beBettor
beBettor is a London-based data science and technology company that sells WealthScore™, a proprietary AI-powered wealth-scoring platform, and V-Scan®, a safer-gambling vulnerability check, to iGaming operators, e-commerce marketers, travel firms, and charities on a subscription SaaS basis.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What beBettor does
beBettor Limited is a UK-based, privately-held data science and technology company founded in 2017 and headquartered in London, operating in the customer-analytics and regulatory-compliance SaaS space. Its core product, WealthScore™, is a proprietary predictive-analytics algorithm that classifies customers into relative wealth tiers from financial and behavioral inputs, producing a single decision signal used across the full customer lifecycle — acquisition channel prioritization, conversion and offer matching, engagement and bonus allocation, retention, and dormant-customer reactivation. A complementary product, V-Scan®, performs light-touch financial-vulnerability checks positioned as a safer-gambling compliance tool for gaming operators, leveraging the same underlying data infrastructure.
The company sells on a subscription SaaS basis with annual billing and quote-based enterprise pricing, accessed both through a documented public API (bebettor.com/api-docs) and through managed Profit Optimisation programmes that include A/B testing and activation services. Go-to-market is consultative enterprise field sales, with discovery calls and live demos targeting decision-makers; the firm publishes thought-leadership content and partners with retail research firm Retail Economics to broaden reach beyond its core vertical. Customer logos span at least 21 iGaming operators (including BetGoodwin, Spreadex, Stakemate, VBET, Xtremepush, Casumo, EveryMatrix, QuinnBet, Mr Vegas and others) alongside CRM/marketing platform partners Bloomreach and Optimove, signaling an ecosystem positioning inside marketing-orchestration stacks rather than as a standalone dashboard. Beyond iGaming, beBettor markets separate solutions for E-Commerce, Travel, and Charity verticals built on the same wealth-scoring engine.
beBettor firmographics
Firmographics- Name
- beBettor
- Legal name
- beBettor Limited
- Website
- https://bebettor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- beBettor is a London-based data science and technology company that sells WealthScore™, a proprietary AI-powered wealth-scoring platform, and V-Scan®, a safer-gambling vulnerability check, to iGaming operators, e-commerce marketers, travel firms, and charities on a subscription SaaS basis.
- Ownership category
- akta.pro rank
beBettor industry classification
Industry- Product category
- Customer Data & Analytics Platform
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)
Keywords
Where beBettor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
beBettor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- WealthScore™ Platform Access: Subscription-based access to the WealthScore™ platform providing customer wealth scoring and segmentation analytics across the customer lifecycle.
- V-Scan® Safer Gambling Solution: Additional module for financial vulnerability assessment, likely offered as part of the platform subscription or as an add-on service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - custom pricing based on organization size and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
beBettor product offering
Product offeringCore offering
beBettor sells subscription access to WealthScore™, a proprietary relative-wealth scoring signal that classifies customers and is applied across acquisition, conversion, engagement, retention, and reactivation. It complements the signal with V-Scan®, a light-touch financial vulnerability check used for safer-gambling compliance, and exposes the platform via an API for integration into gaming, e-commerce, travel, and charity operators' marketing and risk workflows.
Product overview
beBettor offers a unified platform centered on two core products: WealthScore™ and V-Scan®. WealthScore™ is the primary commercial offering—a predictive wealth-tier classification signal applied across the customer lifecycle for acquisition, conversion, engagement, retention, and reactivation use cases. V-Scan® is a complementary safer gambling tool focused on financial vulnerability detection. The platform serves multiple industry verticals (iGaming/Gaming, E-Commerce, Travel, Charity) with sector-specific applications including Profit Optimisation programmes. The company also provides activation and execution services including strategic guidance and A/B testing experiments.
Differentiator
Problem solved
Functional benefit
Brands
- WealthScore™: A decision signal that helps organisations improve profitability by interacting differently with customers across their lifecycle, based on their relative wealth.
- V-Scan®
Products and services
- WealthScore™ A proprietary decision signal that classifies customers by relative wealth tiers, enabling organizations to personalize interactions, optimize pricing, and improve profitability across the acquisition, conversion, engagement, retention, and reactivation stages of the customer lifecycle. Sold as a subscription to gaming operators, e-commerce retailers, travel providers, and charities.
