Western Materials Handling and Equipment

What Western Materials Handling and Equipment does

Western Materials Handling and Equipment Ltd. (operating as WestMat) is a Canadian-owned and operated industrial equipment dealer founded in 1970 in Calgary, Alberta. As the first Toyota forklift dealership in Canada, the company serves as an authorized dealer for multiple premium OEMs across the material handling category, including Toyota (forklifts, reach trucks, pallet jacks), Heli (lithium-ion and IC forklifts), Kalmar (high-capacity lift trucks and container handlers), Aichi (scissor lifts and aerial work platforms, Alberta's only authorized dealer), Load Lifter (rough terrain forklifts, Alberta's only authorized dealer), Baumann (side loaders), Karcher (industrial floor sweepers and scrubbers), and additional lines including telehandlers, truck-mounted forklifts, tow tractors, and electric jacks and stackers.

The company operates through six owned branches spanning the entire province of Alberta: Calgary (headquarters), Edmonton, Grande Prairie, Lethbridge, Medicine Hat, and Red Deer. The March 2023 opening of a new Edmonton facility and the April 2026 consolidation of Calgary operations reflect ongoing physical infrastructure reinvestment within this single-province footprint.

WestMat's business model combines equipment sales (new and used inventory), short- and long-term rentals with 24/7 after-hours service, aftermarket parts supply (including Toyota Genuine Parts and an online e-catalog), comprehensive service and repair offerings (field service, preventative maintenance, safety inspections, mobile welding, and shop repairs staffed by red seal journeymen technicians), and certified safety training programs including forklift operator certification, aerial work platform safety, train-the-trainer courses, basic fall arrest, and online blended learning. Pricing is quote-based and not publicly disclosed. Customers are drawn from warehouses, distribution centers, construction sites, manufacturing facilities, and industrial operations across Alberta, with no individual customer logos publicly identified. The company is privately held with no parent company, institutional investors, or public listing identified in available data.

Name

Western Materials Handling and Equipment

Legal name

Western Materials Handling & Equipment Ltd.

Website

https://westmat.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

WestMat is a Canadian-owned industrial equipment dealer founded in 1970, operating six branches across Alberta as an authorized dealer for Toyota, Kalmar, Aichi, Load Lifter, Heli, Baumann, and Karcher, selling, renting, servicing, and training customers on forklifts, aerial platforms, and material handling equipment.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Forklift equipment dealer
• Material handling equipment
• Industrial equipment supplier
• Warehouse equipment parts service
• Forklift rentals training

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels3 records

Marketing channels3 records

Core offering

Western Materials Handling and Equipment (WestMat) sells, rents, services, and supplies parts for new and used forklifts and material handling equipment across multiple OEM brands (Toyota, Heli, Kalmar, Aichi, Load Lifter, Baumann, Karcher). The company also delivers contracted field service, preventative maintenance, safety inspections, mobile welding, shop repairs, and operator safety training (forklift, aerial work platform, train-the-trainer, basic fall arrest) to industrial and commercial customers in Alberta.

