What Bardinet does

Bardinet SAS is a French spirits producer founded in 1857 by Paul Bardinet and headquartered at Domaine de Fleurenne in Blanquefort, near Bordeaux. The company manufactures and distributes a diversified portfolio of international spirits brands across three core categories: rum (Negrita, Old Nick, Depaz, Dillon, Ching Shih), brandy (Bardinet Brandy, Beehive), and Scotch whisky (Sir Edward's, Glen Moray). Production combines on-site blending and ageing of eaux-de-vie at the Blanquefort estate with wholly-owned distillery and sugarcane-estate assets in Scotland and Martinique — Dillon and Depaz operate under AOC Martinique agricultural rum certification, the only AOC rum designation in the world.

The company joined the La Martiniquaise group in 1993 while retaining its brand identity, and now operates as a wholly-owned subsidiary of the La Martiniquaise-Bardinet group, which is ranked among the world's top 10 spirits companies globally, with the Scotch whisky arm part of the top 3 Blended Scotch Whisky groups worldwide. Bardinet generates revenue exclusively through packaged-goods sales of branded spirits, distributed through traditional wholesale, retail, and distributor channels across hundreds of countries. Pricing is not publicly disclosed and the company does not operate direct-to-consumer e-commerce or subscription models; marketing is executed through brand-specific websites and organic social media (Facebook, Instagram) for individual labels.

The customer base is end-consumer-driven across global markets, with demand fragmented across cocktails, social occasions, and gifting use cases. The company is actively expanding its product surface through limited-edition Scotch releases, new spiced rum SKUs, and flavored brandy extensions (Bardinet Coffee), while Depaz has obtained HVE and ISO 14001 sustainability certifications. The corporate entity employs 101–250 staff and is privately held, with no disclosed funding rounds, revenue figures, or public-market indicators.

Name

Bardinet

Legal name

BARDINET SAS

Website

https://bardinet.fr

Company type

Private

Founded year

1857

Operating status

Operating

Headcount range

101–250 employees

Short description

Bardinet SAS is a French spirits producer (founded 1857) that manufactures and globally distributes branded rum, brandy, and Scotch whisky through nine wholly-owned sub-brands, including Sir Edward's, Glen Moray, Negrita, Depaz, and Dillon, serving end consumers in hundreds of countries as part of the La Martiniquaise-Bardinet group.

Ownership category

akta.pro rank

Product category

Spirits Manufacturing

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Spirits manufacturing
• Rum production
• Brandy aging
• Scotch whisky
• AOC Martinique rum

Headquarters

HQ city

Charenton-le-pont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Spirits Product Sales: Bardinet generates revenue through the manufacture and global sale of wine and spirits products, including rum, brandy, and whisky. The company offers a large portfolio of international brands sold in hundreds of countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bardinet manufactures and globally sells a diversified portfolio of spirits, including rum, brandy, and whisky under international brands such as Sir Edward's, Bardinet Brandy, Depaz, Negrita, Dillon, Old Nick, Glen Moray, Beehive, and Ching Shih. Products are crafted and aged on site at Domaine de Fleurenne near Bordeaux and sold in hundreds of countries through wholesale and retail distribution channels.

Product overview

Bardinet operates as a diversified spirits company within the La Martiniquaise-Bardinet group, offering a broad portfolio of international brands across wine and spirit categories. The core product portfolio centers on three main categories: whisky (SIR EDWARD'S, GLEN MORAY), brandy (BARDINET Brandy including VSOP, XO, Single Distillery, Coffee variants, and BEEHIVE sub-brand), and rum (with NEGRITA, OLD NICK, DEPAZ, DILLON, and CHING SHIH sub-brands). DEPAZ specializes in premium AOC Martinique agricultural rums from volcanic terroir, DILLON produces AOC Martinique rums since 1779, while NEGRITA and OLD NICK offer Caribbean rum blends. The company crafts and ages brandies at Domaine de Fleurenne near Bordeaux and distributes products worldwide through its international brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• SIR EDWARD'S: Blended Scotch Whisky brand, part of the top 3 Blended Scotch Whisky group worldwide.
• GLEN MORAY
• BARDINET Brandy
• BEEHIVE
• NEGRITA
• CHING SHIH
• OLD NICK
• DILLON
• DEPAZ
• BARDINET Coffee

