R&R Partners
R&R Partners is a Las Vegas-headquartered integrated marketing, public affairs, and innovation agency serving destination marketing organizations (most prominently the LVCVA), healthcare systems, and consumer brands with brand strategy, creative, media planning/buying, and emerging-tech capabilities.
- Company typePrivate
- Founded1974
- HeadquartersLas Vegas, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What R&R Partners does
R&R Partners is a privately held, Las Vegas-headquartered integrated marketing, advertising, and public affairs agency founded in 1974. The firm provides brand strategy, creative development, media planning and buying, public relations, and government-affairs services to destination marketing organizations (DMOs), healthcare systems, sports organizations, and consumer brands. Its largest relationship is with the Las Vegas Convention and Visitors Authority (LVCVA), with a reported $309 million three-year contract covering creative, media planning and buying, and experiential work, representing $530M+ in cumulative contract value. The firm maintains preferred-partner status with major social platforms — Meta, TikTok, and Snapchat — and operates House of V, an in-house innovation division focused on AR/VR, AI-driven content, and emerging-media prototyping. Notable additional clients include Allegiant, Boeing, Intermountain Health, the Puerto Rico Tourism Company, and Brand USA.
R&R's work is anchored by long-running intellectual property such as the "What Happens Here, Stays Here" tourism platform (in use since 2003) and a newer "Welcome to Fabulous" platform introduced in 2025. The firm generates revenue through agency-of-record retainers and project-based contracts, supplemented by media commissions and pass-through billings on large campaigns. Public-affairs and government-relations work is delivered through a dedicated practice serving both corporate and government clients, including past involvement in voter-turnout and legislative campaigns alongside organizations such as the United Nations Foundation.
R&R restructured leadership in 2025, elevating Michon Martin to the CEO role, and launched adjacent service products in the prior two years including a "Pack for Vegas" pre-arrival campaign planned for 2026, an AI-generated spokesperson persona named Nick Jolly, and an F1 Las Vegas Grand Prix campaign in 2023. The firm reports 251–500 employees and revenue in the $25M–$50M band per third-party firmographics data.
R&R Partners firmographics
Firmographics- Name
- R&R Partners
- Legal name
- R&R Partners, Inc.
- Website
- https://rrpartners.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- R&R Partners is a Las Vegas-headquartered integrated marketing, public affairs, and innovation agency serving destination marketing organizations (most prominently the LVCVA), healthcare systems, and consumer brands with brand strategy, creative, media planning/buying, and emerging-tech capabilities.
- Ownership category
- akta.pro rank
R&R Partners industry classification
Industry- Product category
- Integrated Marketing & Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Innovation, Product & R&D Consulting (BPAHACAM)
Keywords
Where R&R Partners is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
R&R Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Marketing Contracts: Long-term contractual agreements with government tourism authorities and corporations for comprehensive marketing, advertising, and communications services. Revenue is project-based with multi-year contract terms.
- Integrated Agency Services: Comprehensive agency services including creative, brand strategy, media, public relations, government affairs, crisis management, digital development, and content creation billed through project fees, retainers, and scope-based pricing.
- Crisis Communications: Crisis management and reputation protection services for major brands, including real-time response, media management, and narrative control during critical situations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise marketing contracts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
R&R Partners product offering
Product offeringCore offering
R&R Partners is a fully integrated, independently owned marketing and advocacy agency that delivers brand strategy, creative advertising, media planning, public relations, crisis communications, government affairs, research and data science, and digital innovation services to enterprise clients. The agency pairs its core communications practice with House of V, a dedicated innovation unit that produces AI-driven brand personas, AR/VR activations, and immersive digital experiences in partnership with Meta, TikTok, and Snapchat.
