Noland's Roofing

What Noland's Roofing does

Noland's Roofing, Inc. is a family-owned, private Florida roofing contractor headquartered in Clermont with regional offices in Orange City and Bradenton, operating across eight counties in Central and Southwest Florida (Lake, Orange, Seminole, Volusia, Polk, Marion, Manatee, Sarasota). Founded in 2011, the company employs 101–250 staff and runs three branches, each staffed with in-house installation crews rather than subcontractors.

The company offers roof replacement and repair across asphalt shingle, clay/concrete tile, and standing-seam/corrugated metal systems for residential customers, plus flat/low-slope commercial systems and new-construction roofing for builders and GCs. Ancillary home renovation services — gutters, soffit and fascia, windows, siding, and drywall — are bundled or sold standalone. The company's notable technical component is a proprietary instant online roof estimator that measures roof dimensions from satellite and aerial imagery and returns a published-tier price range in approximately 30 seconds, eliminating the in-person sales visit typical in residential roofing. Pricing is transparent and fixed: $3.25 per effective square foot (measured area + 15% waste) for asphalt shingle replacement, with no negotiated discounts.

Noland's generates revenue primarily from one-time project contracts (roof replacement, repair, renovation) with residential homeowners, supplemented by commercial and builder-segment work. Distribution is direct via the three physical offices, a 24/7 phone operation, the self-serve online estimator, and inside sales follow-up. Demand is amplified by Florida storm cycles, and the company offers a three-lender financing stack (Sunlight Financial, GreenSky, Ygrene PACE) including a no-credit-score PACE option to broaden addressable demand. The company holds CertainTeed Premier Roofing Contractor status (1 of 2 in Central FL), BBB accreditation, Florida state roofing (CCC1335461) and building (CBC1268061) contractor licenses, and has been recognized as a Top 100 U.S. Roofing Contractor since 2014. Brand reputation is anchored by a 4.7-star Google rating across 1,300+ verified reviews and a $200-per-referral customer program.

Name

Noland's Roofing

Legal name

Noland's Roofing, Inc.

Website

https://nolandsroofing.com/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Noland's Roofing is a family-owned Florida roofing contractor (3 offices in Clermont, Orange City, Bradenton) serving Central and Southwest Florida homeowners and builders with shingle, tile, and metal roof replacement, storm-damage repair, and home renovation services, distinguished by published transparent pricing and an instant satellite-measured roof estimator.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Residential roofing services
• Roof replacement
• Storm damage repair
• Commercial roofing
• New construction roofing

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Roof Replacement and Installation: One-time revenue from full roof replacement using asphalt shingle, tile, or metal. Asphalt shingle priced at $3.25 per effective sq ft. Tile and metal quoted per project after inspection. Revenue recognized upon project completion and customer acceptance.
2. Roof Repair Services: Revenue from targeted repair work including shingle replacement, flashing repair, storm damage repair, and emergency tarping. Priced per scope of work after inspection.
3. Home Renovation Services: Gutters, soffit & fascia, window replacement, siding, and drywall repair. Bundled with roofing projects or sold separately. Same crews handle roof and renovation work.
4. Storm and Hurricane Damage Documentation: Post-storm inspections with photo documentation to support insurance claims. Emergency dry-in and tarping services. Repair or replacement scoped based on damage assessment.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Noland's Roofing is a family-owned Florida roofing contractor that installs and repairs shingle, tile, and metal roofs for residential, commercial, and new construction customers, alongside storm damage inspection, insurance documentation, and complementary home renovation services (gutters, soffit, fascia, windows, siding, drywall). Services are delivered by in-house crews from three Florida offices at a publicly published rate of $3.25 per effective square foot for asphalt shingle replacement, with a satellite-based instant online estimator that delivers a price range in about 30 seconds before any sales contact.