Product overview

Western Materials Handling and Equipment (WestMat) is a Canadian-owned industrial equipment dealer founded in 1970, offering new and used forklifts and equipment sales, rentals, parts, service, and safety training. As the first Toyota forklift dealership in Canada, WestMat's portfolio includes Toyota forklifts (electric, pneumatic IC, cushion IC, high capacity, reach trucks), Heli forklifts (lithium ion and IC models), Load Lifter rough terrain forklifts, Kalmar high capacity forklifts and container handlers, Aichi scissor lifts and aerial work platforms, Karcher floor sweepers and scrubbers, Baumann side loaders, telehandlers, truck mounted forklifts, tow tractors, and electric jacks and stackers. The company also provides equipment rentals, aftermarket parts for all makes and models, comprehensive service and repair (24/7 field service, preventative maintenance, safety inspections, mobile welding), and safety training programs including forklift operator certification and online blended learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Forklifts Electric, pneumatic IC, cushion IC, and high capacity Toyota forklifts, reach trucks, and narrow aisle stand-up electric forklifts sold, serviced, and supported with Toyota Genuine Parts. Targeted at industrial and commercial buyers across Alberta.
• Heli Forklifts Heli lithium ion electric forklifts (including models with built-in lithium chargers), diesel pneumatic forklifts, and cushion IC forklifts sold and supported as an authorized Heli dealer. Targeted at warehouse, distribution, and industrial operations.
• Load Lifter Rough Terrain Forklifts Rough terrain forklifts (including 2414-8D and 842-G telehandler models) sold as Alberta's only authorized Load Lifter dealer for off-pavement and construction site applications.
• Kalmar High Capacity Forklifts and Container Handlers Heavy-duty Kalmar high capacity lift trucks and container handlers (including DCG160-12) sold as Alberta's only authorized Kalmar dealer for ports, logistics, and industrial applications.
• Aichi Aerial Work Platforms and Scissor Lifts Aichi scissor lifts, vertical mast lifts, and mobile elevated work platforms (including SV2632 and E-Series models at 25, 26, and 32 ft working heights) sold as Alberta's only authorized Aichi dealer.
• Karcher Industrial Floor Sweepers and Scrubbers Karcher ride-on floor sweepers and scrubbers sold as an authorized Karcher dealer for office and warehouse cleaning applications.
• Baumann Side Loaders Baumann Diesel HX side loaders sold as an authorized Baumann dealer for specialized narrow aisle and long-load material handling applications.
• Telehandlers Telescopic handlers for lifting and moving materials on construction and industrial job sites.
• Truck Mounted Forklifts LoadMac truck-mounted forklift attachments sold for delivery and transport applications.
• Tow Tractors Industrial tow tractors for moving multiple carts or trailers in warehouse and distribution settings.
• Electric Jacks and Stackers Electric walkie pallet jacks and stackers (including Toyota and Hyster brands) for warehouse and distribution operations.
• Equipment Rental Services Short-term and long-term rentals of forklifts and other industrial equipment, with 24/7 after-hours service available across Alberta branches.
• Parts Supply Aftermarket and OEM parts (including Toyota Genuine Parts) for all makes and models of forklifts, supported by an online e-catalogue.
• Service and Repair 24/7 field service, preventative maintenance, safety inspections, mobile welding, and shop repairs performed by red seal journeymen technicians across Alberta.
• Safety Training Programs Forklift safety training, aerial work platform safety, train-the-trainer courses, basic fall arrest, and blended online e-learning with in-person practical evaluations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ Distributor · 1 January 1970First Toyota forklift dealership in Canada, established in 1970. As an authorized Toyota dealer, they sell, service, and provide parts for the full Toyota forklift line including electric forklifts, IC pneumatic forklifts, cushion forklifts, high capacity forklifts, reach trucks, and pallet jacks.
• AichicoreChannel Partner/ Reseller/ DistributorAlberta's only authorized dealer for Aichi scissor lifts and vertical mast lifts, including models SV2632 and the E-Series scissor lifts offering working heights of 25, 26, 32, and other capacities.
• Load LiftercoreChannel Partner/ Reseller/ DistributorAlberta's only authorized dealer for Load Lifter rough terrain forklifts including the 2414-8D and 842-G telehandler models, designed for off-pavement applications.
• KalmarcoreChannel Partner/ Reseller/ DistributorAlberta's only authorized dealer for Kalmar high capacity lift trucks and container handlers, including DCG160-12 and heavy-duty container handling equipment for ports and industrial applications.
• HeliminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Heli forklifts including lithium ion electric forklifts (CPD30-35LiH-g2), diesel pneumatic forklifts (CPQYD20-25-30-35), and cushion IC forklifts. Also offers Heli lithium built-in charger technology.
• BaumannminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Baumann side loaders including Diesel HX Sideloader models for specialized narrow aisle and long-load material handling applications.
• KarcherminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Karcher industrial floor sweepers and scrubbers including ride-on floor scrubber and sweeper models for office and warehouse cleaning solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Liftow: Liftow is one of the largest Toyota Material Handling dealers in Canada, operating multiple branches across Ontario and Eastern Canada. It is the most direct comparable to WestMat given shared Toyota forklift dealership, parts, service, and training model.
• Trico Lift: Trico Lift is a North American forklift and material handling dealer providing new/used equipment, rentals, parts, and service across multiple states. Closely matches WestMat's product mix, customer segments, and service-led dealer business model.
• MH Equipment: MH Equipment is a large US material handling dealer representing multiple brands (Hyster, Yale, Combilift, etc.) with branches across the Midwest and beyond. Highly comparable multi-brand, multi-branch forklift dealer model to WestMat.
• Equipment Depot: Equipment Depot is a US-based material handling dealer with multiple brand authorizations and a large branch network offering forklifts, aerial equipment, parts, service, and operator training. Directly comparable full-service dealer model.
• Atlas Companies: Atlas Companies is a Toyota Material Handling dealer group operating across the US Midwest. Comparable to WestMat in being a multi-location Toyota forklift dealer with parts, service, rentals, and training offerings.
• Conger Industries (Toyota Material Handling): Conger Industries is a Toyota Material Handling dealer with branches across the US Midwest. Directly comparable as a regional multi-branch Toyota forklift dealership providing sales, service, parts, and rentals.

Broad incumbents

• Wajax Corporation: Wajax is a Canadian industrial equipment distributor offering material handling, construction, and power systems. It overlaps with WestMat on forklift and material handling distribution but operates at much larger scale and broader product scope.
• Toromont Industries (Caterpillar Lift Truck dealer): Toromont is a major Canadian Caterpillar dealer network that distributes Caterpillar and Cat lift trucks alongside heavy equipment. It competes with WestMat in the Alberta material handling market via Cat lift truck lines and broad industrial support.
• Crown Lift Trucks: Crown Equipment is a global forklift OEM with a network of independent dealer locations. Comparable as a competing brand and dealer-network model in the same material handling equipment category that WestMat serves.

Regional players

• Yancey Bros. Co. Yancey Bros is a Caterpillar heavy equipment dealer in the US Southeast that also distributes material handling equipment. Comparable in being a multi-OEM industrial equipment dealer with sales, service, parts, and rental offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/westmatforklift
• Facebookfacebook.com/Westmatforklift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Materials Handling and Equipment