Product overview
R&R Partners is a purpose-driven marketing and advocacy agency offering integrated services across creative advertising, brand strategy, crisis communications, government affairs, and digital innovation. The agency's core offerings include House of V (AI and immersive tech innovation unit), crisis communications, brand strategy, and research/data science. The company is known for its work with major destination marketing clients (Las Vegas Convention and Visitors Authority), healthcare organizations (Intermountain Health, Select Health, SEARHC), travel brands (Discover Puerto Rico, Brand USA), airlines (Allegiant Air), and sports clients (Las Vegas Raiders, F1). R&R Foundation represents the agency's cause marketing and charitable initiatives. The agency operates as a fully integrated shop combining creative, strategy, analytics, government affairs, digital design, PR, connections planning, and paid media capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- House of V: R&R's innovation engine focused on AI and immersive technology experiences, creating AR/VR campaigns and digital brand experiences in collaboration with platforms like Meta, TikTok, and Snapchat.
Products and services
- House of V Innovation engine specializing in AI and immersive technology experiences; preferred partner for Meta, Snapchat, and TikTok that creates AR/VR experiences, AI-driven brand personas, and interactive digital activations for consumer goods, luxury brands, streaming platforms, and sports clients.
- Crisis Communications Real-time crisis response and reputation management services handling crisis scenarios including mass casualty events, cyberattacks, compliance issues, and corporate improprieties. Notable work includes the response following the October 1, 2017 Las Vegas shooting and airline crisis communications for Allegiant Air.
- Brand Strategy and Advertising Comprehensive brand strategy, creative advertising, and communications services including brand development, media planning, content creation, and campaign execution across broadcast, digital, and social channels for enterprise and government clients.
- Government Affairs Political strategy, lobbying, and government relations services with expertise in energy, infrastructure development, healthcare policy, and legislative campaigns; includes federal and state government navigation and coalition building.
- Research and Data Science Behavioral intelligence, analytics, and market research services to inform strategic planning and campaign development, including consumer behavior analysis, trend forecasting, and brand health measurement.
- Sustainability Communications Corporate sustainability and ESG communications services including brand development, visual identity systems, websites, and campaign execution for sustainability initiatives; notable client work includes Boeing's decarbonizing aerospace campaign for net-zero 2050.
Quantifiable outcome
- 42M+ annual visitors to Las Vegas
- +7 more outcomes
Companies that use R&R Partners
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
R&R Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature2 records
R&R Partners partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, supporting and strategic.
- Las Vegas Convention and Visitors AuthoritycorePrimary client partner for Las Vegas tourism marketing. R&R Partners manages the city's global brand and creative strategy, having created the iconic 'What Happens Here, Stays Here' slogan. Awarded $309 million three-year contract with potential extensions exceeding $530 million.
- Grey GroupsupportingMarketing partner receiving $122 million contract for Las Vegas tourism marketing diversification alongside R&R Partners.
- YKONEsupportingSocial media and influencer marketing partner for Las Vegas tourism, receiving $18.5 million contract.
- Frequency PicturessupportingCinematic content partner for Las Vegas tourism, receiving $12 million contract.
- Heart+Mind StrategiessupportingMarket research partner for Las Vegas tourism, receiving $2.55 million contract.
- MetacorePreferred partner for AR and immersive tech experiences through House of V innovation division. Collaborations include Ray-Ban smart glasses interactive lens and brand experiences.
- TikTokcorePreferred partner for AR and immersive tech experiences through House of V innovation division.
- SnapchatcorePreferred partner for AR and immersive tech experiences. Created McRib dancing lens and other interactive brand experiences through House of V.
- ComplexstrategicPartnership for Discover Puerto Rico Plena Game Report Super Bowl initiative and Welcome to Fabulous Las Vegas campaign with Daniel Arsham sculpture unveiling at ComplexCon.
- CMV (Partner, CEO)strategicPartner company CEO Diego Velásquez leads CMV in Mexico and throughout Latin America, forging deep bonds between R&R's U.S. team and Latin American talents for client benefit across the Americas.
- R&R FoundationcoreEmployee-led foundation created in 2007 to meet community needs, supporting causes including underage drinking prevention, bullying prevention, Andre Agassi's K-12 charter school, and various charitable initiatives.
- JobvitesupportingTalent acquisition recruiting platform partner for managing recruitment processes and applicant data.
