Velocity Agency

What Velocity Agency does

Velocity Agency is a full-service digital advertising, marketing, and film production company founded in 1985 by Robert H. Berning III and headquartered in New Orleans, Louisiana. The firm operates three offices (New Orleans, Mandeville LA, and Malibu CA) on a 16,000 square foot production campus, and delivers an integrated service portfolio spanning digital marketing (SEO, SEM/PPC, social media, display), video production (4K, drone, 3D animation, music videos, TV commercials), web and mobile application development, creative services, media placement (national TV, radio, billboards, paid social), experiential marketing, and brand strategy/public relations. Its primary verticals are casino and gaming (13+ clients including Harrah's, Golden Moon, Silver Star, Treasure Chest, Boomtown, Hollywood), automotive dealerships (Lamarque Ford, Lamarque Lincoln, Mercedes-Benz of Mobile), healthcare, food and beverage, entertainment, and legal sectors.

The company has developed proprietary technology products that differentiate it from typical creative agencies: ANNEX, a geo-fencing platform that captures personally identifiable data on individuals visiting casino or competitor properties (300+ data points per person), and Rate My Smile, a casino employee-feedback and player-card enrollment system with IMEI-based fraud prevention. These platforms, along with the SPORTSBOOK marketing program targeting sports-betting legalization, position the firm as a specialty casino-marketing vendor rather than a generalist agency.

Velocity Agency monetizes primarily through professional services fees (quote-based, project-scoped engagements) supplemented by licensing and royalty revenue from its proprietary ANNEX and Rate My Smile platforms. Distribution is consultative direct enterprise sales with dedicated account management and a client login portal (Vortex). The firm is privately held with no institutional investors, three wholly-owned sister companies (V-drone Aerial Photography, Berning Marketing Productions, Event Design Build), and no disclosed revenue or headcount figures beyond a broad 11-50 employee band.

Name

Velocity Agency

Legal name

Velocity Agency

Website

https://velocityagency.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Agency is a full-service digital advertising, marketing, and film production company founded in 1985, serving enterprise casino, automotive, healthcare, entertainment, and consumer brands from offices in New Orleans, Mandeville, and Malibu through proprietary geo-fencing and feedback platforms.

Ownership category

akta.pro rank

Product category

Full-Service Advertising and Marketing Agency

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Full-service advertising agency
• Digital marketing services
• Video production services
• Casino marketing campaigns
• Media placement services

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, social media management, SEM PPC, display advertising, and paid social media campaigns.
2. Video Production: High-quality video production services ranging from TV commercials and music videos to documentaries, testimonials, and 4K production. Also includes post-production services like editing, color correction, sound design, and motion graphics.
3. Web Development: Custom website design and development, e-commerce sites, mobile apps, landing pages, and interactive development services.
4. Media Placement: Traditional and digital media placement services including national TV spots, billboard advertising, radio spots, and banner ads.
5. Creative Services: Creative concepting, copywriting, graphic design, art direction, print advertising, and branded merchandise production.
6. Experiential Marketing: Event marketing services including pop-up stores, branded expo booths, interactive expo booths, and experiential campaigns.
7. Proprietary Software Products: Sales of proprietary products including ANNEX data collection platform and Rate My Smile feedback system for casino and hospitality clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Velocity Agency is a full-service digital advertising agency, marketing firm, and film production company that delivers integrated marketing campaigns combining digital marketing (SEO, SEM, social media), 4K video production, custom web development, traditional and digital media placement, creative services, and experiential marketing to enterprise clients across the United States. The agency also develops and licenses proprietary technology platforms including ANNEX (geo-fencing data collection for casinos) and Rate My Smile (employee feedback system for gaming operators).

Product overview

Velocity Agency operates as a full-service digital advertising agency, marketing firm, and film production company offering a comprehensive portfolio of services. The company's offerings span across six major service categories: Marketing Strategy (digital marketing, traditional marketing, market research, brand strategy, public relations), Creative Services (art direction, scriptwriting, copywriting), Production (video production, aerial drone photography, production travel and catering), Post-Production (4K editing, color correction, sound design, animated graphics), Media (TV, radio, digital advertising, social media, SEM/PPC), and Design (graphic design, print, signage, merchandise). Additionally, the company has developed proprietary platforms including Rate My Smile (casino customer feedback system), ANNEX (geo-fencing data collection platform), and SPORTSBOOK marketing services. The agency also offers specialized Video Brochure products and Interactive Expo Booth design. With over 40 years of experience producing award-winning video content, the agency serves clients across the United States from locations in New Orleans, LA, Mandeville, LA, and Malibu, CA.

