Precision Coatings
Precision Coatings Inc. is a family-owned, Michigan-based roll-to-roll coating manufacturer founded in 1969, offering contract and toll coating services plus proprietary coated film products to Fortune 500 clients across medical, automotive, electronics, optical display, and engineering markets globally.
- Company typePrivate
- Founded1969
- HeadquartersWalled Lake, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Precision Coatings does
Precision Coatings Inc. (PCI) is a privately held, family-owned roll-to-roll coating manufacturer founded in 1969 by Alfred Rich and headquartered in Walled Lake, Michigan. The company designs, develops, manufactures, and markets coated, laminated, and converted films, foils, and papers, operating three commercial coating lines that support web widths of 24" to 74", substrate thicknesses up to 30 mil, viscosities from 1 cps to 30,000 cps, and wet coating thicknesses from submicron to 254 microns, within an environmentally controlled facility featuring clean room manufacturing up to Class 10,000. PCI serves medical, automotive, electronics, optical display, aerospace, printing, signage, food packaging, and architectural/engineering customers — many of them Fortune 500 enterprises — globally, and produces proprietary branded products including Drafting & Matte Films, Inkjet Engineering Films, Xerographic Films, patented Laser Point II and Next Generation Laser Point II Laser Ablation Films, and Hardcoat Films. Coating methods in use include slot die, reverse gravure, and Mayer rod/wire wound rod systems, supported by on-line thickness measurement, computerized process controls, and R&D capabilities with spectrophotometer, densitometers, rheometer, particle size analyzer, and IR temperature scanning.
The company operates two complementary revenue streams. The first is contract and toll coating services — a professional services model in which PCI provides outsourced roll-to-roll manufacturing to customers' specifications, including custom coating development, formulation support, NDA-protected proprietary work, and scale-up from feasibility studies through full commercialization. The second is the sale of proprietary coated film products through direct sales and a global reseller network spanning the USA, Canada, Mexico, UK, Japan, China, Australia, New Zealand, Indonesia, South Africa, and Turkey. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led: B2B direct engagement via website, toll-free number (800.521.8380), and field/enterprise sales targeting manufacturers across multiple verticals. Leadership remains within the Rich family across three generations, with Andrew Rich serving as President and CEO and Drew Rich as Director of Marketing. The company has not raised external capital, has no subsidiaries or parent organization, and has remained family-controlled for over 50 years.
Precision Coatings firmographics
Firmographics- Name
- Precision Coatings
- Legal name
- Precision Coatings, Inc.
- Website
- https://pcicoatings.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Precision Coatings Inc. is a family-owned, Michigan-based roll-to-roll coating manufacturer founded in 1969, offering contract and toll coating services plus proprietary coated film products to Fortune 500 clients across medical, automotive, electronics, optical display, and engineering markets globally.
- Ownership category
- akta.pro rank
Precision Coatings industry classification
Industry- Product category
- Coated Films & Specialty Coatings Manufacturing
- NAICS
- Paint and Coating Manufacturing (32551), Coating, Engraving, Heat Treating, and Allied Activities (3328), Fabric Coating Mills (31332)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industries
- Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing) (IMALABAL), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Automotive & Transportation Coatings (IMAEAGAC)
Keywords
Where Precision Coatings is headquartered
LocationHeadquarters
- HQ city
- Walled Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precision Coatings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Contract Coating Services: Collaborative, end-to-end coating services where PCI manages process control, quality assurance, and production execution while working alongside the customer to meet performance goals. Includes custom coating development, formulation support, and full-scale manufacturing.
- Toll Coating Services: Manufacturing service where customers supply formulations and substrates while PCI provides equipment and process expertise. More transactional model focused on applying coatings at scale.
- Proprietary Coated Products: Sale of proprietary coated film products including drafting films, inkjet engineering films, xerographic films, laser ablation films, and hardcoat films. Products sold directly and through resellers.
- Converting Operations: Additional services including slitting, sheeting, T4S, and small roll preparation for coated substrates.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Precision Coatings product offering
Product offeringCore offering
Precision Coatings is a designer, developer, manufacturer, and marketer of coated, laminated, and converted films, foils, and papers. The company operates continuous roll-to-roll coating systems to deliver two complementary offerings: (1) contract and toll coating services that apply liquid coatings to customer-supplied or PCI-developed formulations on flexible substrates, and (2) proprietary coated film products including drafting films, inkjet engineering films, xerographic films, patented laser ablation films, and hardcoat films for technical and industrial end uses.
Product overview
Precision Coatings is a designer, developer, manufacturer, and marketer of coated, laminated, converted films, foils, and papers using continuous roll-to-roll manufacturing systems. The company operates two complementary business lines: (1) Contract and Toll Coating Services—providing outsourced manufacturing where PCI applies liquid coatings to customer-supplied or company-developed formulations on flexible substrates; and (2) Proprietary Coated Film Products—including Drafting & Matte Films, Inkjet Engineering Films, Xerographic Films, Laser Ablation Films (Laser Point II and Next Generation Laser Point II), and Hardcoat Films. The proprietary products serve technical and industrial applications in engineering, architectural, printing, and manufacturing markets, while the coating services support diverse industries including medical, automotive, electronics, optical display, and packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Coating Services Outsourced roll-to-roll coating manufacturing service where Precision Coatings applies liquid coatings to customer-supplied substrates using specialized equipment, process expertise, and quality control systems. PCI works closely with customers to design coating solutions that fit their unique requirements.