Products and services

• SIR EDWARD'S Blended Scotch whisky brand crafted in Scotland using traditional techniques, featuring multiple expressions including Finest, Smoky, Beer Reserve, and 12-year-old aged variants, sold globally as part of a top-3 worldwide blended Scotch whisky group.
• BARDINET Brandy French brandy crafted at Domaine de Fleurenne estate near Bordeaux, with offerings including VSOP, XO, Single Distillery, and Coffee (flavored) expressions for global brandy consumers.
• DEPAZ Premium AOC Martinique agricultural rum produced from sugarcane grown on the volcanic flanks of Mount Pelée, with a portfolio including white rums (Cuvée de la Montagne, Cuvée des Alizés, Papao), aged rums (VSOP, Plantation Aged, Grande Réserve XO), and special editions (Vintage 2002, Vintage 2010, Port Cask Finish, Single Cask series).
• NEGRITA Caribbean rum brand offering a blend of Caribbean rums for over a century, with products including White Signature, Dark Signature, Añejo Réserve, and Spiced variants for everyday consumers worldwide.
• DILLON Martinique AOC agricultural rum produced since 1779, sourced from sugarcane fields in the Basse Pointe region, with offerings including white rums (40°, 50°, 55°, Red Canne), Bourbon Barrel, Old Agricultural, VSOP, XO, 9 Year Old, and Brut de Fût Vintage 2013.
• OLD NICK Caribbean rum brand since 1893, sourcing rums from various Caribbean territories including Dominican and Jamaican origins, with products including White, Spiced, and Dark variants.
• BEEHIVE Brandy sub-brand of Bardinet celebrating 170 years of heritage, including limited edition anniversary releases for global brandy consumers.
• GLEN MORAY

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• La Martiniquaise-Bardinet GroupcoreOthersBardinet is part of La Martiniquaise-Bardinet, a leading player in the global wine & spirits industry. Sharing the family spirit and international ambition of La Martiniquaise, Bardinet joined the still independent group in 1993.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Diageo: World's largest spirits company with deep Scotch (Johnnie Walker) and rum (Captain Morgan, Bundaberg) portfolios. Comparable as a dominant global incumbent that Bardinet competes against for distribution, on-trade listings, and marketing real estate.
• Rémy Cointreau: Premium French-headquartered spirits group with strong brandy/cognac and rum (Mount Gay, Cointreau-adjacent) exposure. Comparable because it targets the same premium on-trade and gifting occasions, especially in mature Western markets.
• Pernod Ricard: Global spirits major with overlapping categories (Scotch via Chivas, rum via Havana Club, brandy). Comparable because it competes with Bardinet for the same shelf, distributor, and on-trade accounts across hundreds of countries.
• Brown-Forman: US-based global spirits major with premium portfolio including Jack Daniel's, Woodford Reserve, and Diplomatico rum. Comparable as a multi-category premium spirits competitor pursuing similar on-trade and travel-retail expansion.
• Campari Group: Global spirits major with diversified portfolio across rum (Jamaican Appleton, Brugal), brandy, and whisky. Comparable as a multi-category competitor pursuing similar premiumization and emerging-market growth strategies.

Direct peers

• William Grant & Sons: Independent, family-owned Scotch-led spirits group (Glenfiddich, Grant's, Hendrick's). Comparable because it competes head-to-head with Bardinet's Sir Edward's and Glen Moray in blended/single malt Scotch and shares a similar independent-ownership structure.
• Bacardi Limited: World's largest privately-held spirits company, rum-led (Bacardi, Grey Goose, Dewar's). Comparable because of overlapping rum focus, private-company structure, and global distribution model that directly mirrors Bardinet's channel and category approach.
• Marie Brizard Wine & Spirits: French-headquartered spirits producer with broad international portfolio in rum, brandy, and liqueurs. Comparable as a same-country, multi-category spirits manufacturer targeting overlapping trade and retail channels.
• La Martiniquaise-Bardinet: The parent group of Bardinet and the actual industry participant most directly comparable at a portfolio level — same brands, same channels, same French heritage. Comparable because it controls Bardinet's brand portfolio and uses it as its primary international spirits vehicle.

Regional players

• Stock Spirits Group: Central European spirits group with strong brandy and rum offerings. Comparable in product portfolio and category overlap, particularly with Bardinet's brandy franchise in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RhumNegritaBardinet
• Instagraminstagram.com/rhum_negrita
• LinkedInlinkedin.com/company/bardinet-s-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bardinet