Fitness Lab Inc

What Fitness Lab Inc does

Fitness Lab Inc presents a material discrepancy between its firmographic profile and its underlying source material. The firmographic record describes a private, venture-backable company founded in 2019 in Santa Cruz, California, with 11-50 employees, delivering "highly personalised training and diet programs using AI, data and custom technology." This implies an operating consumer fitness SaaS business with proprietary AI personalization capabilities. No funding rounds, leadership bios, customer logos, office locations, partnerships, patents, awards, or product portfolio are recorded in the firmographic block itself.

The scraped primary source material tells a substantially different story. The substantive data retrieved is a premium domain listing for FitnessLab.io on Atom.com (formerly Squadhelp), a domain marketplace, priced at $5,999 as a one-time purchase or $259/month on a 24-month lease-to-own arrangement. The source explicitly characterizes this as a domain asset offering, not an operating company profile. The only "product" documented is the domain itself, marketed as suitable for fitness-tracking apps, online workout programs, and boutique fitness studios. No revenue is disclosed, no app exists, no API is offered, no AI modalities or capability types are listed, no certifications are documented, no social profiles are captured, and no operating geographies are defined.

Business model, as evidenced by the source material, is best characterized as a single-asset domain monetization rather than software or services revenue. The only pricing detail in the record refers to the domain's own sale terms, not to any fitness product or subscription. A separate leadership block lists Ivan Kolygin as Co-Founder & Interaction Designer and Sergey ValV as head of marketing, but these names carry no verifiable source identifiers and cannot be independently attributed. Any investment analysis should treat the entity as a domain asset with an aspirational firmographic narrative rather than a confirmed operating AI fitness business, and weigh the firmographic claims accordingly.

Name

Fitness Lab Inc

Website

https://fitnesslab.io

Company type

Private

Founded year

2019

Headcount range

11–50 employees

Short description

Fitness Lab Inc is linked to the FitnessLab.io premium domain listed for sale on Atom.com. Firmographic records describe a 2019-founded AI personal training company in Santa Cruz, but scraped source material supports only a domain asset, not a confirmed operating business.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Pricing tiers

Core offering

Fitness Lab Inc provides highly personalized training programs and customized diet plans for individual consumers. The company applies artificial intelligence, data, and custom technology to deliver individualized fitness and nutrition guidance rather than generic workout or meal plans. The website at fitnesslab.io serves as the public-facing channel for the service.

Product overview

FitnessLab.io is a premium domain name listed for sale on Atom's marketplace. It is not an operating company with an established product portfolio, but rather a domain asset being offered as a one-time purchase or lease-to-own arrangement. The domain is presented as suitable for various fitness-focused technology ventures including fitness-tracking applications, online workout programs, virtual fitness classes, personalized workout plans, nutrition coaching, and online fitness communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Training Programs AI- and data-driven customized fitness training plans delivered to individual consumers, leveraging proprietary technology to tailor workouts to each user's profile and goals rather than providing generic programming.
• Personalized Diet Programs Customized nutrition and diet plans developed using AI and data analytics to provide individualized dietary guidance for users, complementing the company's personalized training offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Freeletics: AI-driven personal training app that generates adaptive workout plans using user data. Directly comparable to Fitness Lab's stated AI-personalized training offering.
• Future: App pairing users with human coaches and combining training + nutrition guidance, with AI personalization. Closely aligned with Fitness Lab's combined training + diet positioning.
• Noom: Subscription weight-management app combining coaching, psychology-based content, and nutrition tracking. Mirrors the diet-centric portion of Fitness Lab's value proposition.
• BetterMe: AI-personalized fitness, nutrition, and weight-loss subscriptions across web and app. Direct overlap on AI-personalized training-and-diet model aimed at mass-market consumers.

Broad incumbents

• Tonal: Connected home strength-training system with adaptive AI coaching. Comparable as a tech-forward personalized training brand, though anchored in hardware rather than software-only.
• Peloton: Connected fitness platform offering personalized classes across training categories. Broad incumbent in tech-enabled personalized fitness with global brand recognition.
• Apple Fitness+: Apple's integrated fitness+wellness subscription, tightly bundled into the Apple ecosystem. Relevant broad incumbent shaping the personalization expectations Fitness Lab must meet.

Emerging players

• Whoop: Wearable + subscription that delivers AI-driven recovery, strain, and sleep insights. Comparable as a data-centric AI wellness subscription model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/FitnessLab6

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Lab Inc