What Ebrun.com does

Ebrun.com (亿邦动力), legally Beijing Yishang Liandong International E-Commerce Co., Ltd. (北京亿商联动国际电子商务股份有限公司), is a Beijing-based privately held media and knowledge service platform founded in 2007 that serves China's e-commerce and industrial internet sectors. The platform operates six interconnected product lines: 亿邦资讯 (industry news), 亿邦会展 (conferences and exhibitions, including the 10th annual Global Cross-Border E-Commerce Summit), 马蹄社 (a premium paid practitioner community focused on brand globalization), 亿邦智库 (a think tank producing research reports on digital procurement, cross-border commerce, and industrial AI), 亿邦企业专栏 (enterprise case studies), and 亿邦产业带 (regional industrial belt data services covering the Pearl River Delta, Yangtze River Delta, Chengdu-Chongqing, and other economic regions). Ebrun monetizes through conference ticket sales (¥0-2999 per event), research subscriptions, premium community membership, and likely advertising/sponsorship across its website, mobile app, WeChat official accounts, and short-video micro-lessons distributed on Douyin, Xiaohongshu, and cross-border platforms.

The company maintains three physical service centers — the Global Cross-Border E-commerce Knowledge Service Center, the Changshu Digital Innovation Center (Yangtze River Delta), and the Chengdu Global Cross-Border E-commerce Service Resource Center — extending its operational footprint beyond Beijing. Its research staff includes members of Ministry of Commerce expert committees, the National Bureau of Statistics data element expert review committee, and former senior analysts from Alibaba, JD, and Huawei. Ebrun publishes recurring industry research, including the 2026 Digital Procurement Development Report covering 50+ state-owned enterprises. The company is privately held with no disclosed funding rounds, no parent company, and no evidence of PE/VC investment or public listing; ownership appears founder-operated.

Ebrun functions primarily as a vertical media and B2B information intermediary rather than a technology platform. No public API, SDK, or developer integrations are offered, and no proprietary AI/ML products are disclosed — the platform covers AI as a content vertical but does not produce AI technology. The platform's competitive moat rests on 19 years of editorial credibility, institutional relationships, the locked-in 马蹄社 practitioner community, and multi-channel distribution across web, mobile, social, and in-person events. Its customer base is horizontally distributed across the Chinese e-commerce ecosystem with no single dominant anchor client, implying low concentration risk but also limited visibility into revenue composition.

Name

Ebrun.com

Legal name

北京亿商联动国际电子商务股份有限公司

Website

https://ebrun.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

亿邦动力 (Ebrun.com) is a Beijing-based media and knowledge service platform founded in 2007 serving China's e-commerce and industrial internet sectors via industry news, conferences, paid practitioner community, research think tank, and regional industrial belt data services.

Ownership category

akta.pro rank

Product category

Industry Media and Knowledge Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (56192)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

E-Procurement & Spend Analytics (BPAIAEAI)

Keywords

• E-commerce media
• Industry research reports
• Cross-border commerce
• Industrial internet insights
• Brand globalization consulting

Headquarters

HQ city

Beijin

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Ebrun.com (亿邦动力) is a specialized media and knowledge service platform for the Chinese e-commerce and industrial internet sectors. It aggregates industry news, produces proprietary research reports, organizes paid industry conferences and summits, hosts a premium practitioner community (马蹄社/Mati Society), and operates regional service centers. The platform monetizes through ticket sales, research subscriptions, membership fees, and enterprise services targeting brands, manufacturers, and platform companies operating in e-commerce, cross-border commerce, and digital transformation.

Product overview

Ebrun.com (亿邦动力) is a unified e-commerce and industrial internet knowledge service platform operating six interconnected product lines: 亿邦资讯 (industry news and information), 亿邦会展 (conferences and exhibitions), 马蹄社 (premium brand globalization community), 亿邦智库 (research and think tank), 亿邦企业专栏 (enterprise case studies), and 亿邦产业带 (industrial belt data services). The platform serves Chinese enterprises and brands with news aggregation, industry conferences, professional research reports, peer learning communities, and regional industry intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• 马蹄社: 亿邦动力旗下高端增长实战社群，汇聚品牌全球化领域的实战派导师与行业领军专家，以标杆研学、资源链接和闭门共创为抓手，共同探索全球化品牌的增长路径。
• 亿邦会展
• 亿邦智库
• 亿邦产业带
• 企业专栏

