Snif
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Snif firmographics
Firmographics- Name
- Snif
- Legal name
- Nonoses Inc.
- Website
- https://snif.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Snif industry classification
Industry- Product category
- Fragrances and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eau de Cologne & Light Fragrances (CRABADAD)
- akta.pro secondary industry
- Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ)
Keywords
Where Snif is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snif business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product sales (direct-to-consumer): Snif generates primary revenue through direct-to-consumer sales via its e-commerce website (snif.co), offering fragrances, body mists, candles, laundry products, and body care items with one-time purchase options.
- Subscription (Subscribe + Save): Snif offers a subscription model where customers can subscribe for recurring deliveries with 15% discount, free shipping, member-only promotions, and first access to new releases. This provides recurring revenue and customer retention.
- Retail sales (Ulta Beauty): Snif products are sold through Ulta Beauty retail stores and Ulta Beauty @ Target locations across the United States, providing additional distribution revenue through retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Body Whip (body care): $24-$48 |
| Unit Pricing | Pay-as-you-go | Fine Fragrances: $12-$68 |
| Unit Pricing | Pay-as-you-go | Notewrks Cologne (sub-brand): $28-$74 |
| Unit Pricing | Pay-as-you-go | Body Mists: varies by size |
| Subscription | Monthly | Subscription Plan: 15% off with Subscribe + Save |
| Unit Pricing | Pay-as-you-go | Candles: varies by size |
| Unit Pricing | Pay-as-you-go | Laundry Collection: varies by product |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Snif product offering
Product offeringCore offering
Snif is an indie fragrance brand that designs, formulates, and sells clean, vegan, cruelty-free fragrances and home scent products including fine fragrances, body mists, whipped body creams, scented candles, and laundry care. The company sells through its DTC website (snif.co) with a subscription option, and through Ulta Beauty retail stores nationwide, operating the Notewrks sub-brand for male-targeted colognes.
Product overview
Snif is an indie fragrance brand founded in 2020 offering a portfolio of fragrance and home scent products designed around the concept of 'smell expensive, spend less.' The core offering spans fine fragrances (Eau de Parfum in various concentrations), body mists for layering, body care (Body Whip whipped creams), scented candles (clean-burning soy wax), and laundry fragrance products. The brand operates a sub-brand strategy with Notewrks (cologne targeting male consumers with music playlist integrations) and experimental Secret Menu collections. Snif positions itself as clean, vegan, and cruelty-free, using high-performing fragrance oils at a fraction of luxury brand prices. The company also operates the Snif Society loyalty program and collaborates with influencers (Mikayla Nogueira's Only Sunshine, Levain Bakery candle) for product co-development.
Differentiator
Problem solved
Functional benefit
Brands
- Notewrks: A sub-brand by Snif that challenges the traditional idea of cologne, targeting modern guys and those preferring more masculine-leaning olfactive profiles with collectible, playful fragrances curated like a playlist with mood-driven scents and Spotify playlist integrations
Products and services
- Fine Fragrances Premium fragrance oils in Eau de Parfum and various concentrations for individual consumers seeking long-lasting, high-performing fragrances at accessible price points.
- Body Mists Light-concentration scented sprays available in 2.5oz and 8oz sizes designed for layering and reapplication throughout the day for individual consumers.
- Body Whip Collection Fragrance-first body care collection featuring six bestselling fragrances reimagined as whipped body creams with skincare ingredients (niacinamide, squalane, shea butter) for consumers building full-body fragrance routines.
- Scented Candles Clean-burning soy wax scented candles in 6oz, 8.5oz, and 50oz sizes (plus votive sets) with 2.5x more fragrance oil than mainstream candle brands for individual consumers seeking home ambiance.
- Laundry Collection Everything wash detergents and liquid scent boosters (Signature Spin, Old Money, Rain Check, Sweet Ash, Tart Deco, Midnight Grind variants) that infuse laundry with fragrance using water-based scent technology for individual consumers.
- Notewrks Cologne Sub-brand Cologne sub-brand targeting male consumers from Gen Alpha to Millennials with accessible luxury, mood-driven fragrances integrated with Spotify playlists (Clean Getaway, Sunny is a Feeling, Room for Dessert).
- Only Sunshine Fragrance Tropical collaboration fragrance developed with beauty influencer Mikayla Nogueira featuring mango, papaya, orange blossom, sea breeze accord, amber, and musks as a fruity-floral scent for individual consumers.
- Mornings at Levain Candle Limited-edition scented candle collaboration with Levain Bakery evoking the scent of a bakery with warm, gourmand notes reminiscent of baked cookies for individual consumers.
- Sample Sets Try-before-you-buy fragrance sampling collections including The Rejects Sample Set, Bestseller Sample Set, and Notewrks Setlist Sample Set for individual consumers.
- Secret Menu Collections Experimental fragrance collections including Swede Tooth, Crumb Couture, Naughty Nonna, Slice Society + Soda Snob, and Dead Dinosaur for consumers seeking unique, limited scents.
- Snif Society Loyalty Program Community loyalty program allowing members to earn points, level up, and unlock exclusive rewards including 15% discount on recurring orders, member-only promotions, free shipping, and first access to new releases.
- Subscribe + Save Subscription Recurring delivery subscription program providing 15% discount, free shipping, member-only promotions, first access to new releases, and flexible delivery options (every 1, 3, 6, 9, or 12 months) for individual consumers.
