Attiva

What Attiva does

Attiva SpA is an Italian B2B distribution company founded in 1996 in Vicenza by Giulio and Ruggero Boraso and headquartered in Brendola (Vicenza). The company distributes Information Technology and Consumer Electronics products from more than 20 brands to retailers and resellers throughout Italy, organized into two business units: an Apple-authorized distribution arm serving Apple Retail and Apple Premium Resellers (active since 1996), and Attiva Plus, which targets GDS and vertical markets with Consumer Electronics categories including action cameras, e-mobility, audio, peripherals, networking, small appliances, and wearables.

The technical core is a proprietary logistics platform centered on a 6,000 m² automated warehouse capable of fulfilling more than 1,000 orders per day, supported by a national sales force of Product Specialists and Account Managers, a dropshipping API with 3,000+ SKUs integrated into ecommerce platforms, and supplementary services covering technical consulting, marketing and communication, customs management, and packaging localization. Attiva also distributes proprietary partner software and hardware including Apple Intelligence-capable devices, Parallels virtualization, Wacom creative tablets, Segway/Ninebot e-mobility, GoPro, SharkNinja, EcoFlow, TP-Link, Belkin, and Otterbox, and has expanded into cybersecurity distribution via the 2023 acquisition of Questar.

The revenue model combines hardware wholesale margins from product distribution with fee-based professional services (technical consulting, training, marketing support, dropshipping). Pricing is not publicly disclosed and is reserved for registered reseller partners. Attiva remains privately held by the founding Boraso family, with no institutional or PE investment identified; share capital is €4,680,000 and operations are concentrated entirely within Italy.

Name

Attiva

Legal name

Attiva SpA

Website

https://attiva.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Attiva is an Italian B2B distribution company that supplies Apple and Consumer Electronics products from 20+ premium brands to retailers, Apple Premium Resellers, and ecommerce partners across Italy, supported by a 6,000 m² automated warehouse, a national sales force, and a 3,000+ SKU dropshipping API.

Ownership category

akta.pro rank

Headquarters

HQ city

Brendola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Revenue generated through distribution of technology products including Apple devices, consumer electronics, and accessories to retailers throughout Italy. Earns margins through wholesale pricing and volume-based distribution.
2. Professional Services: Technical consulting, training, marketing support, and logistics services provided to brand partners and retailers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Attiva is a B2B distribution company that distributes IT and consumer electronics products from leading brands (Apple, GoPro, Segway, SharkNinja, Beats, Belkin, EcoFlow, TP-Link, Wacom, Weber, and others) to retailers, resellers, and system integrators throughout Italy. The company operates through two business units—an Apple Authorized Distribution unit and the Attiva Plus Consumer Electronics unit—supported by value-added services including commercial distribution, technical consulting, marketing and communication, logistics and warehousing, and dropshipping via a 3,000+ product catalog with API integration.

Product overview

Attiva is a technology distribution company founded in 1996 in Vicenza, Italy, operating through two major business divisions: Apple Authorized Distribution for Apple products and services, and Attiva Plus for Consumer Electronics. The company distributes over 3,000 technology products across 18 product categories including audio/headphones, desktops (iMac), laptops (MacBook Air/Pro), monitors (Studio Display), tablets (iPad), smartphones, photography/video (GoPro), networking (TP-Link), small appliances (Shark, Ninja), software (Parallels), and various accessories. Attiva offers complementary services including commercial distribution, technical consulting, marketing, logistics/warehousing, and dropshipping. The company distributes over 20 major consumer electronics brands including Apple, Beats, Belkin, EcoFlow, GoPro, Hypershell, Ninja, Otterbox, Parallels, Playseat, Segway, Shark, TP-Link, Thrustmaster, Wacom, and Weber.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Authorized Distribution Authorized Apple distribution business unit providing consistent supply, consulting, sales support, logistics, and after-sales service for the complete Apple ecosystem to Apple Premium Resellers and the Apple retail channel in Italy.
• Attiva Plus (Consumer Electronics Distribution) Business unit dedicated to Consumer Electronics distribution including personal e-mobility devices, action cameras, audio, and accessories, serving GDS and vertical markets with an extensive catalog of products.
• Commercial Distribution Services
• Technical Consulting
• Marketing and Communication Services
• Logistics and Warehousing
• Dropshipping Service

