Maverick Beverage Company

What Maverick Beverage Company does

Maverick Beverage Company, now operating as Johnson Brothers Maverick following its June 2025 acquisition by Johnson Brothers, is a US-based importer and distributor of fine wines, craft spirits, ciders, and saké. The company distributes a curated portfolio sourced from producers across 13+ countries, including premium names such as Kermit Lynch, Skurnik Wines, Peju, Laurent-Perrier, Tequila Arrette, and Willett Distillery. It serves both on-premise accounts (restaurants, bars, hotels, hospitality) and off-premise accounts (wine shops, grocery stores, and licensed retailers) across four US states: Arizona (Phoenix, formerly Quench Fine Wines, est. 2003), Colorado (Aurora, operating its own climate-controlled warehouse and fleet), Florida (Orlando, formerly Progress Wine Group), and Texas (San Antonio, formerly Victory Wine Group, est. 2015).

The company's core operating layer consists of four state-specific e-commerce portals branded Shop Maverick (AZ, CO, FL, TX), which provide 24/7 access to the product catalog with real-time inventory, supplier/producer/region/varietal/price filtering, order placement, order history, and ACH Bill Pay. Customer accounts are managed by dedicated sales representatives segmented between on-premise and off-premise channels, with regional and chain-account managers in larger markets. The technology stack is functional commerce infrastructure rather than differentiated IP; the moat is the supplier portfolio, distribution rights, and trade relationships rather than proprietary software.

The revenue model is wholesale beverage distribution: Maverick purchases from producers and resells to licensed trade customers at a markup, with on-premise and off-premise discount pricing negotiated through sales representatives. The company is privately held, was historically formed through the consolidation of four regional distributors (Quench Fine Wines AZ, Victory Wine Group TX, Progress Wine Group FL, Maverick Wine CO), and is now a subsidiary within the Johnson Brothers national distribution family. No revenue, deal value, or valuation is publicly disclosed.

Name

Maverick Beverage Company

Legal name

Johnson Brothers Maverick

Website

https://maverickbev.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Maverick Beverage Company (now Johnson Brothers Maverick) is a US importer and distributor of fine wines, craft spirits, ciders, and saké, serving on-premise and off-premise trade customers across Arizona, Colorado, Florida, and Texas via state-specific e-commerce portals and a dedicated sales force.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Wine distribution
• Craft spirits distribution
• Beverage wholesaler
• On-premise beverage supply
• Fine wine importer

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Distribution: The company operates as an importer and distributor of fine wines, craft spirits, ciders and sakés. Revenue is generated through the markup on products sold to on-premise (restaurants, bars) and off-premise (retail) customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maverick Beverage Company operates as an importer and distributor of fine wines, craft spirits, ciders, and sakés across Arizona, Colorado, Florida, and Texas. The company curates a portfolio from global producers and supplies licensed on-premise (restaurants, bars, hotels) and off-premise (retail) trade customers through dedicated sales representatives and state-specific 24/7 e-commerce portals offering real-time inventory, discount pricing, and ACH Bill Pay.

