Phytobiotics
Phytobiotics is a German family-owned manufacturer of natural feed additives (Sangrovit, Plexomin, Miracol, PhytoSense, Active D, PetArom) for global livestock and pet food producers across ruminants, swine, poultry, aquaculture, and companion animals, with direct-sales subsidiaries in Germany, the United States, and Brazil.
- Company typePrivate
- Founded2000
- HeadquartersEltville, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Phytobiotics does
Phytobiotics is a German family-owned manufacturer of natural, plant-based feed additives headquartered in Neuendettelsau, with additional production in Eltville and direct-sales subsidiaries in the United States and Brazil. Founded in 2000, the company develops and produces phytogenic and trace-mineral-based products for ruminants, swine, poultry, aquaculture, and companion animals, serving commercial feed mills and livestock integrators across Europe, North America, Latin America, Southeast Asia, and China. With 51-100 employees, it operates under FAMI-QS, QS, ABCert, Halal, and Kosher certifications, and marked its 25th anniversary in 2025.
Its core portfolio spans Sangrovit (a 3rd-generation plant-alkaloid extract with a newly granted European patent), Plexomin (chelated trace minerals), Miracol (essential oil blends for respiratory health), Bigarol (antioxidants), Active D (vitamin D metabolite analog), PetArom (essential oil blends for pet food palatability), PhytoSense 2.5 (saccharin-free natural sweetener positioned ahead of the EU saccharin ban), and Immune Milk (immunoglobulin-fortified dairy ingredients). In 2024 it also launched Chicken Checker, a computer-vision poultry health monitoring tool trained on over 33,000 images and validated on approximately 47,000 commercial-flock images at roughly 90% accuracy. Products are manufactured under proprietary processes with multi-standard certification, supporting premium positioning in regulated feed additive markets.
The business model is B2B direct sales to feed mills and integrators with embedded technical consultation as a key differentiator. Phytobiotics is led by CEO Dr. Hermann Roth and Managing Director Kurt Wegleitner, remains family-owned without external VC or PE investment, and has scaled via product portfolio expansion and geographic buildout (notably Phytobiotics Brasil) rather than acquisition or external capital.
Phytobiotics firmographics
Firmographics- Name
- Phytobiotics
- Legal name
- Phytobiotics Futterzusatzstoffe GmbH
- Website
- https://phytobiotics.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phytobiotics is a German family-owned manufacturer of natural feed additives (Sangrovit, Plexomin, Miracol, PhytoSense, Active D, PetArom) for global livestock and pet food producers across ruminants, swine, poultry, aquaculture, and companion animals, with direct-sales subsidiaries in Germany, the United States, and Brazil.
- Ownership category
- akta.pro rank
Phytobiotics industry classification
Industry- Product category
- Animal Feed Additives
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Phytogenics & Botanicals (Essential Oils, Plant Extracts) (AFADAKAF)
- akta.pro secondary industries
- Phytogenics & Botanicals (Essential Oils, Herbs, Saponins) (AFADALAN), Flavorings, Sweeteners & Palatability Enhancers (AFADALAI), Palatants, Flavors & Sweeteners (Intake Enhancers) (AFADAKAL)
Keywords
Where Phytobiotics is headquartered
LocationHeadquarters
- HQ city
- Eltville
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Phytobiotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Feed Additive Products: Phytobiotics manufactures and distributes a comprehensive portfolio of high-performance feed additives including Sangrovit (isoquinoline alkaloids), Plexomin (organic trace minerals), Miracol/Bigarol (flavours), PhytoSense (sweeteners), Active D (vitamin D solutions), and Immune Milk (colostrum products). Products are sold directly to livestock producers, feed mills, and integrators globally.
- Technology and Innovation Licensing: The company also licenses its technologies including AI-powered Chicken Checker application, and provides technical consultation services through its expert team. IQ seminars and educational events serve as demand generation while also positioning the company as a thought leader in animal nutrition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PhytoSense 2.5 - Saccharin-free sweetener for piglets |
| Unit Pricing | Pay-as-you-go | Sangrovit Extra - Isoquinoline alkaloid feed additive for broilers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Phytobiotics product offering
Product offeringCore offering
Phytobiotics manufactures and distributes high-performance feed additives for livestock including ruminants, swine, poultry, aquaculture, and pets. Core offerings include isoquinoline alkaloid-based feed additives (Sangrovit), organic trace minerals (Plexomin), feed flavors and sweeteners, vitamin D solutions, and an AI-powered poultry health monitoring app (Chicken Checker). The company also offers aromatic and sensory products for companion animals.
