What Enterprise Lighting Sales does

Enterprise Lighting Sales (ELS) is a private, commission-based sales agency — commonly known in the lighting industry as a "rep agency" — that represents more than 80 manufacturers of premium architectural, commercial, industrial, and residential lighting and controls equipment. Founded in 1993 by Frank Conti, the firm is headquartered at 20 West 36th Street in New York City and operates additional offices in Hicksville, NY (Long Island) and Woodbridge, NJ (Northern New Jersey), collectively serving the New York City, Long Island, Southern New York State, and Northern New Jersey territories. The company employs a staff of more than 50 lighting professionals (with firmographic data citing a range of 101–250), organized into a Specification Sales team, a Distributor Sales team, an Inside technical service/customer-support team, and a dedicated Lighting Controls function under Director Brian Fitzsimmons, with ownership vested in five principals (Broxmeyer, Trolio, Gallagher, Kim, Demidovich).

ELS's service portfolio spans four pillars: Specification (advanced product information, photometric calculations, fixture schedules, mock-ups, samples, and AIA/CEU presentations to architects, lighting designers, engineers, landscape architects, and interior designers); Construction & Distribution (application support, budget pricing, quick-ship availability, and quotation services to electrical distributors and contractors); Lighting Controls (complete system design and review for code compliance, on-site pre-wire meetings, system commissioning, bill-of-materials, submittals, and integration support for new construction, remodel, design-build, retrofit, energy upgrade, and WELL building projects); and Customer Support (quotations, project management, value engineering, energy analysis, line drawings, order processing, and expediting). ELS supplements these services with digital line-card platforms for each territory — New York listing 92 manufacturers and New Jersey listing 101 — that enable product search, manufacturer filtering, and project templates for specifiers and procurement teams.

ELS earns revenue through commissions on sales it facilitates between the 80+ manufacturers it represents and the lighting professionals, electrical distributors, and contractors in its territory. Pricing and project terms are not publicly disclosed, consistent with a B2B specification-and-distribution sales model. The company maintains a multi-channel presence (corporate website, LinkedIn, Facebook, Instagram, email newsletter, industry events such as LEDucation, and AIA-accredited CEU presentations), recently added NEO Architectural Lighting to its rep portfolio in April 2026, and is privately held with no parent company, no outside investment, and no disclosed funding history.

Name

Enterprise Lighting Sales

Legal name

Enterprise Lighting Sales

Website

https://enterels.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Enterprise Lighting Sales is a 1993-founded, private lighting sales agency representing 80+ premium lighting and controls manufacturers across the New York City, Long Island, Southern New York State, and Northern New Jersey territories, serving architects, lighting designers, engineers, distributors, and contractors with specification, controls integration, and project-support services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representation / Commission: As a sales agency representing over 80 premium lighting manufacturers, ELS generates revenue through commissions from manufacturers for sales facilitation and distribution support services in the New York and New Jersey territories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Enterprise Lighting Sales is a manufacturer's sales agency representing over 80 premium architectural, commercial, industrial, and residential lighting and controls manufacturers. The company provides specification sales support, construction and distribution services, lighting controls system design and commissioning, and inside customer support to lighting professionals across New York City, Long Island, southern New York State, and northern New Jersey. Revenue is generated primarily through manufacturer commissions for sales facilitation plus service fees for technical specification, controls integration, and project management work.

