Swoozies
- Company typePrivate
- Founded2001
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Swoozies firmographics
Firmographics- Name
- Swoozies
- Website
- https://swoozies.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Swoozies industry classification
Industry- Product category
- Specialty Gift and Party Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Confectionery and Nut Retailers (445292)
- SIC
- Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Stationery, Gifts & Greeting Value Stores (CRAEAGAI)
- akta.pro secondary industries
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
Keywords
Where Swoozies is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Swoozies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer retail sales through both e-commerce website and physical retail locations. Products include party supplies, gifts, personalized items, entertaining essentials, and lifestyle products. Revenue generated through one-time product purchases at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Party Supplies - Individual items |
| Unit Pricing | Pay-as-you-go | Drinkware & Bar Accessories |
| Unit Pricing | Pay-as-you-go | Apparel & Fashion Accessories |
| Unit Pricing | Pay-as-you-go | Home & Entertainment - Kitchenware |
| Unit Pricing | Pay-as-you-go | Sweet Shop - Food Items |
| Unit Pricing | Pay-as-you-go | Baby Shower Collection |
Distribution channels2 records
Marketing channels4 records
Swoozies product offering
Product offeringCore offering
Swoozie's is an upscale multi-category retailer selling party supplies, gifts, personalized items, entertaining essentials, stationery, home décor, apparel, and lifestyle goods through physical retail locations in Atlanta and Dallas and a direct-to-consumer e-commerce website. The company curates themed collections for celebrations including baby showers, weddings, birthdays, holidays, tailgates, sorority events, and seasonal entertaining, with extensive personalization options across invitations, totes, servingware, and paper goods.
Product overview
Swoozies is a retail gifting and entertaining company operating as a multi-category e-commerce platform and brick-and-mortar retail chain. The product portfolio consists of six core collections: (1) Party Shop offering paper plates, napkins, party cups, decorations, and baby shower items; (2) Gift Shop featuring best sellers, new arrivals, food/drink mixes, sweet treats, books, frames, candles, spa items, bags, and accessories; (3) Personalized Gifts & Entertaining with custom invitations, totes, servingware, and party essentials; (4) Wedding Shop for bridal celebrations; (5) Stationery & Invitations for correspondence and announcements; and (6) Entertaining & Home products including charcuterie items and themed collections. The company positions itself as 'THE one-stop celebration shop' for women, established in 2001 and currently operating Atlanta and Dallas retail locations alongside the e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Shop One-stop destination for party supplies including paper plates, napkins, party cups, decorations, wrapping paper, and baby shower essentials.
- Gift Shop Curated selection of gifts including best sellers, new arrivals, food and drink mixes, sweet shop items, books, games, frames, candles, lotions, bags, accessories, and travel items.
- Personalized Gifts & Entertaining Customizable products including personalized invitations, totes, bags, servingware, cheeseboards, party cups, napkins, and acrylic items.
- Wedding Shop Specialized collection for wedding celebrations and bridal events.
- Stationery & Invitations Cards, invitations, notecards, notepads, journals, agendas, and holiday cards for correspondence and gifting.
- Entertaining & Home Home entertaining essentials including charcuterie items, dinnertime mixes, seasonal entertaining products, and themed collections like Lake & Beach Life and Fabulous Fiesta.
Companies that use Swoozies
Customer profileSegments4 records
Ideal customer profiles3 records
Swoozies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swoozies partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Swoozies competitors and assessment
Company assessmentDirect peers
- Paper Source: Specialty retailer of stationery, custom invitations, gift wrap, and party supplies — directly overlapping Swoozie's core stationery and party assortment, with a similar customization-led value proposition.
- Rifle Paper Co. Lifestyle brand producing stationery, gifts, party goods, and home décor with strong floral and occasion-driven design aesthetic, mirroring Swoozie's emphasis on celebratory paper goods and personalized offerings.
- Sugarfina: Premium candy and confectionery gifting brand sold through its own boutique stores and e-commerce — directly comparable to Swoozie's Sweet Shop and gift-confectionery revenue line.
- Catbird: Boutique gifting and accessories retailer combining curated gifts, jewelry, and home items with strong branding; comparable to Swoozie's boutique gift-shop positioning and aspirational female customer.
Broad incumbents
- Hallmark: Incumbent mass-market greeting card and gift retailer with deep seasonal/occasion assortment; competes with Swoozie's across greeting cards, wrap, party supplies, and personalized gifts at lower price points and much wider distribution.
- Anthropologie: Larger lifestyle retailer carrying gifts, stationery, entertaining, and apparel aimed at a similar female customer — overlapping with Swoozie's but at greater scale and broader assortment.
- Crate & Barrel: National home and entertaining retailer with deep barware, serveware, and entertaining assortment; overlaps with Swoozie's entertaining and home category and Wedding Shop gift registry orientation.
- Etsy: Online marketplace for personalized, handmade gifts, stationery, and party goods — directly competes with Swoozie's personalization offering while offering vastly broader SKU breadth and lower entry cost.
- Magnolia (Hearth & Hand with Magnolia): Chip and Joanna Gaines lifestyle brand spanning home, gifts, entertaining, and paper goods, sold through Magnolia and Target — directly adjacent to Swoozie's entertaining and gifting assortment with stronger brand awareness.
Emerging players
- Zola: Wedding registry and planning platform with expanding direct retail assortment for weddings — overlaps with Swoozie's Wedding Shop category and bridal-entertainment customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Swoozies social profiles
Digital presenceSwoozies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swoozies leadership team
Management profileNumber of profiles
Profiles1 record
Swoozies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swoozies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swoozies
What does Swoozies do?
Swoozie's is an upscale multi-category retailer selling party supplies, gifts, personalized items, entertaining essentials, stationery, home décor, apparel, and lifestyle goods through physical retail locations in Atlanta and Dallas and a direct-to-consumer e-commerce website. The company curates themed collections for celebrations including baby showers, weddings, birthdays, holidays, tailgates, sorority events, and seasonal entertaining, with extensive personalization options across invitations, totes, servingware, and paper goods.
Is Swoozies a public or private company?
Swoozies is a private company. It is classified as family owned and is currently operating.
When was Swoozies founded?
Swoozies was founded in 2001. It employs 501 to 1,000 people.
Where is Swoozies based?
Swoozies is headquartered in Atlanta, United States, in the North America region.
How does Swoozies make money?
One revenue line is on record: direct Product Sales.
Who are Swoozies's main competitors?
Direct peers on record are Paper Source, Rifle Paper Co., Sugarfina and Catbird. Broad incumbents are Hallmark, Anthropologie, Crate & Barrel, Etsy and Magnolia (Hearth & Hand with Magnolia). Zola is listed as an emerging player.
Does Swoozies have an API?
No public API is recorded for Swoozies.
What industry is Swoozies in?
Swoozies's product category is Specialty Gift and Party Retail. Its primary akta.pro industry code is CRAEAGAI, Stationery, Gifts & Greeting Value Stores, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 459420 and its SIC code is 5331.