Product overview
Phytobiotics is a German manufacturer of high-performance feed additives serving the livestock industry. The company offers a diversified portfolio organized around several core product lines: Sangrovit® (isoquinoline alkaloids from Macleaya cordata for anti-inflammatory and feed intake support), Plexomin® (organic trace mineral glycinates for enhanced bioavailability), Miracol® and Bigarol® (feed flavors and palatants for multiple species), Active D-Bolus (vitamin D and calcium supplement for dairy cow transition period), PetArom (pet food palatability enhancers), and PhytoSense 2.5 (saccharin-free sweetener). Additionally, Phytobiotics has developed Chicken Checker, an AI-powered digital tool for poultry health monitoring. The products serve ruminants, swine, poultry, aquaculture, and pets, with manufacturing located in Neuendettelsau, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- Sangrovit: Plant-based feed additive derived from Macleaya cordata containing isoquinoline alkaloids for animal health and performance
- Plexomin
- Active D
- Miracol
- Bigarol
- PhytoSense 2.5
- PetArom
- Chicken Checker
- Immune Milk
- Senso Additive
Products and services
- Sangrovit
Quantifiable outcome
- Sangrovit reduces FCR by 14 points in grower-finisher pigs, with 30%+ reduction in medication cost (SPC field trial, Northern Spain)
- +7 more outcomes
Companies that use Phytobiotics
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Phytobiotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
Phytobiotics partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- University of Milan / DIVAS (Italy)coreDepartment of Veterinary Medicine and Animal Sciences (DIVAS) at University of Milan conducted field study on Macleaya cordata alkaloids (Sangrovit Feed x5) in beef cattle. 30 imported French Aubrac cattle studied over 60 days post-arrival, demonstrating reduced BRD morbidity, improved body temperature regulation, and enhanced growth performance.
- Agritech Capital (Aidan Connolly)minorAgritech Capital CEO Aidan Connolly delivered the keynote address at the 2024 IQ Seminar on AI revolution in poultry production. The partnership appears to be advisory and thought leadership-oriented, positioning Phytobiotics within the broader agritech innovation ecosystem.
- Tests & Trials / Dr. Alberto Morillo (Spain)corePartnership with Dr. Alberto Morillo, leading SPC (Statistical Process Control) expert for animal trials. Dr. Morillo arranged and conducted SPC-based field trials in Northern Spain pig integrator, enabling statistically valid evaluation of Sangrovit under real-world commercial conditions.
- University of Applied Sciences Bingen (Germany)coreDr. Georg Dusel from the university presented on 'Feed Intake: A Key to Performance-Appropriate Swine Nutrition' at the 2024 IQ Seminar, contributing to scientific exchange and research collaboration.
- University of Veterinary Medicine Hannover (Germany)minorProfessor Hans-Joachim Schuberth contributed to the 2022 IQ Inside Seminar on immune system interactions, providing academic expertise on stress and immunity.
- Prince of Songkla University (Thailand)coreConducted rigorous scientific trials on Sangrovit Extra under heat stress conditions with 720 Ross 308 broilers in tropical climate (33-35C, 70-75% humidity). University researchers evaluated inflammatory markers, gut integrity, stress hormones, and performance metrics, providing peer-reviewed validation of isoquinoline alkaloid efficacy.
- Mississippi State University (USA)coreConducted challenge model trial with live coccidiosis vaccine on broilers to evaluate Sangrovit performance effects. Study demonstrated significantly lower mortality, higher feed intake, and increased leg yield in IQ-supplemented birds.
- Federal Research Center for Poultry Science (Kitzingen, Germany)coreConducted trial with 2,800 Ross 308 broilers demonstrating significant increase in breast muscle percentage and improved feed-to-gain efficiency (1.50 to 1.48) under IQ supplementation.
- Aristotle University of Thessaloniki (Greece)coreEvaluated lipid oxidation in raw breast meat during refrigerated storage at 4C. Birds supplemented with IQs showed moderate oxidative degradation and higher breast muscle protein content, demonstrating enhanced antioxidant protection and meat quality.
- Iowa State University (USA)coreConducted bioavailability trial with 46 lambs evaluating Plexomin Bis-Zn 29 (zinc bisglycinate) vs zinc sulphate. Results demonstrated that organic bisglycinate has higher affinity for absorption channels than inorganic sulphate, with significantly higher plasma Zn increase and liver MT1 gene expression.
- University of Giessen (Germany)minorMurat Devlikamov, Product Manager for Active D, studied Agricultural Sciences at University of Giessen and conducted Masters thesis on broiler nutrition, representing an academic partnership for talent and research development.
- Royal Veterinary College London (UK)minorProfessor Dirk Werling contributed as keynote speaker at the 2022 IQ Inside Seminar, presenting on pre- and postnatal immune system programming, and returned in 2025 to present on Vitamin D in livestock nutrition.
- Vetinova (Dr. Ricardo Hummes Rauber)coreVetinova, led by Dr. Ricardo Hummes Rauber, served as the leading expert in validating the Chicken Checker AI application. Dr. Rauber provided statistical validation support and expert consultation for correlating faeces photography results with necropsy findings. The partnership was critical in developing the 90%-accurate gut health detection algorithm using 33,221 training images and subsequent validation with 47,000 commercial images.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Phytobiotics competitors and assessment
Company assessmentDirect peers
- Phibro Animal Health: Animal health company offering nutritional specialty products, including trace minerals, medicated feed additives, and palatability enhancers across major livestock species. Comparable as a publicly traded mid-cap competitor with overlapping additive portfolio and similar enterprise field sales model.
