What 211LA does

211LA is a 501(c)(3) nonprofit organization (EIN: 95-3510017) headquartered in San Gabriel, California, founded in 1981 to connect Los Angeles County residents with health, human, and social services. Operating as the locally designated 2-1-1 service provider for LA County, the organization runs a 24/7 multilingual phone hotline (dial 2-1-1), a searchable online resource database at 211la.org, SMS/text messaging services, and a Care Coordination team that delivers personalized support for crisis-affected residents. Since inception, 211LA has handled over 29 million calls and helped over 14 million residents, marking 45 years of continuous operation in 2026. The organization is led by Executive Director Maribel Marin and COO Amy Latzer.

The core technology infrastructure comprises a searchable online resource database, a care coordination platform, and a 24/7 phone service system, with participation in electronic health and social information exchanges. The product portfolio operates as a platform-plus-programs model: the universal 2-1-1 access point underpins more than 20 specialized programs covering homelessness (LA-HOP, Bringing Families Home, Year Round Shelter, CESF), aging and disability (AAA, ADRC, Elder Abuse Hotline, LA Found), disaster response (Wildfire Response, Cooling Centers, PSPS), family services (Early Childhood Education, Safely Surrender Baby), LGBTQ+ support, anti-hate initiatives (Stop the Hate), and healthcare navigation (Enhanced Care Management). Strategic partnerships include Airbnb.org for emergency housing, Kick It California for tobacco cessation, Los Angeles County agencies for crisis response, and Inform USA for industry coordination.

The business model is donation-funded with all services provided free of charge to LA County residents. Revenue streams consist of charitable contributions from individuals and corporate donors, voluntary contributions tied to specific programs (e.g., AAA), and implicit county-level support through operational partnerships. The organization holds the Gold Transparency 2025 designation from Candid (GuideStar) and was recognized by state and local leaders at the 211 Day 2026 celebration. There is no indication of equity investment, parent company ownership, or commercial revenue generation.

Name

211LA

Legal name

Information and Referral Federation of Los Angeles

Website

https://211la.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

211LA is a 501(c)(3) nonprofit serving as Los Angeles County's designated 2-1-1 resource hub since 1981, connecting residents via a 24/7 multilingual hotline, searchable online database, and care coordination to free health, housing, crisis, and social services.

Ownership category

akta.pro rank

Headquarters

HQ city

San Gabriel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: 211 LA is a registered 501(c)(3) nonprofit organization (EIN: 95-3510017) that relies on charitable donations from the public and corporate donors. The organization encourages donations through its website to support its legacy of care and community service.
2. Voluntary Contributions: Voluntary contribution program for specific programs like the Area Agency on Aging (AAA), where users can add voluntary contributions when making donations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

211 LA is a registered 501(c)(3) nonprofit that operates a free, 24/7 information and referral hub connecting Los Angeles County residents to health, human, and social services. Core delivery channels include the 2-1-1 phone hotline with multilingual and TTY support, a searchable online resource database, SMS/text outreach, and dedicated care coordination for crisis-affected households.

Product overview

211 LA is a nonprofit resource and information hub that connects Los Angeles County residents with health and social services through a 24/7 phone service (dial 2-1-1), searchable online database, care coordination, outreach, and education. The organization operates as a platform-plus-programs model: the core service provides universal access to resources via phone and web, while specialized programs address specific population needs including crisis care, homelessness (LA-HOP, Homeless Family Services, Bringing Families Home, Year Round Shelter, CESF), aging and disability (Area Agency on Aging, ADRC, Elder Abuse Hotline, LA Found), disaster response (Wildfire Response, Cooling Centers, PSPS), family services (Early Childhood Education, Safely Surrender Baby), LGBTQ+ support, anti-hate initiatives, and healthcare coordination. The portfolio includes both direct service programs and collaborative partnerships like Kick It California for smoking cessation.