- Toll Coating Services Manufacturing service where Precision Coatings' chemists and engineers apply coatings to customer-supplied proprietary formulations, substrates, and material systems, guiding customers from feasibility through commercialization using PCI's production capabilities and equipment.
- Drafting & Matte Films Single and double matte drafting films in 3, 4, 5, and 7 mil thicknesses on a sturdy, dimensionally stable polyester base for technical pens, film pencil leads, and archival documentation, including high-transparency (HT) versions.
- Inkjet Engineering Films High-precision technical printing films including double matte (JPD3-II/JPD4-II), single matte (JPS4), and high-transparency erasable films (JPD3-E-HT) for CAD prints, engineering drawings, and overlay applications.
- Xerographic Films Heat-stable polyester films (DPC4X clear and DPD4X double matte) engineered for laser and xerographic printing environments, providing reliable toner adhesion and durability for engineering drawings and technical documentation.
- Laser Ablation Films (Laser Point II and Next Generation Laser Point II) Patented infrared laser ablatable films for computer-to-plate workflows in flexographic printing that eliminate chemical processing requirements and reduce equipment costs. Distributed through domestic and international resellers.
- Hardcoat Films Scratch-resistant and chemical-resistant coatings applied to polyester and polycarbonate films for enhanced surface protection, durability, and long-term performance in demanding environments.
Quantifiable outcome
- Projects can move rapidly from laboratory to pilot facility to commercial production on three coating lines
- +2 more outcomes
Companies that use Precision Coatings
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles2 records
Precision Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Precision Coatings partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered standard.
- Anderson & Vreeland Inc.standardDomestic reseller for PCI Laser Ablation Films. Located in Bryan, Ohio. Provides sales and support contact Jim Taylor.
- Correct-Touch Graphic ArtsstandardDomestic reseller for PCI Laser Ablation Films. Located in San Luis Obispo, California.
- Mark AndystandardDomestic reseller for PCI Laser Ablation Films. Located in Chesterfield, Missouri.
- The Mosaica GroupstandardDomestic reseller for PCI Laser Ablation Films. Located in Sussex, Wisconsin.
- Recognition Systems Inc.standardDomestic reseller for PCI Laser Ablation Films. Located in Port Washington, New York.
- GMS PacificstandardInternational reseller for PCI Laser Ablation Films covering Australia and New Zealand markets.
- Cross-Link Pacific LTD.standardInternational reseller for PCI Laser Ablation Films covering Japan market.
- Jet TechnologiesstandardInternational reseller for PCI Laser Ablation Films covering New Zealand and Indonesia markets.
- Marshall HindsstandardInternational reseller for PCI Laser Ablation Films covering South Africa market.
- Netsel Grafik SAN.TIC.A.SstandardInternational reseller for PCI Laser Ablation Films covering Turkey market.
- Proveedora flexografica, s.a. de c.v.standardInternational reseller for PCI Laser Ablation Films covering Mexico market.
- Service Offset Services LTD.standardInternational reseller for PCI Laser Ablation Films covering UK market.
- Shanghai Joy Trading Co., Ltd.standardInternational reseller for PCI Laser Ablation Films covering China market.
- Williamson Printing Materials LimitedstandardInternational reseller for PCI Laser Ablation Films covering Canada market.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Precision Coatings competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Precision Coatings social profiles
Digital presencePrecision Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Coatings leadership team
Management profileNumber of profiles
Profiles3 records
Precision Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Coatings
What does Precision Coatings do?
Precision Coatings is a designer, developer, manufacturer, and marketer of coated, laminated, and converted films, foils, and papers. The company operates continuous roll-to-roll coating systems to deliver two complementary offerings: (1) contract and toll coating services that apply liquid coatings to customer-supplied or PCI-developed formulations on flexible substrates, and (2) proprietary coated film products including drafting films, inkjet engineering films, xerographic films, patented laser ablation films, and hardcoat films for technical and industrial end uses.
Is Precision Coatings a public or private company?
Precision Coatings is a private company. It is classified as family owned and is currently operating.
When was Precision Coatings founded?
Precision Coatings was founded in 1969. It employs 11 to 50 people.
Where is Precision Coatings based?
Precision Coatings is headquartered in Walled Lake, United States, in the North America region.
How does Precision Coatings make money?
Four revenue lines are on record. Contract Coating Services are the primary driver. The others are toll Coating Services, proprietary Coated Products and converting Operations.
Does Precision Coatings have an API?
No public API is recorded for Precision Coatings.
What industry is Precision Coatings in?
Precision Coatings's product category is Coated Films & Specialty Coatings Manufacturing. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMALABAL, Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing). Its NAICS code is 32551 and its SIC code is 2851.