Quantifiable outcome

• Over 1,000 orders fulfilled per day
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• ApplecoreChannel Partner/ Reseller/ Distributor · 1 January 1996Attiva is Apple's authorized distributor in Italy for the Retail world and Apple Premium Reseller throughout the territory since 1996. The dedicated Apple Business Unit provides consistent distribution, consulting in product choice, sales and marketing support, and logistics and after-sales services.
• GoProcoreChannel Partner/ Reseller/ DistributorOfficial distributor of GoPro action cameras and accessories in Italy, featuring products like MAX2, LIT HERO, and Fluid Pro AI.
• SegwaycoreChannel Partner/ Reseller/ DistributorOfficial distributor for Segway, the world's number one brand in electric scooter sales. Distributing Ninebot F3 Pro E and other micromobility products.
• SharkNinjacoreChannel Partner/ Reseller/ DistributorOfficial distributor for SharkNinja products including Shark vacuum cleaners and Ninja kitchen appliances (air fryers, coffee machines, ice cream makers).
• BeatssecondaryChannel Partner/ Reseller/ DistributorDistributes Beats by Dr. Dre headphones and audio products alongside Apple products nationwide.
• BelkinsecondaryChannel Partner/ Reseller/ DistributorOfficial distributor of Belkin accessories including charging solutions, power banks, wireless chargers, and cables.
• EcoFlowsecondaryChannel Partner/ Reseller/ DistributorStrategic partner for EcoFlow Italy for energy solutions distribution, featuring product placement on La7's L'Assaggiastorie show.
• TP-LinksecondaryChannel Partner/ Reseller/ DistributorNew partnership announced for TP-Link network and wireless product distribution in Italy, expanding the network security portfolio.
• WacomsecondaryChannel Partner/ Reseller/ DistributorOfficial distributor of Wacom graphic tablets including MovinkPad 11, the first portable creative pad.
• ParallelssecondaryChannel Partner/ Reseller/ DistributorDistributes Parallels Desktop virtualization software for Mac, including Parallels Desktop 26 for Mac.
• OtterboxsecondaryChannel Partner/ Reseller/ DistributorOfficial distributor of Otterbox protective cases and accessories for Apple devices including Apple Watch and iPad.
• HypershellsecondaryChannel Partner/ Reseller/ DistributorDistributes Hypershell X, the world's first outdoor exoskeleton.
• PlayseatminorChannel Partner/ Reseller/ DistributorDistributes Playseat racing simulation seats and accessories.
• WeberminorChannel Partner/ Reseller/ DistributorOfficial distributor of Weber grills and outdoor cooking products.
• ThrustmasterminorChannel Partner/ Reseller/ DistributorOfficial distributor of Thrustmaster gaming peripherals including joysticks and racing equipment.
• QuestarminorStrategic or Co-development PartnerIn 2023, Attiva acquired Questar, a distributor specializing in Cybersecurity & Data Protection, enhancing their IT expertise.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• TD SYNNEX: Global IT distribution giant (formed via the Tech Data merger) with broad IT, software, and consumer electronics portfolios — a much larger, broad-line incumbent that competes with Attiva for vendor relationships and reseller mindshare.
• Arrow Electronics: Global value-added distributor of electronic components and enterprise IT solutions; competes in adjacent IT distribution categories and shares similar vendor-partner economics with Attiva.
• Ingram Micro: One of the world's largest wholesale distributors of IT products, including mobile, consumer electronics, and accessories — a broad-line incumbent that competes with Attiva at the IT and accessory distribution layer.

Direct peers

• ALSO Group: Pan-European IT and consumer electronics distributor with a strong Apple authorized-distribution presence; competes with Attiva in the same Apple Premium Reseller and IT reseller channel across Europe.
• Computer Gross: Italian IT distribution company distributing Apple, IT, and consumer electronics products to resellers — overlapping directly with Attiva's Apple and Attiva Plus business units in the Italian market.
• Esprinet: Headquartered in Italy, Esprinet is one of the largest B2B distributors of IT and consumer electronics in Southern Europe, serving resellers and retailers — directly comparable to Attiva's core business of distributing Apple, IT, and CE products to Italian resellers.
• MCR Info: Italian IT and consumer electronics distributor focused on Apple, mobile, and accessories, serving resellers and retailers — directly comparable to Attiva's Apple and Attiva Plus units in terms of customers and product mix.

Emerging players

• Hermes Digital: Italy-based distributor of consumer electronics, networking, and IT products to resellers; a smaller, niche player whose product lines and reseller base partially overlap with Attiva's.
• ComIm: Smaller Italian distributor active in IT and consumer electronics categories with overlap in accessories and peripherals — a partial-overlap emerging player relative to Attiva's broader catalog.

Regional players

• Westcoast: UK-based distributor of IT, mobile, and consumer electronics, including Apple; comparable in business model to Attiva but primarily serving the UK/Ireland market rather than Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/attivaspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attiva