- V-Scan® A light-touch financial vulnerability assessment tool that identifies at-risk customers through non-intrusive checks, enabling gaming operators to implement proactive safer-gambling protections. Sold to gaming operators as part of the platform subscription or as an add-on service.
Companies that use beBettor
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
beBettor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
beBettor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Retail EconomicscoreResearch partnership where beBettor collaborated with Retail Economics to release a study on customer segmentation in retail. The partnership revealed that 80% of retailers recognize customer segmentation as important but only 60% consider their capabilities sophisticated, highlighting the gap in the market that beBettor's solutions address.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
beBettor competitors and assessment
Company assessmentDirect peers
- Optimove: CRM and customer segmentation platform purpose-built for iGaming and gambling operators, with capabilities that overlap directly with beBettor's WealthScore play; notably Optimove is both a beBettor customer and the most direct competitive overlap.
- Fast Track: Real-time player engagement, CRM and AI-driven segmentation platform for iGaming operators; competes head-to-head with WealthScore for segmentation budgets at the same operator buyers (e.g. tiered bonus, retention, reactivation use cases).
- Smartico: CRM, gamification and AI-driven marketing automation for iGaming and casino operators; overlaps with beBettor's lifecycle segmentation and player-value-based messaging approach.
- Affinity Solutions: Provider of purchase-based audience and wealth/affluence targeting data used by brands and agencies; closest US analogue in terms of "wealth signal as a marketing product," albeit focused on card-transaction data rather than iGaming player behavior.
- Gamban: Safer-gambling software (self-exclusion and blocking tool) used by operators and regulators; directly adjacent to beBettor's V-Scan safer-gambling offering, competing for the same compliance line item at operator customers.
Broad incumbents
- Experian: Global consumer credit bureau with Mosaic-style affluence and wealth segmentation assets; comparable as a large-scale provider of wealth/financial-propensity data, but operates far more broadly than beBettor's gaming-led wedge.
- LiveRamp: Enterprise customer data platform with built-in identity resolution and third-party audience segments including wealth/affinity data; comparable as a broad incumbent that could subsume WealthScore's segmentation value-prop inside a much larger suite.
- Epsilon (Publicis): Large martech and consumer data platform offering demographic, affluence and lifestyle audiences; competes with beBettor at the customer-segmentation layer for the same marketing and CRM use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
beBettor social profiles
Digital presencebeBettor financial estimates
Financial estimateRevenue estimate
Valuation estimate
beBettor leadership team
Management profileNumber of profiles
Profiles4 records
beBettor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beBettor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beBettor
What does beBettor do?
beBettor sells subscription access to WealthScore™, a proprietary relative-wealth scoring signal that classifies customers and is applied across acquisition, conversion, engagement, retention, and reactivation. It complements the signal with V-Scan®, a light-touch financial vulnerability check used for safer-gambling compliance, and exposes the platform via an API for integration into gaming, e-commerce, travel, and charity operators' marketing and risk workflows.
Is beBettor a public or private company?
beBettor is a private company. It is classified as unknown and is currently operating.
When was beBettor founded?
beBettor was founded in 2017. It employs 11 to 50 people.
Where is beBettor based?
beBettor is headquartered in London, United Kingdom, in the Europe region.
How does beBettor make money?
Two revenue lines are on record. WealthScore™ Platform Access are the primary driver. The others are V-Scan® Safer Gambling Solution.
Who are beBettor's main competitors?
Direct peers on record are Optimove, Fast Track, Smartico, Affinity Solutions and Gamban. Broad incumbents are Experian, LiveRamp and Epsilon (Publicis).
Does beBettor have an API?
Yes. beBettor exposes a public API. Developer documentation is at www.bebettor.com/api-docs.
What industry is beBettor in?
beBettor's product category is Customer Data & Analytics Platform. Its primary akta.pro industry code is MPAEAFAJ, Lottery Data, Analytics & Responsible Gaming Tools. Its NAICS code is 713290 and its SIC code is 7320.