Quantifiable outcome
- 100% of Body Whip testers experienced instant hydration; 97% reported natural radiant glow
- +3 more outcomes
Companies that use Snif
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Snif technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Snif partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mikayla NogueiracoreBeauty influencer Mikayla Nogueira (20 million followers) collaborated with Snif to launch Only Sunshine, a tropical fragrance developed over nearly a year of collaboration. The partnership leverages Nogueira's massive following to cut through fragrance category oversaturation and drive product discovery.
- Levain BakeryminorSnif collaborated with Levain Bakery to create the 'Mornings at Levain' candle, evoking the scent of a bakery with warm, gourmand notes reminiscent of baked cookies. This limited-edition collaboration appeals to consumers' nostalgia and desire for unique food-inspired home fragrances.
- Monet McMichaelcoreInfluencer Monet McMichael collaborated with Snif to co-develop the 'Rose Era' fragrance, representing the brand's approach to influencer-driven product development and viral marketing on social media platforms.
- Ulta BeautycoreUlta Beauty serves as Snif's primary retail partner, distributing Snif products (fragrances, body mists, body care, candles, laundry) through Ulta Beauty stores and Ulta Beauty @ Target locations nationwide. This retail partnership provides significant physical retail distribution for the brand.
- World-renowned fragrance house (unnamed)coreSnif partners with a world-renowned fragrance house to bring unique scent concepts to life, leveraging their expertise and technical knowledge to create high-performing fragrances. The partnership involves expert perfumers including Patricia Choux, Elisa Gueye, Ugo Charron, Ralf Schwieger, and Chelsey Boudreau.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Snif competitors and assessment
Company assessmentDirect peers
- Dedcool: Dedcool is an indie, gender-neutral fragrance brand sold DTC and at Sephora. Comparable on trend-driven scents, clean formulations, and viral social marketing playbook.
- Dossier: Dossier is a direct peer — an indie fragrance brand selling affordable luxury 'smell-alike' perfumes DTC. Closely matches Snif's positioning, price points, and target demographic.
- Otherland: Otherland is an indie DTC candle brand with premium positioning, design-forward packaging, and subscription gifting — comparable to Snif's candle line and DTC-first strategy.
- Commodity Fragrance: Commodity is an indie fragrance house selling accessible unisex EDPs DTC and in select retailers. Comparable on DTC-first indie positioning and accessible luxury price architecture.
- Ellis Brooklyn: Ellis Brooklyn is an indie clean fragrance brand selling EDPs at accessible luxury price points DTC and at Sephora. Highly comparable on clean-beauty positioning and premium-but-accessible pricing.
- Skylar: Skylar is a DTC indie fragrance brand focused on clean, hypoallergenic scents for women. Comparable on DTC model, clean formulation, and direct competition for the same Gen Z/Millennial consumer.
- Phlur: Phlur is a clean, DTC-native indie fragrance brand. Directly comparable to Snif on positioning (clean, vegan), DTC-first model, and target customer (Gen Z/Millennial fragrance discovery).
- Henry Rose: Henry Rose is an indie clean fragrance brand by Michelle Pfeiffer with a 'clean + transparent ingredient' positioning and accessible luxury pricing — closely aligned with Snif's clean-beauty, accessible-luxury thesis.
Broad incumbents
- Bath & Body Works: Bath & Body Works is a large incumbent in candles, body mist, and home fragrance — directly relevant as Snif extends into candles and body care and competes for the same home-and-body shelf.
- Sol de Janeiro: Sol de Janeiro scaled a body-care brand from indie roots to mass via viral TikTok and Sephora/Ulta distribution — a relevant model peer for Snif's cross-category scent-ecosystem strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Snif social profiles
Digital presenceSnif compliance and trust
Trust signalCompliance3 records
Snif financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snif leadership team
Management profileNumber of profiles
Profiles2 records
Snif subsidiaries and ownership
Company hierarchySubsidiaries1 record
Snif funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snif
What does Snif do?
Snif is an indie fragrance brand that designs, formulates, and sells clean, vegan, cruelty-free fragrances and home scent products including fine fragrances, body mists, whipped body creams, scented candles, and laundry care. The company sells through its DTC website (snif.co) with a subscription option, and through Ulta Beauty retail stores nationwide, operating the Notewrks sub-brand for male-targeted colognes.
Is Snif a public or private company?
Snif is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snif founded?
Snif was founded in 2020. It employs 11 to 50 people.
Where is Snif based?
Snif is headquartered in New York, United States, in the North America region.
How does Snif make money?
Three revenue lines are on record. Product sales (direct-to-consumer) is the primary driver. The others are subscription (Subscribe + Save) and retail sales (Ulta Beauty).
Who are Snif's main competitors?
Direct peers on record are Dedcool, Dossier, Otherland, Commodity Fragrance, Ellis Brooklyn, Skylar, Phlur and Henry Rose. Broad incumbents are Bath & Body Works and Sol de Janeiro.
Does Snif have an API?
No public API is recorded for Snif.
What industry is Snif in?
Snif's product category is Fragrances and Personal Care. Its primary akta.pro industry code is CRABADAD, Eau de Cologne & Light Fragrances, with a secondary code of CRABADAJ, Fragrance Oils & Concentrates (Roll-ons/Attars). Its NAICS code is 456120 and its SIC code is 2844.