Differentiator

Problem solved

Functional benefit

Products and services

• 211 LA Resource and Information Hub
• 211 LA Crisis Care Plan Alliance (CCPA)
• Homeless Outreach Initiative (LA-HOP)
• Area Agency on Aging (AAA)
• 211 LA Wildfire Response
• LA Found Hotline
• Elder and Dependent Adult Abuse Hotline
• LA County Sexual Abuse Hotline
• Early Childhood Education (ECE)
• Safely Surrender Baby
• Enhanced Care Management
• ADRC - Aging and Disability Resource Connection
• Winter Shelter Program
• Cooling Centers
• Kick It California Partnership

Quantifiable outcome

• Over 14 million residents helped since 1981
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Airbnb.orgcoreStrategic or Co-development Partner · 28 January 2026211 LA partners with Airbnb.org to arrange free temporary emergency housing for residents displaced by disasters. Following the Bell Gardens explosion (January 28, 2026) and the Boyle Heights warehouse fire, 211 LA coordinated with Airbnb.org to provide housing support for affected families. This partnership enables rapid deployment of emergency accommodations during crisis situations.
• Kick It CaliforniacoreStrategic or Co-development Partner211 LA is a partner agency with Kick It California (KIC), a free counseling and resource program to help individuals quit smoking, vaping, or chewing tobacco. Participants are connected with trained specialists who create customized quit plans, and participants receive a $20 gift card after enrollment.
• Inform USAminorStrategic or Co-development Partner211 LA staff participate in Inform USA conferences, which bring together 211 centers from across North America. Staff and programs have been highlighted at the Inform USA 2026 Conference.
• Belmont VillageminorGTM or Marketing PartnerBelmont Village partnered with 211 LA for a Valentine's Day Singing Telegram Fundraiser. Every message delivered helps support wildfire-impacted families identified by 211 LA's Care Coordination team.
• Los Angeles CountycoreStrategic or Co-development Partner211 LA operates as the primary resource and information hub for Los Angeles County, coordinating with county agencies on crisis response, homeless services, elder abuse prevention, and various social service programs including the Area Agency on Aging.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 211 Orange County: One Stop 211 serving Orange County with the same I&R hub model — 24/7 multilingual hotline, resource database, and care coordination. Closest geographic peer to 211 LA and a natural comparison for funding scale and program design.
• United Way of Greater Los Angeles: Major LA-based nonprofit funder and convenor of health and social services, including homeless initiatives (Home for Good) and disaster response. Comparable revenue model (donations + government contracts) and overlapping beneficiary populations with 211 LA.
• 988 Suicide & Crisis Lifeline (SAMHSA-administered): Federally funded 24/7 crisis call/text line that overlaps with 211 LA's mental health and crisis referral role. Comparable nationwide hotline model and beneficiary base, and a potential referral partner or substitute for mental-health-related calls.
• 211 San Diego: County-level 2-1-1 information and referral hub serving San Diego County residents via 24/7 phone, web, and text channels. Directly comparable operating model, funding structure, and program portfolio to 211 LA, differing primarily by geography.
• Inform USA: Membership association of 2-1-1 and I&R providers across North America that 211 LA actively participates in. Comparable in standards-setting and convening function rather than direct service delivery, but defines 211 LA's peer ecosystem.
• Los Angeles Homeless Services Authority (LAHSA): Joint powers authority administering homeless services funding and coordinated entry in LA County. 211 LA's LA-HOP and CESF programs operate in close coordination with LAHSA, making it a tightly coupled peer and counterparty.

Regional players

• 211 New York (Health and Welfare Council of Long Island): Large state-coverage 2-1-1 network operating New York's 2-1-1 lines. Same I&R hub operating model as 211 LA but at state scale and in a different geography, useful as a benchmark for organizational and technology scale.

Emerging players

• Unite Us: Closed-loop referral platform used by health plans, governments, and CBOs to coordinate social and health services. Competes with 211 LA for Medi-Cal Enhanced Care Management and similar care coordination contracts in California.
• findhelp (Aunt Bertha): Technology-driven social needs network connecting users to free or reduced-cost programs across the U.S. Overlaps with 211 LA's online resource directory and care coordination, and is increasingly chosen by health plans over legacy 2-1-1 providers.
• Health Leads: National nonprofit that builds social needs referral infrastructure for health systems. Operates a similar mission to 211 LA's Enhanced Care Management but partners primarily with hospitals and clinics rather than serving consumers directly via 2-1-1.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/211LACounty
• Facebookfacebook.com/211lacounty
• LinkedInlinkedin.com/company/211-la-county/about
• Instagraminstagram.com/211lacounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 211LA