Differentiator

Problem solved

Functional benefit

Brands

• ANNEX: Velocity Agency's proprietary geo-fencing program for casino marketing that gathers personally identifiable data on property visitors using geo-fence technology.
• Rate My Smile
• SPORTSBOOK

Products and services

• Digital Marketing Agency Services Full-service digital marketing including display ads, social media management, search engine marketing (SEM), SEO, and digital advertising campaigns designed to grow businesses and maximize online visibility for enterprise clients.
• Video Production High-quality video content creation including 4K production, music videos, web series, documentaries, TV commercials, marketing films, and testimonial videos for diverse enterprise client needs.
• Web Development Custom website design and development services ranging from simple overhauls to complete custom redesigns, including responsive design, e-commerce websites, landing pages, and mobile applications for enterprise clients.
• Media Placement Digital and traditional media placement services covering billboards, national TV spots, radio, display advertising, paid social media, SEM/PPC, banner ads, and video pre-roll for enterprise advertising campaigns.
• Creative Services Art direction, scriptwriting, creative concepting, copywriting, print materials, organic social media content, and instructional video guides for client marketing campaigns.
• Post-Production 4K editing, color correction and grading, sound design, animated graphics, movie trailer production, radio spots, narration/translation, original music composition, and instructional videos.
• Casino Advertising Specialized marketing and advertising services for casinos and gaming industry, including brand strategy and cross-media campaigns across TV, radio, print, email, direct mail, and digital platforms; has generated over $1 billion in client casino revenues across 13+ operators.
• Rate My Smile Proprietary customer feedback system for casinos that allows customers to rate employees by name and department, incentivizes player card sign-ups, and provides non-discriminatory employee performance data using IMEI-based fraud prevention.
• ANNEX Proprietary geo-fencing marketing platform that gathers personally identifiable data on visitors to casino properties or competitor locations, enabling targeted advertising campaigns with over 300 data points per individual including name, contact info, vehicle data, and soft credit range.
• SPORTSBOOK Marketing Specialized sportsbook marketing services including campaign creation, market research, analytics, strategic creative, and environmental design to launch and promote sports betting operations for casinos.
• Video Brochures Custom high-impact video marketing pieces combining video, audio, and print in physical formats including video mailers, video boxes, and video business cards with up to 15 minutes of playback.
• Aerial Drone Photography Licensed aerial drone photography and videography services using state-of-the-art drone technology for cinematic footage across properties, events, and commercial productions.
• Brand Strategy Comprehensive brand development services including brand identity definition, promotional marketing strategy, target market identification, and measurable goal establishment for brand growth.
• Experiential Marketing Event marketing services including pop-up stores, branded expo booths, interactive expo booths, visual displays, and custom merchandise for immersive brand experiences.
• Interactive Expo Booths Trade show booth design and fabrication with interactive elements including product demos, interactive screens, and engaging activities to attract and captivate potential clients.

Quantifiable outcome

• Over $1 billion in client casino revenues generated
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Berning MarketingminorStrategic or Co-development PartnerSister company/affiliate specializing in marketing productions. Logo displayed as part of Velocity's network of related companies.
• Event Design BuildminorStrategic or Co-development PartnerSister company focused on event design and build services. Collaborates with Velocity on interactive expo booths and experiential marketing projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AMP Agency: Boston-based full-service agency blending digital marketing, shopper, experiential, and content production. Comparable to Velocity as a mid-size agency pairing digital campaign work with experiential and video production for consumer-facing brands.
• GMR Marketing: Experience-led marketing agency with deep sports, sponsorship, and entertainment expertise. Comparable as a mid-to-large agency serving sportsbooks, entertainment venues, and consumer brands with experiential + digital capabilities similar to Velocity's casino and entertainment work.
• Ackerman McQueen: Oklahoma City-based independent full-service agency with in-house production capabilities. Comparable as an independently owned agency serving enterprise clients with creative, video, and integrated campaigns at similar scale.
• 160over90: Brand experience and culture agency operating at the intersection of sports, entertainment, and content production. Comparable to Velocity's sportsbook marketing and entertainment/music video production work for casino and entertainment clients.
• Ervin & Smith: Omaha-based independent full-service agency offering strategy, creative, digital, media, and video production. Comparable to Velocity as a privately held mid-market agency with in-house production serving enterprise clients across multiple verticals.
• Marcus Thomas: Cleveland-based independent full-service agency of comparable size offering creative, media, digital, PR, and video production. Directly comparable as a mid-market independent with similar full-service mix and regional anchor.
• R&R Partners: Las Vegas-based full-service agency famous for tourism and casino marketing (e.g., Las Vegas Convention & Visitors Authority). Directly comparable as a casino/gaming-specialist agency offering creative, media placement, and digital services to gaming operators.

Broad incumbents

• Fallon: Minneapolis-headquartered creative agency within Publicis known for integrated campaign work. Comparable as a full-service creative agency with media and digital capabilities serving enterprise clients, though at larger scale and network-backed.
• Carmichael Lynch: Minneapolis-based creative agency within the DDB network offering integrated creative, production, and digital services. Comparable as a full-service creative-led agency with similar in-house production orientation, though larger and network-affiliated.
• The Richards Group: Historically prominent Dallas-based independent full-service agency. Comparable to Velocity as a privately held, full-service creative agency with in-house production and a strong regional base serving large consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/velocityagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Agency