What IVF Michigan does

IVF Michigan, founded in 1987 and now operating as Pinnacle Fertility Michigan, runs a regional network of 8 fertility clinics across Michigan spanning Bloomfield Hills, Dearborn, Grand Blanc, Grand Rapids, Macomb, Saginaw, Traverse City, and Ypsilanti (Ann Arbor area). The clinics were acquired and rebranded from IVF Michigan & Ohio into the Pinnacle Fertility network. Service scope covers the full clinical fertility stack: IVF (in vitro fertilization), IUI (intrauterine insemination), egg retrieval, frozen embryo transfer, egg freezing, preimplantation genetic testing, male infertility evaluation, and fertility preservation for cancer patients. Beyond core treatment, the network operates Pinnacle Egg Bank (donor egg program) and Pinnacle Surrogacy (concierge surrogacy agency offering matching, legal, and medical coordination), with specialized LGBTQ+ family-building pathways and fertility counseling integrated into the patient journey.

The business generates revenue from professional service fees tied to clinical treatment cycles, egg-donor and surrogacy agency fees, and ancillary financing and insurance-navigation support via a PatientFi partnership. NewEra Pharmacy supplies fertility medications as part of the integrated experience. Pricing is not publicly disclosed and is quote-based per consultation. GTM is sales-led and consultation-driven: patients are acquired through phone-based scheduling (866-841-2229), website consultation forms, content marketing (educational blog, success-rate portal), and organic/paid social across Facebook, TikTok, Instagram, YouTube, and LinkedIn. Customer segments are diversified across individuals and couples facing infertility, LGBTQ+ families, cancer patients seeking fertility preservation, and male-factor infertility patients. The company is privately held with no disclosed funding rounds, revenue figures, or ownership structure in the source data, though its inclusion in the Pinnacle Fertility network implies shared corporate backing.

Name

IVF Michigan

Legal name

Pinnacle Fertility

Website

https://ivf-mi.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

IVF Michigan (Pinnacle Fertility Michigan) operates 8 fertility clinics across Michigan offering IVF, IUI, egg freezing, genetic testing, egg bank, surrogacy, and LGBTQ+ family building services to individuals, couples, and specialty patient segments.

Ownership category

akta.pro rank

Product category

Fertility Clinics

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatments
• IVF services
• Egg freezing
• Surrogacy services
• Fertility preservation

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: Revenue generated from providing fertility treatments including IVF, IUI, egg freezing, genetic testing, and related medical procedures. Services are tailored to individual patient needs with personalized treatment plans.
2. Surrogacy Services: Revenue from guiding intended parents and surrogates through matching, legal, and medical support to delivery. Agency offers concierge-level benefits from team with first-hand experience.
3. Egg Bank Services: Revenue from donor egg program - both for intended parents seeking donor eggs and compensation for egg donors. Expert labs maintain highest quality and handling of donor eggs.
4. LGBTQ+ Family Building Services: Specialized fertility services for LGBTQ+ individuals and couples, including gay male families, lesbian families, and trans families.
5. Financing and Insurance Navigation: Partnership with PatientFi for financing options and assistance navigating insurance coverage for fertility treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IVF Michigan, now operating as Pinnacle Fertility Michigan, runs a network of 8 fertility clinics across Michigan providing IVF, IUI, egg freezing, genetic testing, frozen embryo transfer, and egg retrieval services. The network also operates a donor egg bank (Pinnacle Egg Bank), a surrogacy agency (Pinnacle Surrogacy), and offers LGBTQ+ family building, cancer fertility preservation, male infertility treatment, fertility counseling, and financing/insurance navigation services to individual patients and couples.

