Anchor Group
Anchor Group is a US-based Oracle NetSuite Alliance Partner providing ERP implementation, SuiteCommerce and BigCommerce development, managed services, and bookkeeping/CFO support to SMB and mid-market companies across distribution, manufacturing, retail, and software verticals.
- Company typePrivate
- Founded2018
- HeadquartersSun Prairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Anchor Group does
Anchor Group LLC is a US-based, privately held Oracle NetSuite Alliance Partner and Commerce Partner founded in 2018 and headquartered in Sun Prairie, Wisconsin, with an additional service location in Sydney, Australia. The firm operates as a boutique consulting and implementation partner covering the full NetSuite ecosystem: NetSuite ERP implementation, SuiteCommerce Standard and Advanced ecommerce development, BigCommerce and Shopify implementations with NetSuite ERP integration, and ancillary NetSuite-specific bookkeeping, contract CFO services, and managed services. The company serves primarily SMB and mid-market customers across verticals including wholesale distribution, manufacturing, software/SaaS, professional services, retail/ecommerce, and non-profit, with a stated wholesale-distribution emphasis.
The technical footprint combines standard NetSuite SuiteScript, SuiteFlow, and REST Web Services development with a productized layer of 35+ pre-built SuiteCommerce and NetSuite apps distributed via the SuiteMarkets marketplace (including Wholesale Bulk Order Form, Physical Inventory Count, Hourly Employee Timeclock, Advanced Entity Portals, and Contract Renewals). In 2025, Anchor Group launched Sonar AI, a free generative-AI assistant embedded directly inside NetSuite with 260+ NetSuite-specific prompts, alongside an AI Development Services line. GTM is hybrid: direct sales (website, phone, free 30-minute fix sessions) plus Oracle NetSuite partner referrals, BigCommerce Certified Partner channel, SuiteMarkets marketplace distribution, and a content-led inbound motion comprising a blog, podcast, free training courses, and a free NetSuite ecommerce book. Recognition includes multiple Oracle NetSuite Alliance Partner Spotlight wins (2022, 2024), a 2024 Product Spotlight Award for SuiteCommerce, and a 2024 Epicor Competitive Spotlight Award for competitive switching implementations.
Revenue is generated across professional services (implementation, consulting, development), managed service subscriptions, premium SuiteCommerce implementation fees (SuiteCommerce Standard projects start at ~$18–25K, Advanced at ~$60K+), hourly ad hoc engagements, and pre-built app monetization through the SuiteMarkets marketplace. The company is privately held with no disclosed funding, parent company, or revenue, and is operated alongside several related DBA brands (ERP Buddy, SuiteMarkets, Zookeeper). Leadership includes founder Joe Pometto as CEO and Caleb Schmitz as Chief Revenue Officer.
Anchor Group firmographics
Firmographics- Name
- Anchor Group
- Legal name
- Anchor Group LLC
- Website
- https://anchorgroup.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anchor Group is a US-based Oracle NetSuite Alliance Partner providing ERP implementation, SuiteCommerce and BigCommerce development, managed services, and bookkeeping/CFO support to SMB and mid-market companies across distribution, manufacturing, retail, and software verticals.
- Ownership category
- akta.pro rank
Where Anchor Group is headquartered
LocationHeadquarters
- HQ city
- Sun Prairie
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Anchor Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- NetSuite Implementation Services: Professional services for implementing NetSuite ERP and SuiteCommerce platforms, including configuration, customization, and deployment.
- NetSuite Managed Services: Ongoing support contracts providing NetSuite expert assistance for saved searches, reports, workflows, and scripting. Subscription-based plans covering data cleanup, financial statement preparation, general ledger management, cost accounting, and accounting operations.
- NetSuite Consulting Services: Technical consulting for custom automation, workflow optimization, and complex NetSuite projects including ERP optimization and SuiteCommerce development.
- NetSuite Bookkeeping & Accounting Services: Outsourced bookkeeping and accounting services including daily transaction posting, month-end close, AP/AR management, and financial reporting. Offered as full-service outsourced accounting or hybrid models.
- Contract CFO Services: Interim CFO services for NetSuite users including financial reporting, cash flow management, and budget/forecast development.
- SuiteCommerce & Ecommerce Development: Implementation and customization of SuiteCommerce Standard, SuiteCommerce Advanced, BigCommerce, and Shopify ecommerce platforms with ERP integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | SuiteCommerce Standard Implementation - Entry-level ecommerce |
| One time/ perpetual license | Multi-year contract | SuiteCommerce Advanced Implementation - Enterprise ecommerce with source code access |
| Other | Pay-as-you-go | Hourly Ad Hoc Projects |
| Subscription | Monthly | Managed Service Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Anchor Group product offering
Product offeringCore offering
Anchor Group is a certified Oracle NetSuite Alliance Partner and Commerce Agency Partner that delivers NetSuite ERP implementation, SuiteCommerce ecommerce development, and BigCommerce/Shopify integration services for mid-market businesses. The firm also provides ongoing NetSuite managed services, bookkeeping/accounting, contract CFO services, and AI development. It complements services with 35+ pre-built SuiteCommerce apps and a proprietary Sonar AI assistant built inside NetSuite.
