J&M ATV Supply

What J&M ATV Supply does

J&M ATV Supply (legal entity: J&M ATV/UTV Supply of TN, Inc.) is a privately held wholesale distributor of replacement parts and accessories for All-Terrain Vehicles (ATVs) and Utility Task Vehicles (UTVs), founded in 1984 and headquartered at 3495 Winhoma Drive, Memphis, Tennessee. The company sells exclusively to authorized ATV/UTV dealerships and independent repair shops through an approved-dealer B2B model: prospective buyers complete a registration process and, once approved, gain access to the company website for pricing, inventory, and ordering. There is no direct-to-consumer channel. The catalog is organized into six product categories — Air, Oil & Fuel; Driveline/Drivetrain; Electrical; Engine; Tires/Wheels; and Accessories — and includes higher-value rebuilt-goods such as remanufactured engines and turbochargers alongside commodity wear items. Underlying operations run on a BigCommerce-powered e-commerce platform that supports authenticated dealer login, real-time pricing visibility, and order placement, with phone support (901-866-9000) operating 7:30am-6:00pm Central time, Monday through Friday.

Revenue mechanics are entirely transactional hardware sales to approved B2B dealer accounts; pricing is gated behind the dealer login and is not publicly disclosed. The product assortment spans an extensive roster of recognized powersports brands, including All Balls Racing, WISECO, Vertex, Warn Industries, Wide Open Products, KFI Products, Quad Logic, Hot Cams, Continental Chain Company, ITP, Dayco, Gates, Ultimax, DynoJet, Texa, and others — a breadth that supports single-source procurement for dealers across multiple vehicle makes (Honda, Yamaha, Kawasaki, Suzuki, and Chinese-manufactured brands). The website is configured for 13 currencies (USD, ILS, PHP, AUD, NZD, CAD, SEK, EUR, GBP, GYD, TWD, RUB, PLN), suggesting cross-border dealer capability, although the formal operating geography is North America/USA.

The company is privately held by founder Matluba Gafurova with 11-50 employees, single Memphis facility, no disclosed subsidiaries, no funding rounds, no institutional or private-equity ownership, and no recorded M&A or leadership transitions. No patents, trademarks, certifications, awards, or regulatory actions are disclosed. Marketing is centered on the company website's full-catalog display and brand-portfolio showcase; customer support and dealer recruitment are handled in parallel by phone during business hours.

Name

J&M ATV Supply

Legal name

J&M ATV/UTV Supply of TN, Inc.

Website

https://jmatv.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1984 in Memphis, Tennessee, J&M ATV Supply is a private wholesale distributor of ATV/UTV replacement parts and accessories, selling exclusively through an approved-dealer B2B portal on a BigCommerce platform to ATV/UTV dealerships and independent repair shops.

Ownership category

akta.pro rank

Product category

Powersports Parts Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)

Keywords

• ATV parts distribution
• Powersports wholesale
• UTV replacement parts
• Aftermarket parts supply
• Vehicle component wholesale

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Parts Distribution: Revenue generated through wholesale distribution of ATV/UTV replacement parts and accessories to authorized dealerships and repair shops. Products span multiple categories including engine components, drivetrain, electrical, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

J&M ATV Supply is a wholesaler and distributor of ATV and UTV replacement parts and accessories, selling exclusively to authorized ATV/UTV dealerships and independent repair shops. Its catalog spans six core categories — Air, Oil & Fuel; Driveline/Drivetrain; Electrical; Engine; Tires/Wheels; and Accessories — covering engine components, drivetrain parts, brakes, suspension, electrical systems, fuel systems, tires, winches, plows, and remanufactured engines/turbos from brands such as All Balls Racing, WISECO, Vertex, Warn, KFI, and others.

Product overview

J&M ATV Supply is a wholesale ATV/UTV parts distributor operating on BigCommerce e-commerce platform. The company sells exclusively to ATV/UTV dealerships and independent repair shops. Their product portfolio is organized into six main categories: Air, Oil & Fuel products (filters, fuel systems, carburetors); Driveline/Drivetrain products (belts, axles, bearings, brakes, suspension, steering); Electrical products (stators, regulators, CDI boxes, batteries, starters); Engine products (remanufactured engines, turbos, crankshafts, clutches, cooling, cylinders, pistons, valves); Tires/Wheels products; and Accessories (winches, plows, bumpers, hitches, tools, tuners, seats, lights). The company carries numerous branded products including All Balls Racing, Wide Open Products, Vertex, WISECO, Warn Ind., KFI Products, and many others. Popular product lines include WISECO clutch baskets, Warn winches (ZEON XC, R60-S, R45-S series), Quad Logic billet clutch covers, Hot Cams and Continental Chain Company cam chains, and Xtreme bootguards.

