What Analysys International does

Analysys International (易观分析) is a Beijing-headquartered, privately held digital intelligence and market research firm founded in 2000, operating under the legal entity 北京易观数智科技股份有限公司 (Beijing Yiguanshuzhi Technology Co., Ltd.). The company provides data-driven market analysis and consulting services to over 1,000 enterprise clients, primarily large Chinese corporations, financial institutions, technology companies, and consumer/retail brands seeking objective third-party intelligence on China's digital economy.

The company's technology platform centers on two core subscription products: 易观千帆 (Qianfan), a mobile internet product and user behavior analytics database tracking thousands of apps across user scale, rankings, penetration, and competitive overlap; and 易观博阅 (Boyue), a digital analytics cloud platform with vertical-specific modules for banking, securities, automotive, internet finance, entertainment, retail, tourism, and online education. These are complemented by four advisory/solution centers — Consumer Digitalization Center, Enterprise Digitalization Center, Digital Technology Research Institute, and Business & User Growth Solutions — plus an education arm (易观学堂). Recent product activity in 2026 includes flagship reports on GEO, AI+marketing, embodied intelligence, third-party intelligent computing cloud, and a China internet going-global ecosystem map, signaling expansion into AI-adjacent research verticals.

Analysys International monetizes through a combination of annual subscription access to Qianfan and Boyue (quote-based enterprise pricing), professional consulting engagements (consumer digitalization advisory, enterprise digitalization strategy, IPO industry advisory), and custom research reports. The company markets through its own website (analysys.cn), WeChat public accounts, industry events and conferences, and expert-led thought leadership, with distribution via direct enterprise sales and self-serve subscription portals. Headcount is reported at approximately 45, geographically concentrated in Beijing and China-domiciled, with management led by founder/CEO 于揚 (Yu Yang), co-founder/President 刘怡 (Liu Yi), and co-founder 杨彬 (Yang Bin). No external institutional funding, acquisitions, or public listing have been disclosed.

Name

Analysys International

Legal name

北京易观数智科技股份有限公司

Website

https://eguan.cn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Analysys International is a Beijing-based digital intelligence and market research firm founded in 2000, operating the Qianfan mobile internet analytics database and Boyue vertical analytics cloud, serving over 1,000 Chinese enterprise clients across financial services, technology, automotive, and consumer verticals.

Ownership category

akta.pro rank

Product category

Market Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)

Keywords

• Market intelligence services
• Digital analytics platform
• Industry research reports
• Competitive intelligence
• Consumer behavior analytics

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Products: Subscription-based access to 易观千帆 and 易观博阅 platforms providing ongoing data analytics, market intelligence, and industry reports
2. Consulting Services: Professional consulting services including consumer digitalization advisory, enterprise digitalization center, and IPO industry advisory
3. Custom Research Reports: Customized research reports and industry analysis for enterprise clients requiring specific market insights

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Analysys International provides subscription-based digital economy analytics platforms (Qianfan and Boyue) and custom industry research and consulting services. The firm serves enterprise clients across verticals including banking, securities, automotive, internet finance, entertainment, retail, tourism, and online education, delivering mobile internet user analytics, competitive intelligence, and digital transformation advisory.

Product overview

Analysys International operates a multi-product platform architecture centered on data-driven digital intelligence services. The core offerings include 易观千帆 (mobile internet analytics database), 博阅 (industry-specific digital analytics cloud), and multiple consulting/analysis service centers covering consumer digitization, enterprise digitization, digital technology research, and business growth solutions. The portfolio integrates data subscription products (易观千帆, 易观博阅) with consulting services and vertical industry solutions, enabling clients to access market intelligence, competitive analysis, user behavior insights, and strategic recommendations across banking, securities, automotive, internet finance, entertainment, retail, tourism, and online education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• 易观千帆: 移动互联网产品&用户分析数据库，提供千帆榜单等订阅产品
• 易观博阅
• 消费数智化中心
• 企业数智化中心
• 数字技术研究院
• 易观学堂

Products and services

• YiGuan QianFan (易观千帆)
• BoYue Digital Analytics Cloud (博阅-数智化分析云)
• Consumer Digital Intelligence Center (消费数智化中心)
• Enterprise Digital Intelligence Center (企业数智化中心)
• Digital Technology Research Institute (数字技术研究院)

Quantifiable outcome

• Serving over 1,000 enterprise clients with objective data support and market research reports to enable correct business decisions

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• 分析师 (CDA)minorOthersContent partner link - provides data analyst certification resources
• 寻汇 (Sunrate)minorOthersFeatured as partner/affiliate link for cross-border payment services
• 易观数科 (Analysys Data)minorOthersRelated company within Analysys ecosystem - data technology services
• InfoQminorOthersTechnology media partner link for industry news and developer content

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• iiMedia (艾媒咨询): China-focused market research and consulting firm covering internet, consumer, and new economy sectors — comparable to Analysys's custom research and consulting mandates.
• Leadleo (头豹研究院): Chinese industry research platform producing subscription research reports and industry maps — overlapping with Analysys's white paper and industry report offerings, particularly for tech and consumer verticals.

Direct peers

• QuestMobile: Beijing-based mobile internet user behavior and app analytics platform that competes most directly with Analysys's Qianfan database across the same Chinese enterprise customer base.
• CCID Consulting (赛迪顾问): Chinese market research and consulting firm with deep coverage of IT, telecom, and industrial verticals — overlapping with Analysys's enterprise digitalization and digital technology research services.
• iResearch (艾瑞咨询): Long-established Chinese internet industry research firm offering subscription reports, consulting, and custom research — overlapping with Analysys's market intelligence and consulting offerings.

Regional players

• CBNData (第一财经商业数据中心): Chinese consumer and retail data intelligence platform; comparable to Analysys's Consumer Digitalization Center and consumer behavior analytics offerings.

Broad incumbents

• Sensor Tower: Global mobile app and digital advertising intelligence provider; comparable to Analysys's analytics dashboards, with broader international coverage but limited China-specific vertical depth.
• data.ai (formerly App Annie): Global mobile app market intelligence platform with strong enterprise customer overlap; competes with Qianfan for app ranking and user scale analytics, particularly among multinational clients.
• IDC China: Global IT market intelligence provider with substantial China research practice; comparable to Analysys's enterprise digitalization and digital technology research for IT buyer audiences.

Others

• Counterpoint Research: Global technology market research firm with adjacent industry coverage and subscription research model; thematically related to Analysys's research-report subscription business across mobile and tech verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/analysys-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analysys International