What Cross-Link does

Cross-Link GmbH is a Swiss web agency founded in 2014 by Simon Kaserer (active in web development since 2005) and headquartered in Flüeli-Ranft, canton Obwalden, with a secondary office in Luzern. The firm operates with a small core team supplemented by freelance programmers and serves primarily Swiss small and medium-sized businesses, large enterprises, and municipalities, alongside Swiss advertising and communication agencies for whom it acts as a specialist subcontractor. Service lines span custom websites (predominantly WordPress, with Payload CMS added in 2025), e-commerce stores, web portals including intranets, online marketing (SEO, Google Ads, social media), design and video production, and WordPress maintenance subscriptions.

The company's technical stack centers on WordPress as the primary CMS with Next.js/React frontends and the WordPress REST API for performance-optimized implementations (a notable 100/100 Google PageSpeed score was achieved for MDM Watches in 2025-07 using Next.js server-side rendering). Cross-Link added Payload CMS as a headless option in 2025 to address larger structured-content projects. AI and automation services (chatbot integration, workflow automation, automated quote generation, knowledge base summarization, AI training) are offered as a distinct service line and are also used internally in development workflows.

Cross-Link's business model combines one-time project revenue for website, e-commerce, portal, and design work with recurring revenue from annual WordPress maintenance subscriptions and ongoing digital marketing retainers. Go-to-market is primarily sales-led via direct outreach and referrals, with a significant portion of project flow originating from long-standing agency partnerships (KSP since 2014, KommunikationsWerkstatt since 2009, Worldsites since 2008/2009, plus Arcmedia, Eventrix, webmodus, and TOUCHPOINT). The company is privately held, bootstrapped, 100% founder-owned, and has never raised external capital.

Name

Cross-Link

Legal name

Cross-Link GmbH

Website

https://cross-link.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross-Link is a Swiss web agency founded in 2014 that builds websites, e-commerce stores, web portals, and AI/automation solutions for Swiss SMEs, enterprises, municipalities, and as a subcontractor for advertising agencies. Services span WordPress and headless CMS development, online marketing, and WordPress maintenance subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Flüeli-Ranft

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website & Web Portal Development: Project-based custom website and portal development. Fixed-price or time-and-materials engagements for professional websites, e-commerce stores, and web portals. Core revenue stream, with projects ranging from microsites to enterprise-scale portals (e.g., 1,000+ employee intranet for Meier Tobler).
2. Online Marketing Services: Ongoing digital marketing services including SEO, Google Ads, retargeting, and social media management. Provided as retainer or project-based engagements to existing and new clients.
3. WordPress Maintenance Packages: Continuous website maintenance and support services. Includes daily security checks, daily external backups, automatic email reports, Google ranking monitoring, competitor analysis, and broken link detection. Offered as annual subscriptions.
4. Design & Video Services: Creative design services including logo design, online banners, video editing, video animations, brochures, and print advertising. Delivered as project-based work, often through design competitions or direct creation.
5. AI & Automation Consulting: AI strategy development, prototyping, and implementation services. Includes training on AI tools, process analysis, and custom AI solution deployment for business operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cross-Link GmbH is a Swiss web agency that designs, develops, and maintains custom websites, e-commerce stores, web portals, and AI/automation solutions for Swiss SMEs, larger enterprises and municipalities, and partner agencies. Core deliverables are built primarily on WordPress and Payload CMS (headless) with Next.js/React frontends, complemented by online marketing, design/video, and recurring maintenance and hosting services.

Product overview

Cross-Link is a Swiss web agency offering a comprehensive suite of digital services. Their core offerings include Websites (professional web presence with responsive design and SEO optimization), E-Commerce (high-performance online shops with payment integration), Web-Portale (customized portal solutions for complex business processes), and KI & Automatisierung (intelligent automation and AI integration for business process efficiency). Additional modules include Wartung (continuous website maintenance and optimization), Online Marketing (digital marketing across online channels), and Design & Video (creative design services including video editing and animations). The portfolio spans from initial web development through ongoing maintenance and marketing support, with AI-powered automation as a differentiating capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites Custom design, development, and launch of corporate websites, marketing sites, and lead-generation sites, primarily built on WordPress or headless Payload CMS with Next.js/React frontends, for Swiss SMEs, larger enterprises, municipalities, and partner agencies.
• E-Commerce Design, development, and integration of custom online stores ranging from smaller SME shops to larger enterprise e-commerce platforms, built on WordPress/WooCommerce or headless stacks with back-office and ERP integrations.
• Web Portals Custom web portal and intranet development for internal platforms and large employee user bases (e.g., a 1,000+ employee intranet), including back-office and ERP integrations, for larger Swiss enterprises and municipalities.
• AI & Automation Consulting and implementation of AI-powered features and automation workflows within websites, portals, and e-commerce platforms for Swiss SMEs, enterprises, and partner agencies.
• Online Marketing Search engine optimization, digital advertising, and online marketing services offered to clients building or maintaining their websites, e-commerce stores, and portals through Cross-Link.
• Design & Video Design and video production services supporting website, e-commerce, portal, and online marketing projects for Swiss SMEs, larger organizations, and partner agencies.
• Wartung (Maintenance & Hosting) Recurring maintenance, hosting, and support service for websites, e-commerce stores, and portals, offered as annual retainers with published tiered pricing (Basic, Standard, Premium).