Product overview

Pinnacle Fertility is a network of fertility clinics offering a unified platform of fertility care services. The network operates multiple Michigan clinic locations (formerly IVF Michigan & Ohio), providing core fertility treatments including IVF, IUI, egg freezing, genetic testing, and frozen embryo transfer, complemented by subsidiary services Pinnacle Egg Bank (donor egg services), Pinnacle Surrogacy (surrogacy agency), and NewEra Pharmacy (fertility medications). Additional support services include fertility counseling, LGBTQ+ family building, cancer fertility preservation, financing options, and insurance navigation—all accessible through a single network with clinics in Bloomfield Hills, Dearborn, Grand Blanc, Grand Rapids, Macomb, Saginaw, Traverse City, and Ann Arbor.

Differentiator

Problem solved

Functional benefit

Brands

• Pinnacle Egg Bank: Egg bank services providing donor eggs for intended parents and egg donation services for donors.
• Pinnacle Surrogacy

Products and services

• IVF (In Vitro Fertilization)
• IUI (Intrauterine Insemination)
• Egg Freezing
• Genetic Testing
• Frozen Embryo Transfer
• Egg Retrieval
• Male Infertility Treatment
• Cancer Fertility Support
• LGBTQ+ Family Building Services
• Pinnacle Egg Bank
• Pinnacle Surrogacy
• Fertility Counseling
• Fertility Financing Options
• Insurance Navigation Services
• Fertility Medications (NewEra Pharmacy)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PatientFiminorStrategic or Co-development PartnerPatientFi provides financing options for fertility treatments, helping patients manage costs through flexible payment plans. This partnership supports patients who need financial assistance to access fertility services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CCRM Fertility: Large multi-site US fertility clinic network with own labs and embryology centers. Direct overlap with IVF Michigan on IVF, IUI, egg freezing, and genetic testing; significantly larger scale across multiple states, making it the closest broad national incumbent peer.
• Shady Grove Fertility (US Fertility): One of the largest US fertility practices, operating across many states as part of the US Fertility platform. Directly comparable multi-clinic fertility service offering with shared employer-contract and financing programs.
• Boston IVF: Regional-to-national fertility network with full IVF/IUI/egg bank/genetic testing suite. Comparable in service breadth and multi-clinic operating model, though its core density is in the Northeast.
• Reproductive Medicine Associates (RMA Network): Multi-site fertility practice affiliated with academic institutions; offers IVF, IUI, PGT, and egg freezing. Direct peer on clinical services, with comparable lab-driven differentiation strategy.
• Inception Fertility: Parent platform for several US fertility clinic brands (including The Prelude Network and others). Relevant as a parent-platform peer to Pinnacle Fertility, with shared roll-up strategy across regional clinics.

Emerging players

• Kindbody: Tech-forward, venture-backed fertility clinic and employer-benefits platform with rapidly expanding clinic footprint. Comparable on core clinical services and employer-benefit focus; positioned as a newer, faster-growing rival to legacy practices.
• Prelude Network: Multi-clinic fertility network backed by private capital, offering IVF, egg freezing, and genetic testing. Comparable clinic-network model, though it tends to be concentrated in select metros rather than a single state.
• Extend Fertility: Specialty egg-freezing and IVF clinic network focused on elective fertility preservation. Overlaps with IVF Michigan on egg freezing and IVF but with a narrower, egg-freezing-led service line.

Regional players

• Fertility Centers of Illinois: Large Midwestern fertility practice operating multiple Illinois locations with comprehensive IVF/IUI/egg-freezing services. Strongest regional analog in service mix and patient demographic, serving an adjacent Midwest geography.
• Conceptions Florida: Multi-clinic fertility network serving Florida with IVF, IUI, egg donation, and surrogacy services. Comparable to IVF Michigan on clinic-network model and comprehensive service line, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUXcfOSd8DKsIZc4lBx4FWg
• Facebookfacebook.com/ivfmichigan
• LinkedInlinkedin.com/company/pinnacle-fertility
• Instagraminstagram.com/pinnaclefertility
• TikToktiktok.com/@pinnaclefertility
• Xx.com/ivfmichigan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVF Michigan