Product overview

Maverick Beverage Company operates as an importer and distributor of fine wines, craft spirits, ciders, and saké across four U.S. states (Arizona, Colorado, Florida, and Texas). The company's core offering consists of curating and distributing beverage portfolios from producers worldwide, complemented by state-specific e-commerce portals branded as Shop Maverick (shop.maverickbevaz.com, shop.maverickbevco.com, shop.maverickbevfl.com, and shop.maverickbevtx.com) that enable 24/7 product ordering, real-time inventory access, discount pricing for trade customers, and ACH Bill Pay. The company represents fine wines from numerous countries and craft spirits spanning categories including tequila, mezcal, whiskey, gin, rum, vodka, liqueurs, brandy, cognac, saké, and ciders.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Maverick (Arizona) State-specific online portal providing 24/7 access to Maverick's product catalog with real-time inventory levels, order placement, discount pricing for on-premise and off-premise trade customers, order history, and invoice management with ACH Bill Pay capability.
• Shop Maverick (Colorado) State-specific online portal providing 24/7 access to Maverick's product catalog with real-time inventory, order placement, discount pricing for on-premise and off-premise trade customers, order history, and invoice management with ACH Bill Pay.
• Shop Maverick (Florida) State-specific online portal providing 24/7 access to Maverick's product catalog with real-time inventory, order placement, discount pricing for on-premise and off-premise trade customers, order history, and invoice management with ACH Bill Pay.
• Shop Maverick (Texas) State-specific online portal providing 24/7 access to Maverick's product catalog with real-time inventory, order placement, discount pricing for on-premise and off-premise trade customers, order history, and invoice management with ACH Bill Pay.
• Fine Wines Portfolio Curated distribution portfolio of fine wines from producers across Argentina, Australia, Austria, Chile, France, Germany, Greece, Italy, New Zealand, Portugal, South Africa, Spain, and the United States, filterable by supplier, producer, country, region, varietal, price, and farming method. Available to licensed on-premise and off-premise trade customers in AZ, CO, FL, and TX.
• Craft Spirits Portfolio Curated distribution portfolio of craft spirits including agave spirits (tequila, mezcal, sotol), brandy, cognac, gin, liqueurs, rum, shochu, vermouth, vodka, whiskey, bitters, mixers, and RTD cocktails, supplied to licensed on-premise and off-premise trade accounts across AZ, CO, FL, and TX.
• Saké Portfolio Distribution of Japanese saké (rice wine) from various breweries, supplied to licensed on-premise and off-premise trade accounts across AZ, CO, FL, and TX as part of Maverick's broader beverage portfolio.
• Ciders Distribution of craft ciders alongside the wine, spirits, and saké portfolio to licensed on-premise and off-premise trade accounts across AZ, CO, FL, and TX.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Winebow Group: Large fine wine and craft spirits importer/distributor in the US, with a similarly curated, premium portfolio and dedicated on-/off-premise sales force—closely aligned with Maverick's business model.
• Skurnik Wines: Importer and distributor of fine wines from family-owned estates, with a curated portfolio philosophy mirroring Maverick's. Comparable customer base of high-end restaurants and specialty retailers.
• Vias Imports: Specialty wine importer and US distributor focused on Italian and other premium European estates. Overlaps with Maverick's fine wine supplier mix and on-/off-premise customer segments.
• Frederick Wildman & Sons: Family-owned importer and distributor of premium wines and spirits to US on- and off-premise accounts. Directly comparable curated portfolio and account-based distribution model.
• Martignetti Companies: Regional wine and spirits distributor in New England with a portfolio model and on-/off-premise sales approach closely aligned to Maverick's multi-state regional structure.
• Horizon Beverage Company: New England wine and spirits distributor with a broad premium portfolio, dedicated sales reps, and online ordering capabilities—directly comparable to Maverick's regional distribution model.

Broad incumbents

• Southern Glazer's Wine and Spirits: The largest wine and spirits distributor in the US, operating across all 50 states. Overlaps directly with Maverick's portfolio categories and on-/off-premise customer base, but at national scale and broader supplier mix.
• Republic National Distributing Company (RNDC): Top-tier US wine and spirits distributor serving multiple states including several overlapping with Maverick's footprint. Direct competitor for supplier portfolios and on-/off-premise accounts at national scale.
• Breakthru Beverage Group: Major US beverage alcohol distributor with broad wine and spirits portfolios across multiple states. Competes for premium supplier rights and large on-premise chains similar to Maverick's positioning.
• Johnson Brothers: National family-owned beverage distributor and Maverick's parent company since June 2025. Overlaps in wine and spirits categories and now directly owns Maverick's operations across AZ, CO, FL, and TX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maverickbevco
• LinkedInlinkedin.com/company/maverick-beverage-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Beverage Company