Quantifiable outcome

• 100/100 Google PageSpeed score achieved for MDM Watches homepage using Next.js and server-side rendering
• +4 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• TOUCHPOINTminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership since 2019 with advertising agency TOUCHPOINT (Luzern). Simon Kaserer integrated into the team for website implementation and support. Started with filling gaps for initial projects, strengthening since 2020.
• webmodusminorChannel Partner/ Reseller/ Distributor · 1 January 2018Partnership since 2018 with web agency webmodus (Luzern). Cross-Link provides assistance for specific large clients requiring specialized technical capabilities.
• KSP Krieg Schlupp Partner WerbeagenturcoreStrategic or Co-development Partner · 1 January 2014Intensive partnership since 2014 described as 'wegweisend' (pioneering) and extending beyond a typical client-contractor relationship. Projects include Stöckli e-bike microsite, Demeter, VW 'Road to Blue', Lindt, FC Bayern München, Holcim, VAUDE, Coop Mondovino, Swiss Post, ewz, bio-familia, Kulturtage Thalwil, Rutschi, Valida, and Franz Ziegler. KSP and Cross-Link work together on creative strategy, with KSP providing creative direction and Cross-Link handling technical implementation.
• ArcmediaminorChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership since 2013 with established web agency Arcmedia (30 employees, Luzern). Cross-Link supplements Arcmedia's personnel for WordPress projects. Notable projects include 60th anniversary website for bio-familia with over 1 million QR codes and Kambly.
• EventrixminorChannel Partner/ Reseller/ Distributor · 1 January 2013Full-service event agency specializing in large events. Partnership started with a web project for SAP software giant (2013). Subsequent projects include events for Hewlett Packard in Barcelona and ongoing data management and web support assignments annually.
• KommunikationsWerkstattcoreStrategic or Co-development Partner · 1 January 2009Long-term partnership since 2009 with public relations, marketing, and advertising agency. First major project was an online video platform 'Obwalden sucht den Superfan' with 500+ videos uploaded and rated. Beatrice Suter (Geschäftsführerin) serves as a 'Business-Patin' for Cross-Link. Strong ongoing annual collaboration.
• WorldsitescoreChannel Partner/ Reseller/ Distributor · 1 January 2008Partnership since 2008/2009 with internet marketing agency Worldsites (Google Premier Partner, active in SEO for 20 years across 87 countries). Cross-Link provides programming, web design project management, and website performance specialization for Worldsites' client projects.
• Goldstein Creative DirectionminorStrategic or Co-development PartnerCreative direction partnership for the Marc Sway project. Goldstein provided creative direction while Cross-Link handled website and e-commerce implementation.
• Wagner System AG & Swiss Fassaden Technik AGminorOthersClient of AI & Automation training services. CEO Jürg Kunz provided testimonial praising the AI training for his team on information utilization, process efficiency, and team collaboration with AI.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Major German-Swiss creative agency with a strong digital practice serving enterprise clients across DACH. Operates in the same Swiss agency ecosystem as KSP and competes for many of the same blue-chip brand projects Cross-Link supports as a subcontractor.
• Namics (Merkle / dentsu): One of Switzerland's largest digital agencies, now part of Merkle/dentsu. Operates across the same web, e-commerce, and digital marketing space but with substantially larger teams, enterprise clients, and global delivery capabilities than Cross-Link.
• Jimdo GmbH: German DIY website builder platform that competes for the same Swiss SMB customer segment with a self-service model. Adjacent rather than direct competition, but pressures the entry-level web-build market that Cross-Link addresses with custom projects.
• Wix.com Ltd. Global DIY website building platform with significant penetration among small businesses in Switzerland. Competes indirectly by enabling SMBs to build sites without agency involvement, shaping pricing dynamics for custom development services.

Direct peers

• Liip AG: Swiss digital agency with comparable web development, design, and digital product services. Similar mid-market client focus with a broader team and more established open-source contributions, making it a closely comparable peer in the same Swiss SMB and enterprise market.
• Dreipol GmbH: Swiss web agency also based in the Luzern/central Switzerland region with strong WordPress and PHP expertise. Closely comparable in scale, technology stack, and focus on custom web development for Swiss organizations.
• Webrepublic AG: Swiss digital marketing and web agency with similar services including SEO, SEA, web design, and digital strategy. Competes for the same Swiss SME client base and offers a comparable full-service model anchored in performance marketing.
• Unic AG: Swiss digital agency providing web, e-commerce, and digital transformation services to enterprise and SME clients. Comparable in service portfolio but typically larger project scale and broader geographic reach than Cross-Link.

Emerging players

• Human Made Ltd. WordPress-specialized digital agency focused on enterprise WordPress builds and platform engineering. Comparable technology stack and product focus, though operating from the UK with a more enterprise-centric client mix than Cross-Link's SMB orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crosslinkgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross-Link