SWS
SWS a.s. is a Czech broadline IT distributor founded in 1991, distributing hardware, software, peripherals, and consumer electronics from 250+ brands to over 2,000 resellers, VARs, and retailers across the Czech Republic and Slovakia. Acquired by ALSO Holding AG in August 2024.
- Company typePrivate
- Founded1991
- HeadquartersSlusovice, Czechia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SWS does
SWS a.s. is a Czech broadline IT distribution company founded in 1991 in Slušovice, originally spun out of one of the successor organizations of JZD DAK (Agrokombinát) Slušovice. The company distributes hardware, software, peripherals, networking equipment, consumer electronics, and components from more than 250 international brand manufacturers — including Adobe, Microsoft, HP, Dell, Lenovo, Canon, Asus, Acer, Fujitsu, Samsung, LG, Logitech, Epson, and others — across the Czech Republic and Slovakia. It holds exclusive or authorized distributor status for many of these brands, distributes its own ViaGo-branded line of electric scooters and motorcycles (launched 2023), and resells cloud/SaaS offerings such as NinjaOne through the ALSO Cloud Marketplace. Its core technology footprint is a B2B e-commerce platform (shop.sws.cz, terminal.sws.cz) with login-based personalized pricing, order management, credit/financing tools, and a legacy mobile terminal (mobile.sws.cz) optimized for Pocket PC devices, all anchored by a 9,246 m² warehouse in Slušovice plus a new hall opened in 2019 and a Prague branch with personal pickup.
SWS serves over 2,000 registered business partners — primarily IT resellers, VARs, retailers, e-tailers, and SMB end-customers reached through the reseller channel — using a sales-led, channel-partner GTM motion organized by region with dedicated account managers, supported by an annual events calendar (Čejkovice partners meeting, Spring/Autumn RoadShows across six Czech cities, E-Čejkovice online events, and international partner trips). Revenue is generated primarily through transactional hardware and software sales at volume-tiered prices (D1 entry tier up through category-based upgrades), recurring software licensing (Adobe, Microsoft, ESET, MailStore, Norton), credit/financing income on partner accounts, and the newer ViaGo hardware revenue stream. The company holds ISO 9001:2016 certification (renewed since 2009, IQNet-recognized in 33 countries), Czech Business Superbrands status (9 consecutive years), and repeated vendor awards from Canon, Microsoft, Lenovo, HP, Fujitsu, and ChannelWorld.
On August 16, 2024, ALSO Holding AG — the largest European technology provider, publicly listed on SIX Swiss Exchange (ALSN.SW), with ~€11B in 2024 revenue, ~4,200 employees, and operations in 30+ countries serving ~135,000 resellers — completed the acquisition of 100% of SWS and its subsidiary ENTEC Solutions, folding them into the ALSO Group ecosystem. SWS now operates as a wholly-owned subsidiary within ALSO alongside SWS International s.r.o. (Slovakia) and ALSO Technology s.r.o. (Bratislava).
SWS firmographics
Firmographics- Name
- SWS
- Legal name
- SWS a.s.
- Website
- https://sws.cz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SWS a.s. is a Czech broadline IT distributor founded in 1991, distributing hardware, software, peripherals, and consumer electronics from 250+ brands to over 2,000 resellers, VARs, and retailers across the Czech Republic and Slovakia. Acquired by ALSO Holding AG in August 2024.
- Ownership category
- akta.pro rank
SWS industry classification
Industry- Product category
- IT Distribution / Broadline IT Wholesale Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)
Keywords
Where SWS is headquartered
LocationHeadquarters
- HQ city
- Slusovice
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
SWS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- IT Hardware Distribution: SWS earns revenue through the sale of IT hardware products (computers, notebooks, servers, peripherals, networking equipment, consumer electronics) to registered business partners, with transaction-based pricing and volume-based tiers.
- Software Distribution: Distribution of software products including licenses (Adobe, Microsoft, Norton, MailStore, ESET, etc.) and related licensing advisory services.
- Own Brand - ViaGo: SWS launched its own brand of electric scooters and motorcycles under the ViaGo brand, entering the e-mobility market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tiered B2B pricing based on partner category and purchase volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SWS product offering
Product offeringCore offering
SWS a.s. is a broadline IT distributor that procures computer hardware, networking equipment, peripherals, consumer electronics, and software from more than 250 manufacturers (including Adobe, Microsoft, Lenovo, HP, Dell, Canon, ASUS, and others) and resells these products to over 2,000 registered business partners — IT resellers, VARs, retail chains, and e-tailers — across the Czech Republic and Slovakia. The company runs a B2B e-commerce platform (terminal.sws.cz, shop.sws.cz) with tiered pricing, a credit/financing system, 24-hour warehouse delivery, dedicated regional account managers, and — since 2023 — its own ViaGo brand of electric scooters and motorcycles for the e-mobility market.
Product overview
SWS is a broadline IT distribution company offering a wide portfolio of computing and office hardware and software products across more than 250 manufacturers. Its product range spans PC/notebooks, servers, printers, consumer electronics, networking, storage, peripherals, and software. The company also operates its own ViaGo private-label brand of electric scooters and motorcycles. Distribution services include logistics, a partner/credit system, warranty handling, and a bonus club. The ALSO Cloud Marketplace, featuring products like NinjaOne, is available to partners.
Differentiator
Problem solved
Functional benefit
Brands
- ViaGo: Own brand of electric scooters and motorcycles launched by SWS in 2023, covering a wide range of products from small scooters for riding without a driver's license to powerful machines with range over 100km.