Product overview

Noland's Roofing is a family-owned roofing and renovation contractor offering a unified portfolio of services centered on roof replacement and repair. The core offering spans residential, commercial, and new construction roofing in shingle, tile, and metal materials, complemented by home renovation services (gutters, soffit, fascia, windows, siding, drywall). The company differentiates through a published pricing model and an Instant Roof Estimator that uses satellite imagery to provide price quotes in 30 seconds. Services are delivered through three Florida offices (Clermont, Orange City, Bradenton) using in-house crews, and includes storm damage repair with insurance carrier documentation, plus financing options through third-party lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Shingle, tile, and metal roof repair and replacement for Central and Southwest Florida homes, installed by the company's own crews at publicly published tier pricing.
• Storm and Hail Damage Repair Post-storm inspections, emergency repairs, emergency dry-in/tarping, and photo documentation of damage to support insurance carrier claims for residential and commercial customers.
• Commercial Roofing Flat and low-slope commercial roof systems, coatings, and restoration for businesses across Central and Southwest Florida, with NDL (No Dollar Limit) warranty coverage on qualifying systems.
• New Construction Roofing Roofing for custom homes and production builder projects across Central and Southwest Florida, coordinating shingle, tile, and metal installation directly with builders and general contractors on their construction timeline.
• Tile and Metal Roofing Premium roof systems including clay and concrete tile (40-50+ year lifespan) and standing seam or corrugated metal (40-70 year lifespan), installed and repaired by specialized crews, including Guardian Metal Roof System as authorized CertainTeed installer.
• Home Renovation Services Exterior home renovation services including gutters, soffit and fascia, window replacement, siding, and drywall repair, delivered by the same crews that handle roofing projects and bundled into one coordinated project.
• Soffit and Fascia Repair Repair and replacement of soffit (vented horizontal panel under roof overhang) and fascia (vertical board at roof edge that carries gutters), with wood, aluminum, and vinyl material options.
• Instant Roof Estimator Proprietary web-based tool that measures roofs from satellite and aerial imagery, calculates pricing against published tier rates, and delivers a price range in about 30 seconds without requiring a sales call.
• Roof Financing Three financing options offered through partner lenders: Sunlight Financial (fixed-rate installment plans, APR 9.99%–11.99%, terms 60–240 months), GreenSky (fixed APR 9.99% for 120 months or 12-month no-interest promo at 15.85%–21.19% APR), and Ygrene PACE (property tax bill assessment, no credit score required, terms up to 20 years, 100% financing).

Quantifiable outcome

• 4.7★ Google rating from 1,300+ reviews across 3 offices
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CertainTeedcoreStrategic or Co-development PartnerPremier Roofing Contractor status, Shingle Master Premier, and Triple Crown Champion. CertainTeed provides manufacturer warranties, credential verification, and product support. Noland's is 1 of 2 CertainTeed Premier contractors in Central FL. Also offers Guardian Metal Roof System as authorized installer.
• Beacon (Roofing Supply)minorOthersBeacon is a roofing supply sponsor of the Roofing Contractor magazine Top 100 award. Listed as a partner/supplier in the context of the award recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Baker Roofing Company: Southeast regional roofing contractor headquartered in North Carolina with multiple offices across the Carolinas and Virginia. Comparable to Noland's in operating geography (Southeast U.S.), residential and commercial service mix, and multi-office branch model.
• Tecta America: Largest commercial roofing contractor in the U.S., serving national accounts with flat/low-slope and steep-slope systems. Comparable to Noland's commercial segment (flat/low-slope, NDL warranty) but at substantially larger scale and enterprise customer base.
• Roofing Corporation of America: Private-equity-backed national roofing consolidator acquiring regional contractors. Comparable to Noland's in core services (residential and commercial roofing) but operates at significantly larger scale, with capital that could compete for talent and acquisition targets.
• CentiMark: National commercial roofing contractor offering roof replacement, repair, and maintenance with NDL warranty coverage. Directly comparable to Noland's commercial NDL warranty offering, with a broader national footprint and enterprise customer base.

Others

• Beacon Roofing Supply: Largest U.S. distributor of roofing materials and building products, sponsor of the Roofing Contractor Top 100 award Noland's has won. Listed as a partner/supplier in the context of Noland's industry recognition rather than a direct competitor.

Direct peers

• Mr. Roof (1-800-HANSONS): Multi-office residential roofing contractor with similar published pricing and single-day installation model. Directly comparable to Noland's in go-to-market approach, with branch-based operations and transparent per-job pricing.
• Deer Park Roofing: Family-owned regional roofing contractor operating multiple offices with similar shingle, tile, and metal installation services and storm-damage restoration. Comparable size and customer base to Noland's, with similar in-house crew deployment.
• Bone Dry Roofing: Multi-office residential and commercial roofing contractor with a comparable multi-territory model across the Midwest/Southeast. Closely aligned with Noland's in business model (insurance-driven residential reroof, multiple branches, in-house crews, transparent pricing emphasis).
• Klaus Roofing Systems: Franchise-based residential roofing system with multiple regional locations performing shingle, metal, and gutter work. Comparable to Noland's in service offering and multi-territory reach, though distributed through a franchise model rather than company-owned branches.
• Triumph Roofing: Regional multi-office residential roofing contractor with similar size and storm-damage focus. Directly comparable to Noland's in customer mix (insurance-funded homeowners), service portfolio (shingle, tile, metal), and branch-based operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Nolandsroofing
• Facebookfacebook.com/nolandsroofing
• LinkedInlinkedin.com/company/nolands-roofing
• Instagraminstagram.com/nolandsroofingfl
• TikToktiktok.com/@nolandsroofingfl
• Xx.com/nolandsroofing

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noland's Roofing