Products and services

• 亿邦资讯 (Ebrun News) Real-time e-commerce and digital industry news platform covering retail platforms (淘宝天猫, 抖音, 京东, 视频号, 美团, 快手, 拼多多, 小红书), cross-border commerce (亚马逊, 阿里国际, TikTok, Temu, SHEIN), industrial internet, brands, AI, and digital procurement. Targets e-commerce operators, brand managers, and industry professionals.
• 亿邦会展 (Ebrun Conferences and Exhibitions) Industry conference and exhibition platform organizing major paid summits including the Global Cross-Border E-Commerce Summit (annual since 2017), Ebrun New Competitiveness Brand Conference, and Industrial Internet Annual Conference. Tickets range from ¥0–2,999. Targets e-commerce executives, brand managers, and industry professionals.
• 马蹄社 (Mati Society) Premium high-end growth practitioner community under Ebrun focused on brand globalization, offering benchmark study tours, resource linking, private board meetings, and growth lab programs. Brings together industry leaders and hands-on mentors in the cross-border commerce and brand globalization space. Targets senior executives and brand leaders.
• 亿邦智库 (Ebrun Think Tank) High-end research think tank providing industry research reports, policy interpretation, and business model studies on e-commerce, industrial digitalization, supply chain, and digital procurement. Targets enterprises, government agencies, and investors requiring authoritative industry analysis.
• 亿邦企业专栏 (Ebrun Enterprise Columns) Enterprise dynamics and digital transformation case study platform showcasing news, digital transformation case studies, and content from brands and service providers in the e-commerce ecosystem. Targets enterprise readers and decision-makers seeking peer benchmarking.
• 亿邦产业带 (Ebrun Industrial Belt) China industrial belt data research and service platform covering regional industry clusters across Pearl River Delta, Yangtze River Delta, Chengdu-Chongqing, and other major economic regions. Targets brands, manufacturers, and government agencies seeking regional industry intelligence.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves9 records

Expansion highlights5 records

Direct peers

• CBNData (第一财经商业数据中心): China Business Network's commercial data and insights arm combining consumer data, industry research, and media. Comparable to Ebrun's data + research + content approach serving consumer and enterprise brands.
• 36Kr (36氪): Leading Chinese tech and new economy business media platform combining news, original research, and large industry events (such as the Wise Investor Summit). Closely mirrors Ebrun's news + research + conferences + community model, though with a broader tech/startup focus.
• Huxiu (虎嗅): Chinese business and technology media site focused on e-commerce, internet platforms, and consumer tech with original editorial and premium content. Overlaps with Ebrun's news-driven content business targeting professional decision-makers.
• TMTPost (钛媒体): Chinese technology and digital economy media platform with proprietary research, paid subscriptions, and industry conferences. Comparable in mixing daily news, paid research, and B2B events for the Chinese tech ecosystem.
• EqualOcean (亿欧): Chinese B2B media and research platform covering technology, retail, and globalization with dedicated research reports and industry events. Operates a near-identical news + think tank + international events business model targeting similar enterprise and brand audiences.
• iResearch (艾瑞咨询): China's leading internet and digital economy research firm producing syndicated industry reports, policy studies, and consulting. Directly comparable to 亿邦智库's research and policy interpretation business.
• Cifnews (雨果跨境): China-focused cross-border e-commerce media, events, and service platform. Most directly comparable to Ebrun's Global Cross-Border E-Commerce Summit and cross-border knowledge service center.
• Analysys (易观分析): Chinese digital economy research and analytics firm covering e-commerce, fintech, and enterprise digitalization with subscription reports and analyst services. Comparable to Ebrun's think tank and enterprise research verticals.
• LatePost (晚点 LatePost): Chinese business and internet industry media outlet focused on original reporting and investigative journalism on tech, e-commerce, and platforms. Overlaps with Ebrun's exclusive and original news coverage verticals.

Broad incumbents

• Caixin (财新): Established Chinese business and financial news outlet with subscription research, conferences, and high-end paid content. Wider scope than Ebrun but overlaps at the policy, e-commerce, and enterprise research layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/-ebrun.com-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebrun.com