- Alltech: Global animal nutrition company headquartered in the US with a strong focus on natural, science-based feed additives including mycotoxin management, organic trace minerals (Bioplex), and yeast-based gut health products. Highly comparable on species coverage, premium positioning, and direct sales-led GTM motion.
- Pancosma (ADM Animal Nutrition): Swiss-based feed additive specialist (now part of ADM) offering phytogenics, organic trace minerals, palatants, and specialty additives for swine, poultry, and ruminants. Closely comparable on product mix (especially flavor and palatant categories), species coverage, and global distribution.
- Novus International: Animal nutrition and health company specializing in feed additives including methionine, organic trace minerals (Mintrex), and gut health solutions. Closely comparable on species coverage, B2B feed mill customer base, and emphasis on scientifically validated functional feed additives.
- Kemin Industries: US-based ingredient manufacturer specializing in animal nutrition and health feed additives, including palatability enhancers, antioxidants, and gut health solutions. Closest direct peer on species coverage, product line breadth (palatants, acidifiers, phytogenics), and global distribution.
- Delacon (Cargill Animal Nutrition): Austrian-based phytogenic feed additive specialist now part of Cargill's animal nutrition business, with a strong focus on essential oils, herbs, and plant-based feed additives for livestock. Direct competitor to Sangrovit, Miracol, and PhytoSense lines; very comparable on species focus and European customer base.
Broad incumbents
- DSM-Firmenich (Animal Nutrition & Health): Global animal nutrition major operating in feed additives, premixes, and performance solutions across all major livestock species. Comparable as the scale leader Phytobiotics competes against; portfolio breadth and R&D budget are far larger, but Phytobiotics positions on phytogenic specialization where DSM also competes.
- Evonik Industries (Animal Nutrition): Major German specialty chemicals company with a defined Animal Nutrition business covering amino acids, probiotics, and feed additives. Direct overlap on trace minerals, gut health, and performance additives for swine and poultry; comparable customer base of feed mills and integrators.
- BASF Animal Nutrition: Diversified chemical major with a sizable animal nutrition portfolio including vitamins, carotenoids, and feed additives. Competes with Phytobiotics in vitamins/trace minerals and on palatability enhancers; comparable in serving global feed mill customers but at vastly greater scale.
Emerging players
- Orffa Additives: European specialty feed additive distributor and formulator offering organic trace minerals, amino acid specialties, and gut health solutions. Comparable as a similarly sized European feed additive specialist with overlapping species focus, though more distribution-led than Phytobiotics' proprietary manufacturing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Phytobiotics social profiles
Digital presencePhytobiotics compliance and trust
Trust signalCompliance6 records
Phytobiotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phytobiotics leadership team
Management profileNumber of profiles
Phytobiotics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Phytobiotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phytobiotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phytobiotics
What does Phytobiotics do?
Phytobiotics manufactures and distributes high-performance feed additives for livestock including ruminants, swine, poultry, aquaculture, and pets. Core offerings include isoquinoline alkaloid-based feed additives (Sangrovit), organic trace minerals (Plexomin), feed flavors and sweeteners, vitamin D solutions, and an AI-powered poultry health monitoring app (Chicken Checker). The company also offers aromatic and sensory products for companion animals.
Is Phytobiotics a public or private company?
Phytobiotics is a private company. It is classified as family owned and is currently operating.
When was Phytobiotics founded?
Phytobiotics was founded in 2000. It employs 51 to 100 people.
Where is Phytobiotics based?
Phytobiotics is headquartered in Eltville, Germany, in the Europe region.
How does Phytobiotics make money?
Two revenue lines are on record. Feed Additive Products are the primary driver. The others are technology and Innovation Licensing.
Who are Phytobiotics's main competitors?
Direct peers on record are Phibro Animal Health, Alltech, Pancosma (ADM Animal Nutrition), Novus International, Kemin Industries and Delacon (Cargill Animal Nutrition). Broad incumbents are DSM-Firmenich (Animal Nutrition & Health), Evonik Industries (Animal Nutrition) and BASF Animal Nutrition. Orffa Additives is listed as an emerging player.
Does Phytobiotics have an API?
No public API is recorded for Phytobiotics.
What industry is Phytobiotics in?
Phytobiotics's product category is Animal Feed Additives. Its primary akta.pro industry code is AFADAKAF, Phytogenics & Botanicals (Essential Oils, Plant Extracts), with a secondary code of AFADALAN, Phytogenics & Botanicals (Essential Oils, Herbs, Saponins). Its NAICS code is 31111 and its SIC code is 2000.