What GoalMakers does

GoalMakers is a privately held professional education company that delivers the Master Manager Program, a 10-week, cohort-based, hybrid learning experience covering management fundamentals, team coaching, customer focus, and financial literacy across eight curriculum modules. The program combines asynchronous self-paced eLearning with synchronous live expert facilitation and interactive exercises, and is built on the LearnWorlds cloud LMS with social-login SSO via LinkedIn, Google, Facebook, and X. The company runs a dual go-to-market: a direct enterprise sales motion targeting companies of all sizes via demo requests and consultation calls, and an association channel partner motion offering white-labeled versions of the program to professional and trade associations at no cost, with revenue share on learner enrollments and a stated 90-day launch timeline. A self-serve preview path and free trial with a two-week money-back guarantee supplement both motions. Pricing is quote-based for enterprise and association arrangements; individual access is subscription-billed monthly.

GoalMakers is founder-owned and operated under founder and Chief Content Officer John Cioffi, a Wharton MBA and former Amoco Oil subsidiary executive with 17 years of executive business coaching experience. The firm originated in 1993 as a business coaching consultancy, expanded into published content (The Winning Manager's Playbook) and an in-person 5-Day MBA seminar, and was reinvented around 2015 as the online Master Manager Learning Experience. The product portfolio spans the flagship Master Manager Program, the white-label Association Partner Program, the GoalMakers Learning Platform, and legacy offerings including the book and the 5-Day MBA.

The company operates as GoalMakers, LLC, domiciled in North Carolina with its headquarters in Raleigh, and reports serving thousands of global learners across hundreds of companies in industries including insurance, paper and pulp, general business consulting, and business resilience services. Named customers include GO Resilient, Enterprises International, Sylvamo, Granite Insurance, and MSNW Group. There are no disclosed funding rounds, no institutional investors, no M&A activity, and no parent company; headcount is in the 1-10 range based on the firm's own classification.

Name

GoalMakers

Legal name

GoalMakers, LLC

Website

https://goalmakers.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

GoalMakers, LLC is a privately held, Raleigh-based professional education company that delivers the 10-week, MBA-based Master Manager Program through a hybrid cohort model on the LearnWorlds LMS, sold directly to enterprises and white-labeled to professional and trade associations on a revenue-share basis.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Management training programs
• Business education courses
• Professional development e-learning
• Corporate learning programs
• Leadership training services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Association Channel Partner Revenue Share: GoalMakers offers associations a revenue share program where the association earns a percentage of learner revenue generated from their branded Master Manager program enrollment, with no upfront cost to the association.
2. Direct B2B Program Sales: Companies purchase access to the Master Manager program for their teams, with pricing based on organizational size or per-learner licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GoalMakers sells the Master Manager Program, a 10-week MBA-based hybrid business learning experience that combines self-paced eLearning with live expert-led facilitation to teach management fundamentals and financial literacy. The program is delivered via the GoalMakers Learning Platform and is offered both directly to companies for their teams and through a white-label channel partner model to professional and trade associations for their members.

Product overview

GoalMakers is a professional development company offering a unified portfolio of management training and education products. The core offering is the Master Manager Program, a 10-week hybrid MBA-level business learning experience delivered via the proprietary GoalMakers Learning Platform (built on cloud infrastructure with LearnWorlds), combining self-paced eLearning, live expert facilitation, and interactive exercises across eight curriculum modules. This is complemented by a White-Label Association Partner Program enabling associations to deploy customized branded versions at no cost. Historical offerings include The Winning Manager's Playbook (published book), The 5-Day MBA (intensive in-person seminar), and GoalMakers Consulting (executive coaching services), all built around the company's six core management practices developed over 30+ years.

Differentiator

Problem solved

Functional benefit

Brands

• Master Manager: The flagship program bringing together key teachings through coaching, book, and seminar in an accessible, affordable, and effective hybrid learning experience to train organizations.

Products and services

• Master Manager Program A 10-week, MBA-based, interactive hybrid business learning experience combining live expert facilitation with self-paced eLearning and interactive exercises. The flagship cohort-based program teaches management and financial fundamentals across eight curriculum modules for organizational leaders, managers, and employees.
• White-Label Association Partner Program A white-label education partnership program enabling professional and trade associations to launch a customized Master Manager program under their own branding at no cost. Includes turnkey education delivery, marketing assets, custom certifications, and revenue share for associations.
• The Winning Manager's Playbook

Quantifiable outcome

• Profits more than tripled for GO Resilient after implementing GoalMakers training company-wide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Professional & Trade AssociationscoreChannel Partner/ Reseller/ DistributorGoalMakers partners with professional and trade associations to provide white-labeled Master Manager programs as member benefits. Associations incur no development costs and receive revenue share from enrollments. The partnership enables associations to offer MBA-level education without content development resources.
• Association Management CompaniescoreChannel Partner/ Reseller/ DistributorAssociation management companies leverage GoalMakers programs to provide turnkey education solutions to their client organizations, enabling them to offer valuable member benefits without development costs or resource allocation.
• LearnWorldscoreTechnology or IntegrationLearnWorlds provides the cloud-based eLearning platform infrastructure powering the GoalMakers learning experience, including course delivery, learner authentication (via LinkedIn, Google, Facebook OAuth), and learning analytics.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• American Management Association (AMA): AMA offers management and leadership training, seminars, and certificates to professionals and enterprises—closely mirroring GoalMakers' MBA-level business education offering and corporate training target market.
• Emeritus: Emeritus partners with top business schools to deliver online certificate and executive education programs to professionals and enterprises globally—analogous to GoalMakers' cohort-based, affordable corporate training model.
• eCornell (Cornell University): eCornell delivers online certificate programs from Cornell in leadership, management, and HR—directly competing with GoalMakers' Master Manager as premium-affordable executive education.
• GetSmarter (2U): GetSmarter partners with universities and associations to deliver online short courses and certificates, closely aligned with GoalMakers' association channel partner white-label approach.
• Corporate Education Group: CEG designs and delivers custom leadership, management, and project management training programs for enterprises—a comparable small/medium corporate training provider serving similar B2B learning buyers.

Broad incumbents

• Skillsoft: Skillsoft is an established enterprise corporate learning platform offering leadership, business, and compliance training at scale—a broader incumbent serving the same enterprise upskilling market as GoalMakers.
• Coursera for Business: Coursera for Business delivers thousands of professional development courses from top universities and companies to enterprises—an overlapping but much larger-scale competitor in MBA-style online learning.
• LinkedIn Learning: LinkedIn Learning provides on-demand business, management, and leadership video courses to individuals and enterprises via subscription—a direct adjacent competitor in scalable management training.
• Harvard Business School Online: HBS Online offers premium MBA-level online programs targeting working professionals and corporate cohorts—competing in the same premium-executive education category that GoalMakers positions against at a fraction of the cost.
• Darden Executive Education: Darden Executive Education delivers open-enrollment and custom corporate leadership programs in person and online—a premium competitor in the same business and management training space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoalMakers