, web services, brand identities, and digital transformation solutions for B2C and B2B companies. Their offerings span strategy and consulting, UX/UI design, technical development on platforms such as Shopify, headless CMS (Sanity, Contentful, Strapi), Akeneo PIM, and Composable Commerce architectures, as well as data and AI services. Projects are delivered as professional services engagements covering discovery, implementation, integration with enterprise systems (e.g., Microsoft Dynamics 365), and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• B2C E-commerce (B2C-verkkokaupat) Consumer-facing online store implementations for retail businesses, enabling direct digital sales to end customers with modern shopping experiences.
• B2B E-commerce (B2B-verkkokaupat) Business-to-business online commerce platforms with customer-specific pricing, gated content, and complex ordering workflows.
• Web Services (Verkkopalvelut) Complete web service and website implementations including concept development, user-centered design, and technical execution for organizations' digital presence.
• Shopify and Shopify POS Implementation

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Norce CommercecoreTechnology or Integration · 27 February 2026Partnership announced February 2026 for B2B commerce and large product catalog management. Norce Commerce platform complements Crasman's e-commerce offerings for enterprise B2B clients with complex product and customer management needs.
• Digital Commerce FinlandcoreStrategic or Co-development PartnerActive member in Digital Commerce Finland network, an industry association that promotes digital commerce and e-commerce development in Finland. Crasman participates in initiatives that advance Finnish companies' e-commerce capabilities.
• Software FinlandcoreStrategic or Co-development PartnerActive member in Software Finland, an industry organization for Finnish software companies. Partnership supports knowledge sharing and industry development in the digital sector.
• UN Global CompactcoreStrategic or Co-development PartnerSignatory to UN Global Compact, demonstrating commitment to corporate sustainability and responsible business practices.
• ShopifycoreTechnology or IntegrationCrasman is a Shopify partner, implementing Shopify-based e-commerce solutions for clients. Shopify is described as 'the world's leading cloud-based e-commerce platform' chosen by Crasman for its scalability and reliability.
• MicrosoftcoreTechnology or IntegrationMicrosoft Clarity used for web analytics and user behavior tracking. HubSpot marketing automation platform used for CRM and customer relationship management. Integration enables session recordings and behavioral data combined with customer profiles.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tietoevry: Large Nordic IT services and software company providing enterprise application services, digital transformation, and managed services across multiple verticals. Comparable to Crasman in enterprise digital services but operates at vastly larger scale with broader service portfolio.
• Gofore: Finnish digital transformation and IT services firm serving enterprise and public-sector clients with strategy, design, software, and managed services. Comparable to Crasman in full-service digital business offerings, with stronger public-sector presence.

Direct peers

• Futurice: Finnish digital engineering and design agency serving enterprise clients with strategy, design, and software development across web, e-commerce, and data/AI. Directly comparable to Crasman in service portfolio and Finnish enterprise customer base, but operates at significantly larger scale.
• Vincit: Finnish software company offering custom development, digital services, and e-commerce solutions to enterprise clients. Comparable to Crasman in service portfolio and target customer segment, with similar mid-market Finnish enterprise focus.
• Solita: Finnish and Nordic digital transformation consultancy providing strategy, design, software, data, and AI services to enterprise and public-sector clients. Strong overlap with Crasman's full-service digital business model across the Finnish market.
• Reaktor: Finnish digital agency and software consultancy delivering design, web, e-commerce, and emerging technology services to enterprise clients. Closely comparable to Crasman in service mix and Nordic enterprise focus, with broader international presence.
• Frantic: Finnish digital agency specializing in e-commerce platforms (Shopify, headless commerce), PIM, and digital marketing services. Closely comparable to Crasman in platform partnerships and B2C/B2B e-commerce implementation services for Finnish brands.
• Wunder (Wunder Finland / Nordic): Nordic digital agency focused on data-driven marketing, commerce, and technology services for enterprise clients. Comparable to Crasman in e-commerce implementation, marketing automation, and CRM-related service delivery.

Regional players

• Netlight: Nordic IT and digital strategy consultancy with offices across multiple Nordic countries. Comparable to Crasman in strategy, design, and digital transformation work, but operates more as a management/IT consultancy with broader Nordic reach.

Emerging players

• Northcode (Shopify agency): Smaller Finnish Shopify-focused e-commerce implementation agency. Comparable to Crasman in Shopify partnership and B2C/B2B e-commerce services but at a smaller scale and narrower service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crasman
• Xx.com/crasman

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crasman