Product overview

Enterprise Lighting Sales operates as a sales agency representing over 80 premium lighting and controls manufacturers across architectural, commercial, industrial, and residential segments. Founded in 1993 by Frank Conti, the company provides specification services, construction and distribution support, lighting controls integration, and customer support to lighting professionals in New York City, Long Island, southern New York State, and northern New Jersey. The company serves architects, lighting designers, engineers, landscape architects, interior designers, and electrical distribution professionals through its team of over 50 people. Services include photometric calculations, fixture mock-ups, CEU-accredited education courses on circadian lighting and WELL Building Standards, system design and commissioning for lighting controls, and comprehensive project management from quotation through expediting. The digital line card platforms for New York (92 manufacturers) and New Jersey (101 manufacturers) enable product search and specification workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Specification Services Specification sales support for the design community, providing architects, lighting designers, engineers, landscape architects, and interior design firms with advanced and reliable product information, photometric calculations, fixture schedules, product samples, mock-ups, and AIA-accredited CEU presentations across over 80 premium lighting manufacturers.
• Construction & Distribution Services Support for electrical distribution and construction professionals, including photometric calculations, application support, budget pricing, quick ship availability, fixture mock-ups, and quotation services for construction, remodel, and design-build projects.
• Lighting Controls Services Complete lighting controls system design and review for code compliance, on-site pre-wire meetings, system commissioning, bill of materials, submittals, and technical integration support for commercial applications including new construction, remodel, design-build, retrofit, energy upgrade, and WELL building projects.
• Customer Support Services Inside technical service team providing quotations, project management, value engineering, fixture schedules, energy analysis, design support, line drawings, order processing, and expediting for lighting and controls projects.
• New York Line Card
• New Jersey Line Card

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NEO Architectural LightingcoreChannel Partner/ Reseller/ Distributor · 6 April 2026NEO Architectural Lighting announced a partnership with Enterprise Lighting Sales to expand its presence in New York City and New Jersey. ELS will serve as the sales agency representing NEO Architectural Lighting's products in these territories. This partnership was announced alongside the appointment of Charles Selander as Director of Market Development for NEO Architectural Lighting.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GE Current, a Daintree company: Industrial and commercial lighting manufacturer with deep presence in NYC metro projects, including street/area, architectural, and controls. Operates with a mix of direct sales and rep agency support that mirrors the channel dynamics ELS sits inside.
• Acuity Brands: One of the largest North American lighting and lighting controls manufacturers, with a broad portfolio spanning architectural, commercial, industrial, and residential segments. Several of Acuity's brands (e.g., Cooper Lighting Solutions, Aculux) are typical line-card tenants for reps like ELS, making Acuity both a represented vendor and a structural comparable for ELS's market positioning.
• Eaton (Cooper Lighting Solutions): Eaton's lighting division (Cooper Lighting Solutions) covers architectural, commercial, industrial, and residential lighting plus controls — overlapping with most of ELS's line card categories. Cooper Lighting is also explicitly represented by ELS in the product imagery on the website.
• Hubbell Lighting: Major US manufacturer of commercial, industrial, and architectural lighting and electrical products. Has historically used rep agencies for specification coverage, making it a structural analog to how ELS's represented manufacturers go to market.
• Leviton Manufacturing: Established US manufacturer of lighting controls, wiring devices, and integrated building systems. Targets the same specifier and electrical distributor base that ELS serves, with overlapping focus on commercial controls projects.
• Lutron Electronics: Leading US manufacturer of lighting controls and shading systems, deeply embedded in the same specification community ELS serves. Controls are a primary growth area for ELS, and Lutron's go-to-market model (heavy rep reliance, specifier education) closely parallels ELS's operating motion.
• Signify (formerly Philips Lighting): Global lighting leader and parent of Philips Lighting, Color Kinetics, and several architectural/commercial brands. Operates both direct specification sales and rep networks, and competes for the same specifier attention ELS cultivates.

Others

• Sonepar USA: One of the largest electrical distributors in North America, serving contractors and specifiers across the Northeast. Operates as a downstream channel for the same manufacturer lines ELS specifies into projects.
• Rexel: Global electrical distribution leader with significant NYC metro presence. Rexel is a channel partner for many of the same manufacturers ELS represents, making it a critical adjacent player in ELS's distribution-side go-to-market motion.
• Graybar: Major US electrical, lighting, and data communications distributor with strong NYC metro coverage. Functions as a key channel partner for ELS's represented lines and competes indirectly for project influence with ELS's distributor sales team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/enterpriselighting
• LinkedInlinkedin.com/company/enterprise-lighting-sales
• Instagraminstagram.com/enterpriselighting/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Lighting Sales