Product overview
Anchor Group is a Certified Oracle NetSuite Alliance Partner and Commerce Agency Partner offering professional services for ERP and ecommerce. The company operates as a services firm rather than a software product company, providing a portfolio of implementation, customization, development, and managed services organized around NetSuite ERP, SuiteCommerce, BigCommerce, and Shopify platforms. The core offering consists of NetSuite Implementation Services and SuiteCommerce Implementation, with BigCommerce Development Services and Shopify Development Services as alternative ecommerce options. These are supported by specialized services including NetSuite Accounting Services, NetSuite Bookkeeper, NetSuite Contract CFO Services, NetSuite Managed Services, NetSuite AI Development Services, NetSuite Developer Services, NetSuite Consulting Services, NetSuite Integration Services, NetSuite Support Services, and NetSuite Optimization Services. Anchor Group also publishes a suite of 35+ pre-built NetSuite and SuiteCommerce apps including Wholesale Bulk Order Form, NetSuite Physical Inventory Count, Hourly Employee Timeclock, NetSuite Advanced Entity Portals, NetSuite Contract Renewals, BRM Software for NetSuite, and Sonar AI (a free AI assistant built inside NetSuite). Free training resources include NetSuite Beginner Training, SuiteCommerce Administrator Training, Advanced PDF/HTML Templates Course, BigCommerce B2B Edition Training, and a free NetSuite Ecommerce Book.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 60% reduction in order processing time
- +4 more outcomes
Companies that use Anchor Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Anchor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature2 records
Anchor Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- BigCommercecoreAnchor Group is a BigCommerce Certified Partner that builds custom ecommerce stores integrated with NetSuite ERP. Services include BigCommerce implementation, development, SEO, and NetSuite integration.
- Oracle NetSuiteflagshipAnchor Group is a certified Oracle NetSuite Alliance Partner and Commerce Partner, providing implementation, customization, and consulting services for NetSuite ERP and SuiteCommerce ecommerce platform. This is the primary partnership through which the company delivers its core services.
- SuiteMarketscoreSuiteMarkets is a third-party app platform allowing purchase of SuiteCommerce and NetSuite ERP apps/features developed by Anchor Group and others. Anchor Group distributes their pre-built applications through this marketplace.
- ShopifyminorAnchor Group provides Shopify implementation and NetSuite-Shopify integration services, though not officially certified as a Shopify partner. Development services include Shopify store setup and integration with NetSuite ERP.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Anchor Group competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global consulting and systems integrator with a major Oracle NetSuite Alliance Partner practice delivering large-scale ERP transformations — incumbent competitor for any enterprise-anchored NetSuite opportunity.
- Deloitte: Global Big 4 firm operating one of the largest Oracle NetSuite SI practices worldwide — competes for upper-end enterprise NetSuite deals Anchor cannot typically serve, but anchors the same ecosystem.
- Slalom: Global technology and business consulting firm with a NetSuite consulting practice serving mid-market and enterprise clients — broader portfolio but overlapping customer segments and NetSuite implementation focus.
Direct peers
- RSM US: Top-10 global accounting and consulting firm with a large Oracle NetSuite Alliance Partner practice targeting mid-market and enterprise ERP implementations — the most directly comparable mid-market-focused NetSuite SI competitor to Anchor Group.
- Wipfli: Top-20 US accounting and consulting firm with a significant NetSuite consulting practice serving manufacturers, distributors, and SaaS firms — overlapping mid-market client base and similar vertical mix to Anchor Group.
- CohnReznick: Major US accounting and advisory firm with a NetSuite ERP consulting practice serving middle-market companies in distribution, manufacturing, retail, and nonprofit verticals — competes head-to-head for similar NetSuite implementation engagements.
- Forvis: Top-10 US accounting firm (formed from BKD and FORVIS merger) with an established NetSuite consulting practice targeting mid-market ERP and ecommerce implementations — directly comparable in scale and go-to-market.
- Concentrus: Pure-play NetSuite consulting and implementation firm specializing in mid-market ERP rollouts and SuiteCommerce — closest niche-specialist competitor to Anchor Group in scale and positioning.
- Bridgepoint Consulting: US-based ERP and NetSuite consulting firm of similar size to Anchor Group serving mid-market companies — competes for the same SMB-to-mid-market NetSuite implementation and managed services engagements.
Others
- Celigo: Leading NetSuite-native iPaaS integration platform that partners with many of the same NetSuite SIs — not a direct competitor but an ecosystem participant whose integration tooling Anchor's NetSuite integration services complement or compete with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anchor Group social profiles
Digital presenceAnchor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchor Group leadership team
Management profileNumber of profiles
Anchor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchor Group
What does Anchor Group do?
Anchor Group is a certified Oracle NetSuite Alliance Partner and Commerce Agency Partner that delivers NetSuite ERP implementation, SuiteCommerce ecommerce development, and BigCommerce/Shopify integration services for mid-market businesses. The firm also provides ongoing NetSuite managed services, bookkeeping/accounting, contract CFO services, and AI development. It complements services with 35+ pre-built SuiteCommerce apps and a proprietary Sonar AI assistant built inside NetSuite.
Is Anchor Group a public or private company?
Anchor Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anchor Group founded?
Anchor Group was founded in 2018. It employs 11 to 50 people.
Where is Anchor Group based?
Anchor Group is headquartered in Sun Prairie, United States, in the North America region.
How does Anchor Group make money?
Six revenue lines are on record. NetSuite Implementation Services are the primary driver. The others are netSuite Managed Services, netSuite Consulting Services, netSuite Bookkeeping & Accounting Services, contract CFO Services and suiteCommerce & Ecommerce Development.
Who are Anchor Group's main competitors?
Broad incumbents on record are Accenture, Deloitte and Slalom. Direct peers are RSM US, Wipfli, CohnReznick, Forvis, Concentrus and Bridgepoint Consulting. Celigo is listed as an others.
Does Anchor Group have an API?
No public API is recorded for Anchor Group.