Products and services
- SWS B2B Broadline IT Distribution (Hardware) Wholesale distribution of IT hardware from more than 250 manufacturers — including PCs, notebooks, servers, printers, networking equipment, peripherals, and consumer electronics — to registered business partners (resellers, VARs, retail chains, e-tailers) in Czech Republic and Slovakia.
- SWS Software Distribution and Licensing Wholesale distribution of software licenses and licensing advisory for brands including Adobe, Microsoft, Norton, MailStore, ESET and other third-party software vendors, sold to registered business partners in Czech Republic and Slovakia.
- SWS Partner E-Commerce Platform (terminal.sws.cz / shop.sws.cz) Login-based B2B e-commerce platform providing registered partners with personalized tiered pricing, product catalog search, ordering, order tracking, credit management, and account administration, complemented by mobile.sws.cz for Pocket PC access.
- ViaGo Electric Scooters and Motorcycles (Own Brand) Own brand of electric scooters and motorcycles covering the spectrum from small urban scooters (no license required) to high-performance models with 100+ km range, plus a specialized model for delivery services, distributed by SWS in the Czech and Slovak markets.
- ALSO Cloud Marketplace — NinjaOne Cloud-based backup, archiving, and data recovery platform for Microsoft 365, Google Workspace, OneDrive, SharePoint, Teams, and QuickBooks Online, distributed via the ALSO Cloud Marketplace accessible through SWS.
Quantifiable outcome
- Orders placed before 19:30 on business days are delivered within 24 hours from warehouse stock
- +2 more outcomes
Companies that use SWS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SWS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SWS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Teltonika NetworkscoreSWS became an authorized distributor of Teltonika Networks — a dynamically growing manufacturer of internet connectivity devices — for Czech Republic.
- TP Vision (Philips Audio & Headphones)coreSWS became the authorized distributor of TP Vision's Philips Audio and headphones product range (soundbars, home cinema, headphones, wireless speakers) for Czech and Slovak markets from 1 January 2024.
- EpsoncoreSWS a.s. signed a distribution agreement for consumer consumables with Epson for Czech Republic.
- ViaGo (Own E-Mobility Brand)minorSWS launched its own brand of electric scooters and motorcycles — ViaGo — covering a wide range from small scooters (no license required) to high-performance models with 100+ km range, including specialized delivery models.
- Dahua TechnologycoreSWS became an authorized distributor of Dahua Technology — a leading manufacturer and provider of AIoT and camera system solutions — for Czech Republic.
- ENTEC Solutions a.s.coreENTEC Solutions a.s. is a subsidiary of SWS providing IT services with added value. Together with SWS and ALSO Technology, ENTEC forms an integrated IT ecosystem covering hardware/software distribution and professional IT services. ENTEC was also acquired by ALSO Group in 2024.
- ALSO Technology s.r.o. (Bratislava)coreALSO Technology s.r.o. is a subsidiary in Bratislava, Slovakia, operating as part of the SWS/ALSO distribution ecosystem for hardware and software distribution in Slovakia.
- 250+ Brand Vendors (Acer, Adobe, AOC, APC, Asus, Belkin, Benq, Brother, Canon, CyberPower, D-Link, Dahua, Dell, Eset, Fujitsu, HP, Kingston, Kyocera, Lenovo, Lexmark, LG, Logitech, MailStore Software, Microsoft, MSI, Netgear, Panasonic, Pantum, Philips, Samsung, Sony, TCL, TP-Link, Turris, ViewSonic, Western Digital, ZyXEL, etc.)coreSWS distributes products from over 250 brand manufacturers. For many brands it is the exclusive distributor in the Czech Republic. Categories span notebooks, PCs, servers, printers, networking, photography, consumer electronics, software, and more.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
SWS competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
SWS social profiles
Digital presenceSWS compliance and trust
Trust signalCompliance1 record
SWS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWS leadership team
Management profileNumber of profiles
Profiles7 records
SWS subsidiaries and ownership
Company hierarchySubsidiaries4 records
SWS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWS
What does SWS do?
SWS a.s. is a broadline IT distributor that procures computer hardware, networking equipment, peripherals, consumer electronics, and software from more than 250 manufacturers (including Adobe, Microsoft, Lenovo, HP, Dell, Canon, ASUS, and others) and resells these products to over 2,000 registered business partners — IT resellers, VARs, retail chains, and e-tailers — across the Czech Republic and Slovakia. The company runs a B2B e-commerce platform (terminal.sws.cz, shop.sws.cz) with tiered pricing, a credit/financing system, 24-hour warehouse delivery, dedicated regional account managers, and — since 2023 — its own ViaGo brand of electric scooters and motorcycles for the e-mobility market.
Is SWS a public or private company?
SWS is a private company. It is classified as corporate owned and is currently operating.
When was SWS founded?
SWS was founded in 1991. It employs 251 to 500 people.
Where is SWS based?
SWS is headquartered in Slusovice, Czechia, in the Europe region.
How does SWS make money?
Three revenue lines are on record. IT Hardware Distribution is the primary driver. The others are software Distribution and own Brand - ViaGo.
Does SWS have an API?
No public API is recorded for SWS.
What industry is SWS in?
SWS's product category is IT Distribution / Broadline IT Wholesale Distribution. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of CRAEAEAF, Business Technology & Electronics Wholesale Clubs (B2B). Its NAICS code is 423430 and its SIC code is 5045.