- Google AnalyticssupportingWeb analytics service used to understand how the website and services are used, with opt-out capabilities available.
- Bank of AmericasupportingIssues and administers the Allways Rewards Visa card program for Allegiant Air, with R&R creating campaigns for the co-branded credit card.
- Las Vegas RaidersstrategicNFL team brought to Las Vegas through R&R's advocacy and campaign work including stadium funding, branding, and community engagement.
Scale indicators23 records
Recent moves6 records
Expansion highlights6 records
R&R Partners competitors and assessment
Company assessmentDirect peers
- R/GA: Independent integrated agency known for innovation, digital product, and brand experience work. Directly comparable to R&R's House of V innovation arm and integrated digital/creative model.
- MMGY Global: Integrated marketing firm specializing in travel, tourism, and hospitality—directly comparable to R&R's destination-marketing practice (LVCVA, Discover Puerto Rico, Brand USA) and overlapping in travel/hospitality vertical.
- Grey Group: Global advertising agency that directly partnered with R&R Partners on the LVCVA tourism marketing consortium, sharing a $122M contract allocation. Comparable as a full-service creative and media agency pursuing the same destination-marketing mandate.
Broad incumbents
- Ogilvy: WPP-owned global advertising and PR network with deep government affairs and public-sector practice. Directly comparable on integrated communications and government-facing client work.
- Weber Shandwick: IPG-owned global PR and communications agency. Overlaps with R&R's healthcare, government, and consumer brand work at multi-market scale that R&R cannot match as an independent.
- Edelman: Largest independently owned PR firm globally, competing for corporate reputation and crisis communications work. Overlaps with R&R's PR/reputation practice but operates at much larger scale across global markets.
- Droga5: Accenture-owned creative agency known for award-winning integrated campaigns. Comparable on creative pedigree and brand strategy execution; operates at larger scale under Accenture Song.
- 72andSunny: Mid-size independent creative agency specializing in brand storytelling and entertainment-adjacent campaigns. Comparable client roster (consumer brands, sports) and independent positioning similar to R&R.
- FleishmanHillard: Major Omnicom-owned PR and integrated communications agency with global reach. Comparable in crisis communications, healthcare, and government-affairs adjacencies but broader geographic footprint.
- TBWA: Global creative agency network under Omnicom. R&R CCO Chuck Monn previously worked with TBWA's Lee Clow, indicating direct talent-flow overlap and creative-agency category comparability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
R&R Partners social profiles
Digital presenceR&R Partners compliance and trust
Trust signalCompliance1 record
R&R Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
R&R Partners leadership team
Management profileNumber of profiles
Profiles19 records
R&R Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
R&R Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R&R Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R&R Partners
What does R&R Partners do?
R&R Partners is a fully integrated, independently owned marketing and advocacy agency that delivers brand strategy, creative advertising, media planning, public relations, crisis communications, government affairs, research and data science, and digital innovation services to enterprise clients. The agency pairs its core communications practice with House of V, a dedicated innovation unit that produces AI-driven brand personas, AR/VR activations, and immersive digital experiences in partnership with Meta, TikTok, and Snapchat.
Is R&R Partners a public or private company?
R&R Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R&R Partners founded?
R&R Partners was founded in 1974. It employs 251 to 500 people.
Where is R&R Partners based?
R&R Partners is headquartered in Las Vegas, United States, in the North America region.
How does R&R Partners make money?
Three revenue lines are on record. Strategic Marketing Contracts are the primary driver. The others are integrated Agency Services and crisis Communications.
Who are R&R Partners's main competitors?
Direct peers on record are R/GA, MMGY Global and Grey Group. Broad incumbents are Ogilvy, Weber Shandwick, Edelman, Droga5, 72andSunny, FleishmanHillard and TBWA.
Does R&R Partners have an API?
No public API is recorded for R&R Partners.
What industry is R&R Partners in?
R&R Partners's product category is Integrated Marketing & Advertising Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 5418 and its SIC code is 7311.