What Trendmaker Homes does

Trendmaker Homes is a Houston, Texas-based homebuilder founded in 1971 that operates as a regional division within the Tri Pointe Homes, Inc. corporate family. It designs, constructs, and sells newly built single-family homes to individual buyers and families across 12 US states through 200+ active new home communities, with a cumulative build of more than 58,000 homes (excluding pre-2009 legacy division volumes). The company customizes homes through physical Design Studios where buyers select finishes, fixtures, and floor plan options, and integrates a standard smart-home/sustainability package branded LivingSmart® that bundles energy-efficient systems, air-quality enhancements, and water-saving features into every home. A separate exclusive partnership with designer Bobby Berk provides ten curated design collections and companion furnishings sold as add-on packages.

The core revenue stream is one-time home sales on a unit-pricing basis, with prices varying by community, floor plan, homesite, and customization choices and not publicly disclosed. Complementary revenue is generated through affiliated services — mortgage financing, title and escrow, insurance, and warranty — bundled with the home purchase. The go-to-market motion is direct-to-consumer: buyers discover the company through the corporate website, model home tours, Design Studios, and paid/organic social channels (YouTube, Instagram, Facebook, LinkedIn). Target customers are individual and family home buyers seeking move-in-ready, energy-efficient, design-forward new construction; the segmentation approach is horizontal rather than vertical or enterprise-focused.

Operations are supported by 101–250 employees (division-level headcount) and validated by a 93% overall customer satisfaction score measured by independent survey provider Eliant approximately 30 days post-move-in (Jan–Dec 2025). The brand holds multiple high-credibility recognitions: Fortune 2026 World's Most Admired Companies™, Fortune 100 Best Companies to Work For® 2026, Great Place to Work certification (2025), and Builder and Developer Magazine's 2024 Developer of the Year award. Legal entity is Tri Pointe Homes, Inc., a US corporation with investor-relations infrastructure consistent with public-company status, though Trendmaker Homes itself is reported as a private operating division.

Name

Trendmaker Homes

Legal name

Tri Pointe Homes, Inc.

Website

https://trendmakerhomes.com

Company type

Public

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Trendmaker Homes, founded in 1971 and based in Houston, is a regional homebuilder division of Tri Pointe Homes, Inc. that constructs and sells customizable new single-family homes across 12 US states through 200+ communities, serving individual home buyers with smart-home and designer-curated options.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Residential homebuilding
• Home design customization
• Smart home features
• New construction homes

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: Revenue generated from the sale of newly constructed homes to individual buyers. Home prices vary based on location, design selections, customization options, and community. The company also offers related services including mortgage financing, title and escrow, warranty, and insurance services as complementary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trendmaker Homes is a Houston-based homebuilding brand (operating under Tri Pointe Homes, Inc.) that designs, constructs, and sells newly built single-family homes across 12 US states through more than 200 communities. Buyers can personalize their homes via Design Studios, and every home is built with integrated LivingSmart® energy-efficient, air-quality, and water-saving features, plus optional Bobby Berk-curated design collections.

Product overview

Tri Pointe Homes is a homebuilding company offering new construction homes across 12 states in over 200 communities. The core product is new home construction, which customers can customize through Design Studios. Two notable add-on offerings are LivingSmart® (a smart home feature package with energy-efficient, air-quality, and water-saving features) and Bobby Berk Design Collections (curated design packages created with designer Bobby Berk). The company emphasizes 'Life-changing by Design™' positioning with customer satisfaction as a key metric.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction Design and construction of newly built single-family homes delivered across 200+ communities in 12 US states, targeting individual buyers and families seeking customizable, energy-efficient residences.
• Design Studio Service where prospective home buyers personalize finishes, fixtures, and styling options for their new home, including curated Bobby Berk design collections.
• Mortgage Financing Home loan financing services provided to buyers purchasing newly constructed homes, offered as a complementary revenue stream to home sales.
• Title and Escrow Services Closing-related title and escrow services provided to home buyers to facilitate property transfer and settlement.
• Home Warranty Warranty coverage provided to homeowners following the purchase of a newly built home, addressing construction defects and related issues.
• Homeowner Insurance Insurance products offered to home buyers alongside the purchase of a new home.

Quantifiable outcome

• 93% overall customer satisfaction based on three key measures from independent survey
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bobby BerkcoreStrategic or Co-development PartnerTri Pointe Homes partnered with design expert, Emmy-winning TV host, and author Bobby Berk to bring style and livability together in new homes. This exclusive collaboration provides ten curated Bobby Berk design collections, model homes showcasing each look, and the ability to shop Bobby Berk furnishings. The result is designer style that feels effortless, expressive, and distinctly yours.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toll Brothers: National luxury-focused homebuilder with a significant Houston presence through its subsidiary brands. Comparable on customization-led design, premium positioning, and move-up buyer targeting, providing a useful read on luxury-segment demand and pricing power in the same Texas metros.
• M/I Homes: Mid-Atlantic and Midwest-focused public homebuilder that has expanded into Houston and other Texas markets. Comparable regional production homebuilder scale and build-to-order model with design-studio customization similar to Trendmaker's approach.
• KB Home: Public homebuilder with a major Houston/Dallas footprint and a built-to-order model with extensive buyer personalization through design studios. Closely comparable in operational model — buyer selects floor plan, homesite, and design choices — overlapping Trendmaker's Design Studio and Bobby Berk customization approach.
• Taylor Morrison: Top-five U.S. public homebuilder with significant Texas presence and a portfolio of regional brands serving move-up and luxury buyers. Comparable on buyer personalization, design-center-led customization, and demographic targeting of family-oriented move-up purchasers.
• Meritage Homes: Sun Belt-focused public homebuilder headquartered in Scottsdale with major Texas operations including Houston. Comparable entry-level to first-move-up positioning and an emphasis on energy-efficient home features (ENERGY STAR certified), making it a direct read on Trendmaker's LivingSmart® value proposition.
• Perry Homes: Privately held Texas-focused homebuilder with deep Houston and Austin roots and a family-of-brands structure. Most direct regional comparable to Trendmaker — same Texas metro focus, similar move-up buyer segments, and overlapping design-center customization model.
• David Weekley Homes: Largest privately held U.S. homebuilder, founded in Houston in 1976 with extensive Houston, Dallas, Austin, and San Antonio operations. Closely comparable on private-company operational structure, regional Texas concentration, and design-center-led buyer personalization approach.

Broad incumbents

• D.R. Horton: The largest U.S. homebuilder with significant Houston and Texas operations, directly competing for the same entry-level and move-up buyer pool as Trendmaker. Comparable business model of production homebuilding with multiple regional brands, although at vastly greater scale.
• Lennar: Top-three U.S. public homebuilder with deep Texas presence across Houston, Dallas, Austin, and San Antonio. Closely aligned production homebuilding model, design-studio customization approach, and target buyer demographic make Lennar a direct national comparable.
• PulteGroup: National public homebuilder operating Centex, Pulte, and Del Webb brands with substantial Sun Belt exposure including Texas. Comparable production homebuilding model serving first-time, move-up, and active-adult buyer segments that overlap with Trendmaker's persona segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TriPointeHomes
• Facebookfacebook.com/trendmakerhomeshouston
• LinkedInlinkedin.com/company/trendmaker-hr
• Instagraminstagram.com/tripointehomes
• Xx.com/trendmakerhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendmaker Homes