Differentiator

Problem solved

Functional benefit

Products and services

• Air, Oil & Fuel Parts Wholesale distribution of air filters, oil filters, lubricants, fuel pumps, fuel injectors, fuel tanks, petcocks, fuel lines, complete carburetors, manifolds, carburetor rebuild kits, jet kits, choke sets, and primer pumps for ATV/UTV vehicles, supplied to authorized dealers and independent repair shops.
• Driveline/Drivetrain Parts Wholesale distribution of drive belts, axles (including Wide Open axles), bearing carriers, CV boots, hubs, solid rear axles, bearings and seals across multiple bearing types, complete differentials, brakes (calipers, rotors, master cylinders, pads/shoes, drums, wheel cylinders), cables and levers, drive shafts/U-joints, sprockets and chains (including cam chains and reverse chains), steering components, and suspension parts (A-arms, struts, ball joints, shocks, tie rods) for ATV/UTV vehicles.
• Electrical Parts Wholesale distribution of stators, regulators, CDI boxes, sensors, circuit breakers, ignition switches, coils, pigtails, batteries, chargers, isolators, shift motors, starters, starter brushes, solenoids, relays, spark plugs, plug caps, and Chinese electrical parts for ATV/UTV vehicles.
• Engine Parts Wholesale distribution of complete remanufactured engines, turbos, turbo rebuild kits, crankshafts, bottom end kits, cam shafts, cam chains, tensioners, guides, clutches, clutch baskets, clutch discs, clutch hardware, clutch rebuild kits, performance clutch kits, cooling systems, fans, radiators, thermostats, water pump rebuild kits, cylinders, cylinder kits, sleeves, flywheels, gaskets, oil seal kits, pistons, piston kits, piston rings, connecting rods, rod bearings, valves, and related accessories for ATV/UTV vehicles.
• Tires & Wheels Wholesale distribution of tires, tubes, tire valves, wheels, lug nuts, center caps, wheel adapters, and wheel spacers for ATV/UTV vehicles, including brands such as ITP.
• Accessories Wholesale distribution of winches (including Warn Powersport and Truck/Jeep winches), plows, plow blades, mounts, push tubes, and replacement parts, bumpers, hitches, chemicals, lubricants, apparel, helmets, tools (including diagnostic tools such as Texa), repair manuals, ramps, EFI tuners (DynoJet), exhaust systems, seats, seat covers, light bars, dash switches, ride-by-wire components, mirrors, heaters, grips, luggage, gun mounts, holsters, lift kits, lift springs, snorkel kits, radiator kits, and miscellaneous accessories for ATV/UTV vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• All Balls RacingcoreOthersBrand carried in inventory. All Balls Racing specializes in powersports bearing and seal kits, suspension components, and other replacement parts.
• Wide Open ProductscoreOthersBrand carried in inventory. Wide Open Products manufactures axles, carburetors, seats, and various other ATV/UTV components.
• WISECOcoreOthersBrand carried in inventory. WISECO is a major manufacturer of pistons, rings, clutch baskets, and other engine components for powersports.
• Warn Ind.coreOthersBrand carried in inventory. Warn Industries manufactures winches, bumpers, and recovery equipment for powersports and utility vehicles.
• VertexminorOthersBrand carried in inventory. Vertex produces pistons, engine components, and water pump rebuild kits for powersports applications.
• BigCommercecoreTechnology or IntegrationE-commerce platform provider powering the company website for product catalog display, dealer portal, and order management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tucker Rocky / Tucker Powersports: One of the largest U.S. wholesale distributors of powersports parts, accessories, and apparel to dealers. Directly comparable to J&M in B2B-only dealer distribution model across ATV/UTV/motorcycle segments, with much larger scale and multi-warehouse logistics.
• Western Power Sports (WPS): Major wholesale distributor of powersports parts and accessories serving dealers nationwide. Closely comparable to J&M as a B2B powersports aftermarket distributor, with broader product breadth and regional warehouses.
• Parts Unlimited / Drag Specialties: Leading North American distributor of motorcycle, ATV, and snowmobile parts and accessories to dealers. Same wholesale-dealer channel model as J&M, with similar brand-supplier relationships and aftermarket focus.
• Distributing USA (DUSA): Wholesale distributor of ATV and UTV parts and accessories to powersports dealers. Direct competitor in the same niche channel, with overlapping brand portfolio and dealer portal model.

Regional players

• Parts Canada: Canadian wholesale distributor of powersports parts and accessories serving dealers across Canada. Comparable business model and product mix to J&M, with primary geographic focus on Canada rather than the U.S.
• Kimpex: Canadian wholesale distributor of powersports parts and accessories (ATV, snowmobile, motorcycle). Similar dealer-channel wholesale model to J&M, with regional concentration in Canada.

Emerging players

• Hardline Parts Warehouse: Independent wholesale distributor of ATV and UTV aftermarket parts to dealers and shops. Comparable niche focus and dealer-direct model to J&M, though smaller in scale and assortment breadth.
• A&I Products: Distributor and remanufacturer of aftermarket replacement parts for powersports, agricultural, and outdoor power equipment. Overlaps with J&M's engine and drivetrain categories, with a remanufacturing angle J&M does not fully own.

Broad incumbents

• NAPA Auto Parts: National automotive parts distributor and retailer with extensive powersports-adjacent inventory. While not ATV/UTV-specialized, it competes for repair-shop spend and offers scale advantages J&M cannot match.
• RevZilla / Cycle Gear (Comoto Holdings): Large multi-brand powersports retailer and parts/accessories distributor. Overlaps with J&M on accessories, apparel, and parts categories, though primarily direct-to-consumer versus J&M's dealer-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&M ATV Supply